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Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
Christian Bowman Internet Marketing Technology
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Christian Bowman Internet Marketing Technology

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Day 1 of Get online in 09 workshop in Brisbane, March 2009.

Day 1 of Get online in 09 workshop in Brisbane, March 2009.

Published in: Business
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Transcript

  • 1. Internet Marketing Technology in Plain English Christian Bowman
  • 2. First help desk Video QuickTime™ and a decompressor are needed to see this picture.
  • 3. The talk • Why is technology awesome for business? • What stuff can I do automatically? • Website Lingo • Website Technology • Cool stuff you can do with a database • “Are you ready to order now?” • Metrics • Technology and Your Business
  • 4. Why is technology awesome for business? • It can do stuff automatically - Saves you time & money eg. common activity • Read the minds of your prospects • Cost effective • Get a PhD in Awesome overnight • Increases your sales
  • 5. What stuff can I do automatically? • Lead generation • Business building • Client nurturing • Database segmentation • Audience surveying • Content delivery • Product/Service fulfillment
  • 6. Key Website Terms • Domain Name Identifies an address on the internet • Hosting/Server Physical storage of your website data • Website - Pages with content Company Info, Single option landing pages, Blog posts, Shopping Carts, Online Survey, etc…
  • 7. Website Types • Static Content is stored in the page file, data presented all the time changes are typically manual • Dynamic Content is stored in a database, data is presented when required • CMS - Content Management System Typically a Dynamic Site which allows users to edit their site themselves • Blog - Dynamic Site which displays posts according to date - similar to an online diary.
  • 8. QuickTime™ and a H.264 decompressor are needed to see this picture.
  • 9. Multimedia Technology • MP3 Files - Compressed sound files • Video Streaming - Video playback online • Podcasting - Media for download to personal players • Camtasia - Video recorder of computer screen Links to software on resource page Getonlinein09.com/blog/resources
  • 10. Key Internet Marketing Terms • PPC - Pay Per Click • SEO - Search Engine Optimisation • Keywords - Significant words or phrases in a website’s content eg. “Gold Coast Accommodation”
  • 11. Getting Domain Names • Domain Name Research http://www.bustaname.com , http://www.archive.org • Domain Name Registration www.alive.com.au, www.smartyhost.com.au, www.powerpipe.com • Pre-Ordering Domain Names www.snapnames.com.au
  • 12. Cool stuff you can do with a database • Keep records of clients & prospects • Who bought what, why and when... • Create campaigns for a specific group • Ability to merge data – eg. Dear ~FirstName~, check this out...
  • 13. Using an Internet Marketing Based Database • Have your activities work together • Centralise your marketing operations • Automate communication sequences Email, Mail, Fax/SMS • Automate and Schedule activities • Automatically keep track of your user
  • 14. Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email Capture Web Page Segmentation: Survey Results Email Activity Targeted Content Delivery In less than an hour
  • 15. Why receive payments online? • Save administration time • Automatic invoicing • Receive payments after hours • Automatic price changes • Get money in your account faster
  • 16. Payment Mechanism Terms • Internet Merchant Facility Ability to receive credit card payments into your BANK • Payment Gateway Ability to accept credit card payments on your WEBSITE • Shopping Cart Software on your website for customers to make ORDERS for your products & services. • Check-out – Order form with your CUSTOMER’S DETAILS and PAYMENT
  • 17. Merchant/Gateway Vs PayPal • Merchant/Gateway: Pros: Checkout process is quicker and easier Funds arrive quicker, Hosted on your server, Cons: Expensive to setup Tedious application process • PayPal: Pros: Free & Easy to setup Cons: Host on PayPal site, Bias towards Paypal members, horrible support – CAN’T CALL
  • 18. Merchant/ Gateway
  • 19. PayPal
  • 20. Key Advertising Metrics • Impressions - How many people SAW your Ad? • CTR - Click Through Rate % of people who saw an Ad/link and then CLICKED CPC - Cost Per Click Total money spent divided by the number of clicks • CPA – Cost Per Acquisition Average cost per lead based on sales/leads
  • 21. Key Traffic Metrics • Visits How many DIFFERENT people saw your page? How many pages did they view? New or Returning? • Traffic Source WHERE did my visitors come from? Search, Keywords, Type-in, Advertising or Other websites? Content Popularity What are my most popular pages?
  • 22. Technology and Your Business • How is my web site performing now? • Which technology do I need right now? • Can I make changes to my website before I know what I need to change? Every week you delay could be costing you lots of dollars $$$$

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