ICE    Ice Cubes for Eskimos~ The Good, the Bad, and the Ugly ~
The "bad and ugly" idea!●   Manufacturing and selling pure ice cubes to    the Eskimos, to provide them with colder and   ...
What was "bad" about it?●   No added value is provided via this product,    as making the ice purer doesnt significantly  ...
Moving towards the "good"?●   We offer not just crystal clear ice cubes, but    pure colorful flavored ones●   Just choose...
Partnerships?!●   Local pubs (provide ice cubes in their served    beverages, either hot or cold)●   Local supermarkets (s...
Marketing●   Ads in pubs and shops●   Street banners in highly populated    neighborhood●   Moving cars (like ice cream ca...
Monetization●   Cost of ice cubes packets●   Yearly/monthly contracts with local pubs and    shops●   Yearly contracts wit...
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Ice Cubes for Eskimos

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One of the worst ideas in the course "Technology Entrepreneurship Venture Lab 2012" which we are trying to lead it to a feasible and maybe best idea,

the idea is selling ice cubes for eskimos

Published in: Business, Self Improvement
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Ice Cubes for Eskimos

  1. 1. ICE Ice Cubes for Eskimos~ The Good, the Bad, and the Ugly ~
  2. 2. The "bad and ugly" idea!● Manufacturing and selling pure ice cubes to the Eskimos, to provide them with colder and healthier drinks!● This product targets rich elites who pay money for even when no value is added, only to boast about the fact of doing something different...
  3. 3. What was "bad" about it?● No added value is provided via this product, as making the ice purer doesnt significantly reflect a healthier life● Target customers are only rich elites, not average working class people, which is socially unjustified● Very difficult to differentiate such ice from normal ice, so its not even that appealing for its consumers!
  4. 4. Moving towards the "good"?● We offer not just crystal clear ice cubes, but pure colorful flavored ones● Just choose your preferred drink from a wide variety of natural flavors in your favorite rainbow color, pour hot water on it or heat it, and enjoy a tasty drink! There is no better way to have a handy drink anywhere!● Available in packages of different sizes, flavors, and colors for personal as well as market use
  5. 5. Partnerships?!● Local pubs (provide ice cubes in their served beverages, either hot or cold)● Local supermarkets (sell ice having different sizes, colors, and flavors)● Soda manufacturers (provide ice cubes in vending machines)
  6. 6. Marketing● Ads in pubs and shops● Street banners in highly populated neighborhood● Moving cars (like ice cream cars) will go through streets● Samples provided in hypermarkets● Raffles found in ice packets that can be exchanged with new packets● Discounted prices for schools to give ice cubes as gifts to kids for their good work
  7. 7. Monetization● Cost of ice cubes packets● Yearly/monthly contracts with local pubs and shops● Yearly contracts with subscribed schools
  8. 8. Thank you!

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