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What is the value of a professional association in a changing universe of information and knowledge?

What is the value of a professional association in a changing universe of information and knowledge?

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  • 1. Change is Constant
    Marjorie Hlava
    President , Access Innovations
  • 2. Our World has Changed
    Gutenberg to 2001
    Keepers of collections
    interface between reams of data and the untrained but motivated user
    local nerve center for information
    access to data and connections to peers
    domain knowledge and people knowledge and access to information
    take the world of data, combine it with the people in this community and create value.
    Australian study predicted that 65 percent of preschoolers would eventually work in jobs and careers that do not currently exist.
  • 3. Doing Business at the Speed of Thought
    Communicating in 140 characters
    Small screens
    Small thoughts
    Always connected
    Social Networking
  • 4. Technology
    Cell Phones
    Smart Phones
    Digital Journal collection bundles
    Linked data
  • 5. Landscape is Changing
    New fields driven by technology
    Information Architects, KM, KOS
    New associations
    Data Mapping Buzz
    Santa Fe Meeting
    Large attendance
    Interests and focus - Old Associations merge, fold or morph
  • 6. Changing Funding Models
    Demographics are increasingly challenging
    We cannot continue to use Eminent Domain as a driver
    Build more
    Consume more
    Add more people
    Increase the GDP
    Increase taxes
    Research and Universities dependant on primarily on tax revenue
    Grant funding
    Government contracts
    UNM 25% from State last year 15% this year
    Funding models facing pressure to change
  • 7. Who should pay?
    When the company pays for membership,
    Most let membership continue indefinitely
    When a member, who first used his boss’s membership
    Then decided to pay for his own
    Didn’t think the $100 paid was worth it.
    Companies are changing association membership
    from company-paid to personal-paid
    causing problems for some of the biggest trade groups and membership societies.  
    How will members pay for meetings and memberships?
  • 8. Changing Roles Libraries to IS to CS
    What we do is changing
    What our customers need is changing
    Libraries have changed
    Librarians rules must change
    Information Science has changed
    Computer Science is moving faster than Information Science
    Information Science is moving faster than Librarianship
  • 9.
  • 10. The interface between IS and CS Higher coherence in the CS areas (areas at the bottom left) More recent mean reference ages Indicate a faster incorporation of recent findings, Therefore, CS is moving much faster than IS.
  • 11. Systems Manipulating Knowledge
    Search domination
    Steering the Bayesian engines
    Tricking the search systems
    Steve Arnold
    Personalization and "shaping" content to push ads in the 2005 The Google Legacy. 
    Google's personalization algorithms effect search results.
    Yahoo and Microsoft do the same thing,.
    Knowledge is Power http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html"The Filter Bubble: what the Internet is hiding from you."
    Eli Pariser,– Chair of MoveOn.org
  • 12. Filter Bubbles
  • 13. Information Guides Needed
    “Ask an Expert” Sites
    2005 – 15 % used such sites
    2009 – 43% used them
    “librarian” usage is flat
    83% of those who used librarian perceived value
    Embed ourselves in the expert sites !
  • 14. We need discussion on the issues
    Associations exist for the mutual enrichment and advancement of their members
    Formed for a common threat or need
    Discussion forums
    Learning – continuing education
    Common purpose
    Certify members of a new profession
    More than 1,000 new associations and clubs are formed each year (ASAE)
    Volunteer-run with no paid staff
    Local support and exchange
    Social Interaction / networking
  • 15. New Mexico Association Memberships
    SLA - 50? (Rio Grande Chapter)
    (formerly Special Libraries Association)
    ASIST - 31 (No chapter)
    (American Society For Information Science and Technology)
    MLA – 15? (South Central Chapter)
    (Medical Library Association)
    AALL - 15? (No Chapter)
    (American Association of Law Librarians)
    AIIM – 30 (No Chapter)
    National Microfilm Association
    Association for Information and Image Management.
    Enterprise content management (ECM) association.
    AIIP – 6 ? (No Chapter)
    (American Association of Independent Information Professionals)
    ACM – 30? (Rio Grande SIG Graph)
    educational and scientific computing society,
    STC – 21 (New Mexico Kachina)
    Society for Technical Communications (Writers)
    ASI – 3 ?
    (American Indexing Association)
    AISITI – 9 nonprofits – New Mexico
    ISTEC – 84 in SA, 5 in US, 8 corporate
    Ibero-American Science and Technology Education Consortium
    Headquarters in ABQ
    TOTAL - About 200 People
    NMLA, ALA, and GALA serve a different interest group
  • 16. What might our members look like?
    Information professionals
    Information consultants,
    Information architects,
    Library technical assistants,
    Business owners
    Work inside libraries
    With MLS degrees
    Information consultants,
    Knowledge managers,
    Records managers,
    User experience specialists,
    How can a diverse set of information professionals in New Mexico work together
    on professional development and communications?
  • 17. What meeting topics will draw?
    Technology new and trends
    Industry Trends
    Job searches
    Management planning and demographics
    Technology applications
  • 18. Will we still want meetings?
    “The reality of the future of meetings is that learning is what most people will do for a living in the 21st century,” he said. “There will be a requirement to constantly replenish that knowledge, and a huge focus on knowledge delivery.”
    Jim Carroll, ASAE
  • 19. Expected Meeting Attendance
    National Trend 5/5/11
    According to the TRENDS spring 2011 PULSE Survey, most trade association executives believe meeting attendance will stay even in 2011, as do their professional society counterparts. The percent of executives who believe attendance will increase in 2011 fell for both trade associations and professional societies. (See related article on Springtime, this issue.) The TRENDS PULSE Survey was conducted by Association Research Inc., Rockville MD. To obtain the PULSE Report, go to the store section at www.AssociationTRENDS.com.
  • 20. What meeting format?
    Tweet ups?
    virtual networking
    short seminars
    continuing education / workshops
  • Challenge old assumptions
    old days,
    companies had “industries” that they worked within,
    “markets” that they sold into, and
    “business models” that they pursued.
    Assumptions that drove their decisions.
    And associations that represented them in a world that moved relatively slowly.
    Every single assumption that you might have about your future could be wrong.
    think about the rapidity of future trends,
    innovate —
    find the growth opportunities that seem to elude so many others.
  • 24. What we have covered
    Our Changing World
    The Information Landscape
    Changing Funding Models
    Two Ways Information can be Used
    Background on Associations and Meetings
    Supplemental materials in the handout pages 25 – 39
    Statistics, Projections, Issues Topics, Etc.
  • 25. Universe of Options for New Mexico Information
    Marjorie Hlava
    President , Access Innovations
  • 26. Let’s explore!
    What would an ideal community of information professionals in New Mexico look and act like?  What would it do for you? What kind of interactions would you like to have with your peers?  How can those happen?
    Why should we have a New Mexico organization? at are the key values of a professional association?  What are barriers to realizing the values?  What are opportunities to realizing the values.
    A challenge from a library school student: Is there a reason why all the different professional associations are still separate?  Isn't it time for them to think about  merging and/or working together for the good of the profession?
    Information professionals work inside and outside of libraries and with and without MLS degrees.  They include:  researchers, information consultants, information architects, knowledge managers, records managers, user experience specialists, indexers, taxonomists,  library technical assistants, librarians what else?  How can a diverse set of information professionals in New Mexico work together on professional development and communications?
    What topics and format should New Mexico meetings have?   What really works for you and what does not?  All day symposia or two hour meetings. 12 x or 4 x per year. Think about Free vs Fee how to deliver professional development?  meet-ups? virtual networking short seminars?, continuing ed.-type workshops? Webinars? Blogs?  and/or??
    What are the top challenges, opportunities or trends facing you and other information professionals in New Mexico over the next 3-5 years?
  • 27. Supplemental Materials
    Where are we headed
    Demographics of our market
    Gross Domestic Product
    Public Finances
    Sources of tax revenues
    Library Market Statistics
    Earnings rates
    Computer Science Projections
    What else can I do with a library degree
    Hot Issues 2010 and 2011
  • 28. Where are we headed?
    “….it’s been a fast moving, mobile, digital, always connected, and social world in 2010. I think we can expect more of the same in 2011. Will we see a backlash to such constant connectivity?... The pace does take its toll.”
    Jan 6, 2011, Paula Haney, Information Today
    “We’re going from a really bad economy to a new economy.”
    Jim Carroll ASCE
  • 29. Demographics
    World Population = 3,031,720,300 Jul 1980
    World Population = 6,775,235,300 Jul 2009
    U.S.A. Population = 180,671,000 – Jul 1960
    U.S.A. Population = 226,542,250 – Jul 1980
    U.S.A. Population = 307,006,550 - Jul 2009
    New Mexico Population = 1,303,303 Jul 1980
    New Mexico Population = 2,009,671 July 2009
  • 30. Gross Domestic Product
    25% of Global Economy
    19% of Global Manufacturing
    Government is 33 % of the GDP
    Not for Profits are 34 % of the GDP
    For Profit is 33% of the GDP
  • 31. Public finances
    Public debt $14 trillion (Jan 2011)[8] 93% of GDP
    Revenues $2.162 trillion (2010)[9]
    Expenses $3.456 trillion (2010)[9]
    Economic aidODA $19 billion, 0.2% of GDP (2004)[10]
    Public and private US Debt = 3.5 x GDP
    Public debt is $13 T growing at $5.48B each day
  • 32.
  • 33.
  • 34. http://www.bls.gov/opub/ooq/2000/winter/art01.pdf
  • 35. Earning rates
  • 36. Computer Science Projections
  • 37.
  • 38. 2010 Hot Issues*
    Security and privacy issues
    Facebook—love it or hate it
    Net Neutrality
    Developments in discovery tools (from Serials Solutions, EBSCO, OCLC, etc.—with continuous announcements of new content providers and library customers)
    New legal platforms (WestlawNext, Bloomberg Law, LexisNexis)
    Elsevier’s SciVerse
    Thomson Reuters Book Citation Index (due in 2011)
    SkyRiver’s antitrust lawsuit against OCLC
    OCLC’s Record Use Policy
    EBSCO “Exclusives”
    * Paula Haney, Information Today
  • 39. 2011 Hot Issues – so far
    More tablet PC options (Forrester Research has revised its U.S. consumer tablet forecast for 2010 upward to 10.3 million units, and expects sales to more than double in 2011 to 24.1 million units.)
    Continued market domination and popularity of Apple’s iPad
    Increasing demand for mobile apps and mobile compatible websites
    Personal barcodes (QR—quick response—codes)
    Google’s Android platform
    4G networks
    Ubiquitous communications
    Touch technology interfaces
    Increased implementation of cloud computing
    Google’s Chrome Browser
    Gradual adoption of HTML5 (it is not yet fully standardized)
    Increase in Software-As-A-Service (SaaS) options
    Ongoing focus on security/privacy issues—online and on mobile devices, including smartphones and ereaders (this will never be “solved”)
  • 40. 2011 Hot Issues – so far
    Applications being “socialized”
    Facebook growth continues (some see it as the biggest threat to Google)
    Enhanced/interactive/ portable e-books
    Many options for low-priced standalone e-readers
    More legal disputes and patent wars
    Twitter as take-over target (Google as buyer?)
    More interest in open and linked data
    Search analytics
    Library advocacy initiatives continue
    Information prices are rising but content budgets aren’t keeping pace (see http://www.vivavip.com/go/e31779)
    Streaming content
    Interactive TV
    Widespread adoption of 3D technology
  • 41. Did you see…
    Scholarly publishing
    Pricing models
    Association Memberships
    Exhibits and Sponsorships