Online Marketing Experts A Couple of Chicks - The Story


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A Couple of Chicks e-Marketing is a leading Internet Marketing Firm specializing in the travel and tourism industry. Founded in 2005, A Couple of Chicks have worked with over 100 clients, have produced 4 Online Revealed Canada Conferences, have been quest speakers on multiple industry panels and have recently been awarded one of Canada's Top Emerging Companies in Canada 2009 by Profit Magazine. This is their story.

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Online Marketing Experts A Couple of Chicks - The Story

  1. 1. Who Are the Chicks? Patricia Alicia <ul><li>A Non-intimidating and fun approach to online marketing for the travel industry. </li></ul>
  2. 2. Educating and empowering Professionals to embrace Digital Media. Canada
  3. 3. If a Couple of Chicks can do this…
  4. 4. What The Chicks Do <ul><li>In an “egg” shell: </li></ul><ul><li>“ A Couple of Chicks helps brands implant messages into the Internet </li></ul><ul><li>“ Ecosystem” to assist in Online Brand reputation and increase Traffic to the Website” </li></ul>
  5. 5. So what exactly do A Couple of Chicks do? We bring clarity to Search, Marketing and Measurement. Didn't know you needed it did you? 1    ONLINE SEARCH We redefine your little place on the web to ensure that you will be found online by your customers! (SEO) 2    ONLINE MARKETING We use online distribution channels to make sure you are seen by your customers and your brand message goes beyond the Website. (PPC, Online PR Distribution, Social Media Marketing) 3    MEASUREMENT We help you with Web Analytics analysis and tools that will show you where your customers are coming from and how they found you. (ROI)
  6. 6. Online Search Get your site found in search engines and by your customers! A unique combination of SEO , (Search Engine Optimization) PPC , (Pay per Click or Paid Search Marketing) and Content Syndication , (online distribution of content through articles and online PR) to get brands in front of their target audience online. Our proven techniques include research and a Brand Customized Online Marketing Strategy , with a focus on leaving clients with the tools to succeed on the WWW!
  7. 7. Google “A Couple of Chicks” – really go ahead! We knocked those “ other ” sites out of the way!
  8. 8. Online Marketing This is the fun part! Online Marketing encompasses everything we do from SEO , PPC , Content Syndication , Social Media , Usability Studies , Blog strategy, RSS , Social Media Marketing and beyond! We determine the PAIN - and pull together an online marketing strategy that best suits the brand to reach its online potential and target audiences.                                                                                                                                                                                                                                      How? We research the site, competitor sites, and customers are looking for. No two websites are alike and an online marketing strategy should also be unique to any brand.
  9. 9. Measurement The Web is the single most measurable marketing channel that there has ever been! How do you know where to put your advertising dollars if you don't know who, or how many customers are seeing your site? A Couple of Chicks incorporates analytics analysis and training into each program. (Chicks Dig Google Analytics!)
  10. 10. Social Media It's all about Customer Engagement! Focus on how a Brand’s marketing needs can be met using today's social media tools. This division guides brand’s to deal with the impact Social Media has had on Marketing to Consumers. Strategies include: Fan Pages on such sites as Facebook Twitter Strategy Blog Development RSS Feed Strategy App Development Photo's, Videos, Podcasts Distribution
  11. 11. Case Study:
  12. 15. Clients                                         
  13. 16. Online Revealed Canada Conference
  14. 18. <ul><li>Thank you! </li></ul><ul><li>Alicia Whalen </li></ul><ul><li>Co-Founder | E-Strategist </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Or </li></ul><ul><li>“ Google” Us! </li></ul>Chicks Guide to Optimizing your Presence online: Now Available!