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Website Evaluation
 

Website Evaluation

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    Website Evaluation Website Evaluation Presentation Transcript

    • Website Evaluation Michael Lambur, Ph.D. eXtension Evaluation and Research Leader Virginia Tech ACE/NETC June 9, 2009 Des Moines, IA
    • Session agenda
      • Indentify the purpose of your website and translate into evaluation questions
      • Decide how to collect data
      • Connecting with your users
    • Identify the purpose of your website and translate into evaluation questions
      • What do you want to achieve with individuals who visit your website?
        • Convey information
        • Create awareness
        • Increase knowledge
        • Change behaviors
    • Identify the purpose of your website and translate into evaluation questions
      • Convey information and create awareness
        • What is the volume of access on the site?
        • What do they access?
        • How long do they spend on the site?
        • Where do they come from?
    • Identify the purpose of your website and translate into evaluation questions
      • Convey information and create awareness
        • How did you discover this website?
        • How often do you access information on the web on this topic?
        • How useful is this information?
        • How would you rate the usefulness of this information compared to other websites/information sources?
    • Identify the purpose of your website and translate into evaluation questions
      • Increase knowledge
        • To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
    • Identify the purpose of your website and translate into evaluation questions
      • Change behaviors
        • To what extent did individuals’ interacting with the website change their behaviors on the topic?
    • Collecting data
      • Analytics (site usage)
        • Google Analytics
      • Feedback from users
          • Online survey applications (Zoomerang, Survey Monkey, InstantSurvey, Snap)
          • Interviews and focus groups (telephone, Adobe Connect)
    • Google Analytics
    • Online survey applications
      • InstantSurvey
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    • Connecting with your users
      • This may be your biggest challenge!
      • This will depend the purpose of your site and how you maintain contact with users
      • Registration
      • Webinars, chats, and other engagement strategies
      • Imbedded links to online surveys
    • Connecting with your users
      • After years of erosion it now appears that the destination web era is drawing to a close. This is a trend that digital thinkers like Om Malik have long noted. In fact the numbers prove it.
          • Steve Reubel, “The End of the Destination Web Era.” Micropersuasion. Available at http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html
    • Resources
      • Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ.
      • www.instantsurvey.com
      • www.surveymonkey.com
      • www.zoomerang.com
      • www.adobe.com/products/acrobatconnect/
    • Resources
      • http://is4.instantsurvey.com/creation/preview.isp?u=8669&preview=yes&SurveyId=54409&h=EovG_CRATo6-QPSJot7tPQ