Acrolinx Conference 2013 - "Acrolinx Essentials" - Experis
 

Acrolinx Conference 2013 - "Acrolinx Essentials" - Experis

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"Acrolinx Essentials" Who’s using Acrolinx and why

"Acrolinx Essentials" Who’s using Acrolinx and why
Key steps to set up Acrolinx
How authors experience Acrolinx
Building a business case for your management

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Acrolinx Conference 2013 - "Acrolinx Essentials" - Experis Acrolinx Conference 2013 - "Acrolinx Essentials" - Experis Presentation Transcript

  • Acrolinx Essentials Presented by PG Bartlett, SVP of Product Management, Acrolinx Jennifer DeAngelo, Authoring SME, Experis June 26, 2013 #acroconf2013 @Experis_GCS @JenDeAngelo512
  • Experis | Tuesday, July 02, 2013 2 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Agenda: • Who’s using Acrolinx and why • Key steps to set up Acrolinx • How authors experience Acrolinx • Building a business case for your management
  • Experis | Tuesday, July 02, 2013 3 Acrolinx Conference 2013 – Acrolinx Essentials Target Markets • Large organizations • Large amounts of content; critical to: – Pre-sales: generating revenue – Post-sales: enabling self- service • Competitive market, budget pressures • Multinational authors • Multinational customers Who uses Acrolinx & Why?
  • Experis | Tuesday, July 02, 2013 4 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Target Industries • Software • High-tech • Machinery • Aerospace & Defense • Automotive • Medical Devices
  • Experis | Tuesday, July 02, 2013 5 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Some Acrolinx Customers MedicalSoftware Aerospace High Tech Industrial & Engineering
  • Experis | Tuesday, July 02, 2013 6 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Target Buyers – traditionally… • Localization: cleaner source language: – Time & cost savings – Enables machine translation • Techdocs: automate proofreading – Time to market, cost savings, productivity – Compliance: e.g., Simplified Technical English for A&D
  • Experis | Tuesday, July 02, 2013 7 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Target Buyers – emerging… • Marketing – “Grab eyeballs” – optimize for findability (SEO) – “Grab hearts & minds” – humanize your content
  • Experis | Tuesday, July 02, 2013 8 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Case Study Situation Solution Results
  • Experis | Tuesday, July 02, 2013 9 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Case Study Situation Solution Results Errors
  • Experis | Tuesday, July 02, 2013 10 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Case Study Situation Solution Results Rewrites
  • Experis | Tuesday, July 02, 2013 11 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Case Study Situation Solution Results
  • Experis | Tuesday, July 02, 2013 12 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Case Study Situation Solution Results
  • Experis | Tuesday, July 02, 2013 13 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Results of an Acrolinx Implementation • Acrolinx software installed on: – Your server(s) – Your users’ desktops • Spelling, grammar & style configured to your requirements • Terminology database with your key words & phrases • Training for all roles • Quality reports (baseline & incremental)
  • Experis | Tuesday, July 02, 2013 14 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 How About DIY Setup? • No - you need specialized skills to: –Modify style rules • Customize style and grammar –Set up terminology in Acrolinx –Train users
  • Experis | Tuesday, July 02, 2013 15 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Step #1: Identify Roles • Document who will be your: – Project Sponsor – Project Manager – Terminologist – Linguistic Administrator (“ling admin”) – Server Administrator – Writers & editors
  • Experis | Tuesday, July 02, 2013 16 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Project Sponsor • Role – Approves commitment to project – typically director or VP – Understands business reasons for project • Activities – Participates in kickoff meeting – Participates in acceptance meeting
  • Experis | Tuesday, July 02, 2013 17 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Project Manager • Skills – Ideally has formal PM background (e.g., PMI) – Knows importance of schedule, scope & costs – Knows importance of avoiding “scope creep” • Activities – Monitors project schedule – Monitors & controls risks – Coordinates your resources – Communicates, communicates, communicates – Participates in every milestone meeting – Available for daily involvement in project Tip: this role can be outsourced – which may work better for you.
  • Experis | Tuesday, July 02, 2013 18 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Terminologist • Skills – Typically editor or writer • Activities – “Validates” terminology – enters terms, creates links from “preferred” terms to “deprecated” terms – Needed for 10-20 hours per week during project – Must be available to manage ongoing terminology changes – Can serve as Linguistic Administrator too Tip: give authority to at most 3 people to avoid deadlock & delays.
  • Experis | Tuesday, July 02, 2013 19 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Linguistic Administrator • Skills – Typically an editor – Knows corporate style guide(s) – Should understand grammatical syntax • Activities – Works with writers to test rules – Organizes feedback on rules (working with project manager) – Makes requests for customizing rules – Can serve as Terminologist too Tip: role of linguistic administrator can be outsourced.
  • Experis | Tuesday, July 02, 2013 20 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Server Administrator • Skills – Typically IT person familiar with servers – Could be database administrator, but not required to be • Activities – Installs software on server and desktops – Handles updates to software & configuration files during implementation – Performs software upgrades – Should be different than Linguistic Administrator or Terminologist Tip: role of server administrator is the least time-consuming role.
  • Experis | Tuesday, July 02, 2013 21 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Step #2: Know Your Goal • What are your goals for using Acrolinx? • Do your users know the goals, too? • Have you defined what success looks like?
  • Experis | Tuesday, July 02, 2013 22 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Identify Requirements & Business Objectives • Roles – Key stakeholders within your organization – Acrolinx sales team – initially – Acrolinx Professional Services (PS) – later on • Activities – Discussions with your team • Results – Implementation team understands your requirements, which is needed so they can provide guidance and assess feasibility & scope Tip: Make sure discussions are sufficiently detailed.
  • Experis | Tuesday, July 02, 2013 23 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Step #3: Collaborate & Communicate! • Kick-Off meeting: – Activities • Review – Roles & responsibilities – Phases & milestones – Business objectives – Project objectives • Discuss potential risks – Results • Everyone understands – How the project supports the business objectives – Level of effort required for success – What Acrolinx does (and doesn’t do) Tip: If people are missing, risk increases. Tip: Need to differentiate between terminology and linguistic rules.
  • Experis | Tuesday, July 02, 2013 24 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Step #4: Decide on Governance • Governance Decisions: standards, optimization, & analytics
  • Experis | Tuesday, July 02, 2013 25 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Spelling: • Dictionary • Spelling Rules • Terminology
  • Experis | Tuesday, July 02, 2013 26 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Grammar Rules: Agreement Word order Word confusion Typos Hyphenation Part of Speech
  • Experis | Tuesday, July 02, 2013 27 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Style Rules: • Readability • Informality • Liveliness • Scanability
  • How Authors Experience Acrolinx
  • Experis | Tuesday, July 02, 2013 29 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 30 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 31 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 32 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 33 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 34 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 35 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 36 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 37 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 38 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 39 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 40 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 41 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 42 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 43 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 44 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 45 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 46 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 47 Global Content Solutions
  • Experis | Tuesday, July 02, 2013 48 Global Content Solutions Demonstration Review • Author – Opens existing document in Word – Runs Acrolinx check – Reacts to errors & recommendations – Comments on existing term • Terminologist – Receives comment on existing term • Author – Views report – Submits new term • Bottom line – Not just a checking engine – Also a management system with collaboration and reporting
  • Building a Business Case
  • Experis | Tuesday, July 02, 2013 50 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Business Cases Have Two Foundations
  • Experis | Tuesday, July 02, 2013 51 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512
  • Experis | Tuesday, July 02, 2013 52 Acrolinx Conference 2013 – Acrolinx Essentials Tie to Your Organization’s Strategic Goal • Higher revenue; better customer support • Greater customer satisfaction • Geographical expansion • Faster product cycles • Lower costs, higher productivity • … • Better findability & readability • Higher content quality, more understandable & consistent • Lower translation costs • Faster editing & translation • Less work for SMEs, editors, reviewers & translators • …
  • Experis | Tuesday, July 02, 2013 53 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512
  • Experis | Tuesday, July 02, 2013 54 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512
  • Experis | Tuesday, July 02, 2013 55 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 IX = Information eXperience
  • Experis | Tuesday, July 02, 2013 56 Acrolinx Conference 2013 – Acrolinx Essentials Typical Benefits of Content Optimization Customer-Facing (Strategic) • 100% increase in web traffic • 30% improvement in readability • Increased customer satisfaction • Higher revenue Internal Process • 10% cost benefit in authoring • 60% cost benefit in editing • 15% cost benefit in translation • Lower support costs • Faster time to market
  • Experis | Tuesday, July 02, 2013 57 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Hidden Impacts of Content Problems • Internally-facing issues – Content rework later in the development cycle? – Costly editorial and technical review processes? – Higher translation costs? – Excessive support calls? • Customer-facing issues – Purchases that don’t happen? – Product returns from frustrated customers? – Negative customer reviews?
  • Experis | Tuesday, July 02, 2013 58 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Early Corrections Save Costs $1 – Specification $5 – Writing $20 – Editing $50 – Technical Review $100 – Pre-production/QA $500 (per language) – Distribution The earlier you catch a mistake, the less it costs to fix.
  • Experis | Tuesday, July 02, 2013 59 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 What Quantifiable Benefits Can You Expect? • Localization yields greatest “hard” savings – Typically significant budget item – Savings come from: • Phase 1: 2-5% word reduction, 10% fewer issues to resolve • Phase 2: reused sentences • “Soft” savings in editing – Editors re-deployed to higher-value work, i.e., improving accuracy • “Soft” savings in authoring – Built-in guidance reduces training time – Authors find more of their own errors; faster & easier than fixing errors caught downstream by editors (or customers) • Time-to-market savings – Difficult to quantify, highly dependent on your situation
  • Experis | Tuesday, July 02, 2013 60 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 ROI Spreadsheet • http://www2.acrolinx.com/l/8582/nx-ROI-calculator-example- xlsx/8s7h6 Cost Benefits Version 2012-10-01 Annual Benefit Enter data only in cells marked like this: Enter data here Authoring cost improvement $25,000 Authoring costs $500,000 Improvement expected (%) 5.0% Editing cost improvement $50,000 Editing costs $100,000 Improvement expected (%) 50.0% Translation cost improvement $18,000 Translation budget (annual) $150,000 Improvement expected (%) 12.0% Total Annual Cost Benefit $93,000 Total Annual Opportunity Benefit $125,000 Total Annual Benefit $218,000 Authoring payroll = number of authors times the average fully loaded cost. Savings come from relieving authors from looking up terminology or style guidelines. Editing payroll = number of editors times the average fully loaded costs. If editors are part-time, then adjust the payroll cost down accordingly. If the translation budget is unknown, then consider deriving it by multiplying the number of words created each year times the number of languages times the cost per word (25 cents?).
  • Experis | Tuesday, July 02, 2013 61 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Presenting Your Case • How content problems hinder achievement of your organization’s strategic objectives • Impact of your content on your customers & your organization • How your proposed project will: – Improve your content – Support your organization’s strategy • Quantitative business case • Third-party credibility – List other organizations already optimizing their content – Analyst commentary • “Borrow” from our slides!
  • Questions?
  • Experis | Tuesday, July 02, 2013 63 Acrolinx Conference 2013 – Acrolinx Essentials #acroconf2013 @Experis_GCS @JenDeAngelo512 Contact Us: PG Bartlett Acrolinx pg.bartlett@acrolinx.com Jennifer DeAngelo Experis jennifer.deangelo@experis.com
  • Experis | Tuesday, July 02, 2013 64 Acrolinx Conference 2013 – Acrolinx Essentials
  • Thank you!