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  • WiMAX, meaning Worldwide Interoperability for Microwave Access,

Smartphones Mobile Tech 2010 Webinar Smartphones Mobile Tech 2010 Webinar Presentation Transcript

  • Smartphones, Wireless Technology Gadgets and Great Tech Tools For Real Estate
    A mobile professional’s guide to knowing
    Which wireless technologies work for you
    With G. William James
    Handheld Computer Solutions
  • Handouts and Downloads
    www.pdapowerplus.com
    Contact Me
    william@pdapowerplus.com
  • The smartphone has changed the course of real estate
    • Clients and colleagues demand a more immediate response
    • Provides instant access to MLS online- increase sales opportunities
    • Networking with office computers, update calendars and contacts
    • Manage personal and business email from wherever you are
    • Send & receive documents and contracts right from the smartphone
    • Multimedia (photos and video) features offer mobile marketing
  • Successful Agents and Brokers have already reacted to the new technologies to meet the demands of the new marketplace
    To represent clients of the Information age, you must adopt the tools they use, to:
    • Communicate
    • Stay productive
    • Make the right impression
  • The Primary Smartphone Requirements:
    • Wireless Internet
    MLS access, Web searches, news and information
    • Email
    Instantly delivered whenever, wherever
    • PDA
    For calendar, contacts, documents and information storage
    • Multimedia
    Photos, video, listings, marketing materials
    • Text Messaging
    The preferred messaging style for young consumers
  • How To Make Your
    Smartphone Investment Become…
    …A Smartphone Dividend
  • Choose the right smartphone for your specific needs
    • Begin with a focus on the three things your
    device will do most:
    • Phone Calls?
    • Email?
    • Web Searching?
    • Multimedia?
    • Documents?
    • GPS Navigation?
    • Fun and Games?
  • Choose the right smartphone for your specific needs
    • What makes it a smartphone? An Operating System (OS)
    • Blackberry OS
    • Palm OS
    • Apple iPhone OS
    • Windows Mobile
    • WebOS
    • Android
    • Symbian
  • RIM Blackberry
    45 percent of all smartphone devices used for business
    • Pro: Email Pushed automatically
    Calendar, Contacts, Email well integrated
    Easy to set-up and use
    Can be used as a lockbox key (Supra & SentriLock)
    • Con: Internet speed concerns
    Not many real estate apps
    Limited “cloud” apps
  • Palm OS
    Still very popular in real estate but is fading fast
    • Pro: Highly intuitive PIM (calendar, contacts, memos, etc.)
    Lots of available apps
    A favorite to use as a lockbox key (Supra eKey)
    • Con: Does not support most current 3G apps
    Hard to find – no longer in production
  • iPhone OS
    • Apple iPhone raised the bar for smartphone technology
    • Pro: Considered the best screen experience
    125,000 available apps
    Very easy to set up and use
    • Con: Typing on keyboard can be a challenge – at first
    Focused more on entertainment than business
    No removable battery
    Only available on AT&T
  • Windows Mobile
    Currently the most widely used OS in smartphone devices
    in the US
    • Pro: If you know Windows, you know Windows Mobile
    Lots of business savvy apps
    Drop-down windows make for easy navigation
    • Con: Most apps not 3G compatible
    Hard on device memory
    Sometimes difficult to sync
  • WebOS
    Palm’s new OS brings the future of cloud computing
    to smartphones
    • Pro: Designed for “cloud’ computing
    Multitasking increases productivity
    Screen technology like that of Android and iPhone
    No need to sync with computer
    • Con: Processor could be faster (Sprint version)
    Keyboard buttons are a bit small
  • Android
    Google’s open source OS delivers impressive
    new features to mobile
    • Pro: Designed for “cloud’ computing
    Multitasking increases productivity
    Screen technology like that of Web OS and iPhone
    No need to sync with computer
    • Con: Too many OS versions in stores today
  • Regardless of choice, three rules to make the best use of your smartphone
  • Rule 1:
    Commit to the technology
    Make your smartphone’s productivity features as common to you as your phone features.
    • Put all of your calendar events into your phone. Keep it current, use it daily.
    • Put all of your contacts into the Contact Manager. Add notes to profiles.
    • Save notes and memos in the phone instead of on paper
    • Organize and store all photos, docs and video on the card.
    • Prepare a “show listings anywhere” photo presentation
  • Rule 2: Take full advantage of the features
    Learning to use the advanced features will increase productivity and increase sales
    • Learn to use useful shortcuts on your smartphone for ease of use.
    • Bookmark your MLS site and other favorite websites in the browser.
    • Practice taking photos and video with the camera
    • Add third-party software applications
    • Create shortcuts to make navigation easier and faster
  • Rule 3: Customize your device- make it uniquely yours
    Personalizing your smartphone will improve and speed navigation, increase satisfaction
    • Set speed dials and application shortcuts
    • Bookmark your MLS and other favorite Websites
    • Get yourself hands-free with a headset and Bluetooth car kit
    • Create templates in Memos and tasks applications
    • Customize your device for look, sound and response
  • Bonus Rule:
    Get Creative!
    Imagine ways you can deliver first rate services and impress your clients :
    • Use the camera and videocam to record and send updated photos and video
    • Share the most up-to-the minute listing information with your Twitter followers
    • Always remember special dates (birthdays, anniversaries) for past clients
    • Use MMS to host a “remote showing” when a live presentation isn’t possible
    • Have your showing addresses pre-programmed into the GPS or Google Maps
  • Try before you buy- Do your homework and choose right the first time
    www.cnet.com
    Ask questions, put devices to the test before you decide
    • How much are you willing to spend?
    • How much will it cost to operate monthly?
    • Will you need to purchase third-party software?
    • Battery life (talk time and standby time)
    • Call quality, speakerphone
    • Screen size and brightness
    • Input technology (touchscreen, stylus, or keyboard buttons)
  • How To Avoid Being One Of These People
    Regular maintenance will keep you and your phone running smoothly
    • Treat your smartphone in many ways as you do your computer
    • Managing the memory of your smartphone is key
    • Simple steps will avoid frustration, and perhaps embarrassment
  • Monthly Maintenance Tips
    • Clean out your email and text messages
    See the smartphone as a convenience for email, and save email on computer instead
    • Move all media (photos, video, music) to the memory card if necessary
    Organize media files for quick access, especially listing photos
    • Delete temporary Internet files, cookies, clear history
    Can typically be found in the Web browser settings menu
    • Reset your smartphone at least once per month
    Removing the battery is best, if possible. This also refreshes your wireless network connection
    • Delete and reinstall Supra eKey application (if applicable)
    MLS update cache files grow over time, and can cause major problems with your smartphone
  • What is Cloud Computing?
    Information resources and services
    • Software Applications
    • Data
    • Processing of information
    All done on the Web from a “cloud” of resources over the Internet.
  • Buyer
    Hires Agent
    Reviews Offer
    Enters Offer
    Contractors
    Mortgage Broker
    Home Inspector
    Broker Site or
    REALTOR® Association Site
    Bank
    Appraiser
    Home Ownership!
    Attorneys
  • WiFi and WiMax
    A wireless digital communication system designed for citywide deployment
    WiMax access, sold by various providers offers:
    • Web Browsing speeds up to 10 Mbps (compares to cable broadband)
    • Completely wireless access up to 30 miles away from access points
    • Smartphones next on the deployment horizon
    • Creates competition to cable broadband, could mean lower prices
  • WiFi and WiMax
    WiMax 4G Networks to the Internet
    Home and mobile broadband Internet service from one provider
    • Wireless Internet within the service area ~ 3-6Mbps
    • Home Internet service ~ 5-10Mbps
    • Cost based on data usage, number of computers on account
    • 4G service will provide for smartphones, etc.
    • Price ranges from $20 - $65 monthly
  • New Marketing Strategies
    Social Networking on your smartphone
    Plaxo
    Activerain
    LinkedIn
    BrokerAgent
    Facebook
    Twitter
  • Don’t Forget To ICE Your Phone!
    How to save your own life
    Emergency first responders are trained to look for your mobile phone, hoping that the person has “ICED” their phone
    Here’s how to do it on a smart phone:
    Create a new contact
    Name the contact ICE Emergency
    Place the emergency contact information under “notes” instead of where phone numbers would go.
    List allergies, meds, blood type as well.
  • G. William James
    Handheld Computer Solutions
    Master Of The PDA
    The Mobile Office System
    That Works
    A series of Workshop Presentations for your
    Association, Board, or Realty Office
    Hooked On My Blackberry
    Master Your Windows Mobile Phone
    Getting A Finger On The iPhone
    Master Your Palm OS Treo and Palm Prē
    Master The Android Smartphone
    Why Realtors Can’t Succeed Without A Smartphone
    The Google Universe
    www.pdapowerplus.com
  • Monthly Coaching Special
  • Contact me with questions!
    To sign up for my free enewsletter or see my coaching programs visit www.thetechbyte.com/products
    Amy@AmyChorew.com
    860-325-0101
  • Thank
    You!
    G. William James
    Handheld Computer Solutions
    www.pdapowerplus.com
    william@pdapowerplus.com