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Winning in a Connected
World: What’s Next?
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
#whatsnext
Accenture + Fjord design and deliver delight
No other partner can credibly bring together all three parts
required to trul...
TRENDS 2014
EVERY PRODUCT IS
A SERVICE WAITING
TO HAPPEN
WHAT PRESCRIPTION
DOES THE HEALTHCARE
INDUSTRY NEED?
UNDERWRITING...
EVERY PRODUCT
IS A SERVICE
WAITING TO HAPPEN #whatsnext
#whatsnext
Copyright © 2014 Accenture All rights reserved. 6
Some companies don’t even make a single product.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 7
Coffee anyone?
Nespresso has turned a commodity into a branded service.
...
Copyright © 2014 Accenture All rights reserved. 8
Nescafe wakes you up to packaging beyond branding.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 9
Birchbox has wrapped up sampling as a service.
#whatsnext
Copyright © 2014 Accenture All rights reserved. 10
Reframing more than your wrist:
Nivea is in the business of protecting ...
Copyright © 2014 Accenture All rights reserved. 11
GlowCap remembers so you don’t have to.
#whatsnext
IN CONVERSATION
WITH OBJECTS #whatsnext
#whatsnext
Copyright © 2014 Accenture All rights reserved. 14
Mondelez is launching Smart Shelves to identify
shopper demographics at...
Copyright © 2014 Accenture All rights reserved. 15
Beacons will illuminate connection
points with your consumers.
#whatsne...
16
CPGs can leverage existing smart objects to their
advantage in some surprising new ways.
#whatsnext
17
So, what’s next?
NEXT BIG THING
Promotion
Digital skills
Trade
Sales
#whatsnext
THANK YOU
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
@accenturesocial
@fjord
LinkedIn: http://bit.ly/AccentureConsum...
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Winning in a Connected World: What's Next

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Learn about two CPG trends that are impacting the consumer goods industry as presented by Accenture at the CGT Sales and Marketing Summit on June 10. Learn more at http://www.accenture.com/cpg.

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Transcript of "Winning in a Connected World: What's Next"

  1. 1. Winning in a Connected World: What’s Next? Sloan Broderick Accenture Digital Hyo Yeon Fjord #whatsnext
  2. 2. Accenture + Fjord design and deliver delight No other partner can credibly bring together all three parts required to truly transform Customer system: • Elegant • Relevant • Simple Business system: • Effective • Efficient • Delivers ROI Technical system: • Robust • Scalable • Deployed fast #whatsnext
  3. 3. TRENDS 2014 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN WHAT PRESCRIPTION DOES THE HEALTHCARE INDUSTRY NEED? UNDERWRITING DIGITAL TO SERVE OR NOT TO SERVE YOU ARE THE INTERFACE IN CONVERSATION WITH OBJECTS TELCO 3.0 LIVING ARROWS THE DISTRIBUTED HOME INVISIBLE MONEY #whatsnext
  4. 4. EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN #whatsnext
  5. 5. #whatsnext
  6. 6. Copyright © 2014 Accenture All rights reserved. 6 Some companies don’t even make a single product. #whatsnext
  7. 7. Copyright © 2014 Accenture All rights reserved. 7 Coffee anyone? Nespresso has turned a commodity into a branded service. #whatsnext
  8. 8. Copyright © 2014 Accenture All rights reserved. 8 Nescafe wakes you up to packaging beyond branding. #whatsnext
  9. 9. Copyright © 2014 Accenture All rights reserved. 9 Birchbox has wrapped up sampling as a service. #whatsnext
  10. 10. Copyright © 2014 Accenture All rights reserved. 10 Reframing more than your wrist: Nivea is in the business of protecting children in the sun. #whatsnext
  11. 11. Copyright © 2014 Accenture All rights reserved. 11 GlowCap remembers so you don’t have to. #whatsnext
  12. 12. IN CONVERSATION WITH OBJECTS #whatsnext
  13. 13. #whatsnext
  14. 14. Copyright © 2014 Accenture All rights reserved. 14 Mondelez is launching Smart Shelves to identify shopper demographics at point of purchase. #whatsnext
  15. 15. Copyright © 2014 Accenture All rights reserved. 15 Beacons will illuminate connection points with your consumers. #whatsnext
  16. 16. 16 CPGs can leverage existing smart objects to their advantage in some surprising new ways. #whatsnext
  17. 17. 17 So, what’s next? NEXT BIG THING Promotion Digital skills Trade Sales #whatsnext
  18. 18. THANK YOU Sloan Broderick Accenture Digital Hyo Yeon Fjord @accenturesocial @fjord LinkedIn: http://bit.ly/AccentureConsumerGoods #whatsnext
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