Cupcakes—wooing segments with richness and relevance
media.comms—structured for communications 2.0 Marketing, Communications Planning and Engagement Marketing ACMA brands and products Planning and developing communications strategies Social media, community building and stakeholder engagement Digital Publishing Developing and publishing content for acma.gov.au and engage.acma Multimedia production New ACMA new website e-distribution Media Managing media relations Coordinating and advising on media releases Handling media queries Undertaking and organising interviews and media appearances Editorial Services Writing, editing and formatting external communications—reports and papers, e-newsletters, blogs, publications Developing/maintaining corporate style Branding, design, merchandise Advertising media.comms
Comms 1.0 vs 2.0—what’s the difference? OLD—Communications 1.0 NEW—Communications 2.0 engage, consult, facilitate Monologue Dialogue More push than pull More pull than push Analog Digital plus analog Scattergun approach Targeted solutions Mass reach Audience segmentation driven by user needs Single channel Multi-channel Singular (ACMA) view of content Diverse and rich content Tried and tested approaches, cautious and risk-averse Testing new approaches One-off announcements Planned campaigns
Communications calendar is the key……get on it, to get on!
Strategic communications planning—in six steps 2. Communications brief 1. Communications Calendar 3. Briefing meeting 5. Communications activities schedule 4. Strategy development 6. Implementation and report
A modern system that brings science to the art of our communications through more effective planning
National Relay Service alert—public announcement