Social Media 2011

Easy Facebook, Twitter & Foursquare

Today, we’ll work on This. And this. This.

And not this…

What makes someone “good” at social media?
Genuine interest
Something to say
An understanding of what your customers want to hear
A little bit of time every day
The ability to create content & continue the conversation even when you are in your off-season.

Facebook
Allows you to develop relationships with people who are putting their preferences, favorites & more right in front of you.
They like you but don’t know you.
Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.

Facebook
Always the goal -- They buy a ticket or send their support ($$).
Allow supporters to “Tell a Friend” or “Share” it on Facebook or Twitter.
Posting “I just bought tickets to David Sanborn
at MCG Jazz!” can influence their closest and
most trusting friends.
A “trusted referral”

Facebook
FBML – allows for the creation of branded content on Facebook
Allows your FB page to reflect you webpage.
Great landing pages:
http://www.facebook.com/verizon
http://www.facebook.com/Honda

Twitter
What are you doing?
Simple question, simple (but not boring) answer.
Power Twitterers share their most important updates only.
Post compelling tweets that inspire retweeting
Allow others to share your message

Twitter
Create your handle
The shorter your handle, the more room you have for retweets
I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per retweet.
Takes as much or as little time as you want it to
Compose your thought and edit
Short, concise messages that are retweetable

Twitter
Why would a ticket pro need Twitter?
Because we’re interesting.
Because we are a source of insider deals.

Foursquare
A geolocator.
You say, “I am at INTIX”
Foursquare maps it for you
Tells your followers
Keeps track of how many times you check in
Rewards you with virtual goodies and sometimes discounts & gifts from retailers, bars, etc.

Foursquare
New for Foursquare: website badges
Add one to your site to allow your site visitors to add your venue to their Foursquare “To-Do” list.

Social Buying
Groupon
Living Social
Bloomspot – Luxury getaways and experiences
Deal Gooder – Social buying benefitting a different charity daily
Deal Radar – A social buying aggregator

Contact Me
Facebook: http://www.facebook.com/amyconstantinekline
Twitter: @Amy_MCGJazz
Email: [email_address]
Phone: 412.322.0800 (w) or 412.417.4213 (c)

Social Media 2011

by Amy Constantine-Kline

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