Your SlideShare is downloading. ×

Communications 2.0

500

Published on

Public Sector Marketing & Communications Summit 2012, Canberra …

Public Sector Marketing & Communications Summit 2012, Canberra

Delivered by ACMA's Christine Donnelly, Manager, Marketing and Communications and Katie Tilden, Engagement Manager.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
500
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Communications 2.0 Christine Donnelly—Manager, Marketing and Communications Katie Tilden—Engagement Manager
  • 2.  
  • 3. Convergence
  • 4.  
  • 5. Relevance—key to the agenda
  • 6. Change
  • 7. A mass media-only approach is no longer enough.
    • Users want access
    • however
    • wherever
    • whenever.
  • 8. A new roadmap
  • 9. Strategic intent—communicating and facilitating
  • 10. Build ACMA communities
  • 11. Engagement
  • 12. Build product offering
  • 13. Develop capability
  • 14. Develop digital platform
  • 15. Beautifully designed … useful, delightful, surprising
  • 16. Engage
  • 17. Cupcakes—wooing segments with richness and relevance
  • 18. media.comms—structured for communications 2.0 Marketing, Communications Planning and Engagement Marketing ACMA brands and products Planning and developing communications strategies Social media, community building and stakeholder engagement Digital Publishing Developing and publishing content for acma.gov.au and engage.acma Multimedia production New ACMA new website e-distribution Media Managing media relations Coordinating and advising on media releases Handling media queries Undertaking and organising interviews and media appearances Editorial Services Writing, editing and formatting external communications—reports and papers, e-newsletters, blogs, publications Developing/maintaining corporate style Branding, design, merchandise Advertising media.comms
  • 19. Communications 2.0 Christine Donnelly—Manager, Marketing and Communications Katie Tilden—Engagement Manager
  • 20. Comms 1.0 vs 2.0—what’s the difference? OLD—Communications 1.0 NEW—Communications 2.0 engage, consult, facilitate Monologue Dialogue More push than pull More pull than push Analog Digital plus analog Scattergun approach Targeted solutions Mass reach Audience segmentation driven by user needs Single channel Multi-channel Singular (ACMA) view of content Diverse and rich content Tried and tested approaches, cautious and risk-averse Testing new approaches One-off announcements Planned campaigns
  • 21. Communications calendar is the key……get on it, to get on!
  • 22. Strategic communications planning—in six steps 2. Communications brief 1. Communications Calendar 3. Briefing meeting 5. Communications activities schedule 4. Strategy development 6. Implementation and report
  • 23. A modern system that brings science to the art of our communications through more effective planning
  • 24.  
  • 25. National Relay Service alert—public announcement
  • 26. ACMA Communications report case study—old way
  • 27. ACMA Communications report case study—new way: accessible, informative, engaging and widely disseminated
  • 28.
    • Communications Report 2010-11
    • Facebook: E-commerce in Australia
  • 29.  
  • 30.  
  • 31.  
  • 32.  
  • 33. Digital dividend auction mini site
    • Digital dividend auction 2012
  • 34.  
  • 35. Change Convergence Relevance Planning Amazing content Engagement
  • 36. Thank you

×