Mobility Research 2014: Mobility Fueling the Digital Surge

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Mobility Research 2014: Mobility Fueling the Digital Surge

  1. 1. Mobility: Fueling the Digital Surge Accenture Mobility Insights Report 2014
  2. 2. Accenture surveyed nearly 1,500 C-level executives in 10 industries and 14 countries around the world, to explore how companies are applying digital technologies—especially mobility—to improve their organizations. Copyright © 2014 Accenture All rights reserved. 2
  3. 3. Digital technologies have massive potential to transform the way companies create revenue and results. But do companies recognize that potential and are they mobilizing to capitalize on it? 77% have mobility as a top 5 priority. 43% have mobility as top two. 87% have a formal mobility strategy at enterprise or unit level At 35% of companies the CEO is involved in mobility strategy Initiatives most likely to receive budget:- 44% - Opening up new sales or marketing channels 43% - Driving revenue through transactions on mobile devices Copyright © 2014 Accenture All rights reserved. 39% - Driving revenue through customer engagement on mobile devices 39% - Improving field / customer service delivery 3
  4. 4. Many priorities were cited for mobile apps in the next 12 months Mobile applications were a strong area of focus among those surveyed Main priorities in developing mobile apps? Improve existing apps focusing on reliability and user satisfaction 46% Grow overall mobile presence by launching new apps 44% Implement new tech. features (geo-location, social etc.) 42% Implement an enterprise app catalog 38% Improve existing apps focusing on customer engagement 30% Improve existing apps focusing on conversion/monetization Expand apps to new mobile platforms Copyright © 2014 Accenture All rights reserved. 20% 10% 4
  5. 5. Connected products and other new technologies are increasing areas of interest Companies are looking to gain a foothold with a new slate of emerging tools Connected products most relevant to companies’ business priorities? Connected vehicle solutions Emerging technologies most likely to be considered in the next three years? 47% Connected building/plant solutions 46% Connected home solutions 39% Wearable, sensor-based devices 32% Low-energy components 44% Wearable computing 39% Open APIs and developer programs 38% Natural User Interfaces 38% Geo-fencing Video monitoring, motion sensors 35% 31% Open source Development Platforms Attached peripheral devices Gesture-based interface control devices Environment-aware devices for field ops Unmanned vehicles/flyables Copyright © 2014 Accenture All rights reserved. 27% 26% 24% 22% 33% Wireless Charging 32% Near Field Communication 30% Software Defined Networking Indoor analytics 25% 14% 5
  6. 6. Challenges are preventing greater progress Strategic, organizational and operational challenges have made it difficult Only 10% of respondents have experienced a ROI of 100% or more Copyright © 2014 Accenture All rights reserved. 85% do not have metrics to measure mobility’s effectiveness 7 in 10 struggle to keep pace with new mobile devices and systems 6
  7. 7. Mobility Leaders show the way Consider the full range of digital technologies to be among their top five priorities 69% have effectively adopted and deployed mobile technologies Copyright © 2014 Accenture All rights reserved. 54% have a formal enterprisewide mobility strategy 52% use this strategy to inform their mobile investments 7
  8. 8. Mobility Leaders are focused on Digital Consider the full range of digital technologies to be among their top five priorities Copyright © 2014 Accenture All rights reserved. 8
  9. 9. Mobility Leaders are more likely to have formal enterprise-wide mobility strategies Copyright © 2014 Accenture All rights reserved. 9
  10. 10. Summary – Key Findings • Investment in digital technologies is seen as a strategic investment. • Companies are moving aggressively and developing formal strategies. • Challenges have made it difficult for companies to take full advantage. http://www.accenture.com/MobilityInsights Copyright © 2014 Accenture All rights reserved. • ―Mobility leaders‖ have a more ambitious, strategic and cross-company approach that’s backed by monetary investment. 10

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