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PowerPoint presentation developed for a workshop on personal branding and social media.

PowerPoint presentation developed for a workshop on personal branding and social media.

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  • Ask the questions: Who here already has an idea of what their “dream job” is? Who here knows the field they want to work in, but is not sure of exactly what type of job they want? Who here is still deciding on a major? Perhaps get students to share about their “dream job” if time allows.
  • Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • The first step to understanding your future goals is to explore a little more about what is important to you as a person. So let’s take a minute to complete an activity that does just that. On your worksheet, you will see a list of different values. Look them over carefully and circle the 3-5 values that you feel are the most important in your life. If you can, list them in the space below in order of importance. Then take a moment and write out what that value means to you and why it is so important. When students are done. Allow a few of them to share. Ask them if they feel the values they listed align with their professional goals. Why or why not?
  • Now it is time to go a step further and think specifically about what you envision for your future. Using the prompt provided, take a few minutes to write down what you want your life to be like five years from now. BE SPECIFIC. Write down as many details as you can think of – where you want to live, what sort of family life (if any) that you want to have, pets, job, salary, work environment, cars, hobbies, volunteer involvements, etc. Once students are done, have 1 or 2 share. Ask them: Looking at the vision you have for your future, what kind of obstacles do you see in your path? In what ways are you currently on track to realize your vision?
  • Large organizations often have HR departments whose sole purpose is to process applications and filter out resumes. HR officers may quickly scan through large stacks of applicants – meaning your resume may only get 7-10 seconds to make an impression upon them. It’s very important to put quality information in the top portion of your resume. Research shows that readers follow an “F-pattern” when scanning over material. Readers will pay the most attention to the top few lines of the page, and then their eyes will wander down the left margin. Large corporations are more likely to advertise any vacancies. This means job openings are easier to find but are also more competitive. Big companies may also have more rules governing their hiring process (more hurdles for you, the applicant).
  • In small organizations, there is a greater likelihood that you may be able to “cold call” and submit your resume, or network directly with the person who will hire and supervise you. They may also be less likely to advertise openings. Small companies – IF they are growing – may also have more flexibility to create a position, and they are likely to have less rules and regulations regarding the hiring process.
  • Two basic resume formats:Functional – Skills and experiences are arranged by category. For example, you may list experiences from several different jobs under heading “Customer Service” or a heading such as “Management.”Chronological – Work experience is arranged in chronological order, beginning with the most recent. This resume format is more commonly used by college students seeking entry-level positions.
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Insert relevant hiring/usage stats about LinkedIn (“Find a Job”), and find good example for “Build Your Brand”
  • Now have students list two or three areas that they need to focus on to work toward their vision. Are there specific professional experiences they are lacking? Skills they need to acquire? People they need to connect with? For each area, create one or more SPECIFIC goals that they can begin working toward. Discuss how goals should be SMART. In small groups, allow students to share their vision & goals and get input from others. Encourage them to ask each other exploring questions and share what types of sacrifices/changes they may need to make to be successful. Finally, have them condense their five-year vision into a description that is 1-2 sentences in length. This is their “marketing objective.”

Personal Branding Presentation Presentation Transcript

  • 1. Personal Branding
    Strategies for Success
  • 2. Overview
    Marketing & Branding
    Discover Your Purpose
    Digital Tools
    Facebook
    Twitter
    LinkedIn
    Networking
  • 3. MARKETING & BRANDING
  • 4. Marketing
    The process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and develop and maintain favorable relationships with stakeholders in a dynamic environment.
    “The Four P’s”
    • Product
    • 5. Price
    • 6. Place
    • 7. Promotion
  • Personal Branding
    How one represents him or her self to the outside world.
    Promotion:
    Communication to build and maintain relationships by informing and persuading one or more audiences.
  • 8. Building a Brand
    ?
    Birth name:
    Marion Morrison
    Brand name:
    ? ? ? ? ?
  • 9. Building a Brand
    ?
    Birth name:
    Marion Morrison
    Brand name:
    John Wayne
  • 10. Building a Brand
    ?
    Birth name:
    Stefani Germanotta
    Brand name:
    ? ? ? ? ?
  • 11. Building a Brand
    ?
    Birth name:
    Stefani Germanotta
    Brand name:
    Lady Gaga
  • 12. Building a Brand
    ?
    Birth name:
    Terry Bollea
    Brand name:
    ? ? ? ? ?
  • 13. Building a Brand
    ?
    Birth name:
    Terry Bollea
    Brand name:
    Hulk Hogan
  • 14. What is a brand?
  • 15. DISCOVERYOUR PURPOSE
  • 16. Discover Your Purpose
    What is your ultimate goal?
    To land your dream job.
  • 17. Discover Your Purpose
    Develop a 5-year plan
    Internships
    Job-shadowing
    Informational Interviews
    Visit the Career Center!
  • 18. Discover Your Purpose
    ACTIVITY:Define your values
  • 19. Editor of High School Paper
    Publicity Director, UGA Heroes
    Tutoring English
    Advertising Minor
    Dog-Sitting
    Visited Michigan
    Communications Class
    Psychology Major
    My Life
    Moved to Georgia
    Relay for Life Fundraising
    Marketing Internship
    Chemistry Class
    Travel to Central America
    Sky-Diving
    Omega Delta Sigma Sorority
    Public Speaking (HS Graduation)
    ACTIVITY:Map Your Strengths
  • 20. Editor of High School Paper
    Publicity Director, UGA Heroes
    Tutoring English
    Advertising Minor
    Dog-Sitting
    Visited Michigan
    Communications Class
    Psychology Major
    My Life
    Moved to Georgia
    Relay for Life Fundraising
    Marketing Internship
    Chemistry Class
    Travel to Central America
    Sky-Diving
    Omega Delta Sigma Sorority
    Public Speaking (HS Graduation)
    ACTIVITY:Map Your Strengths
  • 21. Editor of High School Paper
    Publicity Director, UGA Heroes
    Tutoring English
    Advertising Minor
    Dog-Sitting
    Visited Michigan
    Communications Class
    Psychology Major
    My Life
    Moved to Georgia
    Relay for Life Fundraising
    Marketing Internship
    Chemistry Class
    Travel to Central America
    Sky-Diving
    Omega Delta Sigma Sorority
    Public Speaking (HS Graduation)
    ACTIVITY:Map Your Strengths
  • 22. Editor of High School Paper
    Publicity Director, UGA Heroes
    Tutoring English
    Advertising Minor
    Dog-Sitting
    Visited Michigan
    Communications Class
    Psychology Major
    My Life
    Moved to Georgia
    Relay for Life Fundraising
    Marketing Internship
    Chemistry Class
    Travel to Central America
    Sky-Diving
    Omega Delta Sigma Sorority
    Public Speaking (HS Graduation)
    ACTIVITY:Map Your Strengths
  • 23. ACTIVITY: Create a vision
  • 24. BRANDING TOOLS: RESUMES & COVER LETTERS
  • 25. Resumes
    How do employers use resumes?
    Large Organizations….
    • HR filters applicants
    • 26. Advertise vacancies
    • 27. Have more rules/restrictions
  • Resumes
    How do employers use resumes?
    Small Organizations…
    • Easier access to managers
    • 28. Greater flexibility
    • 29. Less competition
  • Resumes
    CHRONOLOGICAL
    FUNCTIONAL
  • 30. Building a Resume
    Begin by listing ALL experiences
    Coursework
    Volunteer work
    Previous jobs
    Honors/Awards
    Add Descriptions
    Be specific
    Quantify
    Identify Transferable Skills
  • 31. Building a Resume
    Heading
    Clean and simple
    Email, phone, LinkedIn, etc.
    No pictures
    Formatting
    One page
    Section headings
    Objective/Summary
    Education
    Professional Experience
    Related Skills/Coursework
    Awards/Distinctions/Honors
    References
  • 32. Building a Resume
    Customize
    Identify key words
    http://www.wordle.net/
    Utilize strong wording
    Actions verbs
    http://www.career.uga.edu/multimedia/ActionVerbs.pdf
    Does your resume communicate your brand?
  • 33.
  • 34. Cover Letters
    Demonstrate value:
    “Thisis what I can do for your company.”
    Provide examples:
    “In my last position, I….”
    Key words/phrases
    Communicate your brand:
    What is your promise?
  • 35. BRANDING TOOLS: SOCIAL MEDIA
  • 36. Why should I have an online presence?
    • Build Your Brand/Network
    • 37. Find a Job
  • Why should I have an online presence?
    • Build Your Brand/Network
    • 38. Find a Job
    Success Stories:
  • 39. Why should I have an online presence?
    • Build Your Brand/Network
    • 40. Find a Job
    It’s been reported that 75% of hiring managers use LinkedIn during the hiring process!
  • 41. Getting Started: What is my current online presence?
    • Google yourself!
    • 42. Don’t forget images!
    • 43. Set up an “Ego Search”
    http://www.google.com/
  • 44. Getting Started: What is my current online presence?
    • Google yourself!
    • 45. Don’t forget images!
    • 46. Set up an “Ego Search”
    • 47. Online ID Calculator
    http://www.onlineidcalculator.com/
  • 48. Getting Started: What is my current online presence?
    • Google yourself!
    • 49. Don’t forget images!
    • 50. Set up an “Ego Search”
    • 51. Online ID Calculator
    • 52. Consider existing links, websites, email addresses, etc.
    • 53. Social Intelligence
    http://www.socialintel.com/
  • 54. General “Netiquette”Play Nicely Online!
    • Don’t “Flame Out”
    • 55. Customized vs. Automated communication
    • 56. “Do as the Romans do…”
    • 57. “Mini-Writing Samples”
    • 58. Be Concise and Consistent
    From Penn Career Services:
    http://www.vpul.upenn.edu/careerservices/undergrad/online_persona.html
  • 59. First up…
  • 60. Facebook
    Privacy settings
    Appropriate posts
    Managing your friends
    Including….
    - Co-Workers (peers)
    - Supervisors
    - “Professional” Contacts
  • 61. Facebook
    Consider your key values, skills, and professional goals:
    What things from that list might I guess about you if I saw your Facebook profile?
    What other (good or bad) messages are you sending that are inconsistent with your professional “brand”?
  • 62. Facebook
    Who are the people
    you spend time with?
    You are a product of your environment.
    Consider the value of your relationships…even digital ones!
  • 63. Facebook
    How Employers Use Facebook:
    Fan Pages
    Status & Twitter Updates
    Promotions & Events
    Please “Like” Us!
  • 64. Twitter
  • 65. Twitter
    Asks "What's happening?"
    Micro-Blogging: 140 Characters
    Real-Time, Conversational
    “Searchable Public Forum”
  • 66. Twitter
    Benefits of Using Twitter:
    Create Content (and VALUE)
    Reinforce Personal Brand
    Network, Engage, and Connect
  • 67. Twitter Tips (‘Twips’?)
    “Twitter is an appetizer for who you REALLY are and what you REALLY represent. I’ve found that Twitter is a great way to bring a human conversation into a digital world.
    One hint: mix it up between posting tweets and COMMUNICATING with other people on Twitter. People don’t like being simply spoken to; they want your updates without a little give and take. “
    • Chris Brogan, http://www.chrisbrogan.com/newbies-guide-to-twitter/
  • Twitter Tips (‘Twips’?)
    “Twitter is an appetizer for who you REALLY are and what you REALLY represent. I’ve found that Twitter is a great way to bring a human conversation into a digital world.
    One hint: mix it up between posting tweets and COMMUNICATING with other people on Twitter. People don’t like being simply spoken to; they don’t want your updates without a little give and take. “
    • Chris Brogan, http://www.chrisbrogan.com/newbies-guide-to-twitter/
    • Retweetleaders in hopes they will reciprocate
    • 68. Utilize hashtags (#interview #jobs #career #hiring)
    • 69. Follow as many people as possible (pros vs. cons)
    • 70. Create lists to make content more manageable
    • 71. Timing of tweets – 10 tweets in 10 minutes isn’t a good thing
    Twitter Tips
    Building Your Brand:
    www.twellow.com, www.wefollow.com, www.listorious.com
  • 72. Twitter Tips
    Using Twitter Effectively:
    Brand/Perspective vs. Boring Followers
    Original vs. “Retweeted” Content
    Professionalism vs. Personality
    Communicate vs. Broadcast
  • 73. Develop your Twitter profile and search for opportunities based on…
    • Location
    • 74. Position Title
    • 75. Company Name
    • 76. Industry
    • 77. Professional Associations
    Twitter Tips
    Using Twitter for Your Job Search?
    http://www.twitjobsearch.com/
  • 78. Hootsuite
    http://hootsuite.com/
  • 79. LinkedIn
  • 80. LinkedIn
    “Professional” Social Media Platform
    Over 120M users
    Present in over 200 countries
    “As of June 30, 2011 (the end of the second quarter), LinkedIn counts executives from all 2011 Fortune 500 companies as members; its corporate hiring solutions are used by 75 of the Fortune 100 companies.”
    Source: http://press.linkedin.com/about
  • 81. LinkedIn
    Build a profile
    Clean, Compelling
    Connect w/ Other Resources
    Focus on your BRAND
    Written Resumes vs. LinkedIn
    Status Updates
    Make a Complete Profile!
    Skills, recommendations
  • 82. Learning LinkedIn
    http://learn.linkedin.com/
  • 83. LinkedIn
    Networking on LinkedIn:
    “Advanced” People Search
    Alumni, clubs, professional group connections
  • 84. LinkedIn
    Networking on LinkedIn:
    “Advanced” People Search
    Alumni, clubs, professional group connections
    Groups and Company Pages
    Alumni, clubs, profession group connections
  • 85. LinkedIn
    Networking on LinkedIn:
    “Advanced” People Search
    Alumni, clubs, professional group connections
    Groups and Company Pages
    Alumni, clubs, profession group connections
    Job Board
  • 86. LinkedIn
    Networking on LinkedIn:
    “Advanced” People Search
    Alumni, clubs, professional group connections
    Groups and Company Pages
    Alumni, clubs, profession group connections
    Job Board
    Remember to:
    Add value
    Customize messages
    Be professional
    Follow-up!
  • 87. Other Social Media Tools
    Good experience in….
    Public Relations/Writing
    Web content development
    Technology and social media
    Build Credibility
    Focus on message
    and IMAGE
    Welcome to the Information Age….
    CONTENT = CREDIBILITY!
  • 88. Blogs/Micro-blogs
  • 89. Interactive Resumes
    Demonstrate skills in…
    Web design
    Media production
    Art
    Writing
    Creativity
    Connect to….
    Blogs
    Twitter
  • 90. BRANDING TOOLS: NETWORKING
  • 91. Networking
    Get Involved
    Local, State, National
    Events, publications,
    online resources
    Follow Up
    ASK!
    Business Cards
    Be prepared
    Incorporate other
    branding tools
    (.i.e. LinkedIn)
  • 92. Elevator Pitch
    “I love when I meet when someone who is
    passionate about something,” said one recruiter. “You can be passionate about fishing, horses, anything!
    Passion is interesting and memorable.”
    http://www.pwc.com/us/personalbrandweek
  • 93. CONCLUSION:ACTION STEPS
  • 94. ACTIVITY: Action steps
    What can you do to work toward your vision?
    What changes will you have to make to achieve your goals?
    Make sure your goals are SMART!
  • 95. ACTIVITY: Action steps
  • 96. QUESTIONS?
  • 97. Resources
    LINKS:
    • “The Brand Called You,” Tom Peters
    • 98. Personal Branding 101, Ryan Rancatore
    • 99. Personal Brand Week 2.0, PricewaterhouseCoopers LLP
    • 100. Personal Branding Blog, Dan Schawbel
    • 101. The Savvy Intern, YouTern.com
    • 102. JohnSpence.com
    UGA Career Center
    2nd Floor
    Clark Howell Hall
    Phone:
    706.542.3375
    Email:
    career@uga.edu
    Website:
    http://www.career.uga.edu/