Blogging 101

  André Natta, CMSM
  Urban Conversations
      Chicago, IL
      March 2009
Overview
    What is a blog?
•
    How do you engage readers?
•
    How will people find it? 
•
    Am I the right person ...
What is a blog?


            Blogging 101
Why Blog?
• Provides outlet for you to share news/info 
  that YOU control
• Allows for instant feedback/conversations
• E...
Blogging 101
Blog = Website
Website ≠ Blog



                 Blogging 101
Blogging 101
Blogging 101
Blogging platforms

• Blogger *
• WordPress *
• Typepad

* = Free services




                     Blogging 101
Rule #1



It’s about the conversation!



                      Blogging 101
Rule #2:



       Quality, not 
        quantity
                  Blogging 101
Engaging your readers
• Ask questions (use comment feature)
  – Create comment policy
• Add multimedia content
  – Video
 ...
Gathering content
• Automated searches
  – Google Alerts
  – Yahoo Alerts
• Creative Commons




                       Bl...
How will people find it?
• Email signatures
• Social media networks
   – Facebook
   – MySpace
   – LinkedIn
• Twitter
• B...
Tips
    Link to other sites – OFTEN!
•
    Be ready for (and open to) criticism
•
    Be yourself
•
    Engage your commu...
Should I be blogging?
    Know your audience (Will they read?)
•
    Do you have time? A volunteer?
•
    Do you have some...
Other Examples
    Downtown Hollister, CA
•
    Main Street Waverly (Baltimore)
•
    Michigan Main Street Center
•
    Ma...
Questions?
Thanks!
            André Natta, CMSM


       http://urbanconversations.com
      andre@urbanconversations.com
          ...
Blogging 101
Upcoming SlideShare
Loading in...5
×

Blogging 101

590

Published on

The presentation for the blogging workshops that I conducted at the National Trust Main Streets Conference in Chicago on March 2 & 3.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
590
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Blogging 101

  1. 1. Blogging 101 André Natta, CMSM Urban Conversations Chicago, IL March 2009
  2. 2. Overview What is a blog? • How do you engage readers? • How will people find it?  • Am I the right person to be blogging? • Tips & resources • Blogging 101
  3. 3. What is a blog? Blogging 101
  4. 4. Why Blog? • Provides outlet for you to share news/info  that YOU control • Allows for instant feedback/conversations • Engages your community • Ability to find new volunteers/new supporters Blogging 101
  5. 5. Blogging 101
  6. 6. Blog = Website Website ≠ Blog Blogging 101
  7. 7. Blogging 101
  8. 8. Blogging 101
  9. 9. Blogging platforms • Blogger * • WordPress * • Typepad * = Free services Blogging 101
  10. 10. Rule #1 It’s about the conversation! Blogging 101
  11. 11. Rule #2: Quality, not  quantity Blogging 101
  12. 12. Engaging your readers • Ask questions (use comment feature) – Create comment policy • Add multimedia content – Video – Audio – Photo • Provide new content often (2‐3 days/week) • Short, concise posts Blogging 101
  13. 13. Gathering content • Automated searches – Google Alerts – Yahoo Alerts • Creative Commons Blogging 101
  14. 14. How will people find it? • Email signatures • Social media networks – Facebook – MySpace – LinkedIn • Twitter • Bookmarklets – Share This – Add This • Link to other blogs/websites • Traditional marketing methods Blogging 101
  15. 15. Tips Link to other sites – OFTEN! • Be ready for (and open to) criticism • Be yourself • Engage your community (volunteers) • Showcase your businesses/volunteers • Invite people to write guest posts • Blogging 101
  16. 16. Should I be blogging? Know your audience (Will they read?) • Do you have time? A volunteer? • Do you have something to say? • Remember what Demetrio said; you want to: • – Persuade – Inform – Educate – Entertain Blogging 101
  17. 17. Other Examples Downtown Hollister, CA • Main Street Waverly (Baltimore) • Michigan Main Street Center • Main Street Morgantown (WV) • Blogging 101
  18. 18. Questions?
  19. 19. Thanks! André Natta, CMSM http://urbanconversations.com andre@urbanconversations.com 205.276.6585 Twitter: acnatta or urbanconvos Skype: andre.natta
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×