The changing face of
car radio 
 
 
Australian
Spring
 
2013 
Anthony Gherghetta
Mobile Strategist
 
RadComms
Conference 2...
Who listens to the radio?
Radio listening by place
all people, 10+
 
 
Radio listening by place
all people, 18-39
 
 
The weekly commute
Time in car
 
 
Average time in the car during the five day 
work commute:
 
5 ½ hours 
The daily commute
Average commuting time
 
 
Average Commuting Time (car)
Adelaide 29 minutes
Brisbane 29 minutes
Melbourn...
The daily commute
Method of commuting
 
 
The daily commute
Peak travel periods
 
 
The connected car
 
 
The connected car
New connected cars
 
 Source: IH Automotive Insights 2012
The connected car
Cars are getting older
 
 
Cars are getting older
Average age of Australian vehicles
1971: 6.8 years
201...
The connected car
Total market penetration
 
 
Mainstream Saturation
around 2034 (~ 20 years)
Initial adoption period
Sour...
The fact of life for radio
While every other content
player has everything to gain by
accessing the car dashboard,
only ra...
Broadcasters should be adding
more Internet to radio, not
simply more radio to Internet.
Mark Ramsey
Music Radio
Apps
• Personalised for each listener
• Can skip content
• Learns the listeners preferences
over time
Broadcast
Radio Apps
• Same content at the same time
for every listener
• Can’t skip content, can’t
customise
• No feedbac...
Ask your audience if they’d
rather skip a song on their
favourite radio station or switch
to a different station that isn’...
Case Study:
ABC Local Radio Melbourne
Case Study:
ABC Local Radio Melbourne
 
 
6am 7:45am 8:00am 8:30am
Red Symonds News AM Jon Faine
My Commute
What I current...
Case Study:
ABC Local Radio Melbourne
 
 
Traffic News Red Symonds
38 minute commute
What I would like 
to listen to:
The App Studio
Developing next generation 
radio products
-Live streaming
-Time shifted, personalised
-On-demand
Mobile network congestion
 
 
Mobile network congestion
Punt Road - Richmond
 
 
Thank you
 
 
Anthony Gherghetta
Mobile Development Strategist
The App Studio
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The changing face of car radio - Anthony Gherghetta, Head of Strategic Mobile Development, The App Studio

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The changing face of car radio - Anthony Gherghetta, Head of Strategic Mobile Development, The App Studio

  1. 1. The changing face of car radio      Australian Spring   2013  Anthony Gherghetta Mobile Strategist   RadComms Conference 2013  
  2. 2. Who listens to the radio?
  3. 3. Radio listening by place all people, 10+    
  4. 4. Radio listening by place all people, 18-39    
  5. 5. The weekly commute Time in car     Average time in the car during the five day  work commute:   5 ½ hours 
  6. 6. The daily commute Average commuting time     Average Commuting Time (car) Adelaide 29 minutes Brisbane 29 minutes Melbourne 32 minutes Perth 27 minutes Sydney 35 minutes Average 32 minutes
  7. 7. The daily commute Method of commuting    
  8. 8. The daily commute Peak travel periods    
  9. 9. The connected car    
  10. 10. The connected car New connected cars    Source: IH Automotive Insights 2012
  11. 11. The connected car Cars are getting older     Cars are getting older Average age of Australian vehicles 1971: 6.8 years 2012: 10 years   Source: ABS
  12. 12. The connected car Total market penetration     Mainstream Saturation around 2034 (~ 20 years) Initial adoption period Source: IH Automotive Insights 2012
  13. 13. The fact of life for radio While every other content player has everything to gain by accessing the car dashboard, only radio has everything to lose.
  14. 14. Broadcasters should be adding more Internet to radio, not simply more radio to Internet. Mark Ramsey
  15. 15. Music Radio Apps • Personalised for each listener • Can skip content • Learns the listeners preferences over time
  16. 16. Broadcast Radio Apps • Same content at the same time for every listener • Can’t skip content, can’t customise • No feedback loop – does not learn the listeners preferences over time • Adds very little value over the existing AM/FM/DAB stream
  17. 17. Ask your audience if they’d rather skip a song on their favourite radio station or switch to a different station that isn’t their favourite. Mark Ramsey
  18. 18. Case Study: ABC Local Radio Melbourne
  19. 19. Case Study: ABC Local Radio Melbourne     6am 7:45am 8:00am 8:30am Red Symonds News AM Jon Faine My Commute What I currently  listen to:
  20. 20. Case Study: ABC Local Radio Melbourne     Traffic News Red Symonds 38 minute commute What I would like  to listen to:
  21. 21. The App Studio Developing next generation  radio products -Live streaming -Time shifted, personalised -On-demand
  22. 22. Mobile network congestion    
  23. 23. Mobile network congestion Punt Road - Richmond    
  24. 24. Thank you     Anthony Gherghetta Mobile Development Strategist The App Studio
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