Zagarge talks 8032011

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Presentation shown in the ZaGarage talk series on intro to social media.

Presentation shown in the ZaGarage talk series on intro to social media.

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  • JyriangestormHugh Mc Leod

Transcript

  • 1. ZaGarage Talks – Social Media 101
    1
    Intro to social media
  • 2. What is social media?
    Why is it creating so much buzz?
    Introducing social media
  • 3. 3
    What is social media?
  • 4. Social Media = Participative media
    Traditional Media
    Information channels
    Social Media
  • 5.
    • Behavior – Why/ what will people talk?
    • 6. Tools – How will they talk
    Social Media = Participative media
  • 7. We see the tools but we don’t see the behavior behind them
    Problem
  • 8. Why is Social Media creating so much buzz!
  • 9. Huge participation volumes – too tempting for marketers
    Conversations are out in the open – managers are loosing control over their audiences
    Social media can be used to energize and empower evangelists
    Social media can be used to activate communities and citizens
    Creation of social brands
    Why is social media creating so much buzz
    8
  • 10. #1 - Participation volumes: US
  • 11. #1 - Participation Volumes: India
  • 12. #2 - It’s out in the open
  • 13. #2 - It’s out in the open
    Sales –feedback funnel
    Adapted from @evansdave ‘s book – Social Media Marketing – an hour a day
  • 14.
    • Brand: Royal Challenger
    • 15. Online community of cricket fans
    engers.com
    #3 - Empower & energize your evangelists
  • 16. Brand: Sunsilk
    Community built around ‘growing up’
    #3 - Empower & energize your evangelists
  • 17. Brand: Tata tea
    Community built around citizen awakening
    #3 - Empower & energize your evangelists
  • 18. #4 – Social Media for Community activation
    • NGO: Change.org
    • 19. Citizen activation community
  • News publishing integrated with Google maps and SMS gateway
    17
    #4 – Social Media for Community activation
  • 20. Businesses using social media marketing
    Business becoming social
    Dell Hell -> Direct2Dell -> Dell Forum -> Dell IdeaStorm-> Dell Go Green
    #5: Creating social brands