What’s On TV?
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What’s On TV?

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    What’s On TV? What’s On TV? Presentation Transcript

    • What’s On TV!? jessica
    • BACKGROUND
      • Launched in March, 1991
      • Distributed by IPC Media
      • Weekly magazine
      • 49p
      • Soaps and reality TV, though documentaries and dramas are also featured
      • Belongs to IPC Media’s Connect group of women’s weekly magazines
    • GENERAL
      • Lots of colour – pink, blue, yellow, purple
      • - colours clash a little, magazine has a cluttered appearance
      • Spiked bubbles
      • - attracts attention
      • - also, yellow around these (stands out)
      • Main image is negative
      • Images of soaps and drama – no documentaries advertised on cover
    • TARGET AUDIENCE?
      • Gossips
      • Women mostly
      • Interested in scandal
      • Middle aged?
      • Housewives
      • Younger audience may read, but won’t necessarily purchase
    • MAIN IMAGE
      • Eastenders – popular soap, current storyline controversial (competing with large number of magazines at this time)
      • Characters looking straight at audience, grim faces (negative to reflect story)
      • Female in front, looks glamorous but still ordinary (relatable?)
      • Female airbrushed, male looks plain – stress, worry (indicates negative story)
    • TEXT
      • “ horror” in capital letters, biggest piece of text on the screen – attracts attention of reader
      • Buzzwords are “grieving” and “steals” – simplistic but still powerful, would compel audience to buy
      • Main article is white text with a pink outline, making it stand out against the blue background
      • - article in bottom right-hand corner has same style text, could indicate that these are the biggest stories of the week
    • TEXT
      • Language used is simplistic, yet dramatic
      • For other images no description used, only show title
      • Top right-hand corner, calendar image, reminds us about New Year
      • The only puff of text mentions the New Year to attract audience
    • TEXT
      • “ Your” used at top – personal, addresses the reader directly
      • Price says “ONLY 49p” – indicates magazine is cheap, perhaps essential. A bargain?
      • Font is neutral
      • Few words, mostly visual
    • “ WHAT’S ON TV?”
      • “ What’s on TV” is a question, makes readers wonder(?)
      • Red upon white, is easily recognisable to consumers
      • Only piece of red on page, therefore stands out
      • Could indicate social background of targeted audience?
    •