Overdrive Promotions
@ the Alachua County Library District
• The ACLD Website • In the Library
– Posters
• Social Networking sites – Displays
– Wordle – Trainings
– Myspace
– Slideshare • Outreach
– Flickr – In the Community
– Twitter – Local Universities
• In the Media
• The Digital Bookmobile
– Newspaper
– Radio

Overdrive Press Release Wordle

Promoting Overdrive on the library website.
• Homepage Slideshow banners
• The downloadables web page
• Customized Overdrive page to match
ACLD’s website skin!

ACLD Website- Homepage Banner
www.aclib.us

ACLD Website- Downloadables Page
www.aclib.us/books/media
OverDrive is Front and
Center on the Library’s
downloadables web page.
We make it easy for
patrons to find help by
placing FAQs & Support
where they can find it!

http://www.gainesville.com/article/20090411/ARTICLES/904111007?Title=Library-prog
The local paper picks up an
article about the NEW ACLD
website, included is mention
Section of Article: of the “downloadables” page.
Harris said the library launched its new, upgraded Web site –
www.aclib.us - on April 1.
The "downloadables" page offers movies, music, electronic books and audio
books that can be downloaded to a computer or MP3 player directly from home.
"The new Web site is easier to navigate and has a number of new features
available to patrons," Harris said.

ACLD Website- Overdrive Policy & Procedures
http://overdrive.aclib.us/3E72B02B-0176-4D55-ABC6-47EC9A2022B5/10/422/en/Help.htm

Blog Posting - ACLD’s Overdrive FAQ page
http://vtaudiobooks.blogspot.com/2009/04/helpful-resources-for-troubleshooting.html
Other libraries in the
country even post
about our Overdrive
policy & procedure
page!

ACLD Website- Customized Overdrive webpage
http://overdrive.aclib.us/3E72B02B-0176-4D55-ABC6-47EC9A2022B5/10/422/en/Default.htm
Custom widget for easy
access to the library’s
catalog of Overdrive
titles.

Promoting Overdrive on Myspace
• Press Releases about Overdrive updates and
upcoming events are posted in the ACLD
myspace blog
• Overdrive’s Digital Bookmobile Youtube clip is
embedded on ACLD myspace profile page
• Overdrive “How To” slideshow is embedded on
ACLD myspace profile page

Myspace Blog- Press Release
http://www.myspace.com/alachuacountylibrary

Myspace Blog- Press Release
http://www.myspace.com/alachuacountylibrary

Myspace Blog- Overdrive Bookmobile Video
http://www.myspace.com/alachuacountylibrary
http://www.youtube.com/watch?v=rzQhorGFZKU&feature=related

Promoting Overdrive on Slideshare
• Slideshow of step by step process of
accessing Overdrive products from ACLD
website.
• This slideshow upon completion will be
posted on slideshare!

Slideshare- Overdrive Instructions
http://www.slideshare.net/tbruckner/overdrive-audiobooks

Millhopper Branch Blog- Overdrive Slideshow
http://millhopperstaffblog.blogspot.com/
The Slideshare
slideshow is now
posted in the staff
blog, which does have
patron access from the
branch webpage!

Promoting Overdrive on Flickr
• ACLD posts all promotional website
banners on Flickr with a brief description
about the image. This includes the
services provided by Overdrive on the
library’s website.

Promoting Overdrive on flickr.com
http://www.flickr.com/acld

Promoting Overdrive on Twitter
• ACLD tweets about programs
• ACLD tweets replies to others who may
not know about our digital services
• ACLD tweets about working with
Overdrive.
• The tweet options are endless!

Promoting Overdrive on Twitter
Just some samples
of ACLD tweets on
digital media.

Hosting the Digital Bookmobile
ACLD hosted the Digital bookmobile during the
Gainesville Downtown Fall Festival, November 2008.
• Press Releases were sent to all local media, & posted on
myspace.
• A TV spot was done by the local TV station announcing
the event.
• Flyers, promotional materials, & library cards were
distributed at the event.

North East Florida Library Information
Network (NEFLIN) Blog
http://neflin.blogspot.com/2008/11/digital-bookmobile-at-acld.html
Other organizations
picked up the press
release and posted
on their blogs!

ACLD Overdrive Promotions In the Library
• Staff Training
• Displays
• Posters
• Printed Materials

In the Library - Staff Training
ACLD’s continued commitment to promoting Overdrive includes
scheduling the most staff trainings held for any one database.

In the Library- Posters
36” x 60” Banner
hung in the
Headquarters
Library May 2009
Example of Overdrive
poster on library’s program
display area

In the Library - Printed Materials
In addition to posting signs and flyers, all 11
library locations have Overdrive
bookmarks and business card size
handouts to promote Overdrive’s products.

Promoting Overdrive with Outreach
• Giving presentations in the community
• Partnering with local Universities to
promote the public library services.

Outreach - Community Groups
Staff attend
community meetings
and train the
community on the
uses of Overdrive.

Outreach - Partnering with Local
Universities
http://blogs.uflib.ufl.edu/news/2009/06/15/summer-library-orientations/
ACLD staff will be attending
University orientations to present
services available at the library- the
primary focus for this age group-
digital products.
Note: This is the first time ACLD has
partnered with the University to
present about the public library at
new student orientation.

Promoting Overdrive in the Media
• Ads in local Newspaper
• Ads on the Radio
• Sending press releases about updates &
posting press releases on the library’s
newsroom web page for easy access.

Promoting Overdrive in the Newspaper
Newspaper ads run in the local papers
to promote the digital collections

Promoting Overdrive on the Radio
Alachua County Library District – Re-discover Your Library
:60 script
Male & Female friends in conversation:
A: How can you afford to download so much music? You have a new playlist almost
every week. Doesn’t it get expensive?
B: Are you kidding? I download my music for free at the library.
A: At the library?
B: Yeah, they’ve got lots of great features on their website!
I download audio-books and music to my mp3 player, e-books and movies to my laptop,
and whenever I have a question, but don’t know where to look for answers, I use their
“Ask a Librarian” Instant Message service.
A: It sounds fab, but I can’t spend all day in the library downloading the newest best-
seller.
B: No Worries! You can get an e-card and download everything from home. You can
also create your own booklists, write reviews, and receive email reminders for upcoming
events.
A: Wow! I guess the library does have way more than just books.
Male Announcer:
Re-discover all the ways your library can inspire you. Visit one of the 11 Alachua County
Library District locations or visit us online at www.aclib.us. That’s aclib.us.
The Alachua County Library District… thinking outside the book!

Promoting Overdrive at the
Alachua County Library District
• ACLD’s primary goal in promoting Overdrive is to provide a variety
of ways to “get the word out” about digital products available at the
library.
• A focus on staff training creates better informed staff, and greater
customer service!
• Utilizing Social Networking sites for promoting digital products,
allows the library to talk to the digital users on their turf.
• Creating tools to help patrons access and use Overdrive will keep
them coming back for more!
• Partnering with local organizations opens doors to demographics we
might not have been able to reach previously.