Website Evaluation

  • 1,112 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,112
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
16
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Website Evaluation Michael Lambur, Ph.D. eXtension Evaluation and Research Leader Virginia Tech ACE/NETC June 9, 2009 Des Moines, IA
  • 2. Session agenda
    • Indentify the purpose of your website and translate into evaluation questions
    • Decide how to collect data
    • Connecting with your users
  • 3. Identify the purpose of your website and translate into evaluation questions
    • What do you want to achieve with individuals who visit your website?
      • Convey information
      • Create awareness
      • Increase knowledge
      • Change behaviors
  • 4. Identify the purpose of your website and translate into evaluation questions
    • Convey information and create awareness
      • What is the volume of access on the site?
      • What do they access?
      • How long do they spend on the site?
      • Where do they come from?
  • 5. Identify the purpose of your website and translate into evaluation questions
    • Convey information and create awareness
      • How did you discover this website?
      • How often do you access information on the web on this topic?
      • How useful is this information?
      • How would you rate the usefulness of this information compared to other websites/information sources?
  • 6. Identify the purpose of your website and translate into evaluation questions
    • Increase knowledge
      • To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
  • 7. Identify the purpose of your website and translate into evaluation questions
    • Change behaviors
      • To what extent did individuals’ interacting with the website change their behaviors on the topic?
  • 8. Collecting data
    • Analytics (site usage)
      • Google Analytics
    • Feedback from users
        • Online survey applications (Zoomerang, Survey Monkey, InstantSurvey, Snap)
        • Interviews and focus groups (telephone, Adobe Connect)
  • 9. Google Analytics
  • 10. Online survey applications
    • InstantSurvey
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Connecting with your users
    • This may be your biggest challenge!
    • This will depend the purpose of your site and how you maintain contact with users
    • Registration
    • Webinars, chats, and other engagement strategies
    • Imbedded links to online surveys
  • 19. Connecting with your users
    • After years of erosion it now appears that the destination web era is drawing to a close. This is a trend that digital thinkers like Om Malik have long noted. In fact the numbers prove it.
        • Steve Reubel, “The End of the Destination Web Era.” Micropersuasion. Available at http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html
  • 20. Resources
    • Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ.
    • www.instantsurvey.com
    • www.surveymonkey.com
    • www.zoomerang.com
    • www.adobe.com/products/acrobatconnect/
  • 21. Resources
    • http://is4.instantsurvey.com/creation/preview.isp?u=8669&preview=yes&SurveyId=54409&h=EovG_CRATo6-QPSJot7tPQ