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Cross Media Marketing Demo

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Example of Cross Media Marketing incorporating print, mobile, QR Codes, pURLs, email, and the web. Capture leads and create a dialog to gather information for more targeted marketing to customers

Example of Cross Media Marketing incorporating print, mobile, QR Codes, pURLs, email, and the web. Capture leads and create a dialog to gather information for more targeted marketing to customers

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Cross Media Marketing Demo Cross Media Marketing Demo Presentation Transcript

  • Growing Your Business in the New Economy
  • Goals   Generate New Business   Strengthen Current Customer RelationshipsCopyright © 2010 Acculink, Greenville, NC
  • Challenges Limited Resources   Smaller Marketing Budgets   Fewer Employees Shrinking Markets   Finding New Leads   Staying in Touch With Existing Clients   Reduced Customer LoyaltyCopyright © 2010 Acculink, Greenville, NC
  • We  all  use  some  combina.on  of  the  following  tradi.onal  business  communica.on  tools:   Print:  business  cards,  door  hangers,  brochures  and  such.  Broadcast  Media:  TV  Radio,   Newspapers,  Magazines  &  Marriage  Mailers.  Direct  Mail:  Postcards,  LeCers  etc.   But  do  these  tools  let  you  know  who  your  customers  and  prospects  are?    Copyright © 2010 Acculink, Greenville, NC
  • New  Technologies  exist  today  that  will  let  you     Iden?fy  &  know  your  customers  and  prospects  like  never  before.  Copyright © 2010 Acculink, Greenville, NC
  • » Variable Print » QR Codes/Tags » Cross Media Marketing » Text Messaging » Loyalty Cards » EmailCopyright © 2010 Acculink, Greenville, NC
  • Smart Phones are the new personal computer, contact manager, entertainment center and mobile communication device all in one.Copyright © 2010 Acculink, Greenville, NC
  • How Does My Phone Fit In? In essence your camera phone becomes a “scanner”.Copyright © 2010 Acculink, Greenville, NC
  • A  QR  code  or  2D   Barcode  can  be   used  to  link   » Mobile web sites print  to  the   Web.     » Contacts (vCard) » Coupons/Offers » Dial a Number » Text Message » MapsCopyright © 2010 Acculink, Greenville, NC
  • This  technology  is  powerful  when  applied  to  marke?ng.  It  can  take  the  user  directly  to  a   website,  survey  page,  online  storefront  and  more.  Copyright © 2010 Acculink, Greenville, NC
  • The 2D code brings it all together.Copyright © 2010 Acculink, Greenville, NC
  • Restaurant Example Campaign: Place a 2D barcode on a table tent. A  restaurant  chain  wants  to  gather  more   informa.on  about  its  clients  to  segment   its  marke.ng  efforts  by  customer  types   and  present  them  with  more  relevant   TOOLS USED messaging  and  offers.  Also  wants  a   » QR Codes/Tags referral  tool.  It  all  begins  with  a  simple   » Cross Media Marketing table  topper  placed  in  its  stores  with  a   discount  offer  for  scanning  a  QR  code  on   » Text Messaging the  topper.     » EmailCopyright © 2010 Acculink, Greenville, NC
  • Scanning  it  takes  them  to  a  landing  page  asking  for  email  address  and  name.  If  you  want  the  discount   you  enter  it.    Copyright © 2010 Acculink, Greenville, NC
  • Then  you  get  a  discount  code  on  your  phone  instantly  for  the  meal  you  are  ea.ng  right  now.    Copyright © 2010 Acculink, Greenville, NC
  • An  email  is  sent  to  your  given   email  address  with  an  even   beCer  offer  if  you  sign  up  in   the  mobile  discount  club.  In   this  case  you  will  be  in  the   drawing  for  a  free  TV.  Copyright © 2010 Acculink, Greenville, NC
  • You  then  answer  a  couple  of   ques.ons  that  help  to  define  what   type  of  customer  you  are  and  include   your  mailing  address  and  can  opt  to   receive  discounts     by  email,  text  or  mail.    Copyright © 2010 Acculink, Greenville, NC
  • Next you are invited to double your chances to win by referring a friend. Copyright © 2010 Acculink, Greenville, NC
  • Referral Email:Copyright © 2010 Acculink, Greenville, NC
  • You  begin   receiving   email  offers   that  are   relevant  to   you.    Copyright © 2010 Acculink, Greenville, NC
  • Had  you  indicated  you  were  a  college  student  you   would  have  goCen  a  different  offer.  And  so  on…   Coupons and offers specific to customer type: I bring my kids here. I am a High School Student. I am a College Student I am an On-The-Go Business PersonCopyright © 2010 Acculink, Greenville, NC
  • Important customer information is gathered: Visitors / Responses Email Hits Conversion RatesCopyright © 2010 Acculink, Greenville, NC
  • new  channels  of  communica?on  with  customers.   Automated SMS Text Messages Personalized Direct Mail (Real-time coupons) (Gets viewed by other members of the household) Automated Emails (Newsletters, coupons, events)Copyright © 2010 Acculink, Greenville, NC
  • SOLUTION:  A relationship is initiated.  Restaurant management knows who is visiting their establishment.  A new channel is created to reach “opt-in” prospects.Copyright © 2010 Acculink, Greenville, NC
  • SOLUTION:  Important information is collected, measured and used for future strategic promotions and improvement.  Repeat and referral business increases brand loyalty.Copyright © 2010 Acculink, Greenville, NC
  • Print,  Mobile,  Web,  Data.  This  is  just  one  example  of  the  possible  uses  for  technologies  that   exist  today  to  meet  your  marke?ng  goals.  But  technology  is  not  the  key  it  is  just  a  tool.     When  used  crea?vely  and  correctly  it  can  produce  powerful  results.  Copyright © 2010 Acculink, Greenville, NC
  • Learn more at www.acculink.comCopyright © 2010 Acculink, Greenville, NC