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Kancil presentation  english Kancil presentation english Presentation Transcript

  • A business proposal by Achadiat A. Suhadi PT. KURNIA ABADI NIAGA CITRA INDAH LESTARI (PT. KANCIL), JAKARTA - 2001
  • K ANCIL A SMALL 4 WHEELER PUBLIC TRANSPORT MOTOR VEHICLE SAFE, ENVIRONMENT FRIENDLY, COMFORTABLE, AFFORDABLE AND PROFITABLE DEVELOPED BY PT. KANCIL – INDONESIA
    • PT. K ANCIL AT A GLANCE,
    • PT. K URNIA A BADI N IAGA C ITRA I NDAH L ESTARI
    • OR KNOWN ALSO AS PT. KANCIL , AUTOMOTIVE INDUSTRIES
      • deal with Design development, Engineering, Production,and Marketing up to After Sales Services.
    • TO EARN A LIVING AMONG GIANTS,
      • Dedicated to be a market driven company at niche market with a concern to social responsibility.
      • To be a spearhead, to open opportunity to grow together with respect to multi resources synergy
      • Developing good quality motor vehicle affordable to most people.
    • THE MAN BEHIND THE GUN ,
    • PT. KANCIL, An infant with professional man powers as the most valuable assets, mostly come with a long employment experience with reputable brand, such as Daihatsu and Mitsubishi in Indonesia.
    • A NICE RELATIONSHIP ,
    • In developing the product, PT. KANCIL obtains good support from government, education institution and, most important, from renown automotive part manufacturers in Indonesia.
    • A PRODUCT that called K ANCIL ,
        • 4 Wheel Small Public Transport, 3 – 4 Passenger,
        • Fiber Reinforced Plastic Body
        • L x W x H = 2,850 x 1,380 x 1,720 mm,
        • WEIGHT : Empty 480 kg, GVW 830 kg,
        • CITY CAR : 60 km/H max speed, 51% Grade-ability,
        • 404 cc gasoline engine, 4 stroke, air cooling, electric & manual dual starter, 13.5 hp/3600rpm, 28.5 Nm/2500rpm,
        • Automatic Continuous Variable Transmission,
        • 5.00 – 10, 4PR tire,
        • Independent Front suspension with Rack & Pinion steering
    • NOTE: KANCIL IS ALSO INDONESIAN NAME FOR MOUSE DEER,
    • A FAMOUS SMART ANIMAL CHARACTER IN INDONESIAN FABLE.
  • Small car with enough room for the whole family
    • Fit to accommodate 4-5 passengers with luggage
    • 830 kg of GVW
    • Space Efficient, small road space for such a load!
  • No Missing Link……… Evolvement of Category IV transport means in Indonesia
  • Kancil as a successor of BAJAJ
  • Kancil as a successor of BAJAJ
    • Can Be used also
    • As short range
    • Commuter or
    • Delivery purposes
  • KANCIL UTILITY Representative media element for company image development Eye catching, yet good looking as well.
  • Mobile Billboard Public Transport as Mobile billboard increasing local government income from tax
  • Product Liabilities Static and Dynamics stress analysis, vibration modes, comfort-ability, road simulation on fatigue analysis and noise Finite Element Structural Analysis & Tests
  • Road Test
    • SET NEW STANDARD OF MINI TAXI,
    • Environment friendly;
    • low emission dual fuel, gasoline & CNG.
    • User friendly;
    • economy of operation, automatics transmission
    • ergonomics lay-out, easy to maintain.
    • Target Market
    • Customer Profile:
    • - Bajaj & taxi owner, member of transport association
    • / cooperatives, (category IV operator)
    • - Medium high segment as “third car /leisure car owner”
    • - Delivery/retailer/utility services company
    • - Tourist operator/ resort area commuter services
    • Usage:
    • - Regional taxi (category IV) in our regulation
    • - Commuting and leisure
    • - City car in a broad senses
  • Product Positioning Up grading of BAJAJ but, Lower than sedan TAXI As a substitute product, there is no direct competitor to KANCIL so far at the moment in Indonesia market
  • Product Positioning
  • PRODUCT PLANNING
    •    
       INDONESIA MOTOR VEHICLE MARKET
    • Economics crisis since 1997
    • Free market since 2000
    • Record 1996 : 400.000 units
    • Normally 80% is commercial vehicle
    • PRODUCT
    • -Type approval (certification) is OK
    • -Industrial license & right to issue VIN - OK
    • -To be proceed by 20,000 km road test
    • MARKETING
    • -Prospecting & Letter of Intent from potential buyer
    • -Lobbying to influence the local government’s regulation
    • PRODUCTION
    • -Production preparation (investment, tool & sample development, quality approval, facility preparation)
    • FINANCIAL
    • -Invite additional investor to face the future commercial production.
    Project Status To Date
    • SOCIAL
    • Lower buying power, need for productive goods,
    • Social empowerment for economics recovery
    • TECHNOLOGY
    • Shorter life time, lower production volume, multi variant
    • Appropriate technology for low volume production,
    • Extended enterprise by managing team work across supply chain of logistics & production
    • Flexible manufacturing, multi resources-multi facilities
    • Concurrent Engineering to speed up time to market
    Kancil’s Living Environment
    • ECONOMICS
    • Foreign exchange saving, import substitution
    • Ride on rebound wave of economics recovery
    • Conserve government subsidiary on fuel cost
    • Add government income from moving billboard tax
    • ENVIRONMENT
    • Conserve non renewable natural resources
    • Environment friendly of product and production facility
    • POLITICS
    • To stimulate economics activity at grass root level
    Kancil’s Living Environment
    • STRENGTH
    • -Human Assets & know how
    • -New concept in business, technology & investment
    • -Access & relationship in industry & government
    • WEAKNESS
    • -New comer: image, market, distribution network
    • -Production facility
    • -Financial strength
    Balance of Power…..
    • OPPORTUNITY
    • -ASEAN Free trade area (AFTA)
    • -Brand new investment (focus & accuracy)
    • -Government policy on small scale industry, environment protection, energy conserving, etc
    • THREATS
    • -Slump down of global economics
    • -Global automotive industry excessive capacity
    • -New player & new product in the same segment
    • -Import Trade liberalization
    Balance of Power….
    • A long journey always starts with a single small step, Kancil would think big, but starts small.
    • Kancil committed to accomplish every single things it has been believed.
    • In this purpose, true friends are expected to share the venture together in this ever changing world.
    • T hank you for your attention.
    I t’s only a beginning..