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Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?
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Barbara Biggins, Honorary CEO, Australian Council on Children and the Media: What information do parents need for better viewing choices for children?

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Barbara Biggins presented this at the ACMA's Citizen conversation - Classification and the time-shifting audience. …

Barbara Biggins presented this at the ACMA's Citizen conversation - Classification and the time-shifting audience.

Published in: Health & Medicine, Technology
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  • 1. What information do parents need forbetter viewing choices for children ?Australian Council onChildren and the MediaACMA Citizen conversationsClassification and the time shifting audience6 June 2013
  • 2. The medium is the message:Time allotted to this topic vstime given to earlier onesSupplying what parents needis essential to success of systemAustralian Council onChildren and the Media
  • 3. What parents need includes:1. Information about content that• reliably indicates age-appropriateness and is• evidence –based• easily understood• clear and consistently applied• easily accessibleAustralian Council onChildren and the Media
  • 4. (ctd) What parents need includes:2. Encouragement and support to use informationthat is important for children’s wellbeing3. Choices not ambushed by intrusion of trailers formore adult programs4. Not being undermined by marketing whichpushes mature content as OK for kidsAustralian Council onChildren and the Media
  • 5. (ctd) What parents need includes:5. Effective protections for all children regardlessof parental involvement6. Strong support from the State- it’s a more complex media environment butdon’t foist on to parents the responsibilityfor protecting children from excesses ofmarketing, violent media and sexualisationAustralian Council onChildren and the Media
  • 6. Convention on rights of childParents have responsibilities, butthe State has a duty to support parentsin fulfilling those responsibilitiesSee CROC Arts 3, 17, 19Australian Council onChildren and the Media
  • 7. The new media environmentWe need to question what happens to individualsforced to self-protect vs power of big corporations ?(Frau-Meigs 2011)Should be designed so little reliance placed onindividual’s competence to protect themselves and childrenwith remedies like media education and filters(Livingstone 2011)Australian Council onChildren and the Media
  • 8. ALRC review of classification 2012• Strong support for parents not realised• Recommends more self-regulation, and industryclassification,• Failure to recommend evidence based classification• Loss of compulsory classification under MA15+ games• Rejected call for more age categories under 15- “PG well recognised- not cost effective to change”Australian Council onChildren and the Media
  • 9. For most young children, TV still major mediumWhat do parents want?see Television and young children- quality,choice and the role of parents – what theexperts and parents say. ACCM 2011 forARACYAustralian Council onChildren and the Media
  • 10. What do parents want?• Access to Aust quality chn progs• Firmer controls when children arewatching• Object to music videos, grisly images inthe news, junk food ads• Classification information accessible onscreen when they turn onAustralian Council onChildren and the Media
  • 11. Parents liked an on-screen device like thisUsed in ACCM’s Know before you go reviewsAustralian Council onChildren and the Media
  • 12. What do parents and children need?• Strong support, not left on own to sift and protect• Efforts not undermined by marketing• Reliable information about risks• Help to find age-appropriate content viaan evidence-based classification system that isconsistent, simple to understand, easily accessibleAustralian Council onChildren and the Media
  • 13. References• Australian Council on Children and the Media (2011) Television and youngchildren. Quality, choice and the role of parents: what the experts and parentshave to say. Canberra. ARACY, 2011.http://www.aracy.org.au/publications-resources/area?command=record&id=104&cid=6• Australian Council on Children and the Media (2011) Comment to Department ofBroadband, Communications and the Information Economy on the framing paperfor the Convergence review. SA ACCM June 2011• Frau-Meigs, Divina (2011) “Attaching Media Education to Human Rights bySocializing Young People to Ethics online competences and E-strategies” in vonFeilitzen, Cecilia et al (eds), New Questions, New Insights, New Approaches:Contributions to the Research Forum at the World Summit on Media for Childrenand Youth (University of Gothenburg, 2011))• Livingstone, Sonia (2011) “Positioning children’s interests within debates overInternet governance”, The Int. Clearinghouse On Children, Youth and Media,Yearbook 2011, Pp161-172Australian Council onChildren and the Media
  • 14. For information about this paperplease contact:Barbara BigginsHon CEOAustralian Council on Children and the MediaPO Box 447, Glenelg SA 504508 8376 2111, bbiggins@ozemail.com.auwww.childrenandmedia.org.au
  • 15. Netherlands does it better with KijkwijzerSee http://www.kijkwijzer.nl/index.php?id=75• developed by scientific committee• Based on child development and theory• Classification process detailed and controlled• Regularly evaluated• Uses All, 6, 9, 12, 16 and 6 different contentsymbolsAustralian Council onChildren and the Media

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