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Ice Cubes for Eskimos
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Ice Cubes for Eskimos


One of the worst ideas in the course "Technology Entrepreneurship Venture Lab 2012" which we are trying to lead it to a feasible and maybe best idea, …

One of the worst ideas in the course "Technology Entrepreneurship Venture Lab 2012" which we are trying to lead it to a feasible and maybe best idea,

the idea is selling ice cubes for eskimos

Published in Business , Self Improvement
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  • 1. ICE Ice Cubes for Eskimos~ The Good, the Bad, and the Ugly ~
  • 2. The "bad and ugly" idea!● Manufacturing and selling pure ice cubes to the Eskimos, to provide them with colder and healthier drinks!● This product targets rich elites who pay money for even when no value is added, only to boast about the fact of doing something different...
  • 3. What was "bad" about it?● No added value is provided via this product, as making the ice purer doesnt significantly reflect a healthier life● Target customers are only rich elites, not average working class people, which is socially unjustified● Very difficult to differentiate such ice from normal ice, so its not even that appealing for its consumers!
  • 4. Moving towards the "good"?● We offer not just crystal clear ice cubes, but pure colorful flavored ones● Just choose your preferred drink from a wide variety of natural flavors in your favorite rainbow color, pour hot water on it or heat it, and enjoy a tasty drink! There is no better way to have a handy drink anywhere!● Available in packages of different sizes, flavors, and colors for personal as well as market use
  • 5. Partnerships?!● Local pubs (provide ice cubes in their served beverages, either hot or cold)● Local supermarkets (sell ice having different sizes, colors, and flavors)● Soda manufacturers (provide ice cubes in vending machines)
  • 6. Marketing● Ads in pubs and shops● Street banners in highly populated neighborhood● Moving cars (like ice cream cars) will go through streets● Samples provided in hypermarkets● Raffles found in ice packets that can be exchanged with new packets● Discounted prices for schools to give ice cubes as gifts to kids for their good work
  • 7. Monetization● Cost of ice cubes packets● Yearly/monthly contracts with local pubs and shops● Yearly contracts with subscribed schools
  • 8. Thank you!