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Easy Facebook, Twitter & Foursquare
Today, we’ll work on  This. And this. This.
And not this…
What makes someone “good” at social media? <ul><li>Genuine interest  </li></ul><ul><li>Something to say </li></ul><ul><li>...
Facebook <ul><li>Allows you to develop relationships with people who are putting their preferences, favorites & more right...
Facebook <ul><li>Always the goal --  They buy a ticket or send their support ($$).  </li></ul><ul><ul><li>Allow supporters...
Facebook <ul><li>FBML – allows for the creation of branded content on Facebook </li></ul><ul><li>Allows your FB page to re...
Twitter <ul><li>What are you doing?  </li></ul><ul><li>Simple question, simple (but not boring) answer. </li></ul><ul><li>...
Twitter <ul><li>Create your handle </li></ul><ul><ul><li>The shorter your handle, the more room you have for retweets </li...
Twitter <ul><li>Why would a ticket pro need Twitter? </li></ul><ul><ul><li>Because we’re interesting.  </li></ul></ul><ul>...
Foursquare <ul><li>A geolocator.  </li></ul><ul><li>You say, “I am at INTIX”  </li></ul><ul><ul><li>Foursquare maps it for...
Foursquare <ul><li>New for Foursquare:  website badges </li></ul><ul><ul><li>Add one to your site to allow your site visit...
Social Buying   <ul><li>Groupon </li></ul><ul><li>Living Social </li></ul><ul><li>Bloomspot – Luxury getaways and experien...
Contact Me <ul><li>Facebook:  http://www.facebook.com/amyconstantinekline </li></ul><ul><li>Twitter:  @Amy_MCGJazz </li></...
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Social Media 2011

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As presented at INTIX San Francisco 2011

Published in: Business
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Transcript of "Social Media 2011"

  1. 1. Easy Facebook, Twitter & Foursquare
  2. 2. Today, we’ll work on This. And this. This.
  3. 3. And not this…
  4. 4. What makes someone “good” at social media? <ul><li>Genuine interest </li></ul><ul><li>Something to say </li></ul><ul><li>An understanding of what your customers want to hear </li></ul><ul><li>A little bit of time every day </li></ul><ul><li>The ability to create content & continue the conversation even when you are in your off-season. </li></ul>
  5. 5. Facebook <ul><li>Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you. </li></ul><ul><ul><li>They like you but don’t know you. </li></ul></ul><ul><ul><li>Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page. </li></ul></ul>
  6. 6. Facebook <ul><li>Always the goal -- They buy a ticket or send their support ($$). </li></ul><ul><ul><li>Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter. </li></ul></ul><ul><ul><li>Posting “I just bought tickets to David Sanborn </li></ul></ul><ul><ul><li>at MCG Jazz!” can influence their closest and </li></ul></ul><ul><ul><li>most trusting friends. </li></ul></ul>A “trusted referral”
  7. 7. Facebook <ul><li>FBML – allows for the creation of branded content on Facebook </li></ul><ul><li>Allows your FB page to reflect you webpage. </li></ul><ul><li>Great landing pages: </li></ul><ul><ul><li>http://www.facebook.com/verizon </li></ul></ul><ul><ul><li>http://www.facebook.com/Honda </li></ul></ul>
  8. 8. Twitter <ul><li>What are you doing? </li></ul><ul><li>Simple question, simple (but not boring) answer. </li></ul><ul><li>Power Twitterers share their most important updates only. </li></ul><ul><ul><li>Post compelling tweets that inspire retweeting </li></ul></ul><ul><ul><li>Allow others to share your message </li></ul></ul>
  9. 9. Twitter <ul><li>Create your handle </li></ul><ul><ul><li>The shorter your handle, the more room you have for retweets </li></ul></ul><ul><ul><li>I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per retweet. </li></ul></ul><ul><li>Takes as much or as little time as you want it to </li></ul><ul><ul><li>Compose your thought and edit </li></ul></ul><ul><ul><li>Short, concise messages that are retweetable </li></ul></ul>
  10. 10. Twitter <ul><li>Why would a ticket pro need Twitter? </li></ul><ul><ul><li>Because we’re interesting. </li></ul></ul><ul><ul><li>Because we are a source of insider deals. </li></ul></ul>
  11. 11. Foursquare <ul><li>A geolocator. </li></ul><ul><li>You say, “I am at INTIX” </li></ul><ul><ul><li>Foursquare maps it for you </li></ul></ul><ul><ul><li>Tells your followers </li></ul></ul><ul><ul><li>Keeps track of how many times you check in </li></ul></ul><ul><ul><li>Rewards you with virtual goodies and sometimes discounts & gifts from retailers, bars, etc. </li></ul></ul>
  12. 12. Foursquare <ul><li>New for Foursquare: website badges </li></ul><ul><ul><li>Add one to your site to allow your site visitors to add your venue to their Foursquare “To-Do” list. </li></ul></ul>
  13. 13. Social Buying <ul><li>Groupon </li></ul><ul><li>Living Social </li></ul><ul><li>Bloomspot – Luxury getaways and experiences </li></ul><ul><li>Deal Gooder – Social buying benefitting a different charity daily </li></ul><ul><li>Deal Radar – A social buying aggregator </li></ul>
  14. 14. Contact Me <ul><li>Facebook: http://www.facebook.com/amyconstantinekline </li></ul><ul><li>Twitter: @Amy_MCGJazz </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 412.322.0800 (w) or 412.417.4213 (c) </li></ul>
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