Blogging 101

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The presentation for the blogging workshops that I conducted at the National Trust Main Streets Conference in Chicago on March 2 & 3.

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Blogging 101

  1. 1. Blogging 101 André Natta, CMSM Urban Conversations Chicago, IL March 2009
  2. 2. Overview What is a blog? • How do you engage readers? • How will people find it?  • Am I the right person to be blogging? • Tips & resources • Blogging 101
  3. 3. What is a blog? Blogging 101
  4. 4. Why Blog? • Provides outlet for you to share news/info  that YOU control • Allows for instant feedback/conversations • Engages your community • Ability to find new volunteers/new supporters Blogging 101
  5. 5. Blogging 101
  6. 6. Blog = Website Website ≠ Blog Blogging 101
  7. 7. Blogging 101
  8. 8. Blogging 101
  9. 9. Blogging platforms • Blogger * • WordPress * • Typepad * = Free services Blogging 101
  10. 10. Rule #1 It’s about the conversation! Blogging 101
  11. 11. Rule #2: Quality, not  quantity Blogging 101
  12. 12. Engaging your readers • Ask questions (use comment feature) – Create comment policy • Add multimedia content – Video – Audio – Photo • Provide new content often (2‐3 days/week) • Short, concise posts Blogging 101
  13. 13. Gathering content • Automated searches – Google Alerts – Yahoo Alerts • Creative Commons Blogging 101
  14. 14. How will people find it? • Email signatures • Social media networks – Facebook – MySpace – LinkedIn • Twitter • Bookmarklets – Share This – Add This • Link to other blogs/websites • Traditional marketing methods Blogging 101
  15. 15. Tips Link to other sites – OFTEN! • Be ready for (and open to) criticism • Be yourself • Engage your community (volunteers) • Showcase your businesses/volunteers • Invite people to write guest posts • Blogging 101
  16. 16. Should I be blogging? Know your audience (Will they read?) • Do you have time? A volunteer? • Do you have something to say? • Remember what Demetrio said; you want to: • – Persuade – Inform – Educate – Entertain Blogging 101
  17. 17. Other Examples Downtown Hollister, CA • Main Street Waverly (Baltimore) • Michigan Main Street Center • Main Street Morgantown (WV) • Blogging 101
  18. 18. Questions?
  19. 19. Thanks! André Natta, CMSM http://urbanconversations.com andre@urbanconversations.com 205.276.6585 Twitter: acnatta or urbanconvos Skype: andre.natta
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