Social Media Marketingwill one day be called . . . Marketing
The Consumer in Online
Ivy Bean has 27,000 Twitter followers and tweets from the care home where she lives in Bradford, England.
Women between the ages of 50 and 70 are now the largest and wealthiest consumer segment. Amy@AmyChorew.com TheTechByte.com
Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs.
Women spend more time on social networks building relationships, communicating with friends, making new friends, and more. Amy@AmyChorew.com TheTechByte.com
Consumers between 18 and 42 are driving the technology revolution and agenda today. How is your company adapting its marketing message to appeal to these two digital generations? Generation Y (1982-2000) Generation X(1965-81)
What is Web 2.0 Web 2.0 refers to a second generation of technology, services, and tools that facilitate communication, creativity, collaboration and sharing between users. 11
“A website can be is your business’s hub, but Social Media Sites let you create spokes to drive people back to your site.”
Website Ties it all Together
Please join me Exercise
18 Website vs Blog What’s the difference? Website = Static Blog = Dynamic
19 YEO? “You Engaging Others” Focus first and foremost on providing value to the reader. Instead of being a “writer,” think about being an “educator.” 55 Comments
20 Become Source for Media
Blackberry Magazine 22
Local Social Networks Consumers Use to find Businesses
Yelp.com – Social Proof
Facebook Fan Page
Create Fan Page - Community
Twitter Do Something Remarkable
Build Community – Make Profit
Gary Vaynerchuk – Crushit!
Create a great profile
Your profile is essentially a combination of your blog, website, business card, online brochure, virtual storefront, photo album, and more.
Profile Prep Your profile must represent you and your business extremely well. It could be the first and *only* thing your prospects see about you before making a decision to do business with you or not. It should be obvious within seconds (a) what you do (b) how to find out more about you (e.g. links to your main site, blog, etc.) 40
Preparation Review others Use Word Reviewed by 3 Photo Ready Call to Action How to Contact 41
You need a Great Photo!100 x 100 pixels
Can you pass the elevator test? 43
Make New Friends, Keep the Old
Connect with DatabasePast CustomersClientsSphere of Influence
Connect with Database Import your contact lists Outlook Yahoo Hotmail Gmail 47