Social Media As Sales Tool


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Social Media As Sales Tool

  1. 1. You in? Social Media and the Power of Trusted Referrals
  2. 2. <ul><li>Straight to the top </li></ul><ul><li>Quotes from the big guns at my three favorite social media services. </li></ul><ul><li>“ Social media is about putting “The Power of Trusted Referrals” to work.” -- Bobby Johnson, last year’s keynote speaker at INTIX and Chief Engineer of Facebook </li></ul><ul><li>&quot;LinkedIn is the office, Facebook is the barbecue in the backyard, and MySpace is the bar.&quot; –Reid Hoffman, LinkedIn CEO (@quixotic) </li></ul><ul><li>“ Twitter is really the messaging service we didn’t know we needed until we had it.” -- Biz Stone, Twitter co-founder (@Biz) </li></ul>
  3. 3. What makes someone “good” at social media? <ul><li>Genuine interest </li></ul><ul><li>Something to say </li></ul><ul><li>A little bit of time every day </li></ul><ul><li>The ability to create content & continue the conversation even when you are in your off-season. </li></ul>
  4. 4. Facebook <ul><li>Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you. </li></ul><ul><ul><li>They like you but don’t know you. </li></ul></ul><ul><ul><li>Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page. </li></ul></ul>
  5. 5. Facebook <ul><li>Personal Friends -- Even if the common bond between your friends is only *you*, they trust you enough to join your group or page. </li></ul><ul><li>Always the goal -- They buy a ticket or send their support ($$). </li></ul><ul><ul><li>Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter. </li></ul></ul><ul><ul><li>Posting “I just bought tickets to David Sanborn </li></ul></ul><ul><ul><li>at MCG Jazz!” can influence their closest and </li></ul></ul><ul><ul><li>most trusting friends. </li></ul></ul>
  6. 6. Facebook <ul><li>FBML – allows for the creation of branded content on Facebook </li></ul><ul><li>Great landing pages: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  7. 7. Twitter <ul><li>What are you doing? </li></ul><ul><li>Twitter is less personal but also somehow more engaging. </li></ul><ul><li>Power Twitterers share their most important updates only. </li></ul><ul><ul><li>Post compelling tweets that inspire retweeting </li></ul></ul><ul><ul><li>Allow others to share your message </li></ul></ul>
  8. 8. Twitter <ul><li>Create your handle </li></ul><ul><ul><li>The shorter your handle, the more room you have for tweeting </li></ul></ul><ul><ul><li>I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per tweet. </li></ul></ul><ul><li>Takes as much or as little time as you want it to </li></ul><ul><ul><li>Compose your thought and edit </li></ul></ul><ul><ul><li>Short, concise messages that are retweetable </li></ul></ul>
  9. 9. Twitter <ul><li>Why would a ticket pro need Twitter? </li></ul><ul><ul><li>Because we’re interesting. </li></ul></ul><ul><ul><li>Because we meet the crazed fans. </li></ul></ul><ul><ul><li>Because Miley Cyrus’ bus just pulled up in front of the box office. </li></ul></ul><ul><ul><li>Because we are a source of insider deals. </li></ul></ul>
  10. 10. LinkedIn <ul><li>A business networking tool that may be a terrific place to recruit potential board members, volunteers and donors. </li></ul><ul><li>A LinkedIn profile is a resume. Aren’t you looking for staff? </li></ul>
  11. 11. Very Good / Not-As-Good <ul><li>Flickr Photo Contest </li></ul><ul><ul><li>200+ submissions </li></ul></ul><ul><ul><li>Photos still being used </li></ul></ul><ul><li>SMS Campaign for Chris Thile & Punch Brothers </li></ul><ul><ul><li>Cost very little </li></ul></ul><ul><ul><li>Customer texts “THILE” to 34346 to get a $10 coupon code </li></ul></ul><ul><ul><li>Sold 90+ tickets (10% of the house) </li></ul></ul><ul><li>Myspace </li></ul><ul><ul><li>Lost a lot of power in the last two years </li></ul></ul><ul><ul><li>Skews younger and with less $$, according </li></ul></ul><ul><ul><li>to recent Nielson research </li></ul></ul><ul><ul><li>MCG Jazz’ friends are bands & artists </li></ul></ul><ul><ul><li>looking for a label or a venue. </li></ul></ul><ul><ul><li>You know your audience, you decide. </li></ul></ul>
  12. 12. Contact Me <ul><li>Facebook: </li></ul><ul><li>Twitter: @Amy_MCGJazz </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 412.322.0800 (w) or 412.417.4213 (c) </li></ul>