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Social Media As Sales Tool
 

Social Media As Sales Tool

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    Social Media As Sales Tool Social Media As Sales Tool Presentation Transcript

    • You in? Social Media and the Power of Trusted Referrals
      • Straight to the top
      • Quotes from the big guns at my three favorite social media services.
      • “ Social media is about putting “The Power of Trusted Referrals” to work.” -- Bobby Johnson, last year’s keynote speaker at INTIX and Chief Engineer of Facebook
      • "LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar." –Reid Hoffman, LinkedIn CEO (@quixotic)
      • “ Twitter is really the messaging service we didn’t know we needed until we had it.” -- Biz Stone, Twitter co-founder (@Biz)
    • What makes someone “good” at social media?
      • Genuine interest
      • Something to say
      • A little bit of time every day
      • The ability to create content & continue the conversation even when you are in your off-season.
    • Facebook
      • Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you.
        • They like you but don’t know you.
        • Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.
    • Facebook
      • Personal Friends -- Even if the common bond between your friends is only *you*, they trust you enough to join your group or page.
      • Always the goal -- They buy a ticket or send their support ($$).
        • Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter.
        • Posting “I just bought tickets to David Sanborn
        • at MCG Jazz!” can influence their closest and
        • most trusting friends.
    • Facebook
      • FBML – allows for the creation of branded content on Facebook
      • Great landing pages:
        • http://www.facebook.com/verizon
        • http://www.facebook.com/Honda
    • Twitter
      • What are you doing?
      • Twitter is less personal but also somehow more engaging.
      • Power Twitterers share their most important updates only.
        • Post compelling tweets that inspire retweeting
        • Allow others to share your message
    • Twitter
      • Create your handle
        • The shorter your handle, the more room you have for tweeting
        • I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per tweet.
      • Takes as much or as little time as you want it to
        • Compose your thought and edit
        • Short, concise messages that are retweetable
    • Twitter
      • Why would a ticket pro need Twitter?
        • Because we’re interesting.
        • Because we meet the crazed fans.
        • Because Miley Cyrus’ bus just pulled up in front of the box office.
        • Because we are a source of insider deals.
    • LinkedIn
      • A business networking tool that may be a terrific place to recruit potential board members, volunteers and donors.
      • A LinkedIn profile is a resume. Aren’t you looking for staff?
    • Very Good / Not-As-Good
      • Flickr Photo Contest
        • 200+ submissions
        • Photos still being used
      • SMS Campaign for Chris Thile & Punch Brothers
        • Cost very little
        • Customer texts “THILE” to 34346 to get a $10 coupon code
        • Sold 90+ tickets (10% of the house)
      • Myspace
        • Lost a lot of power in the last two years
        • Skews younger and with less $$, according
        • to recent Nielson research
        • MCG Jazz’ friends are bands & artists
        • looking for a label or a venue.
        • You know your audience, you decide.
    • Contact Me
      • Facebook: http://www.facebook.com/amyconstantinekline
      • Twitter: @Amy_MCGJazz
      • LinkedIn: http://www.linkedin.com/in/amyconstantinekline
      • Email: [email_address]
      • Phone: 412.322.0800 (w) or 412.417.4213 (c)