Empathy map and problem statement

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Empathy Map & Problem Statement, by Alejandro Dordelly …

Empathy Map & Problem Statement, by Alejandro Dordelly
Design Thinking Action Lab.

More in: Education , Business
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  • 1. By: Alejandro Dordelly Design Thinking Action Lab August 2013 EMPATHY MAP and PROBLEM STATEMENT
  • 2. Interview Interviewed to a senior student, from Instituto Tecnológico de Estudios Superiores de Monterrey, Campus Ciudad de México.
  • 3. EMPATHY MAP / SAY There is uncertainty after graduation; students do not know what continues. Students do not know if they are really prepared. Companies offer very low pay to recent graduates because they have not experience and graduates have no experience because there is not employment for graduates without experience.
  • 4. EMPATHY MAP / SAY Graduates work on anything just to gain experience, so they end up doing things that are not related to their profession. The institution where you study makes a difference but it is not a guarantee.
  • 5. EMPATHY MAP / DO He is starting up a business. He will work very hard to make his business grow. He is very active in social media. He takes good care of his appearance, does sports and goes to the gym.
  • 6. EMPATHY MAP / THINK The school should have an exchange program with companies for students to gain experience. Some careers are very demanding and do not allow you to work due the workload of every day at school. Nobody prepares Students to transition from college to labor field. The students need mentors for the transition
  • 7. EMPATHY MAP / THINK Students not seeking advice, they think everything will happen very smooth and then suddenly they realize that it is not. Under the same conditions, good physical appearance makes you have more chances to get the job. A man has more job opportunities than women
  • 8. EMPATHY MAP / FEEL There are not many opportunities for young people. Graduates are afraid because they go to a labor field without course. Graduates are afraid to fail. Parents and family put pressure His company will succeed
  • 9. PROBLEM STATEMENT Universities do not have programs, that involve the companies, to prepare and help their students for the transition from school to work in real life.