• Save
Dr. Augustine Fou Credentials 2011
Upcoming SlideShare
Loading in...5
×
 

Dr. Augustine Fou Credentials 2011

on

  • 1,889 views

Dr. Augustine Fou has over 15 years of Internet strategy consulting experience and is an expert in social media strategy, data/analytics, and consumer insights research, with specific knowledge in the ...

Dr. Augustine Fou has over 15 years of Internet strategy consulting experience and is an expert in social media strategy, data/analytics, and consumer insights research, with specific knowledge in the consumer payments, packaged goods, food/beverage, retail/apparel, and pharma and healthcare sectors. He is a frequent panelist and invited speaker at industry conferences. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and Rutgers University where he teaches executive courses on digital strategy and integrated marketing. He writes a monthly column for ClickZ Experts Columns on Integrated Marketing. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, Digital Strategy Lead, McCann/MRM Worldwide.

Statistics

Views

Total Views
1,889
Views on SlideShare
1,889
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Dr. Augustine Fou Credentials 2011 Dr. Augustine Fou Credentials 2011 Presentation Transcript

  • Bio Dr. Augustine Fou  is the Founder of the Digital Strategy Institute and former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. Dr. Fou has over 15 years of management consulting and digital strategy consulting experience, advising CMOs, marketing executives, and global brands. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches courses on digital strategy and integrated marketing to executives. He is a frequent panelist, moderator, and keynote speaker at industry conferences and serves clients in the consumer packaged goods, financial services/credit cards, food/beverage, retail/apparel, and pharmaceutical/healthcare sectors. Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company. He writes a monthly column on Integrated Marketing for ClickZ.com, maintains a blog “Opinions, Rants, and Raves about Digital Marketing,” and can be found on Twitter.com @acfou. 646.867.0826 [email_address]
  • Experience
    • PHD, MIT ‘95
    • MCKINSEY CONSULTANT
    • CLIENT SIDE EXPERIENCE
    • AGENCY SIDE EXPERIENCE
    • PROFESSOR AT RUTGERS UNIV
    • ENTREPRENEUR
    • HANDS ON BUILDER
    FIRST-HAND, HANDS-ON EXPERIENCE YIELDS PRACTICAL DIGITAL STRATEGY
  • Quotes/Citations
  • Publications / Articles (samples) Unified Marketing™ Unified Marketing is a framework that allows all marketing tactics to be plotted together and compared. Digital is a Philosophy Digital is the thread that ties all forms of advertising and marketing together. Digital is the DNA of All Advertising Digital is the thread that weaves through all of advertising. Digital techniques and analytics can and should infuse into every phase of the advertising process. Social Media Benchmarks: Realities and Myths Benchmarks to avoid and others to embrace. A New Definition of 'Digital' Defining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. 10 Commandments of Modern Marketing A list of the 10 rules every marketer should follow to meet consumer needs in 2010. The 22 Immutable Laws of Marketing No Longer Apply, Part 3 Debunking the laws of singularity, unpredictability, success, failure, hype, acceleration, and resources. Last in a three part series. Social Intensity: A New Measure for Campaign Success? A look at two metrics that online marketers should pay attention to today. And they are not frequency and reach.
  • Events / Speaking (samples) Social Media Week NYC Feb 2010 OMMA Global - Sept 2011 Digiday:SOCIAL - Sept 2010 Advertising 2.0 (NYC) - June 2010 Colorado American Marketing Association - March 2010 OMMA Global - Sept 2009
  • Ranking for Search Terms (samples) what is web 3.0 (#20 of 739 million results) digital is a philosophy (#3 of 159 million results) digital audit (#3 of 63 million results) Source: Google August 9, 2011. search vs display ads (#3 of 78 million results) facebook ad benchmarks (#10 of 187 million results)
  • Digital Footprint Score™ Four dimensions that are critical to a brand’s digital footprint will be analyzed and ranked against an index of peers, to derive the Digital Footprint Score. Scores are dynamic and will evolve as brands execute more digital marketing programs and improve the effectiveness of these key levers to drive business objectives.