SLA RGC Universe


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What is the value of a professional association in a changing universe of information and knowledge?

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SLA RGC Universe

  1. 1. Change is Constant<br />Marjorie Hlava<br />President , Access Innovations<br />
  2. 2. Our World has Changed<br />Gutenberg to 2001<br />Keepers of collections<br />Physical<br />Digital<br />Now <br />interface between reams of data and the untrained but motivated user<br />local nerve center for information<br />access to data and connections to peers<br />domain knowledge and people knowledge and access to information <br />take the world of data, combine it with the people in this community and create value.<br /><br />Australian study predicted that 65 percent of preschoolers would eventually work in jobs and careers that do not currently exist.<br />
  3. 3. Doing Business at the Speed of Thought<br />Communicating in 140 characters<br />Twitter<br />Text<br />Small screens <br />Small thoughts<br />Always connected<br />Social Networking<br />
  4. 4. Technology<br />Cell Phones<br />Smart Phones<br />Netflix<br />iPod<br />Tablets<br />iPad<br />Digital Journal collection bundles<br />e-books<br />Google<br />Linked data<br />Blackberry<br />E-mail<br />Webex<br />Skype<br />Blogs<br />Twitter<br />LinkedIn<br />Facebook<br />YouTube<br />MySpace<br />
  5. 5. Landscape is Changing<br />New fields driven by technology <br />Information Architects, KM, KOS<br />New associations<br />Data Mapping Buzz<br />Santa Fe Meeting<br />Large attendance<br />Interests and focus - Old Associations merge, fold or morph<br />ASIDIC<br />AISTI<br />EUSIDIC<br />SCIP<br />
  6. 6. Changing Funding Models <br />Demographics are increasingly challenging<br />We cannot continue to use Eminent Domain as a driver<br />Build more<br />Consume more<br />Add more people<br />Increase the GDP<br />Increase taxes<br />Research and Universities dependant on primarily on tax revenue<br />Grant funding<br />Government contracts<br />Donations<br />UNM 25% from State last year 15% this year<br />Funding models facing pressure to change<br />
  7. 7. Who should pay?<br />When the company pays for membership, <br />Most let membership continue indefinitely<br />When a member, who first used his boss’s membership <br />Then decided to pay for his own<br />Didn’t think the $100 paid was worth it. <br />Companies are changing association membership <br />from company-paid to personal-paid <br />causing problems for some of the biggest trade groups and membership societies.  <br />How will members pay for meetings and memberships?<br />
  8. 8. Changing Roles Libraries to IS to CS<br />What we do is changing<br />What our customers need is changing<br />Libraries have changed<br />Librarians rules must change<br />Information Science has changed<br />Computer Science is moving faster than Information Science<br />Information Science is moving faster than Librarianship<br />
  9. 9.
  10. 10. The interface between IS and CS Higher coherence in the CS areas (areas at the bottom left) More recent mean reference ages Indicate a faster incorporation of recent findings, Therefore, CS is moving much faster than IS.<br />
  11. 11. Systems Manipulating Knowledge<br />Search domination<br />Steering the Bayesian engines<br />Tricking the search systems<br />Steve Arnold<br />Personalization and "shaping" content to push ads in the 2005 The Google Legacy.  <br />Google's personalization algorithms effect search results. <br />Yahoo and Microsoft do the same thing,. <br />Knowledge is Power"The Filter Bubble: what the Internet is hiding from you." <br />Eli Pariser,– Chair of<br />
  12. 12. Filter Bubbles<br />
  13. 13. Information Guides Needed<br />“Ask an Expert” Sites<br />2005 – 15 % used such sites<br />2009 – 43% used them<br />“librarian” usage is flat<br />83% of those who used librarian perceived value<br />Embed ourselves in the expert sites !<br /><br />
  14. 14. We need discussion on the issues<br />Associations exist for the mutual enrichment and advancement of their members<br />Formed for a common threat or need<br />Discussion forums<br />Learning – continuing education<br />Common purpose <br />Certify members of a new profession<br />More than 1,000 new associations and clubs are formed each year (ASAE)<br />Volunteer-run with no paid staff<br />Local support and exchange<br />Social Interaction / networking<br />
  15. 15. New Mexico Association Memberships<br />SLA - 50? (Rio Grande Chapter)<br /> (formerly Special Libraries Association)<br />ASIST - 31 (No chapter)<br />(American Society For Information Science and Technology)<br />MLA – 15? (South Central Chapter)<br /> (Medical Library Association)<br />AALL - 15? (No Chapter)<br /> (American Association of Law Librarians)<br />AIIM – 30 (No Chapter)<br />National Microfilm Association <br />Association for Information and Image Management. <br />Enterprise content management (ECM) association.<br />ISKO<br />NKOS<br />KM<br />AIIP – 6 ? (No Chapter) <br />(American Association of Independent Information Professionals)<br />ACM – 30? (Rio Grande SIG Graph)<br />educational and scientific computing society,<br />STC – 21 (New Mexico Kachina)<br />Society for Technical Communications (Writers)<br />ASI – 3 ?<br /> (American Indexing Association)<br />AISITI – 9 nonprofits – New Mexico <br /><br />ISTEC – 84 in SA, 5 in US, 8 corporate<br />Ibero-American Science and Technology Education Consortium<br />Headquarters in ABQ<br />TOTAL - About 200 People<br />NMLA, ALA, and GALA serve a different interest group<br />
  16. 16. What might our members look like?<br />Information professionals <br />Librarian <br />Researchers, <br />Information consultants, <br />Information architects, <br />Taxonomists,  <br />Library technical assistants, <br />Business owners<br />Work inside libraries<br />With MLS degrees<br />Researchers, <br />Information consultants,<br />Knowledge managers, <br />Records managers, <br />User experience specialists, <br />Indexers<br /> How can a diverse set of information professionals in New Mexico work together<br /> on professional development and communications?<br />
  17. 17. What meeting topics will draw?<br />Technology new and trends<br />Industry Trends<br />Job searches<br />Management planning and demographics<br />Technology applications<br />
  18. 18. Will we still want meetings?<br />“The reality of the future of meetings is that learning is what most people will do for a living in the 21st century,” he said. “There will be a requirement to constantly replenish that knowledge, and a huge focus on knowledge delivery.”<br />Jim Carroll, ASAE<br />
  19. 19. Expected Meeting Attendance<br /><br />National Trend 5/5/11 <br />05-05-2011<br />According to the TRENDS spring 2011 PULSE Survey, most trade association executives believe meeting attendance will stay even in 2011, as do their professional society counterparts. The percent of executives who believe attendance will increase in 2011 fell for both trade associations and professional societies. (See related article on Springtime, this issue.) The TRENDS PULSE Survey was conducted by Association Research Inc., Rockville MD. To obtain the PULSE Report, go to the store section at<br />
  20. 20. What meeting format?<br />Symposia<br />Meet-ups<br />Tweet ups? <br />virtual networking <br />short seminars<br /> continuing education / workshops<br />Webinars<br />Blogs <br /><ul><li>Free vs Fee
  21. 21. 12 x per year 4 x per year
  22. 22. All day two hours
  23. 23. ?? </li></li></ul><li>Challenge old assumptions<br />old days, <br />companies had “industries” that they worked within, <br />“markets” that they sold into, and<br />“business models” that they pursued. <br />Assumptions that drove their decisions.<br />And associations that represented them in a world that moved relatively slowly.<br />Every single assumption that you might have about your future could be wrong.<br /> think about the rapidity of future trends, <br />innovate — <br />find the growth opportunities that seem to elude so many others.<br /><br />
  24. 24. What we have covered<br />Our Changing World<br />Technology<br />Roles<br />The Information Landscape<br />Changing Funding Models<br />Two Ways Information can be Used<br />Background on Associations and Meetings<br />Supplemental materials in the handout pages 25 – 39<br />Statistics, Projections, Issues Topics, Etc.<br />
  25. 25. Universe of Options for New Mexico Information <br />Marjorie Hlava<br />President , Access Innovations<br />
  26. 26. Let’s explore! <br />What would an ideal community of information professionals in New Mexico look and act like?  What would it do for you? What kind of interactions would you like to have with your peers?  How can those happen?<br />Why should we have a New Mexico organization? at are the key values of a professional association?  What are barriers to realizing the values?  What are opportunities to realizing the values.<br />A challenge from a library school student: Is there a reason why all the different professional associations are still separate?  Isn't it time for them to think about  merging and/or working together for the good of the profession?<br /> Information professionals work inside and outside of libraries and with and without MLS degrees.  They include:  researchers, information consultants, information architects, knowledge managers, records managers, user experience specialists, indexers, taxonomists,  library technical assistants, librarians what else?  How can a diverse set of information professionals in New Mexico work together on professional development and communications?<br />What topics and format should New Mexico meetings have?   What really works for you and what does not?  All day symposia or two hour meetings. 12 x or 4 x per year. Think about Free vs Fee how to deliver professional development?  meet-ups? virtual networking short seminars?, continuing ed.-type workshops? Webinars? Blogs?  and/or??<br />What are the top challenges, opportunities or trends facing you and other information professionals in New Mexico over the next 3-5 years? <br />
  27. 27. Supplemental Materials<br />Where are we headed<br />Demographics of our market<br />Gross Domestic Product<br />Public Finances<br />Sources of tax revenues<br />Expenditures<br />Library Market Statistics<br />Earnings rates<br />Computer Science Projections<br />What else can I do with a library degree<br />Hot Issues 2010 and 2011<br />
  28. 28. Where are we headed? <br />“….it’s been a fast moving, mobile, digital, always connected, and social world in 2010. I think we can expect more of the same in 2011. Will we see a backlash to such constant connectivity?... The pace does take its toll.”<br />Jan 6, 2011, Paula Haney, Information Today <br />“We’re going from a really bad economy to a new economy.” <br />Jim Carroll ASCE<br />
  29. 29. Demographics<br />World Population = 3,031,720,300 Jul 1980<br />World Population = 6,775,235,300 Jul 2009<br />U.S.A. Population = 180,671,000 – Jul 1960<br />U.S.A. Population = 226,542,250 – Jul 1980<br />U.S.A. Population = 307,006,550 - Jul 2009<br />New Mexico Population = 1,303,303 Jul 1980<br />New Mexico Population = 2,009,671 July 2009<br />
  30. 30. Gross Domestic Product<br />25% of Global Economy<br />19% of Global Manufacturing<br />Government is 33 % of the GDP<br />Not for Profits are 34 % of the GDP<br />For Profit is 33% of the GDP<br /><br />
  31. 31. Public finances <br />Public debt $14 trillion (Jan 2011)[8] 93% of GDP <br />Revenues $2.162 trillion (2010)[9]<br />Expenses $3.456 trillion (2010)[9]<br />Economic aidODA $19 billion, 0.2% of GDP (2004)[10]<br />Public and private US Debt = 3.5 x GDP<br />Public debt is $13 T growing at $5.48B each day<br />
  32. 32.
  33. 33.
  34. 34.<br />
  35. 35. Earning rates <br /><br />
  36. 36. Computer Science Projections<br /><br />
  37. 37.
  38. 38. 2010 Hot Issues*<br />Security and privacy issues <br />Facebook—love it or hate it <br />WikiLeaks<br />Net Neutrality <br />Developments in discovery tools (from Serials Solutions, EBSCO, OCLC, etc.—with continuous announcements of new content providers and library customers) <br />New legal platforms (WestlawNext, Bloomberg Law, LexisNexis) <br />Elsevier’s SciVerse<br />Thomson Reuters Book Citation Index (due in 2011) <br />SkyRiver’s antitrust lawsuit against OCLC <br />OCLC’s Record Use Policy <br />EBSCO “Exclusives”<br />* Paula Haney, Information Today<br />
  39. 39. 2011 Hot Issues – so far<br />More tablet PC options (Forrester Research has revised its U.S. consumer tablet forecast for 2010 upward to 10.3 million units, and expects sales to more than double in 2011 to 24.1 million units.) <br />Continued market domination and popularity of Apple’s iPad<br />Increasing demand for mobile apps and mobile compatible websites <br />Personal barcodes (QR—quick response—codes) <br />Google’s Android platform <br />4G networks <br />Ubiquitous communications <br />Touch technology interfaces <br />Increased implementation of cloud computing <br />Google’s Chrome Browser <br />Gradual adoption of HTML5 (it is not yet fully standardized) <br />Increase in Software-As-A-Service (SaaS) options <br />Ongoing focus on security/privacy issues—online and on mobile devices, including smartphones and ereaders (this will never be “solved”) <br />
  40. 40. 2011 Hot Issues – so far<br />Applications being “socialized” <br />Facebook growth continues (some see it as the biggest threat to Google) <br />Enhanced/interactive/ portable e-books <br />Many options for low-priced standalone e-readers <br />More legal disputes and patent wars <br />Twitter as take-over target (Google as buyer?) <br />More interest in open and linked data <br />Search analytics <br />Library advocacy initiatives continue <br />Information prices are rising but content budgets aren’t keeping pace (see <br />Streaming content <br />Interactive TV<br />Widespread adoption of 3D technology <br />
  41. 41. Did you see…<br />Scholarly publishing<br />Budgets<br />Pricing models<br />Association Memberships<br />Exhibits and Sponsorships<br />…………..<br />