Media habits of youth in rural area
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Media habits of youth in rural area

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this s done after a serious research abouth the youth in tamil nadu. this s also a comparision between rural and city youth and their media consumption in their life...

this s done after a serious research abouth the youth in tamil nadu. this s also a comparision between rural and city youth and their media consumption in their life...

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Media habits of youth in rural area Presentation Transcript

  • 1. MEDIA HABITS OF YOUTH IN RURAL AREA
  • 2. • In Tamil Nadu the youth constitute a sizeable portion of its population. • As many of us know that our current media influences more no. of youth than others. • Our research includes in finding the real facts and truth about the media habits of youth in rural in particular.
  • 3. RATIONALE OF THE STUDY • Through this research we want to find out the difference in the media habit of youth in rural as well as urban areas. • Generally there is thinking, that urban youth are more trendy and modernised because of the influence of media. • Through this research we want to find out what causes this difference. • And more over our area of finding is about the media (cinema) in particular. • To ascertain weather there is a gap between the youth from the rural and urban.
  • 4. OBJECTIVE OF THE STUDY • To find out the difference in the media habit of rural youth from the urban. • To ascertain what causes the difference.
  • 5. HYPOTHESES • Rural youth's understanding of media is influenced by their social cultural background. • Rural youth can be easily influenced by the media than urban youth. • Media determines the trends and life style of the youth from rural area. • Media do creates an artificial image of the society in the lives of rural youth. • Rural youth makes a lot of compromises regarding their media habits due to their economic factor.
  • 6. METHODOLOGY • We have used the questioners method to analyze the sample. • The 50 samples are from different places in Tamilnadu. • we have used – Ordinal scale – Interval scale – Nominal scale – ratio scale – the two types of attitudinal scale • Likert scale • Thurstone scale
  • 7. DATA ANALYSIS
  • 8. BOTH RURAL AND URBAN YOUTH SPEND MOST OF THEIR TIME IN WATCHING TV OR BY LISTENING TO SONGS Village youths City youths Total youth Watching TV 10 24 34 Listening to songs 16 9 26 % 0f Time spent by youth on their free time city youths village youths 38 Watching movies 2 6 8 listening to songs 62 Playing games 3 5 8 Social networking’s 1 1 2 Watching serials 1 13 14 Watching reality shows 1 7 8 71 watching TV 29
  • 9. ONLY SOMETIMES YOUTH WATCHES THE MOVIES Village youths City youths Total youths Time spent on watching movie Village youth Always 5 8 City youth 13 71 Sometimes 8 12 Regularly 5 2 7 62 20 38 71 60 40 29 Rare 5 2 1 2 29 33 7 often 67 3 Always Sometimes Regularly Rare often
  • 10. THE YOUTH PREFER TO WATCH MOVIE IN TELEVISION THAN IN ANY OTHER MEDIUM MEDIUMS USED TO WATCH MOVIE Village youths Television City youths Total youths 80 70 9 12 21 60 DVD Theatre 6 3 9 40 11 6 11 Personal Computer 50 30 20 9 5 9 10 0 Television DVD Village youths Theatre City youths Personal Computer
  • 11. MAJORITY OF YOUTH DON’T SPEND MORE MONEY IN BUYING OR BORROWING THE DVD habit of buying or borrowing DVD Village City youths Total youths No youths Yes 13 9 23 No 11 16 27 Yes 0 10 20 30 40 50 60 Yes No City youths 39 59 Village youths 57 41 70
  • 12. THE YOUTH WATCHES THE MOVIE FOR THE STORY Village youths City youths Total youths Story 9 11 20 Script 4 3 7 Basis on what youth watch the film 80 70 60 Screenplay 4 2 6 Sex 0 0 0 Songs 5 6 11 Acting 1 2 3 others 2 1 50 40 30 20 10 3 0 Village youths City youths
  • 13. THE YOUTH WATCHES THE FILM DAILY, TWICE A DAY OR EVEN WEEKLY. Village City youths Total youths youths Frequency of watching the movie 100 90 80 Daily 9 5 14 70 60 Twice a day 8 6 14 50 40 Weekly 6 8 14 30 20 10 monthly 1 7 8 0 Daily Twice a day Village youths Weekly City youths monthly
  • 14. BOTH THE RURAL AND URBAN YOUTH PREFER TO WATCH THE MOVIE WITH THEIR FRIENDS. Village youths Youth’s accompaniment while watching the movie Total youths Friends City youths 15 14 29 Village youths City youths 70 60 50 Family 6 10 16 40 30 lovers 3 2 5 20 10 0 Friends Family lovers
  • 15. URBAN YOUTH PREFER MULTI COMPLEX THEATRE AND THE URBAN YOUTH PREFER MORE AMOUNT OF MODERATE THEATRE. PREFERENCE IN CHOOSING THEATRES Village City Total 80 youths youths youths 70 Standard theatre 3 Moderate theatre 10 Multi complex theatre 10 13 60 50 6 16 40 30 20 7 14 21 10 0 Standard theatre Moderate theatre Village youths City youths Multi complex theatre
  • 16. CITY YOUTHS ARE MORE INVOLVED IN THE FAN CLUB THAN THE RURAL YOUTHS. Village City Y O U T H ’ S I N VO LV E ME NT I N FA N C L U B Total Village youths City youths 70 youths youths youths 60 Yes 3 8 21 50 40 30 No 11 18 29 20 10 0 Yes No
  • 17. MAJORITY OF THE URBAN YOUTH ARE FAMILIARISED WITH THE TERM CENSOR BOARD THAN THE RURAL YOUTH. Village City Total Knowledge about the censor board 56 youths youths youths 54 52 Yes 17 20 37 50 48 No 7 6 13 46 44 42 yes no Village youths City youths
  • 18. THE MAJORITY OF THE RURAL AND URBAN YOUTH AGREES THAT THEY CHARACTER AND THE ATTITUDE OF AN INDIVIDUAL IS DETERMINED BY THE MEDIA Youth’s opinion on the determination of media Village youths City youths Total youths Strongly Agree 3 7 7 Agree 11 9 20 Disagree Don’t know 4 8 12 Don’t know Disagree 6 3 9 Agree Strongly Agree 0 2 2 Strongly Agree Strongly Agree 0 20 40 City youths 60 Village youths 80 100 120
  • 19. OTHER KEY FINDINGS • Rural youth percentage of consumption of electronic medium is less comparing with the urban • Rural youth don’t spend more money on downloading movies or buying DVD’s • Media consumption among youth seems very high • Comparing to rural youth the urban youth spends more time and money on media • The rural youth has an great respect towards the celebrities and characters in the media
  • 20. OTHER KEY FINDINGS • The urban youth don’t show much interest in being a part of any fan clubs whereas some take part. But most of the urban youth is a part of some fan club • The urban youth show much interest in imitating the celebrities but the rural youth becomes a personality like themselves • The rural youth have an inferior complex by comparing themselves with the celebrities. • City youths get more pocket money comparing to the urban youth. • The projection of characters in the media highly accepted by the rural youth
  • 21. LIMITATIONS • We found very difficult in getting the exact answer from everyone becomes many of these questions from this questioner involves personal and psychological details which reveals their true nature. • And more over meeting the youth from different places and asking question was quite hard. • Differentiating the youth from rural youth, urban youth and migrated youth from (rural to urban) was quite difficult.
  • 22. CONCLUSION • Before starting this research we taught that the media habits of rural and urban youth differs with a huge number difference. • But after this research we came to know that they differ only in some area. • Rural youth are easily influenced by the media. • The trend and life style of urban youth is determined by the media. • Rural youth really makes a lot of compromises regarding their media habit due to their economic and social factors.
  • 23. Thank you