Social Media Apps for Venues
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Transcript

  • 1. Apps for Venues Expanding your social media into a branding and ticket selling machine
  • 2. My three main ticket selling tools in social media: Each integrated with sub-tools:
  • 3. A good sales department consists of:
    • Consistent messaging
    • Energized team
    • Understanding of brand and customer
    • Attention to detail
    • The ability to communicate & continue the conversation even when you are in your off-season.
  • 4. Social media management requires the same things.
  • 5. Your social media connections are your online sales team. “ Facebook is about putting the power of trusted referrals to work.” – Bobby Johnson, Chief Engineer, Facebook
  • 6. Facebook
    • Primary goal = They buy a ticket
    • Secondary goal = They get their friend to buy a ticket
      • Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter.
      • Posting “I just bought tickets to Chick Corea at MCG Jazz!” can influence their closest and most trusting friends.
      • New solutions from major ticketing providers allow your customer to not only tell their friends, but to tell their friends where they are sitting and hold seats near them for their friends.
  • 7. Facebook
    • Develop relationships with people who are putting their preferences, favorites & more right in front of you.
    • They like you or your venue but don’t know you or haven’t found you yet.
      • Who likes you?
      • First of all, just assume that everyone likes you.
      • But then, search Facebook for groups or pages that are
      • similar to your brand or venue and invite their fans to
      • become fans of your page.
  • 8. Fangating Limits access to FB pages to people who have not liked your page. Keeps your content exclusive and drives likes.
  • 9.
    • Create Branded content on Facebook
    • Allows your FB page to reflect your Webpage and / or create a call to action.
    • Created in simple HTML and Photoshop
    <FBML>
  • 10. Pagemodo
    • Build a cool branded tab for your page with no knowledge of code.
    • Free for basic tabs, cheap for something more robust (less than $100 per year.)
    • Good analytics
      • Info on clicks, conversions, likes, etc
  • 11. Reverb Nation
    • Creates an event page for each event
    • Link each artist to their FB or RN page
    • Allows for very targeted ad campaign building
  • 12. Foursquare
    • A geolocator.
    • You say, “I am at the Ohio Theatre”
      • Foursquare maps it for you
      • Tells your followers
      • Keeps track of how many times you check in
      • Rewards you with virtual goodies and sometimes discounts & gifts from retailers, bars, etc.
  • 13. Foursquare Create a page for your venue. Leave tips about surrounding venues. When Foursquare users check in at other venues, they see tips from your venue. Users follow your venue to get more of your tips and specials.
  • 14. Foursquare
    • Now available:
    • Integration with Songkick
    • Post your events on Songkick and they will be added to your Foursquare page.
    • Eliminates need to create a Foursquare “venue” for each event.
    • Allows check-ins at multiple events happening in one building.
  • 15. Twitter
    • Asks “What are you doing?”
      • Twitter has evolved to be not just “what are you doing?” but “what have you read?” “what interests you?” and “what is hilarious, poignant, thought-provoking, etc?”
      • Post compelling tweets that inspire retweeting
      • Allow and inspire others to share your message
      • Allows for photos in your feed.
  • 16. Twitter
    • Key Twitter tips:
    • Create a short handle.
    • Use Ow.ly or Bit.ly
    • Take your time composing a concise message.
    • Don’t get scooped.
    • Edit, edit, edit.
    • Be compelling, be funny, be smart.
    • Get retweeted.
  • 17. Google+
    • Large companies are using it (by invite only, it appears.)
    • Business tools are coming and have been opened up to those using Google Apps for Business
  • 18. Negative Feedback
    • How to respond?
    • Quickly
    • Honestly
    • Openly
    • Nicely
    What does that accomplish? Transparency Customer service Conversation
  • 19.
    • Or don’t respond….
    • If you can’t respond in a nice way….don’t.
    • Most times your ardent fans will come to your rescue before you can pen a calm, rational response.
    • Let them. Nothing better than a raving fan to save the day.
  • 20. Contact Me
    • Facebook: http://www.facebook.com/amyconstantinekline
    • Twitter: @Amy_MCGJazz
    • Email: [email_address]
    • Phone: 412.322.0800 (w) or 412.689.6337 (c)