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Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
Spine cloud solution at IBM event
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Spine cloud solution at IBM event

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  1. AMIT COHEN CTO <ul><li>Cloud the new sunrise </li></ul><ul><li>Spine, The SaaS company </li></ul>
  2. The Economist “Let it Rise” 23/10/08 “ The rise of the cloud is more then just another platform shift that gets geeks excited, It will undoubtedly turns from the IT industry , but it will also profoundly change the way people work and companies operate.”
  3. Agenda <ul><li>Cloud computing , step by step. </li></ul><ul><li>Old concept – new business. </li></ul><ul><li>Spine – leading provider of cloud automation. </li></ul>
  4.  
  5.  
  6. Internet, the connection platform <ul><li>Revolution of the MF concept – virtualization, computing power. </li></ul><ul><li>Service when we need it. </li></ul><ul><li>Combination of business and social computing </li></ul>
  7. Cloud, more then cheep computing <ul><li>Cost cutting </li></ul><ul><li>IT is changing </li></ul><ul><ul><li>Outsourcing </li></ul></ul><ul><ul><li>Leasing </li></ul></ul><ul><ul><li>Projects </li></ul></ul><ul><li>IT has no ROI </li></ul><ul><li>First time IT can be part of the business </li></ul>
  8. Example : Enterprise that use cloud <ul><li>Challenge </li></ul><ul><li>Turn 1851-1980 to public domain </li></ul><ul><li>Convert 11M docs into PDF </li></ul><ul><li>IT solution </li></ul><ul><li>new license , MapReduce </li></ul><ul><li>7 weeks project </li></ul><ul><li>Selected solution </li></ul><ul><li>100 web server from Amazon </li></ul><ul><li>Open source solution HaDoop </li></ul><ul><li>24 hours processing </li></ul><ul><li>300 $ investment </li></ul>
  9. Cloud, new business, new players. <ul><li>Spine , The SaaS Company </li></ul><ul><li>Services automation for service providers </li></ul><ul><ul><li>Infrastructure </li></ul></ul><ul><ul><li>Billing </li></ul></ul><ul><ul><li>Provisioning </li></ul></ul><ul><ul><li>Licensing </li></ul></ul><ul><ul><li>SaaS Wrapper </li></ul></ul>
  10.  
  11. How we are doing it? <ul><li>Auto provisioning system </li></ul><ul><li>process automation </li></ul><ul><li>Application provisioning </li></ul><ul><li>Billing system </li></ul><ul><li>Full partner branding </li></ul><ul><li>Robust </li></ul>partners
  12. On Line
  13. Spine – ISP’s opportunity Web Conferencing CRM Email / Collaboration HR Portals E-commerce /E-marketing ERP <ul><li>Traditional Apps Deployed into VPSs </li></ul><ul><li>Accounting, business adm., spreadsheets, doc mgmt management, CAD/CAM, etc. </li></ul><ul><li>Web Infrastructure </li></ul><ul><li>Shared web hosting </li></ul><ul><li>Basic email/webmail </li></ul><ul><li>Dedicated, VPS </li></ul>Online Games
  14. <ul><li>SIX YEAR TCO: $5.7M </li></ul><ul><li>Initial software purchase: $1M </li></ul><ul><li>300 process users </li></ul><ul><li>Software maintenance fees: $1.8M </li></ul><ul><li>18 – 35% of purchase price annually </li></ul><ul><li>Consulting: $1.2M </li></ul><ul><li>Implementation, upgrades, ongoing </li></ul><ul><li>Training: $52K </li></ul><ul><li>$8,800 annually </li></ul><ul><li>People resources: $1.6M </li></ul><ul><li>Implementation, admin, upgrades </li></ul><ul><li>Infrastructure: $100K </li></ul><ul><li>Hardware, software, data center </li></ul><ul><li>SIX YEAR TCO: $1.3M </li></ul><ul><li>Annual subscription: $100k </li></ul><ul><li>300 process users </li></ul><ul><li>Software maintenance fees: $0 </li></ul><ul><li>Included in subscription </li></ul><ul><li>Consulting: $45K </li></ul><ul><li>Flat-fee implementation, auto-upgrade </li></ul><ul><li>Training: $2K </li></ul><ul><li>No charge for Admin training </li></ul><ul><li>People resources: $67K </li></ul><ul><li>Administration </li></ul><ul><li>Infrastructure: $0 </li></ul><ul><li>Provided by software publisher </li></ul>System Integrators opportunities Legacy IT Saas IT
  15. ISV’s Development cycle <ul><li>Development period </li></ul><ul><li>QA period </li></ul><ul><li>POC’s </li></ul><ul><li>RC </li></ul><ul><li>Maintenance </li></ul><ul><li>Support </li></ul><ul><li>Upgrades </li></ul><ul><li>Next generation </li></ul>Sales cycle <ul><li>No sales </li></ul><ul><li>No sales </li></ul><ul><li>No sales </li></ul><ul><li>No sales </li></ul><ul><li>Business development </li></ul><ul><li>Channel management </li></ul><ul><li>Sales </li></ul><ul><li>No sales </li></ul>
  16. ISV ‘s opportunity Independent Software Vendor development Application Packaged and Certified ISVs Customers <ul><li>SaaS Clients </li></ul><ul><li>Corporations </li></ul><ul><li>SMBs </li></ul><ul><li>SoHos </li></ul><ul><li>Individuals </li></ul>SaaS Application Subscribers World-Wide Channel of Service Providers Provisioning & billing Spine ISV Packaged Delivered Service Providers $ $
  17. Vendor Evolution
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