Company BackgroundMike Morhaime, Allen Adham, Frank PearceUCLA, Password “Joe”1991 founded Silicon & SynapseFirst game - RPM Racing for Super Nintendo (first American studio to produce a game for that system)1994 Acquired by Davidson & AssociatesBlizzard EntertainmentWarcraft: Orcs and Humans1996 Free online service Battle.net (Comparison to xbox live, steam, etc)Diablo2008 Vivendi and Activision MergeActivision BlizzardMain GamesDiabloDiablo 2 fastest selling pc game of that timeWarcraftWOW 12 million monthly subscribers Oct. 2010, 62% of the marketCataclysm sold 3.3million in 24hrs. Fastest selling pc game of all timeStarcraftSold 1 million in 24 hrs. Fastest selling RTS of all time
Gameplay FirstFun as possible for as many people as we can reachCustom games, appeal to women, young kids, etc.Commit to Quality“Blizzard polish” ; seek honest feedback and use it to improve quality of our work.Feedback from community [ongoing patches etc.]Play nice; Play FairThe conduct of each Blizzard entertainment employee, whether online or offline, can reflect the entire company.Retain integrity and respectEmbracing your inner geekUnique enthusiasm helps to shape the fun and creative culture that is BlizzardAllows for a tons of idea and utilization of imaginationEvery voice mattersVoice of players and membersWilling to accept criticism and address it accordingly whether within or outside of companyThink GloballyStrive to grow and support or global gaming community. Seek people around the world to enrich and help forge future visionExpansion to korea, Europe.http://www.fomos.kr/board/board.php?mode=read&keyno=107126&db=issueBlizzard and Gretech-GomTV signed a partnership contract which gives GomTV the exlucsive rights to operate and broadcast tournaments for ALL Blizzard games in Korea.Lead ResponsiblyOne of the leaders of the industries. Committed to making ethical decisions. Professionalism and excellence Learn & GrowWork to improve through experience. Individual responsibility as well as the companyMoves with technology, techniques, design philosophies. Ever evolving
Adam Ngo | Johnny Tran | Phillip Le | Kevin Nguyen
Works Cited Blizzard Entertainment. "Company Profile." Blizzard Entertainment. Web. 18 Apr. 2011. <http://us.blizzard.com/en-us/company/about/profile.html>. Blizzard Entertainment. "Mission Statement." Blizzard Entertainment. Web. 20 Apr. 2011. <http://us.blizzard.com/en-us/company/about/mission.html>. Friends of Earth International. "Halt the Four Major Rivers Project in South Korea — Friends of the Earth International." Foei Home Page — Friends of the Earth International. Web. 20 Apr. 2011. <http://www.foei.org/en/get- involved/take-action/archived-cyberactions/save-four-major-rivers-in- korea>. 20th Anniversary. Dir. Blizzard Entertainment. Blizzard Entertainment. Web. 18 Apr. 2011. <http://us.blizzard.com/en- us/company/about/b20/videos.html>. World Business Culture. "Doing Business in South Korea - South Korea Business Culture - South Korea Culture - World Business Culture." International Business Culture â Cultural Differences in Business - World Business Culture Home Page. Web. 20 Apr. 2011. <http://www.worldbusinessculture.com/Business-in-South-Korea.html>.