WomenWOBorders_Sk_May2011
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  • Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.
  • Guides the tone to take with guests. Internal Use Reserved for internal use only. Employee Training Train employees who will be interacting with guests via social media on the ways to use this persona. Objectif: Comprendre à qui on parle? Quels sont ses intérets et ses besoins? Comment on leur parle? Sur quel ton? Pour mieux comprendre comment on peut les servir, un petit geste à la fois.

Transcript

  • 1. One pixel away from your customer SO…
  • 2. Using Social Media to Market your Best Digital Asset – You!
  • 3. Our New Reality?
  • 4. The Story of the Chicks Patricia Alicia
    • A Non-intimidating and fun approach to online marketing
  • 5. About A Couple of Chicks
      • Saving Websites since 2005
      • Founded by Alicia Whalen and Patricia Brusha to provide non intimidating approach to online marketing for hotels and tourism
      • Now home to 14 virtual “Chicks” across Canada and the US
      • Recognized as an authority in e-marketing in the tourism industry and beyond
      • Producers of Online Revealed – the Online Canadian Tourism Conference now in its 7 th year
  • 6. ACOC Clients: Destinations: Hotels: Other:
  • 7. Our Team: Patricia Brusha Hold on! We’ve got ourselves a wide turn here!
  • 8. Lovingly referred to as he “other” Chick Wait for me! This is a necessary pit stop! That ’ s me!!!!!!
  • 9. Our Journey Caribbean Canada
  • 10. B uilding the business
      • Good Website Content providing Value to our target audience
      • Focus on Search Engine Optimization for our target keywords
      • Our Blog: ideahatching.com
      • eNewsletters with valuable free information
      • Workshops and training sessions
      • Wrote articles and commented in Forums + guest posted on industry websites
      • We pushed out optimized Press Releases (Shameless Self Promotion all the time! Do it! + Google loves content!
      • We ran a Conference!
      • THEN …the cocktail reception went online!
  • 11. Then there was Social Networking…
  • 12. The 1st Twitter Inquiry!
  • 13. If a Couple of Chicks can do this…
  • 14. We got a big coop now!!! Brad James Kathi Stephanie Sandie Steve Laurie Anne Christy Patti Those Chicks are late again! J ane
  • 15. The Evolution of the Brand
  • 16. It’s All About Integration & Management of all Digital Assets
  • 17. Facebook
  • 18. Twitter
  • 19. Chicks Blog
  • 20. LinkedIn Company Profile
  • 21. YouTube
  • 22.  
  • 23. Digital Marketing What you need to know:
  • 24. Social Networking
    • By 2014 at least 2/3 of the internet population or about 164.9 Million people will be regular users of social media
  • 25. Social Networks: Changing the face of Marketing
  • 26. YouTube is the 2 nd Largest Search Engine Behind Google 24 Hours of Video uploaded YouTube every Minute!!!!
  • 27. Going Mobile
    • Mobile App Downloads To Reach 25 Billion By 2015
    • (Juniper research 2010)
    • iPhone and iTouch have over 60 million users that consume 200 million + apps per month
  • 28. iMarketing: Marketing for iPhone, iPad and Tablets
    • Apps and a NEW kind of Digital Search Behavior:
    • 62% find apps by searching for a specific type of app (Travel, Lifestyle etc.)
    • 60% browse through the App Store charts
    • Brands must ensure they are visible across all Digital Platforms
  • 29. So What now?
  • 30. It's all about Customer Engagement! Focus on how you can best reach your target Customer online -Is your target audience Tweeting? -Are they spending time on Facebook, LinkedIn? -Should you be Blogging as an expert in your field?
  • 31. Digital Marketing Must Do’s
    • Google Yourself!
    • LinkedIn is a must
    • Start with one network at a time.
    • Update Often with correct contact info and updated information
    • Make sure your web strategy includes Mobile
    • INTEGRATE and use Tools to make it easy to manage
    You must make the time – your brand is living online whether you are ready or not
  • 32. Digital Marketing Success Stories What made them work?
  • 33. Le Germain Hotels on Twitter 3 Goals: 1. Listen to Guests to continually improve customer service 2. Extend Customer Service online 3. Cultivate an interest in potential clients
  • 34.
    • Why It Worked:
    • Use Twitter to extend customer service
    • Identify core audience – personifying customer as Bruce Wayne
    • 3. Twitter tone or personality becomes one of Alfred – Bruce Wayne’s Butler !
    The Audience: The Brand:
  • 35. Alphabet Photography: YouTube, Facebook ++ 3 Goals: 1. Drive Traffic and Sales 2. Cultivate Interest in potential clients and differentiate themselves among competitors 3. Generate Media and Buzz
  • 36. 32,100,056 Views!!!!! Driving Traffic Back to the Website = Cash Register
  • 37.
    • A “listening post” to monitor your brand, competitors and industry trends
    • Drive traffic to blog and website
    • Generate new business leads, sales and referrals
    • Collaborate and share innovative ideas and insights
    • Create conversation with your community
    • Promote events and relevant company news, discounts etc...
    • Build visibility, credibility and positive recognition for your brand
    Why Social Media for your Business?
  • 38. Tools to make it easy
    • Hootsuite.com to manage multiple Social Media
    • Integrate communities (feed Tweets to LinkedIn)
    • Manage channels from your SmartPhone – on the go
    • Keep up to date with emails, SMS messages, BlackBerry messenger, Tweets, Facebook messages - all on the go – communicate with customers all the time!
  • 39. Smart Marketing: Going Social
    • Don’t sit back and watch
    • Don’t look at Digital Marketing in isolation
    • 20% ++ of overall marketing budget to Digital
    • Have a Strategy
  • 40. Twitter Task Checklist for Step One
    • Define specific goals: ie. business benefits such as driving traffic to a blog
    • or to reach media)
    • Confirm primary target audience (who are you talking to?)
    • Conduct Social Media Audit (for competitors and other communities
    • you can engage with)
    • Create compelling backgrounds: LinkedIn Profile, Twitter or Facebook Page
    • for your business – it is a key extension of your brand beyond your website
    • Add a photo or photos and Video where possible to create connection
    • Have a plan and engage your audience
    Chick Tips on Social Media Marketing:
  • 41. Other Digital Marketing: Must Do’s
      • Website = Cash Register
      • (creative, good content, ecommerce functionality, search engine visibility)
      • Email newsletters
      • Blog
      • Google Local for Bricks and Mortar Business a must
      • Watch the ‘Reviewosphere’ – we are no longer in control of our brand messages – Consumers are
      • Measure using tools like Google Analytics, Google Alerts and Twitalyzer.com
  • 42. What Makes a Successful Digital Campaign?
    • Strategy
    • Authentic Voice
    • Relevancy
    • Know your Audience
    • Engage with Like minded Communities
    • Humour and Emotion
    • Take a Risk
    • Don’t Sell
    • Commitment
    • Have FUN!!!!!!!
  • 43.
    • Alicia Whalen
    • Co-Founder | E-Strategist
    • www.twitter.com/acoupleofchicks
    • www.facebook.com/acoupleofchicksonlinemarketing
    • www.acoupleofchicks.com
  • 44.