5 tech trends to watch in 2011

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  • Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
  • Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
  •  Amy
  • Interruptive marketing – advertising done at convenience of the businessIN – Ask these questionsWho has TiVo? Who has Satellite Radio?How many people here get a lot of unfiltered spam email?What do you do with the direct mail you receive at home?
  • Amy Answering Why Social Media
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  • Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  • 5 tech trends to watch in 2011

    1. 1. Twitter, Technology & Trends#midyear@amychorew @gingerw<br />
    2. 2. Search is Social<br />Video<br />Social Media IS Marketing<br />Mobile <br />Revolution<br />The Cloud<br />
    3. 3. Social Media IS Marketing<br />
    4. 4. Definition: Social Media are primarily internet and mobile based tools for sharing and discussing information among humans <br />
    5. 5. “What people really want is the ability to connect to each other, not to companies.”<br />Seth Godin<br />
    6. 6. Interruptive Marketing Doesn’t Work Today… <br />Consumers don’t want their lives to be interrupted by your message<br />
    7. 7. In August 2010, Americans spent 41.1 million minutes on Facebook vs 39.8 million minutes on Google<br />
    8. 8.
    9. 9.
    10. 10. Where to get Started<br />
    11. 11. Search is Social<br />
    12. 12. Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. <br />
    13. 13. Social networks has increased the size and powers of our trust networks. <br />
    14. 14. Share links<br />Social Search is powerful<br />
    15. 15. The Cloud<br />
    16. 16. DefinitionFrom Wikipedia, the free encyclopedia<br />Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.<br />
    17. 17. Benefits of Cloud Computing<br />Inexpensive or free software<br />Constantly updated on all devices<br />Allows for greater efficiency <br />(your “stuff” is always with you)<br />Allows for use cross platform <br />PC – MAC – iPad- Smartphones<br />Terrific for collaboration <br />Never email a file again<br />
    18. 18. Products to Consider<br />Dropbox.com (forms software)<br />Sugarsync.com<br />Box.net (works with DocuSign)<br />Huddle.com<br />Google Cloud Connect<br />
    19. 19. Sign up at www.dropbox.com<br />
    20. 20. Why I love Dropbox<br />
    21. 21. On mobile and iPad<br />
    22. 22. On your iPad<br />
    23. 23. On mobile and iPad<br />
    24. 24. Mobile<br />
    25. 25. Six in ten American adults are now wireless internet users, and mobile data applications have grown more popular over the last year.<br />
    26. 26. The use of non-voice data growth<br />
    27. 27. Mobile Marketing<br />QR Codes<br />Mobile Websites<br />With Full MLS Search<br />
    28. 28.
    29. 29.
    30. 30.
    31. 31. QR Code Reader<br />
    32. 32. Video is Viral<br />
    33. 33. Review of Equipment<br />Smart Phone / Digital Camera<br />Point and shoot Video Camera<br />Kodak Zi8<br />Flip Mino HD<br />Sony Bloggies<br />Training & Education<br />
    34. 34. Educational<br />Training & Education<br />
    35. 35. Testimonials<br />Training & Education<br />
    36. 36. Communityvideos<br />Show the neighbors<br />Show the history<br />Show the lifestyle!<br />Training & Education<br />
    37. 37. Publishing and Creating Videos<br />Training & Education<br />
    38. 38.
    39. 39. http://homebuysblog.com<br />
    40. 40. For Information About <br />e-PRO classes<br />for Your Company or Association <br />contact <br />amy@socialmarketingmediainstitute.com<br />

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