Winning in a Connected World: What's Next

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Learn about two CPG trends that are impacting the consumer goods industry as presented by Accenture at the CGT Sales and Marketing Summit on June 10. Learn more at http://www.accenture.com/cpg.

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Winning in a Connected World: What's Next

  1. 1. Winning in a Connected World: What’s Next? Sloan Broderick Accenture Digital Hyo Yeon Fjord #whatsnext
  2. 2. Accenture + Fjord design and deliver delight No other partner can credibly bring together all three parts required to truly transform Customer system: • Elegant • Relevant • Simple Business system: • Effective • Efficient • Delivers ROI Technical system: • Robust • Scalable • Deployed fast #whatsnext
  3. 3. TRENDS 2014 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN WHAT PRESCRIPTION DOES THE HEALTHCARE INDUSTRY NEED? UNDERWRITING DIGITAL TO SERVE OR NOT TO SERVE YOU ARE THE INTERFACE IN CONVERSATION WITH OBJECTS TELCO 3.0 LIVING ARROWS THE DISTRIBUTED HOME INVISIBLE MONEY #whatsnext
  4. 4. EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN #whatsnext
  5. 5. #whatsnext
  6. 6. Copyright © 2014 Accenture All rights reserved. 6 Some companies don’t even make a single product. #whatsnext
  7. 7. Copyright © 2014 Accenture All rights reserved. 7 Coffee anyone? Nespresso has turned a commodity into a branded service. #whatsnext
  8. 8. Copyright © 2014 Accenture All rights reserved. 8 Nescafe wakes you up to packaging beyond branding. #whatsnext
  9. 9. Copyright © 2014 Accenture All rights reserved. 9 Birchbox has wrapped up sampling as a service. #whatsnext
  10. 10. Copyright © 2014 Accenture All rights reserved. 10 Reframing more than your wrist: Nivea is in the business of protecting children in the sun. #whatsnext
  11. 11. Copyright © 2014 Accenture All rights reserved. 11 GlowCap remembers so you don’t have to. #whatsnext
  12. 12. IN CONVERSATION WITH OBJECTS #whatsnext
  13. 13. #whatsnext
  14. 14. Copyright © 2014 Accenture All rights reserved. 14 Mondelez is launching Smart Shelves to identify shopper demographics at point of purchase. #whatsnext
  15. 15. Copyright © 2014 Accenture All rights reserved. 15 Beacons will illuminate connection points with your consumers. #whatsnext
  16. 16. 16 CPGs can leverage existing smart objects to their advantage in some surprising new ways. #whatsnext
  17. 17. 17 So, what’s next? NEXT BIG THING Promotion Digital skills Trade Sales #whatsnext
  18. 18. THANK YOU Sloan Broderick Accenture Digital Hyo Yeon Fjord @accenturesocial @fjord LinkedIn: http://bit.ly/AccentureConsumerGoods #whatsnext

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