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Unified marketing - ecosystem of touchpoints

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Sep 21, 2011

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The “Unified Marketing”™ framework helps to visualize customer touchpoints across all marketing channels and across all stages of the customers’ purchase funnel to identify redundancies or ...

The “Unified Marketing”™ framework helps to visualize customer touchpoints across all marketing channels and across all stages of the customers’ purchase funnel to identify redundancies or gaps and thus optimize the mix of media and tactics.

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