Acrolinx Conference 2013 - "Intro to Acrolinx"

279 views
183 views

Published on

Introduction to Acrolinx

Published in: Technology, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
279
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Acrolinx Conference 2013 - "Intro to Acrolinx"

  1. 1. Your Content, Only Better 26 June 2013
  2. 2. You’re Here Because:  You produce a lot of content  Your content is vital – Pre-sales – generates revenue – Post-sales – enables self-service  Your market is competitive  Your budget is under pressure  Your team is international  Your market is global  Your language matters
  3. 3. Where Language Matters  SAP has a “one voice” initiative  Alfresco: 85% of support queries from Google  Symantec’s translation grew from 80 million words to 1.1 billion  Intel wants to reduce negative feedback by 5% & reading level to 8th grade  HP: 90% of customers never touch product before they buy  ?? wants to “humanize their content” by improving readability, informality, scanability  Content has to be consistent  Content has to be findable  Content has to be cheaper to translate  Content has to be comprehensible  Content has to be good  Content has to be engaging & distinctive
  4. 4. What Makes Content Great? Substantial Correct Findable Readable and Engaging
  5. 5. Optimizing Your Content
  6. 6. How You Optimize Your Content Today SME writes content
  7. 7. How You Optimize Your Content Today SME writes content Author incorporates and refines it
  8. 8. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies
  9. 9. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies Marketing fixes branding errors
  10. 10. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies Marketing fixes branding errors Compliance checks for accessibility
  11. 11. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies Marketing fixes branding errors Compliance checks for accessibility Localization handles translatability issues
  12. 12. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies Marketing fixes branding errors Compliance checks for accessibility Localization handles translatability issues SEO Firm adds keywords
  13. 13. How You Optimize Your Content Today SME writes content Author incorporates and refines it Editor corrects style, spelling, grammar, terminology & inaccuracies Marketing fixes branding errors Compliance checks for accessibility Localization handles translatability issues SEO Firm adds keywords
  14. 14. An Automated Process SME or Author creates content
  15. 15. An Automated Process SME or Author creates content Editor corrects inaccuracies
  16. 16. An Automated Process SME or Author creates content Editor corrects inaccuracies Marketing fixes branding errors Compliance checks for accessibility Localization handles translatability issues SEO Firm adds keywords corrects style, spelling, grammar, terminology
  17. 17. How Acrolinx Works
  18. 18. Acrolinx Automates Copy Editing  Correct – Terms, brands – Spelling, grammar  Findable  Readable & engaging – Style & voice Working within authoring tools, Acrolinx guides authors to use your voice
  19. 19. How does it work? Text & Context Result - Terminology - Grammar & spelling - Style & voice - SEO Server Language support (full linguistic capabilities): DE, EN, FR, JA, SV, XH Content is created via “plug- ins” to authoring tools: Office, Desktop Publishing, XML, WCMS
  20. 20. Let’s see a demo!
  21. 21. Batch Checking Capabilities  Website Checker – Web-based tool – Included in base system – Scans web pages – Reports SEO problems  Batch Checker – Desktop tool – Included in base system – Scans documents & web pages – Reports all problems except SEO
  22. 22. Generate Management Reports
  23. 23. Benefits
  24. 24. Internal Process Benefits  10% cost benefit in authoring  60% cost benefit in editing  15% cost benefit in translation  Faster time to market
  25. 25. Customer-Facing Benefits  More findable – Higher web traffic  More readable & engaging – Higher customer satisfaction – Higher revenue
  26. 26. Companies Understand the Value of Acrolinx “Acrolinx is about helping companies improve the consistency and quality of their content and strengthen their brand. We are using it to drive accountability for Dell.com and ensure our customers get the best user experience.” Wayne Bourland Director, Global Localization Team
  27. 27. Companies Understand the Value of Acrolinx “Acrolinx software has helped Adobe to dramatically increase the productivity of our editing operations, provide better control of our terminology, and improve the overall quality of our documentation. These changes have had a significant effect on trimming translation costs and reducing our time-to-market. We see intelligent re-use and pre- editing for a global audience as essential aspects of our localization strategy.” Francis Tsang Director of Localization
  28. 28. Companies Understand the Value of Acrolinx “Our time to market with new product launches was often slow and behind schedule, primarily because the content constantly had to be reviewed and amended for each market. Acrolinx has ensured our content is grammatically correct, at the same time it checks that key messages and preferred terms are incorporated too. The icing on the cake is the time and cost of translation for our overseas markets have been considerably reduced.” David Hershfield Sr. Director, Global Product and Experience
  29. 29. Impact of Content Automation Technologies Process Impact CustomerImpact Content Optimization Structured Authoring Content Management
  30. 30. Some Acrolinx Customers & Verticals MedicalSoftware Aerospace Industrial & Engineering High Tech
  31. 31. Acrolinx Overview  Technology developed by Acrolinx team at German Research Center for Artificial Intelligence  Spun out in 2002 to develop software that helps write better content through automated copy editing  Privately owned  Berlin headquarters, offices in U.S. & Japan Top 100 Companies in Digital Content Industry
  32. 32. Questions? Substantial Correct Findable Readable and Engaging PG.Bartlett@acrolinx.com
  33. 33. Grammar Examples Grammar Rule Example of Issue Context-specific misspellings “sneak peak” Capitalization errors “this is An error” Comparative and superlative adjectives “more easier” Number-noun agreement “the kit has eight cable” Subject-verb agreement “these modules is available” Common competence errors “choose on or the other” Duplicate similar words “remove the bolt to on the left” Missing word error “if is installed” Hyphenation errors “back-up your files” Wrong verb form “system cannot processed bad data” Verbs followed by “ing” verbs “system requires to log in” Missing object “the software enables to transfer documents” Common word confusion “check for lose screw”
  34. 34. Style Examples Style Rule Example of Issue Comma after subordinate phrase “to learn more go to the help system” Goal must precede action “system requires 32-bit OS to work properly” Use noun after “this” or “that” “this can cause severe damage” Avoid wordy phrases (complete list has 53 phrases) “as a general rule,” “due to the fact that,” “with the exception of” Avoid converting verbs into nouns (complete list has 70 phrases) “arrive at a decision,” “be in agreement,” “make a suggestion” Avoid redundant words (complete list has 55 phrases) “actual fact,” “already exists,” “current status” Avoid passive voice “the correct version must be chosen” Avoid commas in month-year formats “designed in June, 2000” Spell out ordinal numbers “the 3rd item” Use (or do not use) serial commas “Monday, Wednesday and Friday” URL errors “http:/acrolinx.com” Avoid archaic words (complete list has 18 words) “aforementioned,” “hereby,” “thereby” Avoid colloquialisms “all in all,” “right off the bat,” “humongous” Avoid subjunctive “if damage were to occur” Sentence too long sentence exceeds 26 words
  35. 35. Readability & Translatability  InfiniBand Seal Kits, which provide sealant for the ANSI Pack and which are included and shipped with each ANSI Pack, provide sealant for the ANSI Pack.  Pressing [Access] on the control panel will select this interval, so that the machine will respond to the touch key operation only when the key is kept touched for a specified period of time.  InfiniBand Seal Kits provide sealant for ANSI Packs. Each ANSI Pack includes and ships with an InfiniBand Seal Kit.  You can customize the time to trigger commands when using the touch key. To specify a time, press [Access] on the control panel.
  36. 36. Terminology  Office web components require 30 MB of memory.  A 64-bit version can access 128 GB of memory.  Office web components require 30 MB of disk space.  A 64-bit version can access 128 GB of RAM.
  37. 37. Circulator pump Pump, circulator Water pump Recirculating pump Circulating pump Recirculation pump PumpCirculation pump What’s It Called Again?
  38. 38. Speak With One Voice? Customers Marketing Support DevelopmentTrainingTech Docs Pump, circulatorWater pumpAcme Wonderpump Circulating pumpCirculation pump
  39. 39. What Do You Mean?  Office web components require 30 MB of memory.  A 64-bit version can access 128 GB of memory.  After eating the baby started to burp noisily.  Office web components require 30 MB of disk space.  A 64-bit version can access 128 GB of RAM.  After eating, the baby started to burp noisily.
  40. 40. What Do You Mean?  InfiniBand Seal Kits, which provide sealant for the ANSI Pack and which are included and shipped with each ANSI Pack, provide sealant for the ANSI Pack.  Pressing [Access] on the control panel will select this interval, so that the machine will respond to the touch key operation only when the key is kept touched for a specified period of time.  InfiniBand Seal Kits provide sealant for ANSI Packs. Each ANSI Pack includes and ships with an InfiniBand Seal Kit.  You can customize the time to trigger commands when using the touch key. To specify a time, press [Access] on the control panel.
  41. 41. 43 Ways to Say & Translate the Same Thing  Please enter an actual start date earlier than the actual end date.  The Start Date cannot exceed the End Date.  The End Date cannot precede the Start Date.  End Date must be Later than Start Date.  End date must be equal to or later than the start date.  The end date must be later than or the same as the start date.  End Time must be later than the Start Time.  The valid grade's end date must be Later than or equal to its start date.  Please enter an End Date that is later than or the same as the Start Date.  Competence end date has to be later than or equal to the start date.  The start date cannot be later than the end date.  The appraisal end date must be later than or equal to appraisal start date.  The Effective start date cannot be Later than the Effective end date.  Date from cannot be later than date to.  The start date must be on or before the end date.  The Start Date cannot be after the End Date.  Your end date must be after your start date.  The end date cannot be after the start date.  Start date must be before end date.  Your start date must be before your end date.  The Status End Date is either earlier than the Start Date of the Assignment or later than its End Date.  Enter a Start date that is before the End date.  Please enter an end date that is later than the start date.  Date To must be later than or equal to Date From.  The Date To must be later than the Date Received.  The actual end date must be on or after the actual start date.  End date should be greater than start date.  End Date cannot be before Start Date.  The start date must be prior to the end date.  You entered a start date later than tile end date.  Ending range must be later or the same as starting range  Please enter a new start date later than the original end date.  The ending date must be later than or the same as the beginning date.  The date to has to be later than or equal to date from.  End Date must be gr eater than Start Date.  You cannot enter an ”End Date” that is before your “Start Date.”  End Date must be greater than or equal to Start Date.  Please enter a start date that is before the end date.  The end date you enter must be between the grade's start and end dates.  The start date you enter must be between the grade's start and end dates.  The projected end date must be on or after the projected start date.  The Period start date cannot be later than the Period end date

×