Beyond The Resume
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Beyond The Resume



How does one get noticed in a poor job market? Here’s what I did to land a dream career doing what I love through social media.

How does one get noticed in a poor job market? Here’s what I did to land a dream career doing what I love through social media.



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Beyond The Resume Presentation Transcript

  • 2. My Story… Andrew C. (Andy) Marris, MBA  Adjunct Business and Marketing Instructor for the College of Business and Management here at Cardinal Stritch University for the past 3½ years  Leadership Training Specialist & Interim Director of Marketing and Communications at MRA–the management association for the past 2+ months  But before that, I was the Manager of Business and Market Development at a local information technology (IT) company for 7 years…
  • 3. Then came Monday, July 25, 2011…
  • 4. Job Bank Black Hole
  • 5. Dance of the Resumes
  • 6. And then… An Epiphany!A trusted friend of mine joked…“If you give your resume to ten different recruiters, you will end up getting eleven different opinions.” This is when I decided to take control of my job search through… innovative social media techniques!
  • 7. Agenda Online resources I found invaluable…  LinkedIn  Facebook  Twitter  YouTube  About.Me     QR (Quick Response) Codes Other offline resources you need to use to your advantage
  • 8. Start with Two Cutting-Edge Books
  • 9. Unlock the Hidden Job Market A veritable project management plan for your job search Goes way beyond old fashioned networking Author Martha Finney actually responds!
  • 10. Guerrilla Marketing for Job Hunters 3.0 A cornucopia of ideas virtually no one else is using Full of actual stories from successful job hunters and their brilliant ideas for getting noticed An easy read, albeit not a paragon of organization
  • 11. LinkedIn An absolute must have for the job seeker  Have a dynamic photo of yourself  Start with a compelling summary, including contact info  Use all 50 skills for Search Engine Optimization (SEO)  Get at least 3 recommendations – Recommend others and you will receive, as well… and list contact info, again  Then list experience and education histories (not before)  Join 50 groups (it may even let you join 51)  List contact info a 3rd time!  Find out who your contacts know, and who your contacts’ contacts know  Use Advanced Search to find hiring managers at “dream companies”
  • 12. LinkedIn Wayne Breitbarth  Local author of’s #1 LinkedIn book
  • 13. Facebook Present the BEST you  Have a dynamic picture  Hide or delete those moments on your timeline you wouldn’t want a hiring manager to see  I know. It takes the fun out of Facebook, but…  You need a job, right? Reference checkers are checking you out!  Don’t be fooled. It’s very easy to get around “Facebook Security Settings.”  “Like” things that relate to your “dream job”  Find out who your friends know, and who your friends’ friends know
  • 14. Twitter Follow the Leaders  Industry Leaders  Recruiters, HR & Hiring Managers Tweet your unique ideas and experiences  Be seen as an industry leader, yourself!
  • 15. YouTube If you have video on-the-job…  Upload it!
  • 16. About.Me The Game Changer A centralized repository for ALL of your social presence  A tractor-beam for recruiters and hiring managers to notice YOU and YOUR unique talents  A creative outlet to your personal brand
  • 17. Business cards included with an account…  50 cards for FREE! (you just pay shipping of $5.50)  Fantastic quality  picture included  Quick Response (QR) Code included VistaPrint is another, more traditional option  250 cards for $10 including shipping
  • 18. A “box” to put your portfolio in.  Resume  References  Examples of past work  Anything else you’d like to show a recruiter or hiring manager digitally  Can be easily integrated to LinkedIn
  • 19. Metasearch for job sites  Searches Monster, CareerBuilder, MilwaukeeJobs, etc. for you  Keeps you from wasting countless hours scanning the job boards instead of proactively working the hidden job market  Still lets you “dip your toe” in the job search world
  • 20. Microsoft Tag and other QR Code Apps Quick Response (QR) Codes  “Like hyperlinks for paper…”  Allows recruiters, hiring managers and HR professionals to quickly access information about you to their smartphones  Can be placed on your:  Cover Letters  Resumes  References  Business Cards  Any other paper document you send out
  • 21. QR Your Resume
  • 22. Fantastic Offline Resources CSU Career Services Department  Mary Beth Wisniewski and the rest of the CSD team were awesome!  Career path info  Self-assessments to find your “dream job” match  Resume help (that really works!) 40+ (I was 35 when I attended.)  Sue Gresham and Rich Longabaugh are amazing coaches that tell it straight! Crossroads Career Network Itapped into the vast knowledge of Craig Mosurinjohn. What a phenomenal resource!
  • 23. The Results… I figured out my passion with Mary Beth, and pursued it, head on… I worked the hidden job market with the social media techniques I’ve just shown you… I soon landed an exciting career that:  Engages my passion for teaching & training  Was never posted  Incorporates several areas of my expertise  Has a job description that was created by me  Was a sizable increase in salary! (i.e. “Dream Job”)
  • 24. Recap Read UHJM & GMJH3.0  LinkedIn – If you’re not yet, you need to be, NOW!  Facebook – Present the best you, and use friends’ help  Twitter – Learn from the experts (140 char. at a time)  YouTube – If available, use on-the-job video  About.Me – Pure gold for the job seeker!  – Free, high-quality business cards  – Your virtual portfolio  – If you have to use a job site, this is it!  QR Codes – “Hyperlinks for paper” Use CSU Career Services Dept & Other Resources
  • 25. Q&A
  • 26. ReferencesBreitbarth, W. (2011). The power formula for LinkedIn success: Kick-start your business, brand, and job search. Austin, TX, Greenleaf Book Group Press.Levinson, J. C. & Perry, D. E. (2011). Guerrilla marketing for job hunters 3.0: How to stand out from the crowd and tap into the hidden job market using social media and 999 other tactics today. Hoboken, NJ, Wiley.Mathison, D. & Finney, M. I. (2010). Unlock the hidden job market: 6 steps to a successful job search when times are tough. Upper Saddle River, NJ, Pearson Education.