PERFECT DIGITAL STORM REPORT SERIES
The convergence of young demographics, fast growing economies, and deeply digital lifestyles is fueling a new “mobile-first” middle class across Southeast Asia. More so than ever before, consumers are socializing, gaming, reading and buying digitally. They're also more open to connecting with brands than almost anywhere else on earth.
The Philippines presents some of the biggest digital opportunities in Southeast Asia today. With half its household population under 23 and GDP growth exceeding 7% in 2013, it’s one of the youngest and fastest-growing economies in Asia. It also has some of the world’s highest rates of social media usage, brand engagement and growth in internet penetration, making it a promising market for digital technologies, consumer brands and online services like e-commerce.
The full report provides a current and comprehensive view of the Philippines’ digital, mobile and social landscapes. It features game-changing startups, hot sectors and a digital roadmap with actionable insights to help brands and startups “leverage the storm” with proven strategies and best practices based on real-world experience in the region.
Download the entire Executive Summary or buy the full report here: http://tigercubdigital.com/perfectdigitalstorm/