Social Media 2011
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Social Media 2011

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As presented at INTIX San Francisco 2011

As presented at INTIX San Francisco 2011

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Social Media 2011 Social Media 2011 Presentation Transcript

  • Easy Facebook, Twitter & Foursquare
  • Today, we’ll work on This. And this. This.
  • And not this…
  • What makes someone “good” at social media?
    • Genuine interest
    • Something to say
    • An understanding of what your customers want to hear
    • A little bit of time every day
    • The ability to create content & continue the conversation even when you are in your off-season.
  • Facebook
    • Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you.
      • They like you but don’t know you.
      • Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.
  • Facebook
    • Always the goal -- They buy a ticket or send their support ($$).
      • Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter.
      • Posting “I just bought tickets to David Sanborn
      • at MCG Jazz!” can influence their closest and
      • most trusting friends.
    A “trusted referral”
  • Facebook
    • FBML – allows for the creation of branded content on Facebook
    • Allows your FB page to reflect you webpage.
    • Great landing pages:
      • http://www.facebook.com/verizon
      • http://www.facebook.com/Honda
  • Twitter
    • What are you doing?
    • Simple question, simple (but not boring) answer.
    • Power Twitterers share their most important updates only.
      • Post compelling tweets that inspire retweeting
      • Allow others to share your message
  • Twitter
    • Create your handle
      • The shorter your handle, the more room you have for retweets
      • I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per retweet.
    • Takes as much or as little time as you want it to
      • Compose your thought and edit
      • Short, concise messages that are retweetable
  • Twitter
    • Why would a ticket pro need Twitter?
      • Because we’re interesting.
      • Because we are a source of insider deals.
  • Foursquare
    • A geolocator.
    • You say, “I am at INTIX”
      • Foursquare maps it for you
      • Tells your followers
      • Keeps track of how many times you check in
      • Rewards you with virtual goodies and sometimes discounts & gifts from retailers, bars, etc.
  • Foursquare
    • New for Foursquare: website badges
      • Add one to your site to allow your site visitors to add your venue to their Foursquare “To-Do” list.
  • Social Buying
    • Groupon
    • Living Social
    • Bloomspot – Luxury getaways and experiences
    • Deal Gooder – Social buying benefitting a different charity daily
    • Deal Radar – A social buying aggregator
  • Contact Me
    • Facebook: http://www.facebook.com/amyconstantinekline
    • Twitter: @Amy_MCGJazz
    • Email: [email_address]
    • Phone: 412.322.0800 (w) or 412.417.4213 (c)