Personal Branding Presentation

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  • Ask the questions: Who here already has an idea of what their “dream job” is? Who here knows the field they want to work in, but is not sure of exactly what type of job they want? Who here is still deciding on a major? Perhaps get students to share about their “dream job” if time allows.
  • Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • Now it is time to go a step further and think specifically about what you envision for your future. Using the prompt provided, take a few minutes to write down what you want your life to be like five years from now. BE SPECIFIC. Write down as many details as you can think of – where you want to live, what sort of family life (if any) that you want to have, pets, job, salary, work environment, cars, hobbies, volunteer involvements, etc. Once students are done, have 1 or 2 share. Ask them: Looking at the vision you have for your future, what kind of obstacles do you see in your path? In what ways are you currently on track to realize your vision?
  • Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
  • In small organizations, there is a greater likelihood that you may be able to “cold call” and submit your resume, or network directly with the person who will hire and supervise you. They may also be less likely to advertise openings. Small companies – IF they are growing – may also have more flexibility to create a position, and they are likely to have less rules and regulations regarding the hiring process.
  • Two basic resume formats:Functional – Skills and experiences are arranged by category. For example, you may list experiences from several different jobs under heading “Customer Service” or a heading such as “Management.”Chronological – Work experience is arranged in chronological order, beginning with the most recent. This resume format is more commonly used by college students seeking entry-level positions.
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Now have students list two or three areas that they need to focus on to work toward their vision. Are there specific professional experiences they are lacking? Skills they need to acquire? People they need to connect with? For each area, create one or more SPECIFIC goals that they can begin working toward. Discuss how goals should be SMART. In small groups, allow students to share their vision & goals and get input from others. Encourage them to ask each other exploring questions and share what types of sacrifices/changes they may need to make to be successful. Finally, have them condense their five-year vision into a description that is 1-2 sentences in length. This is their “marketing objective.”
  • Personal Branding Presentation

    1. 1. Personal Branding<br />Strategies for Success<br />
    2. 2. Overview <br />Marketing & Branding<br />Discover Your Purpose<br />Digital Tools<br />Facebook<br />Twitter<br />LinkedIn<br />Networking<br />
    3. 3. MARKETING & BRANDING<br />
    4. 4. Marketing<br />The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.<br />“The Four P’s”<br /><ul><li>Product
    5. 5. Price
    6. 6. Place
    7. 7. Promotion</li></li></ul><li>Personal Branding<br />How one represents him or her self to the outside world.<br />Promotion:<br /> Communication to build and maintain relationships by informing and persuading one or more audiences.<br />
    8. 8. Building a Brand<br />?<br />Birth name:<br />Marion Morrison<br />Brand name:<br />? ? ? ? ?<br />
    9. 9. Building a Brand<br />?<br />Birth name:<br />Marion Morrison<br />Brand name:<br />John Wayne<br />
    10. 10. Building a Brand<br />?<br />Birth name:<br />Stefani Germanotta<br />Brand name:<br /> ? ? ? ? ?<br />
    11. 11. Building a Brand<br />?<br />Birth name:<br />Stefani Germanotta<br />Brand name:<br />Lady Gaga<br />
    12. 12. Building a Brand<br />?<br />Birth name:<br />Terry Bollea<br />Brand name:<br />? ? ? ? ?<br />
    13. 13. Building a Brand<br />?<br />Birth name:<br />Terry Bollea<br />Brand name:<br />Hulk Hogan<br />
    14. 14. What is a brand?<br />
    15. 15. DISCOVERYOUR PURPOSE<br />
    16. 16. Discover Your Purpose <br />What is your ultimate goal?<br /> To land your dream job.<br />
    17. 17. Discover Your Purpose<br />Develop a 5-year plan<br />Internships<br />Job-shadowing<br />Informational Interviews<br />Visit the Career Center!<br />
    18. 18. Discover Your Purpose <br />ACTIVITY:Define your values<br />
    19. 19. Editor of High School Paper<br />Publicity Director, UGA Heroes<br />Tutoring English<br />Advertising Minor<br />Dog-Sitting<br />Visited Michigan<br />Communications Class<br />Psychology Major<br />My Life<br />Moved to Georgia<br />Relay for Life Fundraising<br />Marketing Internship<br />Chemistry Class<br />Travel to Central America<br />Sky-Diving<br />Omega Delta Sigma Sorority<br />Public Speaking (HS Graduation)<br />ACTIVITY:Map Your Strengths<br />
    20. 20. Editor of High School Paper<br />Publicity Director, UGA Heroes<br />Tutoring English<br />Advertising Minor<br />Dog-Sitting<br />Visited Michigan<br />Communications Class<br />Psychology Major<br />My Life<br />Moved to Georgia<br />Relay for Life Fundraising<br />Marketing Internship<br />Chemistry Class<br />Travel to Central America<br />Sky-Diving<br />Omega Delta Sigma Sorority<br />Public Speaking (HS Graduation)<br />ACTIVITY:Map Your Strengths<br />
    21. 21. Editor of High School Paper<br />Publicity Director, UGA Heroes<br />Tutoring English<br />Advertising Minor<br />Dog-Sitting<br />Visited Michigan<br />Communications Class<br />Psychology Major<br />My Life<br />Moved to Georgia<br />Relay for Life Fundraising<br />Marketing Internship<br />Chemistry Class<br />Travel to Central America<br />Sky-Diving<br />Omega Delta Sigma Sorority<br />Public Speaking (HS Graduation)<br />ACTIVITY:Map Your Strengths<br />
    22. 22. Editor of High School Paper<br />Publicity Director, UGA Heroes<br />Tutoring English<br />Advertising Minor<br />Dog-Sitting<br />Visited Michigan<br />Communications Class<br />Psychology Major<br />My Life<br />Moved to Georgia<br />Relay for Life Fundraising<br />Marketing Internship<br />Chemistry Class<br />Travel to Central America<br />Sky-Diving<br />Omega Delta Sigma Sorority<br />Public Speaking (HS Graduation)<br />ACTIVITY:Map Your Strengths<br />
    23. 23. ACTIVITY: Create a vision<br />
    24. 24. BRANDING TOOLS: RESUMES & COVER LETTERS<br />
    25. 25. Resumes<br />How do employers use resumes? <br />Large Organizations…. <br /><ul><li> HR filters applicants
    26. 26. Advertise vacancies
    27. 27. Have more rules/restrictions</li></li></ul><li>Resumes<br />How do employers use resumes? <br />Small Organizations… <br /><ul><li> Easier access to managers
    28. 28. Greater flexibility
    29. 29. Less competition</li></li></ul><li>Resumes<br />CHRONOLOGICAL<br />FUNCTIONAL<br />
    30. 30. Building a Resume<br />Begin by listing ALL experiences<br />Coursework<br />Volunteer work<br />Previous jobs<br />Honors/Awards<br />Add Descriptions<br />Be specific<br />Quantify<br /> Identify Transferable Skills<br />
    31. 31. Building a Resume<br />Heading<br />Clean and simple<br />Email, phone, LinkedIn, etc.<br />No pictures<br />Formatting<br />One page<br />Section headings<br />Objective/Summary<br />Education<br />Professional Experience<br />Related Skills/Coursework<br />Awards/Distinctions/Honors<br />References<br />
    32. 32. Building a Resume<br />Customize<br />Identify key words<br />http://www.wordle.net/<br />Utilize strong wording<br />Actions verbs<br />http://www.career.uga.edu/multimedia/ActionVerbs.pdf<br />Does your resume communicate your brand?<br />
    33. 33.
    34. 34. Cover Letters<br />Demonstrate value:<br />“Thisis what I can do for your company.”<br />Provide examples:<br />“In my last position, I….”<br />Key words/phrases<br />Communicate your brand:<br /> What is your promise?<br />
    35. 35. BRANDING TOOLS: SOCIAL MEDIA<br />
    36. 36. Why should I have an online presence?<br /><ul><li>Build Your Brand/Network
    37. 37. Find a Job</li></li></ul><li>Why should I have an online presence?<br /><ul><li>Build Your Brand/Network
    38. 38. Find a Job</li></ul>Success Stories: <br />
    39. 39. Why should I have an online presence?<br /><ul><li>Build Your Brand/Network
    40. 40. Find a Job</li></ul>It’s been reported that 75% of hiring managers use LinkedIn during the hiring process!<br />
    41. 41. Getting Started: What is my current online presence?<br /><ul><li>Google yourself!
    42. 42. Don’t forget images!
    43. 43. Set up an “Ego Search”</li></ul>http://www.google.com/<br />
    44. 44. Getting Started: What is my current online presence?<br /><ul><li>Google yourself!
    45. 45. Don’t forget images!
    46. 46. Set up an “Ego Search”
    47. 47. Online ID Calculator</li></ul>http://www.onlineidcalculator.com/<br />
    48. 48. Getting Started: What is my current online presence?<br /><ul><li>Google yourself!
    49. 49. Don’t forget images!
    50. 50. Set up an “Ego Search”
    51. 51. Online ID Calculator
    52. 52. Consider existing links, websites, email addresses, etc.
    53. 53. Social Intelligence</li></ul>http://www.socialintel.com/<br />
    54. 54. General “Netiquette”Play Nicely Online!<br /><ul><li>Don’t “Flame Out”
    55. 55. Customized vs. Automated communication
    56. 56. “Do as the Romans do…”
    57. 57. “Mini-Writing Samples”
    58. 58. Be Concise and Consistent</li></ul>From Penn Career Services: <br />http://www.vpul.upenn.edu/careerservices/undergrad/online_persona.html<br />
    59. 59. First up…<br />
    60. 60. Facebook<br />Privacy settings<br />Appropriate posts<br />Managing your friends<br />Including….<br /> - Co-Workers (peers)<br /> - Supervisors<br /> - “Professional” Contacts<br />
    61. 61. Facebook<br />Consider your key values, skills, and professional goals:<br />What things from that list might I guess about you if I saw your Facebook profile? <br />What other (good or bad) messages are you sending that are inconsistent with your professional “brand”?<br />
    62. 62. Facebook<br />Who are the people <br />you spend time with?<br />You are a product of your environment.<br />Consider the value of your relationships…even digital ones!<br />
    63. 63. Facebook<br />How Employers Use Facebook:<br />Fan Pages<br />Status & Twitter Updates<br />Promotions & Events<br />Please “Like” Us!<br />
    64. 64. Twitter<br />
    65. 65. Twitter<br />Asks "What's happening?" <br />Micro-Blogging: 140 Characters<br />Real-Time, Conversational<br />“Searchable Public Forum”<br />
    66. 66. Twitter<br />Benefits of Using Twitter: <br />Create Content (and VALUE)<br />Reinforce Personal Brand<br />Network, Engage, and Connect<br />
    67. 67. Twitter Tips (‘Twips’?)<br />“Twitter is an appetizer for who you REALLY are and what you REALLY represent. I’ve found that Twitter is a great way to bring a human conversation into a digital world. <br />One hint: mix it up between posting tweets and COMMUNICATING with other people on Twitter. People don’t like being simply spoken to; they want your updates without a little give and take. “<br /><ul><li>Chris Brogan, http://www.chrisbrogan.com/newbies-guide-to-twitter/</li></li></ul><li>Twitter Tips (‘Twips’?)<br />“Twitter is an appetizer for who you REALLY are and what you REALLY represent. I’ve found that Twitter is a great way to bring a human conversation into a digital world. <br />One hint: mix it up between posting tweets and COMMUNICATING with other people on Twitter. People don’t like being simply spoken to; they don’t want your updates without a little give and take. “<br /><ul><li>Chris Brogan, http://www.chrisbrogan.com/newbies-guide-to-twitter/</li></li></ul><li><ul><li>Retweetleaders in hopes they will reciprocate
    68. 68. Utilize hashtags (#interview #jobs #career #hiring)
    69. 69. Follow as many people as possible (pros vs. cons)
    70. 70. Create lists to make content more manageable
    71. 71. Timing of tweets – 10 tweets in 10 minutes isn’t a good thing</li></ul>Twitter Tips <br />Building Your Brand: <br />www.twellow.com, www.wefollow.com, www.listorious.com<br />
    72. 72. Twitter Tips<br />Using Twitter Effectively: <br />Brand/Perspective vs. Boring Followers<br />Original vs. “Retweeted” Content<br />Professionalism vs. Personality<br />Communicate vs. Broadcast<br />
    73. 73. Develop your Twitter profile and search for opportunities based on…<br /><ul><li>Location
    74. 74. Position Title
    75. 75. Company Name
    76. 76. Industry
    77. 77. Professional Associations</li></ul>Twitter Tips <br />Using Twitter for Your Job Search?<br />http://www.twitjobsearch.com/<br />
    78. 78. Hootsuite<br />http://hootsuite.com/<br />
    79. 79. LinkedIn<br />
    80. 80. LinkedIn<br />“Professional” Social Media Platform<br />Over 120M users<br />Present in over 200 countries<br />“As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.”<br />Source: http://press.linkedin.com/about<br />
    81. 81. LinkedIn<br />Build a profile<br />Clean, Compelling<br />Connect w/ Other Resources<br />Focus on your BRAND<br />Written Resumes vs. LinkedIn<br />Status Updates<br />Make a Complete Profile!<br />Skills, recommendations<br />
    82. 82. Learning LinkedIn<br />http://learn.linkedin.com/<br />
    83. 83. LinkedIn<br />Networking on LinkedIn:<br />“Advanced” People Search<br />Alumni, clubs, professional group connections<br />
    84. 84. LinkedIn<br />Networking on LinkedIn:<br />“Advanced” People Search<br />Alumni, clubs, professional group connections<br />Groups and Company Pages<br />Alumni, clubs, profession group connections<br />
    85. 85. LinkedIn<br />Networking on LinkedIn:<br />“Advanced” People Search<br />Alumni, clubs, professional group connections<br />Groups and Company Pages<br />Alumni, clubs, profession group connections<br />Job Board<br />
    86. 86. LinkedIn<br />Networking on LinkedIn:<br />“Advanced” People Search<br />Alumni, clubs, professional group connections<br />Groups and Company Pages<br />Alumni, clubs, profession group connections<br />Job Board<br />Remember to:<br />Add value<br />Customize messages<br />Be professional <br />Follow-up!<br />
    87. 87. Other Social Media Tools<br />Good experience in….<br />Public Relations/Writing<br />Web content development<br />Technology and social media<br />Build Credibility<br />Focus on message <br /> and IMAGE<br />Welcome to the Information Age….<br />CONTENT = CREDIBILITY!<br />
    88. 88. Blogs/Micro-blogs<br />
    89. 89. Interactive Resumes<br />Demonstrate skills in…<br />Web design<br />Media production<br />Art<br />Writing<br />Creativity<br />Connect to….<br />Blogs<br />Twitter<br />
    90. 90. BRANDING TOOLS: NETWORKING<br />
    91. 91. Networking<br />Get Involved<br />Local, State, National <br />Events, publications, <br /> online resources<br />Follow Up<br />ASK!<br />Business Cards<br />Be prepared<br />Incorporate other <br /> branding tools <br /> (.i.e. LinkedIn)<br />
    92. 92. Elevator Pitch<br />“I love when I meet when someone who is<br />passionate about something,” said one recruiter. “You can be passionate about fishing, horses, anything!<br />Passion is interesting and memorable.”<br />http://www.pwc.com/us/personalbrandweek<br />
    93. 93. CONCLUSION:ACTION STEPS<br />
    94. 94. ACTIVITY: Action steps<br />What can you do to work toward your vision? <br />What changes will you have to make to achieve your goals?<br />Make sure your goals are SMART!<br />
    95. 95. ACTIVITY: Action steps<br />
    96. 96. QUESTIONS?<br />
    97. 97. Resources<br />LINKS:<br /><ul><li>“The Brand Called You,” Tom Peters
    98. 98. Personal Branding 101, Ryan Rancatore
    99. 99. Personal Brand Week 2.0, PricewaterhouseCoopers LLP
    100. 100. Personal Branding Blog, Dan Schawbel
    101. 101. The Savvy Intern, YouTern.com
    102. 102. JohnSpence.com</li></ul>UGA Career Center<br />2nd Floor<br />Clark Howell Hall<br />Phone:<br />706.542.3375 <br />Email:<br />career@uga.edu<br />Website:<br />http://www.career.uga.edu/<br />

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