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Effective Brand & Marketing Solutions by Acorn Creative Agency

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A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and …

A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and marketing strategies, above and below the line communications as well as digital marketing solutions.

Published in: Business, Design

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  • 1. Creative C iCommunications…Communications in a nutshell
  • 2. Creating your Creative Services Digital Communications Brand Experience Understand your Brand Campaign Concept & Website Creation Essence DevelopmentCreate the right representation Graphic Design Digital Campaigns Digital Media MarketingDevelop your Brand Identity Environmental Design (SEO, Social Networks etc) Develop your Brand D l B d Maintenance & Care Experience
  • 3. JJust Some of Our Experience p
  • 4. THE SUM OFIdentityOUR EXPERIENCE
  • 5. Caritas Si C it Singapore Community Council C it C ilCorporate Identity
  • 6. Caritas Si C it Singapore Community Council C it C ilCorporate Identity
  • 7. McGagh Communications Pte Ltd gThe BrandLogo Creation Name card & Letterhead template
  • 8. Styleline Pte Ltd yThe BrandApplication Name card (new)  Paper material – textured surface   Print Ad – magazine 
  • 9. Styleline Pte Ltd yThe BrandApplication Corporate Brochure: C B h Cover Finishing – Matt lamination with Spot UV on  image area  Sample of inside spreads
  • 10. THE SUM OFRetail BrandingOUR EXPERIENCE
  • 11. Perlini’s SilverBrand IdentityBrand Identity Guide About the project:Perlini’s Silver specialises in contemporary and stylish Italian contemporary and stylish Italiansilver Jewelry. The brand has been in Singapore for 20 years and acorn had been commissioned to develop a brief brand guideline that will  gstrengthen the Perlini’s Silver Brand. While flexible when used in tandem with their A&P initiatives, the guideline sets to help reinforce the brand visually.
  • 12. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009The Brief:Acorn was asked to re‐launch the Perlini s Silver Brand that needs to Perlini’s Silver Brand that needs tobe re‐invigorated. The campaign spanned Singapore, Malaysia, Indonesia and Vietnam.Acorn is to develop the key messages that highlights 20th year celebration and to get customers  gto fall in love with the brand all over again.The Solution:Acorn proposed a branding tagline that is used throughout the campaign and highlighted in major PR events. Highlighting both the long relationship that Perlini’s Silver has enjoyed over 20 years with its target audience and bringing out the essence of the message that it is all about “You”these 20 years and will continue to remain so.
  • 13. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009Scope of work:• Concept for 2009 brand campaign• Formulation of campaign strategy Formulation of campaign strategy • Concept of branding and tactical  strap lines • Art direction for photography  (Branding, Tactical and Products) • Development of ATL and  BTL  collaterals y• Consultancy on creative  applications across various  markets Brand visuals: B d i l Targeted at the adult market 
  • 14. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009 Brand visuals: B d i l Targeted at the adult market 
  • 15. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009 Brand visuals: B d i l Targeted at the youth market 
  • 16. Perlini’s SilverOnline applicationRe‐launching the Brand in 2009 Website application: W bi li i Concept extended to web applications
  • 17. Perlini’s SilverOnline applicationRe‐launching the Brand in 2009 Website application: Concept extended to web applications
  • 18. Perlini’s SilverStore ImagesRe‐launching the Brand in 2009 Tampines Mall outlet
  • 19. Perlini’s SilverStore ImagesRe‐launching the Brand in 2009Raffles City outlet
  • 20. THE SUM OFAbove the LineOUR EXPERIENCE
  • 21. LG Electronics El t iAdsTactical Ads for Home appliances
  • 22. LG Electronics El t iAdsTactical Ads for Air‐conditioners
  • 23. LG Electronics El t iAdsTactical Ads for Home appliances
  • 24. WDAAdsLandscape Advertorial
  • 25. WDACreative BuyEnglish @ Workplace
  • 26. CAASPosterPhotography Competition
  • 27. City Developments Li it d Cit D l t LimitedEvent CollateralsCDL E‐Generation Challenge A2 Posters & Edm
  • 28. Millenia Walk Mill i W lkOOH Marketing SMRT train hangers g
  • 29. Millenia Walk Mill i W lkOOH Marketing SMRT train Circle Line – Platform Screen Door display
  • 30. Millenia Walk Mill i W lkOOH Marketing SMRT train Circle Line – pillar wrap display
  • 31. THE SUM OFBelow the LineOUR EXPERIENCE
  • 32. Direct MailerTeaser
  • 33. LG Electronics El t iPOP Displays Home appliances
  • 34. CISCO D f Defence S Summit itEvent CollateralsEvent creatives  Backdrop , posters and nametags
  • 35. City Developments Li it d Cit D l t LimitedEvent CollateralsCDL 4th Sculpture Award 2009 Invitation card front and back cover Invitation card inside spread Customised DL envelope
  • 36. FormosaCarpet Catalogue New product launchAbout the project:Designed for a subsidiary under Designed for a subsidiary underthe Formosa Chemicals & Fiber Corporation (FCFC) group. This carpet catalogue contains a new selection of tiles and roll carpets. Front and back cover Sample of inside spread
  • 37. Millenia Walk Mill i W lkPostersMall Poster In mall light box posters
  • 38. Contact Si C t t SingaporeAdsAdvertisements and BTL collaterals
  • 39. Contact Si C t t SingaporeSeasons Greetings Ecard & Greeting Card
  • 40. NUS Paper Bag P BNUS Paper Bag
  • 41. THE SUM OFPublicationsOUR EXPERIENCE
  • 42. City Developments Li it d Cit D l t LimitedNewsletterCityNews Quarterly NewsletterFSC printingAbout the project:City News is a quarterly newsletter that is distributed to major stakeholders of City Developments Limited. Acorn was approached to design and subsequently revamp the newsletter. Cover: Samples of Inside spread January 10 Issue
  • 43. City Developments Li it d Cit D l t LimitedBrochureCorporate Social Responsibility Report 2009About the project:Targeted at the international investment community, this year s investment community, this year’sreport positions CDL as an eco‐conscious corporation who is constantly morphing its practices to meet new challenges and set new achievements in the environmental and social arena. Cover and samples of inside spreads
  • 44. City Developments Li it d Cit D l t LimitedBrochureCorporate Social Responsibility Report 2010 Cover and samples of inside spreads
  • 45. LG Electronics El t iBrochureProduct Brochure  Front cover Samples of inside spreads p p
  • 46. LG Electronics El t iBrochureProduct Brochure  Samples of inside spreads Front cover
  • 47. The Tier Pegu R d Th Ti @ P RoadBrochureMarketing brochure & showroom  Front cover & samples of inside spreads
  • 48. Energy M k t Authority E Market A th itBrochureStatement of Opportunities Report 2009About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial alliances and opportunities within  lli d t iti ithithe energy industry. Front cover & samples of inside spreads
  • 49. Energy M k t Authority E Market A th itBrochureStatement of Opportunities Report 2010About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial alliances and opportunities within  lli d t iti ithithe energy industry. Front cover & samples of inside spreads
  • 50. Economic D E i Development Board l tB dBrochureVisual Arts Brochure Front cover and inside spreads
  • 51. Economic D E i Development Board l tB dBrochurePerforming Arts Brochure Front cover and inside spreads
  • 52. Contact Si C t t SingaporeBrochureInvestor Flyer Front cover and inside spreads
  • 53. Contact Si C t t SingaporeBrochureBi‐monthly Newsletter Front cover and inside spreads
  • 54. Fiore FiLookbook Front cover and inside spreads
  • 55. WDABrochureVisual Merchandising Brochure Front cover and inside spreads
  • 56. National University of Singapore N ti lU i it f SiRecruiter’s Guide Front cover and inside spreads
  • 57. Public Utiliti B d P bli Utilities BoardBrochure Front cover and inside spreads
  • 58. Spastic Children’s A S ti Child ’ Association of Singapore i ti f SiProgramme Handbook g Front cover and inside spreads
  • 59. UniSIM U iSIMConvocation Collaterals
  • 60. THE SUM OFDigitalOUR EXPERIENCE
  • 61. Robinsons Group (Singapore) R bi G (Si )WebsiteRevamping Robinsons OnlineThe Brief:Robinsons online presence was only just that  simply a only just that – simply a“presence”. Acorn was robed in to re‐invent the online brand. It means not only to develop a new look and feel for Robinsons online, but an entire marketing proposal on how to reach out to the online  gtarget audience and to enhance the Robinsons Online Experience. The Solution:Acorn proposed a neat and clean look and feel, consistent with their identity that can be updated with various looks of the season. The engine included a customised sign‐up module that captures preferences and trace shopping habits , therefore streamlining into a targeted approach in re‐engage online audiences.  Homepage: A HTML / Flash hybrid site with a newsletter sign‐up module
  • 62. River Island (Singapore) Ri I l d (Si )WebsiteCreating a River Island Online FashionThe Brief:River Island is a high street fashion brand that just made its way into brand that just made its way intoSingapore in 2007. The brand has stayed low key despite its popularity in England Fashion Scene. River Island needed to use a cost‐efficient platform to reach out to their target audience that is both trend and tech‐savvy. yThe Solution:River Island asked acorn to design and concept a site that can keep up with the ever‐changing trends in the fashion industry as well as keeping the site “less‐overwhelming”, simple, to the point, yet fashionable and engaging.So the site was kept simple yet flexible enough to keep it trendy and up‐to‐date. Acorn also designed the site with a in‐built blog engine to allow guests fashionistas/stylists to blog about that season’s trends. This helps to keep the site interesting and engaging.
  • 63. Déjà vu Vi t VintageWebsite
  • 64. UniSIM U iSIMMicrosite
  • 65. THE SUM OFEnvironmentalOUR EXPERIENCE
  • 66. UniSIM U iSIM2011 ConvocationOutdoor Billboard
  • 67. UniSIM U iSIM2011 ConvocationMain Entrance Arch
  • 68. UniSIM U iSIM2011 ConvocationAtrium Hanging Banners
  • 69. UniSIM U iSIM2011 ConvocationGrand Hall Stage Backdrop
  • 70. UniSIM U iSIM2011 ConvocationOutdoor Lamp Post Banners
  • 71. NUSRankingOutdoor Banner
  • 72. NUSRankingIndoor Staircase Glass Panels
  • 73. NUSRankingOutdoor Staircase Glass Panels
  • 74. Millenia Walk Mill i W lkShopping Mall Revamp – hoarding display Before Installation
  • 75. Transition Lens T iti LIn‐Store DisplaysShelf display with pop‐up  boxes Lightbox display
  • 76. Nanyang O ti l N OpticalEco‐store displays  Store signage and  wall displays 
  • 77. Contact Use. ask@acorncreative.com.sgt. (65) 6297 8266f. (65) 6297 825519 Kim Keat RoadFu Tsu Building #09-02Singapore 328804