Using Social Media to Market your Best Digital Asset – You!
Our New Reality?
The Story of the Chicks Patricia Alicia
A Non-intimidating and fun approach to online marketing
About A Couple of Chicks
Saving Websites since 2005
Founded by Alicia Whalen and Patricia Brusha to provide non intimidating approach to online marketing for hotels and tourism
Now home to 14 virtual “Chicks” across Canada and the US
Recognized as an authority in e-marketing in the tourism industry and beyond
Producers of Online Revealed – the Online Canadian Tourism Conference now in its 7 th year
ACOC Clients: Destinations: Hotels: Other:
Our Team: Patricia Brusha Hold on! We’ve got ourselves a wide turn here!
Lovingly referred to as he “other” Chick Wait for me! This is a necessary pit stop! That ’ s me!!!!!!
Our Journey Caribbean Canada
B uilding the business
Good Website Content providing Value to our target audience
Focus on Search Engine Optimization for our target keywords
Our Blog: ideahatching.com
eNewsletters with valuable free information
Workshops and training sessions
Wrote articles and commented in Forums + guest posted on industry websites
We pushed out optimized Press Releases (Shameless Self Promotion all the time! Do it! + Google loves content!
We ran a Conference!
THEN …the cocktail reception went online!
Then there was Social Networking…
The 1st Twitter Inquiry!
If a Couple of Chicks can do this…
We got a big coop now!!! Brad James Kathi Stephanie Sandie Steve Laurie Anne Christy Patti Those Chicks are late again! J ane
The Evolution of the Brand
It’s All About Integration & Management of all Digital Assets
LinkedIn Company Profile
Digital Marketing What you need to know:
By 2014 at least 2/3 of the internet population or about 164.9 Million people will be regular users of social media
Social Networks: Changing the face of Marketing
YouTube is the 2 nd Largest Search Engine Behind Google 24 Hours of Video uploaded YouTube every Minute!!!!
Mobile App Downloads To Reach 25 Billion By 2015
(Juniper research 2010)
iPhone and iTouch have over 60 million users that consume 200 million + apps per month
iMarketing: Marketing for iPhone, iPad and Tablets
Apps and a NEW kind of Digital Search Behavior:
62% find apps by searching for a specific type of app (Travel, Lifestyle etc.)
60% browse through the App Store charts
Brands must ensure they are visible across all Digital Platforms
So What now?
It's all about Customer Engagement! Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?
Digital Marketing Must Do’s
LinkedIn is a must
Start with one network at a time.
Update Often with correct contact info and updated information
Make sure your web strategy includes Mobile
INTEGRATE and use Tools to make it easy to manage
You must make the time – your brand is living online whether you are ready or not
Digital Marketing Success Stories What made them work?
Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients
Why It Worked:
Use Twitter to extend customer service
Identify core audience – personifying customer as Bruce Wayne
3. Twitter tone or personality becomes one of Alfred – Bruce Wayne’s Butler !
The Audience: The Brand:
Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales 2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz
32,100,056 Views!!!!! Driving Traffic Back to the Website = Cash Register
A “listening post” to monitor your brand, competitors and industry trends
Drive traffic to blog and website
Generate new business leads, sales and referrals
Collaborate and share innovative ideas and insights
Create conversation with your community
Promote events and relevant company news, discounts etc...
Build visibility, credibility and positive recognition for your brand
Why Social Media for your Business?
Tools to make it easy
Hootsuite.com to manage multiple Social Media
Integrate communities (feed Tweets to LinkedIn)
Manage channels from your SmartPhone – on the go
Keep up to date with emails, SMS messages, BlackBerry messenger, Tweets, Facebook messages - all on the go – communicate with customers all the time!
Smart Marketing: Going Social
Don’t sit back and watch
Don’t look at Digital Marketing in isolation
20% ++ of overall marketing budget to Digital
Have a Strategy
Twitter Task Checklist for Step One
Define specific goals: ie. business benefits such as driving traffic to a blog
or to reach media)
Confirm primary target audience (who are you talking to?)
Conduct Social Media Audit (for competitors and other communities
you can engage with)
Create compelling backgrounds: LinkedIn Profile, Twitter or Facebook Page
for your business – it is a key extension of your brand beyond your website
Add a photo or photos and Video where possible to create connection
Have a plan and engage your audience
Chick Tips on Social Media Marketing:
Other Digital Marketing: Must Do’s
Website = Cash Register
(creative, good content, ecommerce functionality, search engine visibility)
Google Local for Bricks and Mortar Business a must
Watch the ‘Reviewosphere’ – we are no longer in control of our brand messages – Consumers are
Measure using tools like Google Analytics, Google Alerts and Twitalyzer.com