PRWeek Awards Healthcare Campaign of the Year Honorable Mention: H&K and Johnson & Johnson

1. GOING MOBILE
WITH PREGNANCY
EDUCATION
Johnson & Johnson recruited
Hill & Knowlton to help combat the
surprisingly high infant mortality rate in
the US and promote text4baby, a free
mobile pregnancy education service.
H&K’s efforts included targeting third-
party supporters, a celebrity PSA and a
media outreach campaign. With a
limited budget, the program secured
350+ new partnerships, 650+
placements and 75 million impressions.
Text4baby currently has a network of
1 34,000 subscribers (and counting).