Social Media Fringes
Part 1 - StumbleUpon, Reddit
2-25-14 Jorge Salazar
01
25 million users
(TechCrunch)

Broad Global Reach

*Ignite Media 2012 Social Media Analysis Report based Google data
2-25-...
Mainly women
20-30 somethings
25-50k
some college

2-25-14
StumbleUpon - Purpose

Content discovery (surprise button)
Social Bookmarking
Video is new
StumbleUpon + TACC

Evergreens (lists, explainers)
Simple posts with great pictures
Stories with international flavor
Mome...
01
100 million monthly visitors

Mostly Young Men
2-25-14
Rising star
US, Canada

25k (honest?)
Some college
2-25-14
Reddit Purpose

Social news website
Up or down vote
Text rules (comments)
Throwback chat board
Reddit + TACC

Ask me anything (engagement)
Long, thoughtful, witty titles for posts
Newsworthy
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Social media report 2 25-14

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Social media report 2 25-14

  1. 1. Social Media Fringes Part 1 - StumbleUpon, Reddit 2-25-14 Jorge Salazar
  2. 2. 01
  3. 3. 25 million users (TechCrunch) Broad Global Reach *Ignite Media 2012 Social Media Analysis Report based Google data 2-25-14
  4. 4. Mainly women 20-30 somethings 25-50k some college 2-25-14
  5. 5. StumbleUpon - Purpose Content discovery (surprise button) Social Bookmarking Video is new
  6. 6. StumbleUpon + TACC Evergreens (lists, explainers) Simple posts with great pictures Stories with international flavor Momentum (zombies)
  7. 7. 01
  8. 8. 100 million monthly visitors Mostly Young Men 2-25-14
  9. 9. Rising star US, Canada 25k (honest?) Some college 2-25-14
  10. 10. Reddit Purpose Social news website Up or down vote Text rules (comments) Throwback chat board
  11. 11. Reddit + TACC Ask me anything (engagement) Long, thoughtful, witty titles for posts Newsworthy
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