Looking for a way to improve your agency’s efficiency while simultaneously improving your clients’ SEM campaigns? Then it’s time to look into the benefits of combining campaign automation and attribution modeling in Acquisio. Join Lee Goldberg, Co-Founder and President of Vector Media Group, Inc. at the upcoming webinar, “Automation + Attribution=Campaign Success.” In this webinar, Goldberg will cover:
● The pros and cons of rules-based and algorithmic automation, and when to use each
● Which of the 4 types of attribution modeling offers the greatest potential for advertisers
● Why you should pay special attention to Acquisio’s “Score Revenue” metric
● How Goldberg’s agency has combined campaign automation and attribution modeling to successfully optimize campaigns for introducers, influencers, and closers
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