Now days marketers are re-discovering the effectiveness of direct mail advertising. It is faster, more efficient and economical way to grab the consumer’s attention. Less mail means that your postcard or letter is more likely to be read, so response rates to direct mail advertising are trending upward. Its positive effect can be measured directly and quickly. It has a tremendous potential to reach a very specific and select audience. Further, direct mail is a great way to stay in touch with your current customers and keep them up-to-date on special offers or announcements.