How to Effectively Maximize Social                           Media                 with Amy Chorew
Remember: “The end  result isalways for ameeting face  to face.”    “The end result is                 always for a       ...
Social Media IS Marketing                       amyCHOREW                    inspire train implement
Americans spent 41.1 million minutes on Facebook in August 2010 vs 39.8      million minutes on Google                    ...
amyCHOREWinspire train implement
If you close your eyes, social media is            not going away                              amyCHOREW                  ...
If you don’t create your own your online           presence it will be             created for you                        ...
amyCHOREWinspire train implement
Consumers are talking everywhere                         amyCHOREW                      inspire train implement
Zillow, Trulia     amyCHOREW  inspire train implement
Yelp, AngiesList        amyCHOREW     inspire train implement
amyCHOREWinspire train implement
Participation online is one of the best  ways to manage your reputation                               amyCHOREW           ...
Realtor.orgOf the homebuyers startingtheir searchonline, 87 percentbought throughan agent.                        amyCHORE...
From Web 2.0 to Social Media    Social media can be defined asprimarily Internet and mobile-based    tools for sharing and...
Listen, Learn, Curate, Create and Network                                amyCHOREW                             inspire tra...
Where to get started     • Sphere of       Influence     • Referrals     • Cold Calls     • Geographic       Farm     • Li...
Building Your Social Community– Look for people already in your community– Become a valued member of the community        ...
Go where your community is:•   Photographer? Flickr Group•   Women’s Council? Facebook Group•   Animal Lover? Animal Blog•...
Create a Great Profile                    • Long Version Bio                    • Short Version Bio                    • G...
Where can you review Profiles?•   LinkedIn•   ActiveRain•   Trulia•   Zillow•   Twitter                                   ...
You need a Great Photo!                amyCHOREW             inspire train implement
Creating an Online HandleTry - firstnamelastname         Try- your brand(Amy Chorew)                    InSouthingtonAmyCh...
Acquire Username on Sites you Use                          amyCHOREW                                         24           ...
What Do People Want To Read/See/Hear       In Your Status Updates?                            amyCHOREW                   ...
What You Say Matters• What do readers really want to  know?• Write a list of commonly• asked questions                    ...
amyCHOREWinspire train implement
Your Reputation Becomes Currency                         amyCHOREW                      inspire train implement
Personal• A picture of you at a sporting  event• Your latest exercise efforts• Plans to golf for the weekend              ...
Put a Plan in Place• Enewsletter First Week Every Month                                          amyCHOREW                ...
Social Media Plan          amyCHOREW       inspire train implement
Automation Systems that work• Hootsuite.com• Roost.com• SocialMadeSimple.com• HootHut.com                          amyCHOR...
Social Made Simple• www.realestatefacebookpage.com                                        amyCHOREW                       ...
amyCHOREWinspire train implement
Roost.com   amyCHOREWinspire train implement
amyCHOREWinspire train implement
Hootsuite   amyCHOREWinspire train implement
In your Email Signature               amyCHOREW            inspire train implement
On your Website        amyCHOREW     inspire train implement
Consider Buying Facebook Advertising http://www.facebook.com/advertising                              amyCHOREW           ...
amyCHOREWinspire train implement
Agencylogic.com        amyCHOREW     inspire train implement
Social Media Byte• (3-one hour live coaching and training sessions) Set up  and Training for LinkedIn, Facebook and Twitte...
Buy our Books      amyCHOREW   inspire train implement
"Life is too short to wakeup with regrets. So lovethe people who treat youright. Forget about thosewho dont. Believeeveryt...
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Managing it all social media

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  • Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
  • Which services will you use?Which will you ignore?
  • On most sites you can look for people that are already part of your community in other networks. By linking all of your identities, you can allow for the important effect of “Ripple Marketing” Your reputation in this space will determine the readership you attract. Comments can generate interest and traffic for the writer and create a sense of ownership for the readers. Look for people already in your communityLink all your identitiesFocus on your reputationFind opportunities to involve your readers
  • SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 42LESSON 4: Using social media tools for effective online marketing
  • SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 43LESSON 4: Using social media tools for effective online marketing
  • One way to drive people to your Page is to buy advertising on Facebook, using its self-serve system. You can very specifically target ads to various demographics, including, country, state and city, gender, age, workplace, and much more. Clicking on the above ad for Greenberg and Rudman, LLP takes you directly to their primary web site, even though they don’t have any fans on their Facebook page. Make sure to experiment with different targeting campaigns, and different styles of ads, in order to see what advertising works the best
  • Transcript of "Managing it all social media"

    1. 1. How to Effectively Maximize Social Media with Amy Chorew
    2. 2. Remember: “The end result isalways for ameeting face to face.” “The end result is always for a meeting face to face.” amyCHOREW 2 inspire train implement
    3. 3. Social Media IS Marketing amyCHOREW inspire train implement
    4. 4. Americans spent 41.1 million minutes on Facebook in August 2010 vs 39.8 million minutes on Google amyCHOREW inspire train implement
    5. 5. amyCHOREWinspire train implement
    6. 6. If you close your eyes, social media is not going away amyCHOREW inspire train implement
    7. 7. If you don’t create your own your online presence it will be created for you amyCHOREW Is it easy to “find” you online? inspire train implement
    8. 8. amyCHOREWinspire train implement
    9. 9. Consumers are talking everywhere amyCHOREW inspire train implement
    10. 10. Zillow, Trulia amyCHOREW inspire train implement
    11. 11. Yelp, AngiesList amyCHOREW inspire train implement
    12. 12. amyCHOREWinspire train implement
    13. 13. Participation online is one of the best ways to manage your reputation amyCHOREW inspire train implement
    14. 14. Realtor.orgOf the homebuyers startingtheir searchonline, 87 percentbought throughan agent. amyCHOREW inspire train implement
    15. 15. From Web 2.0 to Social Media Social media can be defined asprimarily Internet and mobile-based tools for sharing and discussing information among humans amyCHOREW inspire train implement
    16. 16. Listen, Learn, Curate, Create and Network amyCHOREW inspire train implement
    17. 17. Where to get started • Sphere of Influence • Referrals • Cold Calls • Geographic Farm • Listings amyCHOREW inspire train implement
    18. 18. Building Your Social Community– Look for people already in your community– Become a valued member of the community amyCHOREW inspire train implement
    19. 19. Go where your community is:• Photographer? Flickr Group• Women’s Council? Facebook Group• Animal Lover? Animal Blog• Gardener? Facebook• School Board? Linkedin Group• Volunteer – Connect to the group amyCHOREW inspire train implement
    20. 20. Create a Great Profile • Long Version Bio • Short Version Bio • Great Photo • Consistent Username amyCHOREW inspire train implement
    21. 21. Where can you review Profiles?• LinkedIn• ActiveRain• Trulia• Zillow• Twitter amyCHOREW inspire train implement
    22. 22. You need a Great Photo! amyCHOREW inspire train implement
    23. 23. Creating an Online HandleTry - firstnamelastname Try- your brand(Amy Chorew) InSouthingtonAmyChorew TheTechbyteTry -first initial last name(Derek Overby)Doverby Try Something Clever work related Melissa Delgaudio (PRTry - first name last initial consultant)(Ginger Wilcox) StartabuzzGingerw amyCHOREW inspire train implement
    24. 24. Acquire Username on Sites you Use amyCHOREW 24 inspire train implement
    25. 25. What Do People Want To Read/See/Hear In Your Status Updates? amyCHOREW inspire train implement
    26. 26. What You Say Matters• What do readers really want to know?• Write a list of commonly• asked questions amyCHOREW inspire train implement
    27. 27. amyCHOREWinspire train implement
    28. 28. Your Reputation Becomes Currency amyCHOREW inspire train implement
    29. 29. Personal• A picture of you at a sporting event• Your latest exercise efforts• Plans to golf for the weekend Community • Produce stands • Food, wine, dining places • School calendars/events Real Estate for your niche only! • Houses that sold in your target group • Market stats & what’s for sale • Your take on national & local media amyCHOREW reports inspire train implement
    30. 30. Put a Plan in Place• Enewsletter First Week Every Month amyCHOREW inspire train implement
    31. 31. Social Media Plan amyCHOREW inspire train implement
    32. 32. Automation Systems that work• Hootsuite.com• Roost.com• SocialMadeSimple.com• HootHut.com amyCHOREW inspire train implement
    33. 33. Social Made Simple• www.realestatefacebookpage.com amyCHOREW inspire train implement
    34. 34. amyCHOREWinspire train implement
    35. 35. Roost.com amyCHOREWinspire train implement
    36. 36. amyCHOREWinspire train implement
    37. 37. Hootsuite amyCHOREWinspire train implement
    38. 38. In your Email Signature amyCHOREW inspire train implement
    39. 39. On your Website amyCHOREW inspire train implement
    40. 40. Consider Buying Facebook Advertising http://www.facebook.com/advertising amyCHOREW inspire train implement
    41. 41. amyCHOREWinspire train implement
    42. 42. Agencylogic.com amyCHOREW inspire train implement
    43. 43. Social Media Byte• (3-one hour live coaching and training sessions) Set up and Training for LinkedIn, Facebook and Twitter. Profile overview and the how to use for business of each. amyCHOREW inspire train implement
    44. 44. Buy our Books amyCHOREW inspire train implement
    45. 45. "Life is too short to wakeup with regrets. So lovethe people who treat youright. Forget about thosewho dont. Believeeverything happens for areason. If you get achance, take it. If itchanges your life, let it.Nobody said life would beeasy, they just said itwould be worth it." –Unknown amyCHOREW inspire train implement

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