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Global Mobile Revolution

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  • Informative presentation. I'll be checking out some of the apps! Thanks. Margaret Snow
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  • Jeff De Cagna, founder of association consultancy Principled Innovation, says reaching your members via mobile devices isn't about technology; rather, it's about filling their needs when they're on the go—needs they may have always had but couldn't fulfill before the advent of mobile technology.
  • In addition to giving real estate consumers access to property information via text message, Mobile Websites allow consumers to continue their search online right from their mobile device. Mobile Websites are formatted to fit any phone with internet access and will be fully branded for your firm. Brokers have the ability to customize their Mobile Website to further enhance the overall user experience.
  • The MRE ID SMS program makes property information, pictures and the agent’s contact information available 24/7. By automatically creating a Single Property Mobile Website for every property in our database consumers can access that URL right from their mobile device. In addition, prospective buyers can text the Mobile ID to instantly receive property information, the link to the Single Property mobile Website & the listing agent’s contact information. When consumers text, a lead with that buyer’s contact information will be sent via e-mail and text message directly to the listing agent.
  • Do you need your own app?With so many real estate mobile apps—and more popping up every day—why would an association invest in creating its own?One main reason is exclusive data. Association-owned MLSs have created mobile apps that can -easily trump other mobile home searches because they feature all MLS data fields. These apps, such as the one recently released by the San Diego County MLS, Sandicor, are password-protected and available only to MLS members. Associations can also offer mobile versions of other data they create or collect, such as local market reports and statistics, along with association publications and news. The California Association of REALTORS®, which was the first association to create its own mobile app, My C.A.R., in 2009, now markets its -iPhone mobile app to other REALTOR® associations as “My AOR.” Both the New Jersey Association of REALTORS® and the North-Shore Barrington Association of -REALTORS® in Illinois, have launched customized versions of the My AOR mobile app. My C.A.R. features market data for 21 regions in California, current loan information, plus highlights from the association’s newsletter, Inman News stories, and other association resources.The Chicago Association of REALTORS® launched a mobile app in April featuring market data by neighborhood, education schedule, and member benefit information. “More than 400 members have downloaded the app from Chicagorealtor.com and we haven’t even begun marketing it,” says Jessica Kern, the association’s marketing communications manager.Anyone can create a mobile appTo create a good mobile app today, you still need programming knowledge, but that could be changing. Google, for example, is launching a simple building-block system that, it claims, anyone can use to build an app for the Google Android. A startup called Sweb Apps, aimed at small and medium-sized businesses, enables you to build a simple iPhone app using a series of Web forms “in as little as 5 minutes,” according to the company.Plus, there’s a growing crowd of customizable mobile app templates as well as companies that will build your custom mobile app for you (grapplemobile.com, iSites.com). Associations strive to wherever they are. Increasingly this means on the go—and on their smart phones.
  • Right now, the iPad owns the tablet market. According to eMarketer's research, Apple's tablet market share will ultimately erode, as it will in the smartphone market. Apple's iOS will remain the dominant U.S. smartphone platform in 2011, but Android will pull ahead in the near future. Tablets are essentially an additional front in the operating system (OS) war. Tablet awareness and purchase intent are healthy, especially among young consumers. After establishing that kids of this generation are only going to know touch-screen devices, Elkin noted that part of Apple's marketing strategy includes targeting 2-year-olds. Using his own daughter as an example, Elkin noted, "She can barely speak, but she knows how to swipe photos on my iPhone and change it from landscape to portrait mode... Apple has designed an interface that someone who is functionally illiterate can use."In addition, tablet owners are more receptive to advertising. Not only are they more open to a range of different advertising formats, but the richer ads delivered on tablets bring high engagement rates. Using Hyundai's Equus as a case study, Elkin explained how the automotive company is taking full advantage of what tablets have to offer. When Hyundai introduced the Equus, every model came with an iPad. While this was a great marketing gimmick that gained immediate attention, the company didn't stop there: Each iPad was preinstalled with an application meant to function as the central point of consumer-brand interaction. New Equus owners can not only schedule service appointments on their iPads, but the service department will also come to their houses and pick up the cars. Further, the application takes the owner's manual to new heights with the interactive capabilities of tablet technology. Features include a demo on how to use the navigation system, as well as a car driving game aimed at showcasing the lane departure warning system. These features not only answer any questions drivers could have, but also make it fun. Elkin emphasized that marketers should leverage this form factor when designing applications: While smartphones and tablets run on the same OS, the size of the tablet screen offers benefits that the smartphone does not. Focusing on these differences, as Hyundai did, can lead to a more rewarding user experience. So will the iPad dominate the tablet market for the foreseeable future? Apple still has the advantage for now, due to its brand appeal, the breadth of its content, the iTunes interface, and the company's large retail presence. But, Elkin said, the Android "is maturing quickly and has strength in numbers." The mobile platform competition will continue to be ferocious, and it's shaping up as a one-on-one battle between Apple and Android.
  • Track expenses, mileage and job timeUse your camera to shoot receiptsExports into excelAssign activities
  • Convert your voicemails to test and deliver via email or text messages. These transcribed voicemails are send to your email account and your smart phone saving you time and money. Most also attach an audio file.
  • Transcript

    • 1. Mobile RevolutionNew Marketing Tools To Consider
      @amychorew
      amy@amychorew.com
    • 2. Social Networking
      Open Houses
      Farm
      Listing appts
      Negotiate
      Prospect
      Showings
    • 3. The diverse jobs that a real estate agent performs has remained basically the same over time. What has changed is how information is delivered and exchanged.
    • 4. What we will cover
    • 5. Mobile Revolution
      The Entire Internet on a Three-Inch Screen
    • 6. Six in ten American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.
    • 7. Mobile Audience Mirrors Total Internet as Search, Email, Social Networking Drive Traffic February 2, 2010
    • 8. What are those “Savvy Home Buyers” really doing on that phone?
    • 9. If you make it easy for your prospects to find and interact with you on the mobile web, they could essentially be carrying you with them all the time.
    • 10. Mobile Technology
      Mobile Websites
      With Full MLS Search
      Single Property
      Mobile Websites
      Gateway App
      Text ID – SMS
      QR Codes
      From: 88500
      Mobile Real Estate ID!
      3BR, 1.5BTH, LR, DR, FRM, EIK, 2400SQ. FT.,
      2 CAR GR, 1.5 ACRE LOT.
      See Pics:
      http://287.mccid.com
      www.mobilerealestateid.com
    • 11. www.mobilerealestateid.com
    • 12. Features & Benefits
      • Works on All Internet Enabled Mobile Devices
      • 13. Keep Your Existing URL
      • 14. No Download Required
      • 15. MLS Compliant – Easy to use Property Search
      Mobile Website
    • 16. Single Property Mobile Sites
      Clients prefer a web address or a URL
    • 17. Do you need your own App?
      Your programmer
      SwebApps.com
      Grapplemobile.com
      SmarterAgent
    • 18. Smarter Agent
    • 19. QR Codes
      A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed.
      en.wikipedia.org/wiki/QR_Code
    • 20. QR Code Generator
    • 21. QR Code Reader
    • 22.
    • 23.
    • 24. QR Applications
    • 25. QR Applications
    • 26. Need a reader?
      Text READER TO 88500
      You will receive a link to download a free QR Code Reader
    • 27. Working in the Cloud
      24
    • 28. DefinitionFrom Wikipedia, the free encyclopedia
      Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.
    • 29. Benefits of Cloud Computing
      Inexpensive or free software
      Constantly updated on all devices
      Allows for greater efficiency
      (your “stuff” is always with you)
      Allows for use cross platform
      PC – MAC – iPad- Smartphones
      Terrific for collaboration
      Never email a file again
    • 30. Enter . . . The iPad
      27
    • 31. So will the iPad dominate the tablet market for the foreseeable future?
      28
    • 32. My Prediction
      Apple's iOS will remain the dominant U.S. smartphone platform in 2011, but Android will pull ahead in the near future. Tablets are essentially an addition to the iOS War!
      29
    • 33. Open Houses
      Listing Presentations
      Buyer Tours/ Showings
      Social Media
      Email/Communication
    • 34. Dropbox.com
    • 35. Why I love Dropbox
    • 36. On mobile Smart Phones
    • 37. On your iPad
    • 38. Evernote
      35
    • 39. OpenHome Pro
      36
    • 40. OpenHome Pro
      37
    • 41. OpenHome Pro
      38
    • 42. Docusign
      39
    • 43. SignmyPad
      SignnSend
      Iannotate
      Others . . .
      40
    • 44. SignmyPad
      SignnSend
      41
    • 45. SignmyPad
      SignnSend
      42
    • 46. 43
    • 47. Listing Presentations
      44
    • 48. Road Warrior Apps
    • 49. Apps resources
      http://www.apple.com/iphone/
      https://market.android.com/
      http://appworld.blackberry.com
    • 50. Mobile PhaxDroidScan
      47
    • 51. Keeping Track of Expenses
      Expenses
      Receipts
      Mileage
      Reports
      48
    • 52. Voice to Text Apps
    • 53. Convert Voicemail to Text
      50
    • 58. YouMail
    • 59. Virtual Phone System
    • 60. For Information About
      e-PRO® classes
      for Your Company
      contact
      Amy.Chorew@Smminstitute.com

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