Trends In Agricultural Communication Research - Handout - Presentation Transcript
Trends in Agricultural Communication Research:
2000-2008
Research Presentation
Eric A. Abbott, Professor
Greenlee School of Journalism and Communication
Iowa State University
eabbott@iastate.edu
Jennifer Scharpe
Graduate Research Assistant
Greenlee School of Journalism and Communication
Iowa State University
jenn_scharpe@hotmail.com
James F. Evans
Professor Emeritus, Agricultural Communications, University of Illinois
Staff Associate, Agricultural Communications Documentation Center
evansj@illinois.edu
Sheng Ly
Systems Analyst
Greenlee School of Journalism and Communication
Iowa State University
machli@iastate.edu
Presented Tuesday, June 9, 2009, to the joint international ACE/NETC meeting, Des
Moines, Iowa
1
Introduction
Doerfert, Evans, Cartmell, & Irani (2007) reported on efforts to develop an International
Framework and Agenda for Agricultural Communications Research in the next 5 years.
Their article was based upon work done by teams collaboratively supported by the
National Research Council, the American Association of Agricultural Education, and the
USDA to identify priority areas for research under the umbrella theme of “knowledge
management.” The third priority area identified was “Build Competitive Societal
Knowledge and Intellectual Capabilities.” Under that general priority, there were two
specific research questions that the current study was designed to address:
1. How can we gather and make available the widely scattered literature about
agricultural communication?
2. How do we use communication networks, linkages, and approaches more effectively in
agricultural knowledge management?
The purpose of the present study is to examine broadly the types of agricultural
communication research being done during the period 2000 to 2008. While three
previous studies have examined patterns of research published in the Journal of Applied
Communications, this study included a much broader collection of 391 agricultural
communication research articles, books and theses/dissertations – four times as many
articles as any of the previous three studies. Zumalt (2007) and Doerfert et al. (2007) both
recognized the widely scattered nature of research literature in the agricultural
communications field. One of the major accomplishments of the Agricultural
Communications Documentation Center at the University of Illinois has been to amass
more than 30,000 documents of various types concerning agricultural communication.
The current study builds upon that database, but with a focus specifically on research. A
second purpose matches the second research question: how to assist researchers in
identifying those working in similar areas, and facilitating linkages among them for
future research. By providing information about topics, authors, and their
university/institutional affiliations, the present study is designed to facilitate future
collaborative research and avoid duplication of research already carried out.
Specifically, the research database created as a part of this study examines studies across
a number of dimensions:
• Agricultural topics being studied (the term agriculture is defined very broadly)
• Communication medium or technology being studied
• Research methodology used in the study
• First author’s university or institutional affiliation
• University or institutional affiliations of all authors
• A listing of all authors included in the database
The searchable database upon which the study is based is available to all interested
agricultural communication scholars at: https://secure.jlmc.iastate.edu/app/agresearch
2
Literature Review and Methodological Approach
Several past studies have examined agricultural communication research, but the current
study is unique in several respects. Williams and Woods (2002) studied agricultural
research published in the Journal of Applied Communications between 1992 and 2001.
This study was replicated by Miller, Stewart & West (2006) who studied a total of 56
articles by 119 total authors published in the Journal of Applied Communications
between 2000 and 2004. A third study by Edgar, Rutherford and Briers (2008) examined
91 articles by 222 total authors in the Journal of Applied Communications from 1997 to
2006. A strength of all three of these studies is that they focused exclusively on published
research, and they identified themes across time. However, Zumalt (2007), in his review
of 30,000 documents in the Agricultural Communication Documentation Center
University of Illinois database, noted that agricultural communication publications
including research are published in a wide variety of journals and venues. More than half
of the core periodicals in the ACDC are from outside the traditional agriculture and life
science literature. Thus, although Edgar, Rutherford and Briers (2008) established that
the Journal of Applied Communications is known as an important journal for agricultural
communication research, they also noted that it is far from being exhaustive. In fact, in
the current study, only 53 of 613 distinct authors were identified as members of the
Association for Communication Excellence (ACE), which publishes this journal. For this
reason, the current study included agricultural communication research listed in three
databases (Communication Abstracts, Dissertation Abstracts, and the Agricultural
Communication Documentation Center at the University of Illinois).
In addition to broadening the scope of research that is included, the current study also
used a more sophisticated coding scheme. Williams & Woods (2002) developed coding
categories for research themes that were utilized and amplified by Miller, Stewart & West
(2006). Edgar, Rutherford and Briers (2008) began with the research themes provided by
the previous studies, and then invited agricultural communication scholars to add to the
list. They also coded for both “primary” and “secondary” themes, which allowed them to
identify themes that were present even though they were not primary. Although most of
the themes identified in all three studies focused on communication aspects such as
“radio” or “information technology,” at least some such as “biotechnology
communication” and “food, agriculture, natural resources, health and family” seemed to
focus more on agricultural themes rather than communication themes. The current study
coded the articles according to three categories: (1) Agricultural topic (environment,
agriculture, rural, biotechnology, etc..); (2) Communication medium or area (general
communication, newspapers, public relations, Internet, information technology, etc.); (3)
Research methodology (survey, content analysis, case study, focus group, historical
analysis, general logical analysis, etc.). Every article had at least one coded agricultural
topical category, and most also identified a communication medium or area in the title
and abstract. However, only about a third indicated a research method in the title and
abstract. Edgar, Rutherford and Briers (2008) also coded for research methodology,
providing a possible comparison with the current study.
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Third, the current study makes it possible to examine research production by university,
or even by individual scholars. Miller, Stewart & West (2006) also identified authors, and
used them to indicate who were the “leaders” in the field. However, because there were
only 56 articles, their analysis of authors was limited to six individuals who had
published more than one article in a thematic area. One additional thing they did, which
the current study could not do because of the volume of articles, was to examine the
citations used in each of the 56 articles. These were also utilized to indicate who was
being cited by thematic area. However, one limitation of this approach (recognized by the
authors) was that many authors cited themselves frequently, so that the total number of
citations did not necessarily represent independent recognition by others. Edgar,
Rutherford and Briers (2008) also coded for authors without respect to whether they were
first, second or third authors. This allowed them to identify publication frequency by
author. Their study identified 12 authors who had published three or more articles during
the period. Since some of the 12 authors often co-authored or even tri-authored articles,
their approach did not make it possible to compare authors by home institutions since
counting every author would double or triple-count the institution.
In the current study, when articles were entered into the database the first author of each
piece of research was identified by university/institution. This made it possible to count
the productivity of each university/institution without double counting. It also made it
possible to examine the actual research focus of the articles from each institution. In
addition to coding the first author, the university/institutional affiliation of every author
was also coded. This made it possible to list the total number of researchers from every
university/institution who were publishing in the area of agricultural communication
research. With this information, for example, one can list, by name, all of the individuals
at one’s institution who have published articles in this area, either to see the range of
individuals or determine who is most productive. Finally, a listing was made in
alphabetical order of each individual in the database, along with his/her affiliation (and
department or unit if possible). Overall, the goal was to identify the cadre of individuals
who are working in this area, and make it possible to map this by topical area, institution
or academic area. Benefits of knowing who is doing what research at other institutions
are many. Evans & Prabha (1983) found in a national survey of agricultural
communication scholars that there was a demonstrated need for access to the literature.
More recently, despite the creation of the Agricultural Communication Documentation
Center, Doerfert (2003) criticized previous researchers for unnecessary duplication of
research, and urged researchers to become more aware of common research interests, and
to be more collaborative in tackling them. Tucker (2004) has encouraged an examination
of research as a means of determining both what has been done, as well as what has not
been done. One other obvious use of the database of agricultural communication
researchers created for the current study would be for those who wish to solicit more
memberships in ACE and its research special interest group.
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Article Selection Method
Finding relevant agricultural communication research articles is a challenge, since as
Prabha and Evans (1979) and Zumalt (2007) have noted, the research is very scattered
and there is no one abstracting service that tracks all of them. Exclusively agricultural
abstracting services such as AGRICOLA and CAB Abstracts have few articles about
agricultural communication research. It was also found that the top 10 periodicals
included only 28% of all agricultural communication articles identified (Prabha & Evans,
1982). In addition, more than half of the core periodicals in the Agricultural
Communication Documentation Center come from outside the traditional agriculture and
life science literature. Zumalt (2007) reported that although Communication Abstracts is
a respected and accessible source for communication research, he found that a relatively
small proportion of all agricultural communication research articles are included.
Between 1978 and 2006, he found only 110 articles matching the search term
“agriculture.” Much depends on the journals covered, the ways titles/abstracts/key terms
are written, and the system by which librarians determine what to include. Relevant
books, for example, may or may not be included. Thus, Communication Abstracts was
seen as a starting point for the current study. Research articles containing any of the
following terms, including multiple versions (agriculture, agricultural, etc.) were
selected: agriculture, animal, biotechnology, crop, environment, extension, farm, fish,
food, horse, horticulture, livestock, meat, plant, poultry, rural, science and/or risk,
telecommunication). Articles could include the terms in a title, keyword, or searchable
abstract. Articles that were exclusively devoted to international topics were deleted,
although those that included some US data, and those that did not indicate clearly that
they were exclusively international, were retained. A total of 90 articles were identified
that matched the search criteria.
Next, a search of the Agricultural Communication Documentation Center database was
conducted. For this search, a list of relevant journals was constructed from the ACDC
database, along with a search for books with relevant titles/abstracts. To be selected, an
article or book had to be about research, and had to include an agricultural and
communication term. Journals searched via ACDC included; Journal of Applied
Communications, Journal of Extension, Development Communication Report,
Agriculture and Human Values, Journalism and Mass Communication Quarterly,
Journal of Communication, Journal of Agricultural Education, AgBioForum, Journal of
Environmental Education, and Public Opinion Quarterly. The search process located a
number of duplicates from the Communication Abstracts search, and these were deleted.
Since only articles that included terms indicating that they were about agriculture or an
agriculturally related topic were included, not all articles from these journals were used.
For example, only 60 of the articles from the Journal of Applied Communications were
included in the database. Book reviews, editorials, and some international articles were
not included. A total of 203 additional studies were added using the ACDC database.
The third addition to the database came from adding all theses and dissertations from
Dissertation Abstracts that included both at least one communication term and one
agricultural term. Communication terms included: advertising, communication, education,
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information technology, internet, interpersonal, magazine, mass communication,
newspaper, public relations, radio, reporting, television/film, and visual communication.
A total of 79 dissertations and 19 theses were added. This resulted in a total of 391
separate studies of agricultural communication in the database.
Results
Some highlights from the database of 391 articles are presented here. However,
researchers are invited to access the database and conduct their own tailored searches for
particular topics, authors or institutions. The database is meant as a productive tool for
agricultural communication researchers, and can be used for many different purposes.
Table 1 compares research themes from the current study with the three previous studies
that used the Journal of Applied Communications as the base. While the first three studies
are roughly comparable, the current study divided themes into agricultural and
communication units instead of one overall thematic classification. One finding, perhaps
not surprising, is that biotechnology research has been increasing. It was absent from the
themes in the 1992-2001 study, constituted 5.4% of the 56 studies from 2000-2004, and
6.6% of the 91studies from 1997-2006. In the current study, which used a database of 391
articles, biotechnology was a theme in 14.6% of published research. The difference may
be due solely to the rising visibility of this area of research, but it also could be due to the
fact that other journals such as AgBioforum are placing much more emphasis on
communication research in this area. The fact that the previous studies coded articles
mainly for their communication aspect rather than their agricultural aspect could also be a
confounding factor.
A second area of interest is science and risk communication. Miller, Stewart & West
(2006) in their analysis of 2000-2004 JAC articles noted that “research on crisis and risk
communications seems to be a common topic of discussion among practitioners and
researchers in agricultural communication, but none of the articles published had these as
the primary theme.” Edgar, Rutherford & Briers (2008) found two of 91 articles focused
on risk/crisis communication. The current study found 11.3% of the 391 articles in the
wider database focused on “science and risk communication” issues. This provides some
evidence for concluding that this issue has in fact been covered more widely by journals
other than JAC. It was the fifth-ranked agricultural thematic topic in the current study.
In the area of communication themes, one of the dominant themes in the previous three
studies was information technology (or information sources and technology), which
occupied either first or second place in the rankings. In the current study, information
technology as a category ranked sixth. Taken as a whole, the JAC research tended to
focus on topics of greater interest to information processors and deliverers (writing,
publications, distance education, professional development, etc.), while the current study
tended to focus on more traditional media categories such as newspapers, Internet,
Advertising, public relations, etc.
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The Edgar, Rutherford & Briers (2008) study also examined research methods employed
in JAC studies from 1997-2006. Table 2 shows the comparison between their results and
the current study. It should be noted that while Edgar, Rutherford and Briers examined
each entire article, the current study only searched title, abstract and key words. Only 106
of the 391 studies indicated the method used in title, abstract or keywords. This is a
deficiency of the current study. Results show both studies rank “survey” as the most
popular research methodology, with almost half of the JAC articles employing this
method and slightly less than one-quarter of the more general database. Content analysis
was also highly rated in both studies, taking second place (15.4%) in the JAC study, and
third place with 19.8% in the current study. One area of difference was historical studies,
which ranked sixth in the JAC study (4.4%) but second with 20.8% in the current study.
Case studies were more frequent in the JAC study (9.9%) compared to 2.8% for the
current study. In general, it appears that the larger database of studies used a more
diverse group of research methods, while three-fourths of the JAC studies used either
survey, content analysis or case study methods.
The current study examined the 391 articles, books, and theses/dissertations by institution.
A total of 132 separate university or institutional affiliations were found for the first
authors of 358 of the articles. No university or institutional affiliation was available for
the remaining 33, and they were excluded from the results. Table 3 shows the top 25. The
complete list is shown in Appendix 1 (in both alphabetical order as well as by numeric
frequency). Land grant universities dominate. These top 25, all of which are universities,
contributed 205 of the 358 articles for which an author’s affiliation was given, or 57.3%
of the total. It is clear from these results that land grant universities play a key role in
agricultural communication research. Thus, the investment in research at these land grant
universities will be a key determinant of future agricultural communication research.
However, it is also clear that agricultural communication research is being undertaken by
a wide variety of universities and institutions. There are 13 universities that have
published 3 articles, another 22 universities (plus the USDA/Washington DC) that have
published 2, and 74 more universities, businesses or institutions that have published one.
One important implication here for agricultural communicators is that – given the wide
dispersion of authors – professional organizations and database providers can play a role
in helping bring them together for research purposes.
The next step in the analysis was to identify all authors of all the articles. This would
permit an examination of how many distinct researchers at each institution have
published articles during the 2000-2008 period and how productive they have been. For
example, if an article was written by three individuals, two from Auburn University and
one from the University of Florida, each of the three would be credited with having
published an article in this version of the database. A total of 613 distinct authors were
found for the 391 articles, books, and theses/dissertations. Of these, no university or
institutional affiliation could be found for 74, leaving 539 that could be included in the
database. It should be noted that in order to ascertain the institutional affiliation, often the
original article or work had to be located since it was not listed on the abstracting services.
Even then, in a number of cases, the journal itself did not include this information. Even
without the missing 74 cases, the 539 offer a means of examining the total number of
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individuals who are involved in agricultural communication research and their locations.
A total of 53 of the 539 authors, or about 10%, were found to be ACE members. Table 4
shows the top 25 universities in terms of the number of distinct researchers doing
agricultural communication research. Universities at the top of the list might have
exceptionally strong agricultural communication research units, or they might have a
broader range of different units that contribute collaboratively or separately to the total.
Results from the table show that the top 25 universities were responsible for 298 of the
539 articles, or 55.3%. Many of the same universities repeated in the list. Iowa State
University ranked first, with 32 separate individuals having authored at least one article
during the period. This is due in part to a breadth of interest in communication issues by
Extension, Agricultural Education, and Journalism programs. It is also due in part to the
fact that multiple authors were often involved in publications from Iowa State, suggesting
a collaborate approach. The University of Illinois also ranked higher in Table 4 than in
Table 3. The bottom line is that Table 3 shows the overall productivity by institution,
while Table 4 shows the number of distinct individuals interested in and participating in
the research. Although there clearly is a concentration of researchers at the top 25
universities, most of which are land grant, it is also clear that agricultural communication
research is being broadly undertaken by a tremendous variety of universities and
institutions. Edgar, Rutherford & Briers (2008) expressed concern about relatively few
agricultural communicators trying to do research in numerous research priority areas. The
current study suggests that there are a large number of individuals who have done at least
some research in this area. Given the large number of different institutions, attention to
how to network, collaborate and coordinate activities would seem to be in order. A
complete list of all universities/institutions is provided alphabetically and in numerical
order in Appendix 2.
A separate analysis of the 98 theses/dissertations was also conducted. Table 5 shows the
19 universities that produced at least 2 theses/dissertations matching the search criteria
during the 2000-2008 period. The full list of all 52 universities is provided in the
appendix. One observation is that academic research in agricultural communication is
spread across a very large number of universities. A second observation is that the top 19
accounted for two-thirds of the total. The University of Wisconsin led with 7, followed
by Oklahoma State University and Texas A&M University.
Table 6 presents the 27 authors who published 3 or more articles contained in the
database. One author published 9; one published 7; two published 6; three published 5;
four published four; and 16 published 3 articles. Another 49 published 2 articles. The rest,
557 of all 633 total authors, published only one article. These results indicate both the
large number of authors publishing, as well as the very small number who are publishing
in any quantity in the specific areas included in this database. The field, as Zumalt
(2007) noted, is truly scattered. A listing of all authors in alphabetical order with home
institutions and departments (if known) is provided in Appendix 3.
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Conclusions
The conclusions here represent only a starting point for the database. The authors invite
all agricultural communication researchers to utilize the database and assist in generating
insights.
• By any measure, the literature of agricultural communication is widely scattered,
as observed by Doerfert et al. (2007) and Zumalt (2007). The database for this
study found 613 unique authors, 557 of whom have published only one article
over the past 8 years. And this database is only a beginning. Jim Evans reports
that while 11 ACDC journals that explicitly publish agricultural communication
topics were used to build this database, since 2000 the Center has added research
articles about agricultural communications from more than 100 journals. The
median number of articles in each of these journals relating to agricultural
communications was 4. Building this database demonstrates the contribution that
the ACDC has made to collecting and making available the literature in this field.
Databases such as Communication Abstracts, Agricola, and CABabstracts are
missing most of the relevant literature.
• Although widely scattered, it is not true as some have suggested that little
agricultural communications research is going on. The 391
articles/books/dissertations collected in the current database from 2000 to 2008
represents only a portion of the total, yet it certainly demonstrates a large amount
of research activity in this area. Zumalt (2007) reported that the total volume of
agricultural communications articles of all types is estimated to be growing at a
rate of 14% per year.
• The problem, and thus opportunity, is how to help network the diverse group of
researchers from 132 universities/institutions who are active researchers in
agricultural communications. Networking can be useful for three majors tasks, all
of which are important components of the International Framework and Agenda
for Agricultural Communications Research. The three are: (1) Literature Review
Development. As new issues emerge such as information technologies and
biotechnology communication, quick and complete access to published research is
vital to focusing scarce research dollars and efforts on priority communication
questions. The ACDC has provided a crucial repository for this literature. Perhaps
even more efforts to make materials accessible electronically from the database
could make its materials even more accessible in the future. (2) Collaborative
Research. The current database makes it possible to identify both the individual
researchers and the institutions where a specific type of research is being
undertaken. This should facilitate the development of multi-institutional multi-
disciplinary proposals for research that not only are more rigorous, but also stand
a better chance of being funded. (3) Conceptual Development of the Field.
Conceptual development can result from an individual study, but more often it is
the result of examining patterns of studies over time, and also from considering
the many different ideas put forward in published work on a topic. It often is the
heterogeneous ideas that come from outside one’s usual university or professional
organization that stimulate new ways of thinking. How to facilitate this type of
thinking should be an important priority made easier by identifying others from
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around the country or world who are working on a topic. While the ACDC
provides a base, much more effort is needed to mine the database and make
conceptual sense of what it means for the field. The current database was
designed to provide one more small step in this direction.
• The previous studies of the published contents of the Journal of Applied
Communications made an important contribution to our understanding of how
members of one professional association have focused their research efforts.
However, given that ACE members constituted only about 10% of those doing
agricultural communication research in the current study, and the fact that ACE
members tend to come from certain types of universities with particular interests,
it is not surprising that published research from this one journal would not
represent the overall stream of research in this field. If one wishes only to
summarize efforts of a certain professional group or area, a study of a journal
such as JAC would be appropriate. However, if we wish to engage the larger field,
future studies should be even more comprehensive than the database constructed
for this study.
• Faculty or university productivity levels have become a topic of increasing
concern over the past decade. The current database provides basic information
about which universities are publishing the most articles in the area of agricultural
communications, and which authors are publishing the most articles. However, a
question remains about what constitutes a significant level of scholarship.
Fortunately, scholars in other fields have become interested in this issue as well.
For example, a recent leading study in the field of advertising considered
publication in the top three journals of the field over a period of about 10 years.
Only a small number of authors published three or more articles in the three top
journals during this time period, a result very similar to the current study. Before
drawing conclusions about what an appropriate number of articles might be, more
research and comparison with other fields is needed.
• The current database makes it very clear that land grant universities continue to
play a key role in agricultural communications research. For this reason, funding
for research on agricultural communications will continue to have a great impact
on the field, even though there are a wide variety of other researchers and
institutions that are involved. Thus, attention to maintaining or increasing funding
for research in areas critical to the field deserves systematic attention. From the
1970s through the early 1990s, there was a North Central Regional
Communications Committee (NCR-90), that met each year to discuss completed
research and to jointly plan research for the coming years. Many ACE members,
non-ACE members, and also a number of institutions outside the North Central
Region, were members of the committee. This function continues to be needed.
While the ACE Research special interest group provides a focus for discussion
within ACE, a group with a broader mandate that could interact regularly would
also be useful.
• The current database offers some specific opportunities for ACE to build up its
membership and activities in the area of research. The database identifies by name
and institution those who have been active over the past 8 years. These certainly
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are people who might join ACE, or might participate in research activities in some
way in the future.
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References
Doerfert, David L.; Evans, James; Cartmell, Dwayne; & Irani, Traci. (2007). Developing
an international framework and agenda for agricultural communications research. Journal
of Applied Communications 91: (3&4), 7-21.
Doerfert, David L. (2003). Skate to where others are heading. Journal of Applied
Communications 87(4), 39-41.
Edgar, Leslie D.; Rutherford, Tracy; Briers, Gary E. (2008, February 2). Research themes,
authors and methodologies in the Journal of Applied Communications: a ten-year look.
Paper presented at the Agricultural Communications Section, SAAS Annual Meeting.
Dallas. (Available at http://agnews.tamu.edu/saas/saasproceedings.html.)
Evans, James F. and Prabha, Chandra G. (1983). User Interest in the Literature of
Agricultural Communications: A National Survey. Mimeographed report, Agricultural
Communications Documentation Center, University of Illinois, Urbana.
Miller, Jefferson D.; Stewart, Dana M. & West, Lindsay M. (2006). Themes, authors, and
citations in the Journal of Applied Communications, 2000-2004. Paper presented to the
2006 SAAS Agricultural Communication Section Meeting. (Also posted at
http://agnews.tamu.edu/saas/2006/jacreview.pdf).
Prabha, Chandra and Evans, James F. (1982). “The Literature of Ag Communication: A
Partial View, 1970-1979.” Agricultural Communicators in Education Quarterly 65(4):
15-31.
Tucker, Mark. (2004). Reply to Doerfert: A call to “skate” with caution. Journal of
Applied Communications 88(4), 55-57.
Williams, R.A. & Woods, M.D. (2002, August). A synthesis of agricultural
communication research published in the Journal of Applied Communications from 1992-
2001. Paper presented to Research Special Interest Group, Agricultural Communicators
in Education International Conference, Savannah, GA.
Zumalt, Joseph R. (2007) Identifying the core periodical literature of the Agricultural
Communications Documentation Center. Journal of Agricultural and Food Information
8(3): 43-63. (Also posted at http://www.ideals.uiuc.edu/handle/2142/3495).
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Table 1: Comparison of Agricultural Communication Research Themes
JAC articles 1992-2001 JAC articles 2000-2004 JAC articles 1997-2006 Current Study: Communication Abstracts, ACDC Illinois
Williams and Woods Miller, Stewart & West Edgar, Rutherford & Briers Database, and Dissertation Abstracts, 2000-2008
Research Themes Research Themes Primary Research Themes Ag Topical Themes Media Area Themes
Theme % Theme % Theme % Theme % Theme %
Information Tech 14.9 Comm 19.6 Info Sources & 18.7 Biotechnology 14.6 Communication 30.7
Management Technology (general)
Electronic Media 13.2 Information Tech 10.7 Comm Management 14.3 Agriculture 12.0 Reporting 10.0
Comm 12.4 Media Relations 8.9 Communications of 9.9 Farm 12.0 Education 9.2
Management Scholarship
Media Relations 10.7 Distance Ed 8.9 Biotechnology 6.6 Food 11.8 Newspaper 9.0
Communications
Prof. Development 7.4 Prof. Development 8.9 Media Relations 6.6 Science/Risk 11.3 Internet 8.7
Distance Ed 6.6 Publications 8.9 Distance Ed 5.5 Environment 10.5 Info Technology 7.9
Publications 5.8 Accountability 7.1 Comm Technology 4.4 Rural 10.5 Mass Comm. 5.4
Research Methods 5.8 Biotechnology 5.4 Accountability 3.3 Extension 8.4 TV/Film 4.6
Communication
International 5.0 Electronic Media 5.4 Consumer/Audience 3.3 Livestock 6.4 Magazine 2.8
response/analysis
Writing 4.1 Research 3.6 Curriculum & 3.3 Animal 5.1 Public Relations 2.0
Program Devel.
Accountability 3.3 International 3.6 Electronic Media 3.3 Crop 4.3 Advertising 1.8
Writing 3.6 Food, Ag, Nat. 3.3 Horticulture 4.1 Interpersonal 1.5
Rsrce, Health, Fam.
Academic 3.6 Inst. Org. & 3.3 Meat 2.0 Visual 1.5
Programs Institutionalization Communication
Graphic Design 1.8 Critical Thinking 2.2 Telecomm 1.5 Radio 1.0
Framing 2.2 Fish 1.3
Prof. Development 2.2 Plant .5
Risk/Crisis Comm. 2.2 Horse .3
Ag literacy 1.1 Poultry .3
Total Articles 56 Total Articles 91 Total articles 391 Total articles 391
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Table 2 Research methods used
JAC articles 1997-2006; Edgar, Rutherford & Briers Current Study: Communication Abstracts, ACDC Illinois Database,
and Dissertation Abstracts, 2000-2008
Research Method % Research Method %
Survey 47.3 Survey 22.6
Content analysis 15.4 Historical 20.8
Case study 9.9 Content Analysis 19.8
Interviews 6.6 Analysis (general critical 10.4
analysis w/o statistics)
Evaluation 4.4 Experimental 9.4
Historical 4.4 Interviews 8.5
Experimental 3.3 Secondary data analysis 3.8
Correlation 2.2 Case Study 2.8
Open-ended 2.2 Focus Groups 1.9
Questions/Reflections
Surveys and Interviews 2.2
Ex Post Facto 1.1
Survey and Focus Group 1.1
Total articles 91 Based on 106 of 391 articles that indicated method in the title or
abstract
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Table 3 Top 25 University/Institutional Affiliations of First Authors
Number of University or Institutional Affiliation of
Articles First Authors
17 University of Florida
16 The Ohio State University
16 Oklahoma State University
15 Iowa State University
14 Michigan State University
14 Texas A&M University
10 Cornell University
9 Kansas State University
9 University of Missouri
9 University of Wisconsin
8 University of Illinois
7 Louisiana State University
7 North Dakota State University
6 Oregon State University
6 Penn State University
6 Texas Tech University
5 College of Charleston
5 Purdue University
4 Colorado State University
4 University of Arizona
4 University of Arkansas
4 University of North Carolina
4 Virginia Tech University
3 Kansas University
3 Ohio University
205 This is 57.3% of the 358 articles for which there
was a first author’s affiliation given
16
Table 4: Top 25: Number of Distinct Authors by University/Institution (ALL Authors of 554
articles)
Number of University or Institution
Distinct
Authors
32 Iowa State University
25 The Ohio State University
19 University of Florida
18 University of Illinois
17 Michigan State University
15 University of Wisconsin
14 Kansas State University
14 Oklahoma State University
13 Penn State University
13 Texas A&M University
11 Cornell University
10 University of Missouri
9 Auburn University
9 Oregon State University
9 University of Idaho
9 Virginia Tech University
8 Texas Tech University
8 University of Georgia
7 Kansas University
7 Rutgers University
7 University of Arizona
6 Colorado State University
6 Louisiana State University
6 North Dakota State University
6 University of Nebraska
298 =55.3% of all 539 authors.
17
Table 5: Universities With 2 or More Thesis/Dissertations in Agricultural Communication
Research: 2000-2008. N=19
University Number
University of Wisconsin 7
Oklahoma State University 6
Texas A&M University 5
Iowa State University 4
Michigan State University 4
North Dakota State University 4
Purdue University 3
Temple University 3
University of Colorado 3
University of Florida 3
University of Missouri 3
University of Rochester 3
West Virginia University 3
Kansas University 2
University of Arkansas 2
University of California-San Diego 2
University of Oregon 2
University of Tennessee 2
University of North Carolina 2
Total 64
18
Table 6: Productivity of Authors. Listing of Those with 3 or more Articles Published 2000-2008.
Author Number
of
Articles
Irani, Tracy 9
Cartmell, D. 7
Lundy, Lisa 6
Tucker, Mark 6
Boone, Kristina 5
Doerfert, David 5
Ruth, Amanda 5
Marks, L.A. 4
Priest, Susanna Hornig 4
VanDerZanden, A. 4
Whaley, Sherrie 4
Akers, Cindy 3
Brossard, D. 3
Chenault, Edith 3
Crawley, C.E. 3
Evans, Jim 3
Fannin, Blair 3
Kalaitzandonakes, N. 3
Maretski, Audrey 3
Meyers, Courtney 3
Rost, Bob 3
Shanahan, James 3
Sinclair, J. 3
Sitton, Shelley 3
Telg, Ricky 3
TenEyck, Toby 3
Zimmerman, D. 3
Note: 49 persons had 2 articles
557 persons had 1 article
19
Appendix 1
Institutional Affiliation by First Author Only for Each Research
Article
Alphabetical Listing by Institution
Total number of articles: 391; Total with author's institution listed: 358
(33 of the articles do not identify author's institution)
Institution Number
American Association for Advancement of Science 1
Angelo State University 1
Arizona State University 2
Auburn University 2
Bowling Green University 1
California State University-Fullerton 1
California State University-Long Beach 1
Capella University 1
Carnegie Mellon University 2
Central Florida University 1
Central Queensland University 1
Clemson University 1
Collge of Charleston 5
Colorado State University 4
Cornell University 10
Delft University of Technology (Netherlands) 1
Delta State University 1
DePaul University 1
FEMA 1
Florida State University 1
Fort Hays State University 1
Georgia State University 1
Glasgow Caledonian University (UK) 1
Hebrew University 1
Hort Research (Auckland, New Zealand) 1
Indiana University 2
International Food Information Council (USA) 1
Iowa State University 15
Kansas State University 9
Kansas University 3
Klein Buendel (Golden, CO) 1
Kutztown University of Pennsylvania 1
Louisiana State University 7
Marquette University 1
McMaster University 1
Merck Research Labs 1
Michigan State University 14
Michigan Technological University 1
Mississippi State University 2
New Mexico State University 1
North Carolina State University 2
North Dakota State University 7
Northwestern University 1
20
Norwegian University of Science and Technology 1
Norwich Research Park Service 1
Oak Ridge Associated Universities 1
Ohio State University 16
Ohio University 3
Oklahoma State University 16
Old Dominion University 1
Oregon State University 6
Palfreman Film Group Inc. 1
Parker Telecommunications 1
Penn State University 6
Portland State University 1
Purdue University 5
Queens College (Flushing, NY) 1
Royal Netherlands Academy 1
Rutgers University 3
SciCompl (Washington DC) 1
Science (Journal) 1
Sonoma State University 2
Southern Illinois University 3
St. Michael's College (Utah) 1
Stephen F. Austin State University 1
Temple University 3
Texas A&M University 14
Texas Tech University 6
University College (Cork, Ireland) 1
University of Alabama-Birmingham 1
University of Amsterdam 1
University of Arizona 4
University of Arkansas 4
University of British Columbia 1
University of Calgary 1
University of California-Davis 2
University of California-Irvine 1
University of California-San Diego 2
University of California-Santa Cruz 2
University of Cincinnati 2
University of Colorado 3
University of Connecticut 1
University of Delaware 1
University of Denver 1
University of Florida 17
University of Georgia 3
University of Georgia-Griffin 1
University of Guelph 1
University of Hawaii 1
University of Hohenheim (Germany) 1
University of Idaho 3
University of Illinois 8
University of Iowa 1
21
University of Kentucky 2
University of Maine 2
University of Maryland 2
University of Melbourne (Australia) 1
University of Michigan 1
University of Minnesota 2
University of Missouri 9
University of Nebraska 3
University of Nevada 1
University of Nevada-Reno 1
University of New Mexico 3
University of North Carolina 4
University of North Carolina-Greensboro 1
University of Oregon 2
University of Pennsylvania 1
University of Plymouth (UK) 1
University of Queensland (Australia) 1
University of Rochester 3
University of San Francisco 1
University of South Carolina 2
University of Southern California 1
University of Souther Maine 1
University of Southern Mississippi 1
University of Sussex 1
University of Tennessee 3
University of Texas 2
University of Texas-San Antonio 1
University of Utah 2
University of Vermont 1
University of Washington 1
University of Western Australia 1
University of Wisconsin 9
Uppsala University (Sweden) 1
USDA (Washington DC) 2
Virginia Polytechnic Institute 1
Virginia Tech University 4
Wageningen University (Netherlands) 2
Washington State University 2
West Virginia University 3
Total 358
22
Institutional Affiliation by First Author Only for Each Research
Article
Listing by Institution -- Most to Least
Number Institution
17 University of Florida
16 Ohio State University
16 Oklahoma State University
15 Iowa State University
14 Michigan State University
14 Texas A&M University
10 Cornell University
9 Kansas State University
9 University of Missouri
9 University of Wisconsin
8 University of Illinois
7 Louisiana State University
7 North Dakota State University
6 Oregon State University
6 Penn State University
6 Texas Tech University
5 Collge of Charleston
5 Purdue University
4 Colorado State University
4 University of Arizona
4 University of Arkansas
4 University of North Carolina
4 Virginia Tech University
3 Kansas University
3 Ohio University
3 Rutgers University
3 Southern Illinois University
3 Temple University
3 University of Colorado
3 University of Georgia
3 University of Idaho
3 University of Nebraska
3 University of New Mexico
3 University of Rochester
3 University of Tennessee
3 West Virginia University
2 Arizona State University
2 Auburn University
2 Carnegie Mellon University
23
2 Indiana University
2 Mississippi State University
2 North Carolina State University
2 Sonoma State University
2 University of California-Davis
2 University of California-San Diego
2 University of California-Santa Cruz
2 University of Cincinnati
2 University of Kentucky
2 University of Maine
2 University of Maryland
2 University of Minnesota
2 University of Oregon
2 University of South Carolina
2 University of Texas
2 University of Utah
2 USDA (Washington DC)
2 Wageningen University (Netherlands)
2 Washington State University
1 American Association for Advancement of Science
1 Angelo State University
1 Bowling Green University
1 California State University-Fullerton
1 California State University-Long Beach
1 Capella University
1 Central Florida University
1 Central Queensland University
1 Clemson University
1 Delft University of Technology (Netherlands)
1 Delta State University
1 DePaul University
1 FEMA
1 Florida State University
1 Fort Hays State University
1 Georgia State University
1 Glasgow Caledonian University (UK)
1 Hebrew University
1 Hort Research (Auckland, New Zealand)
1 International Food Information Council (USA)
1 Klein Buendel (Golden, CO)
1 Kutztown University of Pennsylvania
1 Marquette University
1 McMaster University
1 Merck Research Labs
1 Michigan Technological University
1 New Mexico State University
1 Northwestern University
1 Norwegian University of Science and Technology
1 Norwich Research Park Service
1 Oak Ridge Associated Universities
24
1 Old Dominion University
1 Palfreman Film Group Inc.
1 Parker Telecommunications
1 Portland State University
1 Queens College (Flushing, NY)
1 Royal Netherlands Academy
1 SciCompl (Washington DC)
1 Science (Journal)
1 St. Michael's College (Utah)
1 Stephen F. Austin State University
1 University College (Cork, Ireland)
1 University of Alabama-Birmingham
1 University of Amsterdam
1 University of British Columbia
1 University of Calgary
1 University of California-Irvine
1 University of Connecticut
1 University of Delaware
1 University of Denver
1 University of Georgia-Griffin
1 University of Guelph
1 University of Hawaii
1 University of Hohenheim (Germany)
1 University of Iowa
1 University of Melbourne (Australia)
1 University of Michigan
1 University of Nevada
1 University of Nevada-Reno
1 University of North Carolina-Greensboro
1 University of Pennsylvania
1 University of Plymouth (UK)
1 University of Queensland (Australia)
1 University of San Francisco
1 University of Southern California
1 University of Souther Maine
1 University of Southern Mississippi
1 University of Sussex
1 University of Texas-San Antonio
1 University of Vermont
1 University of Washington
1 University of Western Australia
1 Uppsala University (Sweden)
1 Virginia Polytechnic Institute
358 Total
25
Appendix 2
Number of Distinct Authors of Ag Communication Research by
University/Institution
Complete List of Affiliations for 554 distinct authors in the database.
No author location could be determined for another 74 of the total 628 distinct authors.
Note: Includes separate listing for each author of multiple-authored works.
If an article at Auburn University was written by 3 authors from Auburn, it
would count as 3 in the Number list.
If an article is written by authors from different institutions, each would
receive a listing under their own institution.
Some authors have moved from one institution to another. Where possible,
the institution they were at when published is used in the database.
Note: A total of 53 of the 554 authors were confirmed as members of ACE.
Listed in Alphabetical Order
University/Other Location Number
Agriculture Weather Information Service 1
American Association for Advancement of Science 1
Ameridcan Paint Horse Journal 1
Arizona State University 2
Auburn University 9
California (general) 2
California Extension 1
California State University-Fullerton 1
California State University-Long Beach 1
Capella University 1
Carnegie Mellon University 2
Central Florida University 2
Central Queensland University 1
Chicago Census Data Center 1
Children's Hospital 1
Clemson University 1
College of Charleston 1
Colorado State University 6
Cornell University 11
Del Monte Co. 1
Delta State University 1
DePaul University 1
Discovery Cove 1
Diversified Training Associates 1
EPA Region 10 1
Fleishman-Hillard 1
Florida A&M University 1
Florida County Extension Director 1
Florida Farm Bureau 1
Fort Hays State University 1
Georgia State University 1
German Agency for Technical Cooperation 1
Glasgow Caledonian University 1
Hebrew University 1
Horticulture Research 2
26
Illinois State University 1
Indiana University 1
International Food Information Council 1
Iowa State University 32
James Madison University 1
Kansas State University 14
Kansas University 7
Karita Research 1
Katholieke Universiteit 1
Klein Buendel Inc. 1
Kutztown University of Pennsylvania 1
Lockhart Post-Register Newspaper 1
Loughborough University 1
Louisiana State University 6
MACRO International 1
Marist College 1
McMaster University 1
Merck Research Labs 1
Michigan Department of Community Health 1
Michigan State University 17
Michigan Technological University 1
Mississippi State University 3
Naitonal Pork Producers 1
National Tropical Botanical Garden 1
New Mexico State University 1
New York (general) 1
North Carolina County Extension 2
North Carolina State University 3
North Dakota State University 6
Northern Arizona University 1
Northwestern University 1
Norwegian University of Science and Technology 1
Norwich Research Park Station 1
Oak Ridge Associated Universities 1
Ohio State University 25
Ohio University 3
Oklahoma State University 14
Old Dominion University 1
Oregon State University 9
Parker Telecommunications 1
Penn State University 13
Pheasant Projects Inc. 1
Piedmont College 1
Portland State University 1
Princeton University 1
Private Consultant 1
Publix Supermarkets 1
Purdue University 5
Queens College 1
Royal Netherlands Academy 1
27
Rutgers 7
San Francisco State University 1
SAS Institute 1
SciCompl 1
Science (journal) 1
Slippery Rock University 1
Sonoma State University 1
Southern Illinois University 2
St. Michael's College 1
State University of New York 1
Stephen F. Austin State University 1
Strategic Communications 1
Syncho Ltd 1
Taos County Health 1
Temple University 3
Texas A&M University 13
Texas Cooperative Extension 1
Texas Tech University 8
Trenton Ohio High School 1
Tulane University 1
U.S. Bureau of Land Management 1
University of Alabama 1
University of Alabama-Birmingham 2
University of Amsterdam 2
University of Arizona 7
University of Arkansas 5
University of Arkansas-Little Rock 1
University of British Columbia 1
University of Calgary 4
University of California-Berkeley 3
University of California-Davis 5
University of California-Irvine 1
University of California-Los Angeles 1
University of California-San Diego 2
University of California-Santa Cruz 1
University of Central Florida 1
University of Chicago 2
University of Cincinnati 2
University of Colorado 3
University of Colorado-Denver 1
University of Connecticut 4
University of Delaware 1
University of Denver 1
University of Florida 19
University of Georgia 8
University of Guelph 2
University of Hawaii 1
University of Hawaii-Hilo 1
University of Hohenheim 2
University of Idaho 9
28
University of Illinois 18
University of Iowa 2
University of Kentucky 4
University of Louisville 1
University of Maine 2
University of Maryland 4
University of Melbourne 1
University of Miami 2
University of Michigan 1
University of Minnesota 5
University of Missouri 10
University of Nebraska 6
University of Nevada 4
University of New Mexico 5
University of Newcastle 2
University of North Carolina 6
University of North Carolina-Greensboro 1
University of Oregon 2
University of Pennsylvania 1
University of Pittsburgh 1
University of Plymouth 1
University of Queensland 2
University of Rochester 3
University of San Francisco 1
University of South Carolina 1
University of South Dakota 1
University of Southern California 1
University of Southern Maine 1
University of Southern Mississippi 1
University of Sussex 2
University of Tennessee 3
University of Texas 3
University of Texas-San Antonio 1
University of Toronto 1
University of Utah 2
University of Vermont 1
University of Washington 1
University of Western Australia 2
University of Wisconsin 15
University of Wisconsin-Stevens Point 1
Upper Grand Family Health Team 1
Uppsala University 3
USDA - Washington DC 5
Virginia Polytechnical University 1
Virginia Tech University 9
VU-University Medical Center 1
Wageningen University 1
Washington State University 5
West Virginia University 4
YWCA 1
29
Total 554
Number of Distinct Authors of Ag Communication Research by
University/Institution
Listing by Numbers from Most to Least
Number University/Other Location
Iowa State
32 University
Ohio State
25 University
19 University of Florida
18 University of Illinois
17 Michigan State University
15 University of Wisconsin
14 Kansas State University
14 Oklahoma State University
13 Penn State University
13 Texas A&M University
11 Cornell University
University of
10 Missouri
9 Auburn University
9 Oregon State University
9 University of Idaho
9 Virginia Tech University
8 Texas Tech University
University of
8 Georgia
7 Kansas University
7 Rutgers
7 University of Arizona
6 Colorado State University
6 Louisiana State University
6 North Dakota State University
6 University of Nebraska
6 University of North Carolina
5 Purdue University
5 University of Arkansas
5 University of California-Davis
5 University of Minnesota
5 University of New Mexico
5 USDA - Washington DC
30
5 Washington State University
4 University of Calgary
4 University of Connecticut
4 University of Kentucky
4 University of Maryland
4 University of Nevada
4 West Virginia University
3 Mississippi State University
3 North Carolina State University
3 Ohio University
3 Temple University
3 University of California-Berkeley
3 University of Colorado
3 University of Rochester
3 University of Tennessee
3 University of Texas
3 Uppsala University
2 Arizona State University
2 California (general)
2 Carnegie Mellon University
2 Central Florida University
2 Horticulture Research
2 North Carolina County Extension
2 Southern Illinois University
2 University of Alabama-Birmingham
2 University of Amsterdam
2 University of California-San Diego
University of
2 Chicago
2 University of Cincinnati
2 University of Guelph
2 University of Hohenheim
2 University of Iowa
2 University of Maine
2 University of Miami
2 University of Newcastle
2 University of Oregon
2 University of Queensland
2 University of Sussex
2 University of Utah
2 University of Western Australia
1 Agriculture Weather Information Service
1 American Association for Advancement of Science
1 Ameridcan Paint Horse Journal
1 California Extension
1 California State University-Fullerton
1 California State University-Long Beach
1 Capella University
1 Central Queensland University
1 Chicago Census Data Center
1 Children's Hospital
31
1 Clemson University
College of
1 Charleston
1 Del Monte Co.
1 Delta State University
1 DePaul University
1 Discovery Cove
1 Diversified Training Associates
1 EPA Region 10
1 Fleishman-Hillard
1 Florida A&M University
1 Florida County Extension Director
1 Florida Farm Bureau
1 Fort Hays State University
1 Georgia State University
1 German Agency for Technical Cooperation
1 Glasgow Caledonian University
1 Hebrew University
1 Illinois State University
1 Indiana University
1 International Food Information Council
1 James Madison University
1 Karita Research
1 Katholieke Universiteit
1 Klein Buendel Inc.
1 Kutztown University of Pennsylvania
1 Lockhart Post-Register Newspaper
1 Loughborough University
MACRO
1 International
1 Marist College
1 McMaster University
1 Merck Research Labs
1 Michigan Department of Community Health
1 Michigan Technological University
1 Naitonal Pork Producers
1 National Tropical Botanical Garden
1 New Mexico State University
1 New York (general)
1 Northern Arizona University
1 Northwestern University
1 Norwegian University of Science and Technology
1 Norwich Research Park Station
1 Oak Ridge Associated Universities
1 Old Dominion University
1 Parker Telecommunications
1 Pheasant Projects Inc.
1 Piedmont College
1 Portland State University
1 Princeton University
1 Private Consultant
32
1 Publix Supermarkets
1 Queens College
1 Royal Netherlands Academy
1 San Francisco State University
1 SAS Institute
1 SciCompl
1 Science (journal)
1 Slippery Rock University
1 Sonoma State University
1 St. Michael's College
1 State University of New York
1 Stephen F. Austin State University
1 Strategic Communications
1 Syncho Ltd
1 Taos County Health
1 Texas Cooperative Extension
1 Trenton Ohio High School
1 Tulane University
1 U.S. Bureau of Land Management
1 University of Alabama
1 University of Arkansas-Little Rock
1 University of British Columbia
1 University of California-Irvine
1 University of California-Los Angeles
1 University of California-Santa Cruz
1 University of Central Florida
1 University of Colorado-Denver
1 University of Delaware
1 University of Denver
1 University of Hawaii
1 University of Hawaii-Hilo
1 University of Louisville
1 University of Melbourne
1 University of Michigan
1 University of North Carolina-Greensboro
1 University of Pennsylvania
1 University of Pittsburgh
1 University of Plymouth
1 University of San Francisco
1 University of South Carolina
1 University of South Dakota
1 University of Southern California
1 University of Southern Maine
1 University of Southern Mississippi
1 University of Texas-San Antonio
1 University of Toronto
University of
1 Vermont
1 University of Washington
1 University of Wisconsin-Stevens Point
1 Upper Grand Family Health Team
33
1 Virginia Polytechnical University
1 VU-University Medical Center
1 Wageningen University
1 YWCA
554 Total Distinct Authors
34
Appendix 3
All Authors in Alphabetical Order
In cases where an individual published at more than one university, both are listed.
University/Institutio
Last Name First Name n Department/Unit
Abadi A.
Iowa State Ministry of Ag
Abbott Tatyana Ukhanova University Russia
Abel Jennifer Penn State University
University of
Adams Charles M. Florida Florida Sea Grant
Ohio State Human & Comm
Agunga Robert University Rrc
US Bureau of Land
Akerelrea C. Management Alaska State Office
Akers Cindy Texas Tech University
Akridge Jay
Aldoory L. University of Maryland Dept. of Comm.
Alexander Lori Kansas State University Ag Comm.
Allan Chantal Marie University of Southern Calif.
Allison Kevin
Amberg Shannon M. University of Idaho
Anderson Erik University of Idaho
Andersson K. Karita Research, Norway
Andrianifahanana Mahefatiana Auburn University Ent. & Plant Path.
Ohio State Ext. Fam. & Con
Angell Deborah L. University Sci
Annou Mamane University of Arkansas Ag & Ext. Education
Steven University of Queensland, Centre for Marine
Arquitt P. Aust. St.
Ashlock Marcus A. Kansas State University Dept. of Comm.
Azzam Azzeddine University of Nebraska Ag Econ
Sch. Journ &
Back James Oklahoma State University Bdcast
Glenda Comm. &
Balas R. University of New Mexico Journalism
Banning Stephen A. Louisiana State University
Info Network &
Bannister Mark C. Fort Hays State University Tele.
Florida Farm
Basford Adam Bureau
Bateman Ken North Carolina County Extension
Bauske Ellen M. Ag Weather Info Service Auburn AL
Beaudoin C.E. Indiana University Tulane University
New
Berman Suzanne York
Besley John C. Cornell University Columbia Univ.
University of
Bickford J. Calgary Family Medicine
Bird N. Rutgers University
Ohio State Human& Comm
Birkenholz Robert J. University Rsc
35
Blue Gwendolyn G. University of North Carolina
Ext. Potato
Bohl William University of Idaho Research
Boone Kristina Kansas State University Dept. of Comm.
Bord R.J. Penn State University
Bortree Denise Penn State University Univ. of Florida
Boyette Cheryl T. Stephen F. Austin State Univ.
University of Dept. of
Braman S. Georgia Entomology
University of
Brashear Genefer L. Illinois Animal Science
University of
Braun Sandra Florida J. & Mass Comm
University of
Breazeale Don Nevada Coop. Extension
Brennan Mary University Newcastle UK Sch of Agriculture
Bressers B. Kansas State University
Ag Lead. Ed
Briers Gary E. Texas A&M University &Comm
Ag & Nat.
Brodt Sonja B. University of California-Davis Resources
Brossard D. Cornell University Univ. of Wisconsin
Brower Matthew Francis University of Rochester
University of Texas-San Eart & Env.
Brown Stephen C. Antonio Sciences
Brown J. Lynne Penn State University
Klein Buendel Inc. Golden
Buller David B. CO
Bullock Susie J.R. Texas Tech University
Burch E.A. Sonoma State University Comm. Studies
University of College of
Burke Kelly Hawaii Bus/Econ
Burris-Woodall Patricia University of New Mexico
Catherin
Burwell e Purdue University Ext YD & Ag Educ.
Soil & Crop
Byrne Patrick Colorado State University Sciences
Hort, Fors. & Rec
Cable Ted Kansas State University Res
Cabrera Victor E. New Mexico State
Cain Steve
Calafell Burnadette M.
Univ. of Alabama-
Callahan Dale W. Birmingham Elec & Comp Engr
Canaday M.
Ohio State
Cano Jamie M. University Hum & Comm Rrsc
Carerre Antonio
Hans-
Carlsson Erik Uppsala University, Sweden Neuroscience
Carpenter Serena Michigan State University
Carpenter John Harrison Michigan Technological Univ.
Cartmell Dwayne Oklahoma State University Ag Ed, comm & YD
36
Christa
Catchings L. Lockhart Post-Register News Texas. Sales Rep.
North Dakota State
Chamberlain Kristen Ann University
Champ Joseph Grant University of Colorado
Chan Christopher SAS Institute, Houston TX
Chenault Edith A. Texas Cooperative Extension
Choi Hyunju Temple University
University of Calif.- San
Chris Cynthia Diego
University of Hohenheim,
Christinick Anja Ger. At & Ext. Comm.
Res. & Manag.
Chung Chanjim Cornell University Econ
Chute Michael Douglas Univ. of Southern Mississippi
Ciuffetelli Gina Rose Oklahoma State University
Clark Terrie Kansas State University Dept. of Comm.
Norwich Research Park
Clarke Belinda Science UK
Clemens Stephanie S. Penn State University
Coffin Donna R. University of Maine Extension Educ.
Donald University of Toronto,
Cole C. Canada Public Health Sci.
Corbett Julia B. University of Utah
T. University of Queensland, Marketin
Cornwell Bettina Aus. g
Agron & Plant
Corselius Kristen L. University of Minnesota Genet.
Craig Steve
Crawley C.E. Oak Ridge Associated Univ. Univ. of Tennessee
University of Melbourne,
Creed Barbara Austral.
Sch of Public
Cutter Gary R. University of Alabama Health
Daberkow Stan
University of Ag & Resource
Dahlgran Roger Arizona Econ
Iowa State
Damhorst M.L. University
Dardis Francis University of South Carolina
Davis Chad Texas Tech University
Diversified Training
Davis Glenna Sue Associates Monte Vista CO
Dawson Emily L. Indiana University School of Law
McMaster University, Ontario Inst of Envir. &
Dawson Jennifer CA Health
Californi
Delgadillo Viviana a
DeLoreme D.E. University of Central Florida Nich. Sch of Comm.
Dickinson G.
Dillow M.R.
Doerfert David L. Texas Tech University Ag Educ. & Comm.
LaRae
Donnellan M. Florida A&M University U. of Tennessee
37
Ohio State Hum & Com Rrc
Donnermeyer Joseph University Dev
Drottz-Sjoberg Britt-Marie Norwegian Univ. of Sci. and Tech
Dudo Anthony D. University of Wisconsin
University of
Dufresne M. Florida
Dunwoody Sharon University of Wisconsin J & Mass Comm.
Univ. of California-Santa Sociolog
Dupuis E. Melanie Cruz y
Durham F. University of Iowa
University of
Dyer James E. Florida Ag Ed. & Comm.
Eckhart Erin Discovery Cove, Orlando FL Horrticulture
Edgar Leslie Texas A&M University Univ. of Arkansas
Edgar Don W. Texas A&M University
Iowa State Extensio
Edwards William M. University n
Iowa State
Eggers Timothy R. University Economics
University of
Einsiedel Edna Calgary
Elamin
Elbasha H. Merck Research Labs
Elder Glen H. Univ. of North Carolina Car. Population Ctr.
Iowa State Sociolog
El-Ghyamrini S. University y
Ellerbeck Edward Kansas University Medical Center KC
University of
Ellinger Paul Illinois Ag Marketing
Iowa State
Ellis Jason Dean University Univ. of Nebraska
Engelman Kimberly Kansas University Medical Center KC
Erichsen Amanda R. Oklahoma State University
Ohio State Ag, Env & Dev.
Ernst Stanley C. University Econ
Espejo R. Syncho Ltd. Norway
Estes Jonela R. Portland State University
Publix
Eubanks Emily E. Supermarkets Plant City FL
University of
Evans James Illinois Agricultural Comm.
University of
Fairchild Dean G. Florida
Fedale Scott Washington State University Dept CAHNRS
University of Ag & Rrce
Fernicola Kathleen Arizona Economic
Fischhoff Baruch Carnegie Mellon University
Princeton
Fischhoff Ilya University
Fisher M. New Zealand
Fisher Ann Penn State University
Iowa State
Fitzgerald Robert University Animal Science
Flail Gregory James Georgia State University
38
University of
Fleising Usher Calgary Anthropology
Iowa State Sociolog
Flora Cornelia Butler University y
Californi
Flores Nicolas a
University of
Florkowski W.J. Georgia Ag & Applied Econ
University of
Flowers Kelly Kirby Florida J. & Mass Comm.
University of
Ford Ross Florida J. & Mass Comm.
Fox Robert Comm. Of Assoc. for Comp Machnery
Frank Dooley
Ohio State
Fredin E.S. University
University of
Freeman Carrie Packwood Oregon
Frewer L.J.
George University of
Friswold B. Arizona Ag & Rrsce Econ
Fry John T. University of Iowa
Joshua
Frye J. Purdue University
Gabany-Guerrero Tricia University of Connecticut Int Affairs/Ctr for LA
Queens College, Flushing
Gabel D. NY Econ
Gamble Joanna HortResearch, Auckland NZ
Univ. of Amsterdam, Sydney
Gerbec Diana AU Info Industry
Geurink Jean University of Wisconsin
Gilpin Dawn Temple University
Glazer Edward Michigan State University Communication
Glenn Cathy B. Southern Illinois University Speech Comm
Good Darrel L. University of Ilinois Ag Marketing
Goodman Robert Auburn University Ag Econ & Rur Soc
University of
Gorman Richard W. Arizona
University of
Graham Jocie Florida Biological Scientist
Iowa State
Graham Margaret B. University
Ctr Innovation &
Grantham Andrew University of Sussex, UK Man.
University of Calif. - San
Gray Mary Diego
Greenwald M. Ohio University
Gregg Jennifer University of Louisville
Human &Comm
Grieshop James I. University of Calif. -Davis Dev.
Griffin Robert J. University of Wisconsin
Grubesic Tony H. University of Cincinnati Geography
USDA Nat Res. Conservation
Guerrero-Murillo Narcizo S. Connecticut
39
Ha Ju Yong Southern Illinois University
Hagelin Joachim Uppsala University, Sweden Neuroscience
Hagen S.C. Central Florida University Civil & Envir. Engr.
Hall Kelsey Texas Tech University
Hall Matthew Kansas University Medical Center
Hallman William Rutgers University
MACRO
Halverson Lynn International
Hampl J.S. Arizona State University Nutrition
Hanlin Jennifer California State Univ.-Long Beach
University of
Harder Amy Florida Ag Educ. & Comm.
Harrington Judy Colorado State University Soil & Crop Science
Harry J.C. Slippery Rock University Communication
Harter L.M. Ohio University Comm Studies
Hartman Amy Kansas State University
University of
Hasler C.M. Illinois
Hau Barbara Taos County Health, New Mexico
Hau Jann Uppsala University, Sweden Neuroscience
Haygood Jacqui D.
Marketin
Heiman Amir Hebrew University, Israel g
Manitou Springs
Heimendinger Jerianne CO
Hellsten Iina University of Amsterdam Sch of Comm Res.
Henderson Jason
Iowa State Extensio
Henroid Daniel University n
Herbert D. Ames Jr. Virginia Tech Tidewater Center
Herring Margaret Peg Oregon State University
Hilgert Christopher Oregon State University Horticulture
University of Educational
Hill George Nevada Leadersh
Hill Steve Kansas State University Ag Comm & Journ.
Hillison John Virginia Tech Ag & Ext. Education
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Children's Hospital, Denver
Hines Joan M. CO
Hines Pamela Science (Journal)
Ext. Food Saf. &
Hirsch Diane Wright Universityof Connecticut Nut
Hodson Pamela B. Louisiana State University
University of Hohenheim
Hoffman Volker (Ger.) Ag Ext. and Comm.
Holcombe Gloria Kansas State University
University of Telecommunication
Hollifield Ann Georgia s
University of
Hollis Gilbert Illinois Swine Ext. Spec.
Hopkins Bryan University of Idaho Ext. Specialist
Michigan State
Horan Richard Univ. Ag Econ
40
Hou Shen Kansas University
Michigan State Com, Ag Rec &
Howard Phil Univ. Res
Michigan State
Howell Jennifer Leigh Univ.
University of
Hudson B. Missouri
Huey Tina Anderson University of Pennsylvania
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Iowa State Extensio
Huss Jim University n
Hutcheson Clayton E. Florida County Ext. Director
Hyde J. St. Michael's College (Utah)
Hyllegard Karen Colorado State University
Ohio State Extensio
Imerman Eric University n
University of
Irani Tracy Florida Ag Ed. & Comm.
University of
Irwin Scott Illinois Ag Marketing
Israel Glenn D.
Jarosz Lucy University of Washington Geography
Ohio State
Jasinski James R. University Ext. Education
Jasper Cynthia University of Wisconsin
Jensen Lynn Oregon State University Ext. Specialist
Ag & Resource
Jin Yanhong University of Calif.-Berkeley Econ
Johansen Peter
Iowa State
Johnson Ana University Animal Science
Johnson Becky Fleishman-Hillard, KC MO
Iowa State Swine Ext.
Johnson Colin University Specialist
Johnson Kim P. University of Minnesota
Jolly Laura University of Tennessee
Jones Rebecca E. Univ. of North Carolina-Greensboro
Jones Amanda Faith Oklahoma State University
University of
Jordan Jeffrey L. Georgia Ag & Applied Econ
App. Econ &
Just David R. Cornell University Manag.
Ag & Resource
Just Richard E. University of Maryland Econ
Kahlor LeeAnn University of Wisconsin
Kaiser Harry M. Cornell University Res & Man. Econ
Kaitibie Simeon
University of
Kalaitzandonakes Nicholas Missouri
University of
Kanfer A.G. Illinois
Iowa State
Karriker Locke University Animal Science
Karst Mike
41
Kassardjian Elsa HortResearch, Auckland NZ
Steven
Katz B. North Carolina State Univ.
University of Health Comm
Keesecker Nicole M. Chicago Spec.
Kelemen Danna B. Oklahoma State University
Envir. Science &
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Ag Ed, Com. &
Kelsey Kathleen Dodge Oklahoma State University Lead
Kemble Joseph M. Auburn University Horticulture
Kenyon John
Ketterer S. Oklahoma State University Journ. & Broadcast
Keys James P. Oklahoma State University
Kim Minjeong Oregon State University
King Jamie M. Oklahoma State University
Kingwell R.
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Kirsch Erika Oregon State University Horticulture
North Carolina State
Kistler Mark J. University Ag &Ext. Education
University of Western
Klerck Deon Australia
Klonsky Karen University of California-Davis Ag & Res. Econ
Knecht Thomas Mississippi State University
North Dakota State
Koch Becky University
Iowa State Sociolog
Korsching Peter University y
Ohio State
Kosicki G.M. University
Kotowski Michael University of Tennessee Comm Studies
Human Resource
Kotrlik Joe W. Louisiana State University Ed
Kozloff Robin Private Consultant, Davis Ca
Kraft David Strategic Communications Toronto, Canada
Kroma Margaret M. Cornell University Dept. of Education
Corwin Sociolog
Kruse R. University of Minnesota y
Kubey Robert Rutgers University
School of
Kuznesof Sharon University of Newcastle (UK) Agriculture
Ohio State Ag Crops Team
LaBarge Greg A. University Coor
Marcel
LaFollette C. SciCompol, Washington DC
Iowa State
Lamberti Adrienne University
Lang John T. Rutgers University
University of Sociolog
Langworthy Mark Chicago y
University of
Larkin Sherry L Florida Food & Res Econ
LaRose R. Michigan State University Telecom, Info Stud.
42
Larson Kiley A. Kansas University
Latimer J.G. Virginia Polytechnic Institute Horticulture
YWCA, Seattle
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Iowa State
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Legrand Ana I. University of Connecticut Ext. Entomology
Sharon
Lennon J. University of Delaware
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Dept. of
Lewenstein Bruce V. Cornell University Communicat
Lewis Preston Angelo State University
Iowa State
Licht Melea University College of Ag
Lievrouw L.A.
Lindeman Neil San Francisco State Univ.
Ag Lead, Ed
Linder James R. Texas A&M University &Comm
Robert Clemson
Lippert M. University Ext. Soil Fertility
Lockie Stewart Central Queensland Univ. AU Ctr. Soc Sci Res.
University of
Logan Robert A. Missouri
Love Kenner Virginia Tech Ext Agent
Lubbers Charles Unversity of South Dakota Kansas State Univ.
Lundy Lisa Louisiana State University Univ. of Florida
Mahler Robert L. University of Idaho Water Quality Coor.
Majors M.
Iowa State Ind. Manufact Sys
Malladi Sasidhar University E
Tidewater Ag Res
Malone Sean Virginia Tech University Ext
Audrey
Maretzki N. Penn State University
Mariger S. Christian Virginia Tech University Bio Systems Engr
Ext. Livestock Mk
Mark Darrell R. University of Nebraska Sp
University of
Marks Leonie A. Missouri
University of
Marlowe Erin Foote Missouri
Marsh S.
Martin Retha jane University of Tennessee
Iowa State
Martin Robert University Ag Educ & Studies
University of
Mather Charles Calgary Anthropology
Maugh C.M.
University of Dept Wildlife
Mazzotti Frank Florida Ecology
McBride William D.
43
McCarthy J.C.
McCluskey Jill J.
McComas Katherine A. University of Maryland
McElroy Jane Ann University of Wisconsin
McFeters Courtnay Michigan Dept. of Comm. Health
McInerney C. Rutgers University
University of
McPherson Britton Florida Food Sci & Nutrition
Meijman Frans VU-University Med Center Amsterdam, Neth.
Meisenbach Terry USDA Washington DC
Melgares Pat Kansas State University
University of Texas Tech
Meyers Courtney A. Florida University
University of
Michaels J.P. Jr Illinois
Miles Susan Consumer Sciences Group Inst. For Food Res.
Miller Gay Y. USDA ERS Washington DC
Miller Stacy M. West Virginia University
Iowa State
Miller Greg University Ag Educ & Studies
Extensio
Miller Jeffrey University of Idaho n
Miller Jefferson University of Arkansas Ag & Ext. Education
Extensio
Miller Haven University of Kentucky n
Miller Rene P. Texas A&M University
Iowa State
Miller Wade University Ag Educ & Studies
Iowa State
Min K.J. University Ind Man Sys Engr
Mitchell J.A.
University of
Monserrate Rachel Denver
University of
Morris S.A. Illinois
Mosley Raul A. Purdue University
Robert Ohio State
Mullen W. University Soil Fertility Spec.
Murdock G.
Ag Lead Ed &
Murphy Tim H. Texas A&M University Comm
Murphy John F. Auburn University Ent & Plant Path
Mwaijande Francis A. University of Arkansas
University of
Myer Gordon Nevada Farm Man. Spec.
Naile Traci L. Oklahoma State University
Namuth Deana University of Nebraska Agronomy & Hort
Ohio State
Napier T.L. University
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44
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Norton Todd Washington State University School of Journ.
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University of
Nwoha Ogbonnaya John Illinois
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Oden M.D. University of Texas Comm & Reg Plan
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Olsen Nora University of Idaho Ext Specialist
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American Paint Horse
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University of
Osgood D.E. Arizona Ag & Res Econ
Texas State Univ.-Round
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Eunkyun Ohio State
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Gleneden Beach
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Glasgow Caledonian Univ.
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University of Extensio
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Parrot R.L.
Human & Comm
Pence Robert A. University of California-Davis Dev
Penner Karen Kansas State University Animal Science
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University of
Percival Susan S. Florida Food Sci & Nutrition
Perez Jan
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Pitts C.
University of
Plank Owen Georgia Ext Crop & Soil Sci
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Guillerm
Podesta o University of Miami
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Powell Maria C. University of Wisconsin
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German Agency for Tech
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Comm & Tech
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Qin Wei Penn State University
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Californi
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Everett
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Ag Lead, Educ &
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46
Fullerton
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Sadler Chris Pt. Div. of Comm.
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Iowa State Sociolog
Sapp Stephen University y
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Savestoski Stephen University of San Francisco
Scherler Christi
Life Science
Scheufele Dietram University of Wisconsin Comm.
Schilizzi S.
Schlosberg David Northern Arizona University
International Food Info
Schmidt David B. Council
Applied Econ &
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Kutztown Univ of
Schneider Gary P. Pennsylvania
University of
Schnitkey Gary Illinois Ag Marketing
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Self W.R.
North Dakota State
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University of
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Ohio State Hum & Comm
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Clinton
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Edward
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University of
Silk K.J. Georgia
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Simonson P.
Sinclair Janas University of North Carolina
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Extensio
Skillman Laura University of Kentucky n
47
Ohio State
Slater Michael D. Colorado State University University
University of
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Life Sciences
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Comm, Ag, Rec &
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Sharienn Ohio State
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Econ and
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Katholieke Universiteit-
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Natural Tropical Botanical
Tayana Gaugau Gard.
Ag & Resource
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Iowa State
Teig Paula M. University
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University of
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48
Robert University of
Terry Jr. Missouri Ag Education
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Tewksbury D. Illinois
Univ. of Alabama- Info Engr. &
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Ohio State
Tucker Mark Purdue University University
University of
Turner R. Elaine Florida Food Sci & Nutrition
Uddin Lisa University of Rochester
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Unnevehr Laurian USDA ERS Washington DC
Unune Kalpesh University of Colorado
Vaillant D.
Valenti JoAnn University of Michigan
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Van der Zanden A.M. Oregon State University
Van Dyke M.A. Marist College
Varlamoff Susan M.
North Dakota State
Veil Sheri R. University Dept. of Comm.
North Dakota State
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Ag Lead, Ed. &
Vestal T.A. Texas A&M University Com
M.
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Ohio State
Viswanath Kasisomayajula University
Vonhof Sarah
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49
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Ohio State Hort & Crop
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Ohio State
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University of
Wheeler Matthew B. Illinois Animal Science
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Ohio State Decease
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Ohio State Hum, Comm Res
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University of
Wilkins L. Missouri Journalism
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Witham D. University of Kentucky College of Ag
Ohio State Extensio
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University of
Wood Ashley Florida IFAS
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University of
Wool D.L. Illinois
50
University of
Worden Eva C. Florida IFAS Extension
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Networked
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National Pork Producers
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University of California- Ag & Resource
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