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5 tech  trends to watch in 2011
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5 tech trends to watch in 2011

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  • Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
  • Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
  •  Amy
  • Interruptive marketing – advertising done at convenience of the businessIN – Ask these questionsWho has TiVo? Who has Satellite Radio?How many people here get a lot of unfiltered spam email?What do you do with the direct mail you receive at home?
  • Amy Answering Why Social Media
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.

5 tech  trends to watch in 2011 5 tech trends to watch in 2011 Presentation Transcript

  • Twitter, Technology & Trends#midyear@amychorew @gingerw
  • Search is Social
    Video
    Social Media IS Marketing
    Mobile
    Revolution
    The Cloud
  • Social Media IS Marketing
  • Definition: Social Media are primarily internet and mobile based tools for sharing and discussing information among humans
  • “What people really want is the ability to connect to each other, not to companies.”
    Seth Godin
  • Interruptive Marketing Doesn’t Work Today…
    Consumers don’t want their lives to be interrupted by your message
  • In August 2010, Americans spent 41.1 million minutes on Facebook vs 39.8 million minutes on Google
  • Where to get Started
  • Search is Social
  • Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information.
  • Social networks has increased the size and powers of our trust networks.
  • Share links
    Social Search is powerful
  • The Cloud
  • DefinitionFrom Wikipedia, the free encyclopedia
    Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.
  • Benefits of Cloud Computing
    Inexpensive or free software
    Constantly updated on all devices
    Allows for greater efficiency
    (your “stuff” is always with you)
    Allows for use cross platform
    PC – MAC – iPad- Smartphones
    Terrific for collaboration
    Never email a file again
  • Products to Consider
    Dropbox.com (forms software)
    Sugarsync.com
    Box.net (works with DocuSign)
    Huddle.com
    Google Cloud Connect
  • Sign up at www.dropbox.com
  • Why I love Dropbox
  • On mobile and iPad
  • On your iPad
  • On mobile and iPad
  • Mobile
  • Six in ten American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.
  • The use of non-voice data growth
  • Mobile Marketing
    QR Codes
    Mobile Websites
    With Full MLS Search
  • QR Code Reader
  • Video is Viral
  • Review of Equipment
    Smart Phone / Digital Camera
    Point and shoot Video Camera
    Kodak Zi8
    Flip Mino HD
    Sony Bloggies
    Training & Education
  • Educational
    Training & Education
  • Testimonials
    Training & Education
  • Communityvideos
    Show the neighbors
    Show the history
    Show the lifestyle!
    Training & Education
  • Publishing and Creating Videos
    Training & Education
  • http://homebuysblog.com
  • For Information About
    e-PRO classes
    for Your Company or Association
    contact
    amy@socialmarketingmediainstitute.com