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Blogging 101
 

Blogging 101

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The presentation for the blogging workshops that I conducted at the National Trust Main Streets Conference in Chicago on March 2 & 3.

The presentation for the blogging workshops that I conducted at the National Trust Main Streets Conference in Chicago on March 2 & 3.

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    Blogging 101 Blogging 101 Presentation Transcript

    • Blogging 101 André Natta, CMSM Urban Conversations Chicago, IL March 2009
    • Overview What is a blog? • How do you engage readers? • How will people find it?  • Am I the right person to be blogging? • Tips & resources • Blogging 101
    • What is a blog? Blogging 101
    • Why Blog? • Provides outlet for you to share news/info  that YOU control • Allows for instant feedback/conversations • Engages your community • Ability to find new volunteers/new supporters Blogging 101
    • Blogging 101
    • Blog = Website Website ≠ Blog Blogging 101
    • Blogging 101
    • Blogging 101
    • Blogging platforms • Blogger * • WordPress * • Typepad * = Free services Blogging 101
    • Rule #1 It’s about the conversation! Blogging 101
    • Rule #2: Quality, not  quantity Blogging 101
    • Engaging your readers • Ask questions (use comment feature) – Create comment policy • Add multimedia content – Video – Audio – Photo • Provide new content often (2‐3 days/week) • Short, concise posts Blogging 101
    • Gathering content • Automated searches – Google Alerts – Yahoo Alerts • Creative Commons Blogging 101
    • How will people find it? • Email signatures • Social media networks – Facebook – MySpace – LinkedIn • Twitter • Bookmarklets – Share This – Add This • Link to other blogs/websites • Traditional marketing methods Blogging 101
    • Tips Link to other sites – OFTEN! • Be ready for (and open to) criticism • Be yourself • Engage your community (volunteers) • Showcase your businesses/volunteers • Invite people to write guest posts • Blogging 101
    • Should I be blogging? Know your audience (Will they read?) • Do you have time? A volunteer? • Do you have something to say? • Remember what Demetrio said; you want to: • – Persuade – Inform – Educate – Entertain Blogging 101
    • Other Examples Downtown Hollister, CA • Main Street Waverly (Baltimore) • Michigan Main Street Center • Main Street Morgantown (WV) • Blogging 101
    • Questions?
    • Thanks! André Natta, CMSM http://urbanconversations.com andre@urbanconversations.com 205.276.6585 Twitter: acnatta or urbanconvos Skype: andre.natta