Your SlideShare is downloading. ×
Social Media As Sales Tool
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media As Sales Tool


Published on

Published in: Technology

1 Like
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. You in? Social Media and the Power of Trusted Referrals
  • 2.
    • Straight to the top
    • Quotes from the big guns at my three favorite social media services.
    • “ Social media is about putting “The Power of Trusted Referrals” to work.” -- Bobby Johnson, last year’s keynote speaker at INTIX and Chief Engineer of Facebook
    • "LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar." –Reid Hoffman, LinkedIn CEO (@quixotic)
    • “ Twitter is really the messaging service we didn’t know we needed until we had it.” -- Biz Stone, Twitter co-founder (@Biz)
  • 3. What makes someone “good” at social media?
    • Genuine interest
    • Something to say
    • A little bit of time every day
    • The ability to create content & continue the conversation even when you are in your off-season.
  • 4. Facebook
    • Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you.
      • They like you but don’t know you.
      • Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.
  • 5. Facebook
    • Personal Friends -- Even if the common bond between your friends is only *you*, they trust you enough to join your group or page.
    • Always the goal -- They buy a ticket or send their support ($$).
      • Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter.
      • Posting “I just bought tickets to David Sanborn
      • at MCG Jazz!” can influence their closest and
      • most trusting friends.
  • 6. Facebook
    • FBML – allows for the creation of branded content on Facebook
    • Great landing pages:
  • 7. Twitter
    • What are you doing?
    • Twitter is less personal but also somehow more engaging.
    • Power Twitterers share their most important updates only.
      • Post compelling tweets that inspire retweeting
      • Allow others to share your message
  • 8. Twitter
    • Create your handle
      • The shorter your handle, the more room you have for tweeting
      • I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per tweet.
    • Takes as much or as little time as you want it to
      • Compose your thought and edit
      • Short, concise messages that are retweetable
  • 9. Twitter
    • Why would a ticket pro need Twitter?
      • Because we’re interesting.
      • Because we meet the crazed fans.
      • Because Miley Cyrus’ bus just pulled up in front of the box office.
      • Because we are a source of insider deals.
  • 10. LinkedIn
    • A business networking tool that may be a terrific place to recruit potential board members, volunteers and donors.
    • A LinkedIn profile is a resume. Aren’t you looking for staff?
  • 11. Very Good / Not-As-Good
    • Flickr Photo Contest
      • 200+ submissions
      • Photos still being used
    • SMS Campaign for Chris Thile & Punch Brothers
      • Cost very little
      • Customer texts “THILE” to 34346 to get a $10 coupon code
      • Sold 90+ tickets (10% of the house)
    • Myspace
      • Lost a lot of power in the last two years
      • Skews younger and with less $$, according
      • to recent Nielson research
      • MCG Jazz’ friends are bands & artists
      • looking for a label or a venue.
      • You know your audience, you decide.
  • 12. Contact Me
    • Facebook:
    • Twitter: @Amy_MCGJazz
    • LinkedIn:
    • Email: [email_address]
    • Phone: 412.322.0800 (w) or 412.417.4213 (c)