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Walk Georgia
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Walk Georgia

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  • 1. Emily Pitts and Maria Bowie University of Georgia, College of Agricultural and Environmental Sciences Office of Communications
  • 2. Cooperative Extension Banner Program • Identify issue relevant to entire population: Georgia wellness • Create program for simultaneous statewide delivery • Engage communities • Change sedentary lifestyles • Reduce rates of preventable disease University of Georgia Cooperative Extension
  • 3. What is Walk Georgia? • 8-week program • Spring and fall sessions • 3-week registration period • Log physical activity online • Activity entered earns “miles” • Miles unlock counties To date: • 3 full sessions, 1 pilot • ~ 13,500 participants • widespread state adoption University of Georgia Cooperative Extension
  • 4. Development: • Administrative buy-in • Wellness task force • Distributed content collection • Development team • Pilot study University of Georgia Cooperative Extension
  • 5. Preparation: • Application preparation •Revisit problem areas (state/task force) • County implementation • Marketing • Special groups University of Georgia Cooperative Extension
  • 6. County Implementation: • Choose how often to implement • Identify county administrator • Seek local sponsorship • Determine local competitions • Interact with local organizations • Support participants • Advertise www.walkgeorgia.org/promo University of Georgia Cooperative Extension
  • 7. Marketing University of Georgia Cooperative Extension
  • 8. Special groups: • Schools, senior centers, other large organizations • Special instructions to help with registration – from facilitator to participant • Limited mobility content http://www.flickr.com/photos/sparkleglowplug University of Georgia Cooperative Extension
  • 9. Registration: • Pre-survey of exercise behaviors • Demographics • Accounts: participant, county administrator, state administration • Participants: teams and individuals • Groups: identify school and other affiliations University of Georgia Cooperative Extension
  • 10. University of Georgia Cooperative Extension
  • 11. Activities Active Stretching Martial arts Aerobics Medicine Ball Badminton Mowing Basketball Pilates Biking / Cycling Racquetball Bowling Running Calisthenics Skating Canoeing / Kayaking Skiing Dancing Soccer Dynaband Softball Elliptical trainer Swimming Exercise Ball Tennis Exercise machine Volleyball Football Walking Frisbee / Catch Water Activities Gardening Water Jogging Golf Weight lifting Gymnastics Yoga Heavy yardwork Horseback riding Hunting Jump rope http://www.flickr.com/photos/adwriter University of Georgia Cooperative Extension
  • 12. University of Georgia Cooperative Extension
  • 13. University of Georgia Cooperative Extension
  • 14. Post-program: • Post-survey • Completion certificate • Awards to leaders, local recognition • Success stories • Task force roundtable • Formative evaluation • County reporting University of Georgia Cooperative Extension
  • 15. Program Evaluation: • ~4527 registrants per session • ~3095 active participants • Who are they? • Where did they hear about the program? • How satisfied were they? • Would they recommend this to a friend? University of Georgia Cooperative Extension
  • 16. Successes: • Enthusiastic public response • Evaluation data accessible on multiple levels • Contact person at state level • Active county administrator • Task force • Engaging special populations • Distributed help team • Personal stories University of Georgia Cooperative Extension
  • 17. Challenges: • Long-term maintenance • Keeping task force engaged • Confusing mile conversion • Validity of user reporting • County recognition • Supporting web traffic without interrupting service and/or impacting other web services • Rigid program dates • Team size University of Georgia Cooperative Extension
  • 18. University of Georgia Cooperative Extension
  • 19. Questions? University of Georgia Cooperative Extension

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