Creative   C    iCommunications…Communications   in a nutshell
Creating your                                  Creative Services      Digital Communications    Brand Experience   Underst...
JJust Some of Our Experience                   p
THE SUM OFIdentityOUR EXPERIENCE
Caritas Si       C it Singapore Community Council                      C     it C     ilCorporate Identity
Caritas Si       C it Singapore Community Council                      C     it C     ilCorporate Identity
McGagh Communications Pte Ltd                    gThe BrandLogo Creation                          Name card & Letterhead t...
Styleline Pte Ltd                                       yThe BrandApplication                                             ...
Styleline Pte Ltd                                                         yThe BrandApplication  Corporate Brochure:  C   ...
THE SUM OFRetail BrandingOUR EXPERIENCE
Perlini’s SilverBrand IdentityBrand Identity Guide About the project:Perlini’s Silver specialises in contemporary and styl...
Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009The Brief:Acorn was asked to re‐launch the Perlini s Silver Br...
Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009Scope of work:• Concept for 2009 brand campaign• Formulation o...
Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009                                 Brand visuals:               ...
Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009                                 Brand visuals:               ...
Perlini’s SilverOnline applicationRe‐launching the Brand in 2009                                 Website application:     ...
Perlini’s SilverOnline applicationRe‐launching the Brand in 2009  Website application:  Concept extended to web applications
Perlini’s SilverStore ImagesRe‐launching the Brand in 2009                                 Tampines Mall outlet
Perlini’s SilverStore ImagesRe‐launching the Brand in 2009Raffles City outlet
THE SUM OFAbove the LineOUR EXPERIENCE
LG Electronics                            El t iAdsTactical Ads for Home appliances
LG Electronics                           El t iAdsTactical Ads for Air‐conditioners
LG Electronics                            El t iAdsTactical Ads for Home appliances
WDAAdsLandscape Advertorial
WDACreative BuyEnglish @ Workplace
CAASPosterPhotography Competition
City Developments Li it d                             Cit D    l     t LimitedEvent CollateralsCDL E‐Generation Challenge ...
Millenia Walk                Mill i W lkOOH Marketing                        SMRT train hangers                           ...
Millenia Walk                                                 Mill i W lkOOH Marketing                SMRT train Circle Li...
Millenia Walk                                                  Mill i W lkOOH Marketing                SMRT train Circle L...
THE SUM OFBelow the LineOUR EXPERIENCE
Direct MailerTeaser
LG Electronics                     El t iPOP Displays Home appliances
CISCO D f                          Defence S                                  Summit                                      ...
City Developments Li it d                               Cit D    l     t LimitedEvent CollateralsCDL 4th Sculpture Award 2...
FormosaCarpet Catalogue New product launchAbout the project:Designed for a subsidiary under Designed for a subsidiary unde...
Millenia Walk                                          Mill i W lkPostersMall Poster              In mall light box posters
Contact Si                                     C t t SingaporeAdsAdvertisements and BTL collaterals
Contact Si                        C t t SingaporeSeasons Greetings Ecard & Greeting Card
NUS Paper Bag                    P     BNUS Paper Bag
THE SUM OFPublicationsOUR EXPERIENCE
City Developments Li it d                                       Cit D    l     t LimitedNewsletterCityNews Quarterly Newsl...
City Developments Li it d                                     Cit D    l     t LimitedBrochureCorporate Social Responsibil...
City Developments Li it d                                   Cit D    l     t LimitedBrochureCorporate Social Responsibilit...
LG Electronics                                     El t iBrochureProduct Brochure                     Front cover         ...
LG Electronics                                     El t iBrochureProduct Brochure                                         ...
The Tier Pegu R d                                   Th Ti @ P     RoadBrochureMarketing brochure & showroom               ...
Energy M k t Authority                                      E      Market A th itBrochureStatement of Opportunities Report...
Energy M k t Authority                                           E      Market A th itBrochureStatement of Opportunities R...
Economic D                                  E     i Development Board                                              l     t...
Economic D                           E     i Development Board                                       l     tB dBrochurePer...
Contact Si                              C t t SingaporeBrochureInvestor Flyer                 Front cover and inside spreads
Contact Si                                             C t t SingaporeBrochureBi‐monthly Newsletter                       ...
Fiore                                            FiLookbook           Front cover and inside spreads
WDABrochureVisual Merchandising Brochure                                Front cover and inside spreads
National University of Singapore                N ti   lU i     it f SiRecruiter’s Guide                    Front cover an...
Public Utiliti B d                                 P bli Utilities BoardBrochure           Front cover and inside spreads
Spastic Children’s A  S ti Child ’ Association of Singapore                       i ti f SiProgramme Handbook   g         ...
UniSIM                          U iSIMConvocation Collaterals
THE SUM OFDigitalOUR EXPERIENCE
Robinsons Group (Singapore)                                        R bi      G     (Si       )WebsiteRevamping Robinsons O...
River Island (Singapore)                                         Ri    I l d (Si        )WebsiteCreating a River Island On...
Déjà vu Vi t                  VintageWebsite
UniSIM            U iSIMMicrosite
THE SUM OFEnvironmentalOUR EXPERIENCE
UniSIM                    U iSIM2011 ConvocationOutdoor Billboard
UniSIM                     U iSIM2011 ConvocationMain Entrance Arch
UniSIM                         U iSIM2011 ConvocationAtrium Hanging Banners
UniSIM                            U iSIM2011 ConvocationGrand Hall Stage Backdrop
UniSIM                            U iSIM2011 ConvocationOutdoor Lamp Post Banners
NUSRankingOutdoor Banner
NUSRankingIndoor Staircase Glass Panels
NUSRankingOutdoor Staircase Glass Panels
Millenia Walk                                    Mill i W lkShopping Mall Revamp – hoarding display                       ...
Transition Lens                                   T    iti LIn‐Store DisplaysShelf display with pop‐up  boxes             ...
Nanyang O ti l                                                      N       OpticalEco‐store displays                     ...
Contact Use. ask@acorncreative.com.sgt. (65) 6297 8266f. (65) 6297 825519 Kim Keat RoadFu Tsu Building #09-02Singapore 328...
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Effective Brand & Marketing Solutions by Acorn Creative Agency

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A showcase of creative works by Acorn, a Singapore-based creative communications agency, which has helped many established organizations grow their brands and businesses through effective brand and marketing strategies, above and below the line communications as well as digital marketing solutions.

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Effective Brand & Marketing Solutions by Acorn Creative Agency

  1. 1. Creative C iCommunications…Communications in a nutshell
  2. 2. Creating your Creative Services Digital Communications Brand Experience Understand your Brand Campaign Concept & Website Creation Essence DevelopmentCreate the right representation Graphic Design Digital Campaigns Digital Media MarketingDevelop your Brand Identity Environmental Design (SEO, Social Networks etc) Develop your Brand D l B d Maintenance & Care Experience
  3. 3. JJust Some of Our Experience p
  4. 4. THE SUM OFIdentityOUR EXPERIENCE
  5. 5. Caritas Si C it Singapore Community Council C it C ilCorporate Identity
  6. 6. Caritas Si C it Singapore Community Council C it C ilCorporate Identity
  7. 7. McGagh Communications Pte Ltd gThe BrandLogo Creation Name card & Letterhead template
  8. 8. Styleline Pte Ltd yThe BrandApplication Name card (new)  Paper material – textured surface   Print Ad – magazine 
  9. 9. Styleline Pte Ltd yThe BrandApplication Corporate Brochure: C B h Cover Finishing – Matt lamination with Spot UV on  image area  Sample of inside spreads
  10. 10. THE SUM OFRetail BrandingOUR EXPERIENCE
  11. 11. Perlini’s SilverBrand IdentityBrand Identity Guide About the project:Perlini’s Silver specialises in contemporary and stylish Italian contemporary and stylish Italiansilver Jewelry. The brand has been in Singapore for 20 years and acorn had been commissioned to develop a brief brand guideline that will  gstrengthen the Perlini’s Silver Brand. While flexible when used in tandem with their A&P initiatives, the guideline sets to help reinforce the brand visually.
  12. 12. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009The Brief:Acorn was asked to re‐launch the Perlini s Silver Brand that needs to Perlini’s Silver Brand that needs tobe re‐invigorated. The campaign spanned Singapore, Malaysia, Indonesia and Vietnam.Acorn is to develop the key messages that highlights 20th year celebration and to get customers  gto fall in love with the brand all over again.The Solution:Acorn proposed a branding tagline that is used throughout the campaign and highlighted in major PR events. Highlighting both the long relationship that Perlini’s Silver has enjoyed over 20 years with its target audience and bringing out the essence of the message that it is all about “You”these 20 years and will continue to remain so.
  13. 13. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009Scope of work:• Concept for 2009 brand campaign• Formulation of campaign strategy Formulation of campaign strategy • Concept of branding and tactical  strap lines • Art direction for photography  (Branding, Tactical and Products) • Development of ATL and  BTL  collaterals y• Consultancy on creative  applications across various  markets Brand visuals: B d i l Targeted at the adult market 
  14. 14. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009 Brand visuals: B d i l Targeted at the adult market 
  15. 15. Perlini’s SilverBrand CampaignRe‐launching the Brand in 2009 Brand visuals: B d i l Targeted at the youth market 
  16. 16. Perlini’s SilverOnline applicationRe‐launching the Brand in 2009 Website application: W bi li i Concept extended to web applications
  17. 17. Perlini’s SilverOnline applicationRe‐launching the Brand in 2009 Website application: Concept extended to web applications
  18. 18. Perlini’s SilverStore ImagesRe‐launching the Brand in 2009 Tampines Mall outlet
  19. 19. Perlini’s SilverStore ImagesRe‐launching the Brand in 2009Raffles City outlet
  20. 20. THE SUM OFAbove the LineOUR EXPERIENCE
  21. 21. LG Electronics El t iAdsTactical Ads for Home appliances
  22. 22. LG Electronics El t iAdsTactical Ads for Air‐conditioners
  23. 23. LG Electronics El t iAdsTactical Ads for Home appliances
  24. 24. WDAAdsLandscape Advertorial
  25. 25. WDACreative BuyEnglish @ Workplace
  26. 26. CAASPosterPhotography Competition
  27. 27. City Developments Li it d Cit D l t LimitedEvent CollateralsCDL E‐Generation Challenge A2 Posters & Edm
  28. 28. Millenia Walk Mill i W lkOOH Marketing SMRT train hangers g
  29. 29. Millenia Walk Mill i W lkOOH Marketing SMRT train Circle Line – Platform Screen Door display
  30. 30. Millenia Walk Mill i W lkOOH Marketing SMRT train Circle Line – pillar wrap display
  31. 31. THE SUM OFBelow the LineOUR EXPERIENCE
  32. 32. Direct MailerTeaser
  33. 33. LG Electronics El t iPOP Displays Home appliances
  34. 34. CISCO D f Defence S Summit itEvent CollateralsEvent creatives  Backdrop , posters and nametags
  35. 35. City Developments Li it d Cit D l t LimitedEvent CollateralsCDL 4th Sculpture Award 2009 Invitation card front and back cover Invitation card inside spread Customised DL envelope
  36. 36. FormosaCarpet Catalogue New product launchAbout the project:Designed for a subsidiary under Designed for a subsidiary underthe Formosa Chemicals & Fiber Corporation (FCFC) group. This carpet catalogue contains a new selection of tiles and roll carpets. Front and back cover Sample of inside spread
  37. 37. Millenia Walk Mill i W lkPostersMall Poster In mall light box posters
  38. 38. Contact Si C t t SingaporeAdsAdvertisements and BTL collaterals
  39. 39. Contact Si C t t SingaporeSeasons Greetings Ecard & Greeting Card
  40. 40. NUS Paper Bag P BNUS Paper Bag
  41. 41. THE SUM OFPublicationsOUR EXPERIENCE
  42. 42. City Developments Li it d Cit D l t LimitedNewsletterCityNews Quarterly NewsletterFSC printingAbout the project:City News is a quarterly newsletter that is distributed to major stakeholders of City Developments Limited. Acorn was approached to design and subsequently revamp the newsletter. Cover: Samples of Inside spread January 10 Issue
  43. 43. City Developments Li it d Cit D l t LimitedBrochureCorporate Social Responsibility Report 2009About the project:Targeted at the international investment community, this year s investment community, this year’sreport positions CDL as an eco‐conscious corporation who is constantly morphing its practices to meet new challenges and set new achievements in the environmental and social arena. Cover and samples of inside spreads
  44. 44. City Developments Li it d Cit D l t LimitedBrochureCorporate Social Responsibility Report 2010 Cover and samples of inside spreads
  45. 45. LG Electronics El t iBrochureProduct Brochure  Front cover Samples of inside spreads p p
  46. 46. LG Electronics El t iBrochureProduct Brochure  Samples of inside spreads Front cover
  47. 47. The Tier Pegu R d Th Ti @ P RoadBrochureMarketing brochure & showroom  Front cover & samples of inside spreads
  48. 48. Energy M k t Authority E Market A th itBrochureStatement of Opportunities Report 2009About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial alliances and opportunities within  lli d t iti ithithe energy industry. Front cover & samples of inside spreads
  49. 49. Energy M k t Authority E Market A th itBrochureStatement of Opportunities Report 2010About the project:Every year, the Energy Market Authority sets out to review and report the growth of the market . The Statement of Opportunities Report gives the various stakeholders a concise and accurate look in the energy market and helps promote commercial alliances and opportunities within  lli d t iti ithithe energy industry. Front cover & samples of inside spreads
  50. 50. Economic D E i Development Board l tB dBrochureVisual Arts Brochure Front cover and inside spreads
  51. 51. Economic D E i Development Board l tB dBrochurePerforming Arts Brochure Front cover and inside spreads
  52. 52. Contact Si C t t SingaporeBrochureInvestor Flyer Front cover and inside spreads
  53. 53. Contact Si C t t SingaporeBrochureBi‐monthly Newsletter Front cover and inside spreads
  54. 54. Fiore FiLookbook Front cover and inside spreads
  55. 55. WDABrochureVisual Merchandising Brochure Front cover and inside spreads
  56. 56. National University of Singapore N ti lU i it f SiRecruiter’s Guide Front cover and inside spreads
  57. 57. Public Utiliti B d P bli Utilities BoardBrochure Front cover and inside spreads
  58. 58. Spastic Children’s A S ti Child ’ Association of Singapore i ti f SiProgramme Handbook g Front cover and inside spreads
  59. 59. UniSIM U iSIMConvocation Collaterals
  60. 60. THE SUM OFDigitalOUR EXPERIENCE
  61. 61. Robinsons Group (Singapore) R bi G (Si )WebsiteRevamping Robinsons OnlineThe Brief:Robinsons online presence was only just that  simply a only just that – simply a“presence”. Acorn was robed in to re‐invent the online brand. It means not only to develop a new look and feel for Robinsons online, but an entire marketing proposal on how to reach out to the online  gtarget audience and to enhance the Robinsons Online Experience. The Solution:Acorn proposed a neat and clean look and feel, consistent with their identity that can be updated with various looks of the season. The engine included a customised sign‐up module that captures preferences and trace shopping habits , therefore streamlining into a targeted approach in re‐engage online audiences.  Homepage: A HTML / Flash hybrid site with a newsletter sign‐up module
  62. 62. River Island (Singapore) Ri I l d (Si )WebsiteCreating a River Island Online FashionThe Brief:River Island is a high street fashion brand that just made its way into brand that just made its way intoSingapore in 2007. The brand has stayed low key despite its popularity in England Fashion Scene. River Island needed to use a cost‐efficient platform to reach out to their target audience that is both trend and tech‐savvy. yThe Solution:River Island asked acorn to design and concept a site that can keep up with the ever‐changing trends in the fashion industry as well as keeping the site “less‐overwhelming”, simple, to the point, yet fashionable and engaging.So the site was kept simple yet flexible enough to keep it trendy and up‐to‐date. Acorn also designed the site with a in‐built blog engine to allow guests fashionistas/stylists to blog about that season’s trends. This helps to keep the site interesting and engaging.
  63. 63. Déjà vu Vi t VintageWebsite
  64. 64. UniSIM U iSIMMicrosite
  65. 65. THE SUM OFEnvironmentalOUR EXPERIENCE
  66. 66. UniSIM U iSIM2011 ConvocationOutdoor Billboard
  67. 67. UniSIM U iSIM2011 ConvocationMain Entrance Arch
  68. 68. UniSIM U iSIM2011 ConvocationAtrium Hanging Banners
  69. 69. UniSIM U iSIM2011 ConvocationGrand Hall Stage Backdrop
  70. 70. UniSIM U iSIM2011 ConvocationOutdoor Lamp Post Banners
  71. 71. NUSRankingOutdoor Banner
  72. 72. NUSRankingIndoor Staircase Glass Panels
  73. 73. NUSRankingOutdoor Staircase Glass Panels
  74. 74. Millenia Walk Mill i W lkShopping Mall Revamp – hoarding display Before Installation
  75. 75. Transition Lens T iti LIn‐Store DisplaysShelf display with pop‐up  boxes Lightbox display
  76. 76. Nanyang O ti l N OpticalEco‐store displays  Store signage and  wall displays 
  77. 77. Contact Use. ask@acorncreative.com.sgt. (65) 6297 8266f. (65) 6297 825519 Kim Keat RoadFu Tsu Building #09-02Singapore 328804
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