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Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
Be My Friend and Follow Me
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Be My Friend and Follow Me

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Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, …

Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibility

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  • How many have email?How many have a FB page for at least a year?How many of you on Twitter?This presentation you’ll see is structured for someone brand new to social media, so some of this will be review.
  • Both FREE entities to promote your business. People talk about everything.Quirky things their kids do, daily activities, traffic, anything.Using social media ranks higher in terms of Internet activity than personal email, On Twitter, 3 million updates posted daily.5 billion minutes spent on FB each day… = “If FB were a country, it would be the 8th most populated in the world, just ahead of Japan.” – Facebook’s CEO said that in Jan this year.
  • Elementary, high school, college, jobs.Facbook is a library of info, and of that information… 1 billion pieces of content on FB alone are shared each week – that includes web links, news stories, blog posts, notes, photos.
  • And with FB, you’re controlling what your saying, when your saying and how many people are seeing your message, people will notice you, and talk about it
  • And with FB, you’re controlling what your saying, when your saying and how many people are seeing your message, people will notice you, and talk about it
  • Includes high school, college, former colleagues, bosses, classmates, roommates, friends, teachers, professors, colleagues you admire in the industry…
  • Criminals – convicted felons… that will reflect on you.Groups – stay away from groups unless it’s something you believe.
  • White bar at top, write an update.
  • How to post comments : response by writing in a comment under the status update, or writing on their white bar… now, anything you post on fb will be seen not just by that person but by all their friends, so be mindful of what you say, and how you say it…
  • On the Wall…
  • On the Info Tab…
  • On the Notes tab…
  • Photos tab…
  • Photos tab…
  • Photos tab…
  • Photos tab…
  • Define “fan”= same as Facebook “friend”
  • Twitter is growing fast… between Jan and Feb of this year alone, the monthly rate of Twitter users was 1,382 percent.
  • Porn sites, unfollow people you don’t care to… look for a location, look for a website… Check number of followers.
  • Only twitter updates you post yourself will generate on FB… you won’t see a FB status update generating a response you make to someone on Twitter.
  • 93 percent of social media users – believe a company should have a presence in social media – study done in 2008…
  • Transcript

    • 1. Be My Friend and Follow Me:
      Social Media Marketing
      A Special Presentation by Lifestyle Photographer Shuva Rahim
    • 2. What is Social Media?
      Social Media is people having conversations online.
    • 3. Why Use Social Media?
      Gets you to CONNECT and RECONNECT with people
      Source: What the F**K is Social Media: One Year Later by Marta Kagan
    • 4. Why Use Social Media?
      CONNECT & RECONNECT
      GENERATE BRAND AWARENESS
      BUILD CREDIBILITY
      REACH TARGET AUDIENCE
      CONTROL YOUR MESSAGE
    • 5. Why Use Social Media?
      CONNECT & RECONNECT
      GENERATE BRAND AWARENESS
      BUILD CREDIBILITY
      REACH TARGET AUDIENCE
      CONTROL YOUR MESSAGE
      Source: What the F**K is Social Media: One Year Later by Marta Kagan
    • 6. Facebook 101: Starting a Personal Page
      www.facebook.com
    • 7. Facebook 101: Starting a Personal Page
      Are your friends already on Facebook?
    • 8. Facebook 101: Starting a Personal Page
      Fill out your Profile Info
    • 9. Facebook 101: Starting a Personal Page
      Set your profile picture
    • 10. Facebook 101: Starting a Personal Page
      View and edit your profile
    • 11. Facebook 101: Starting a Personal Page
      Click Settings
      View and edit your profile
    • 12. Facebook 101: Starting a Personal Page
    • 13. Facebook 101: Starting a Personal Page
      View and edit your profile
    • 14. Facebook 101: Starting a Personal Page
      Choose who
      Sees
      Your profile:
      - Everyone
      - Friends of Friends
      Or
      - Only Friends
      View and edit your profile
    • 15. Facebook 101: Starting a Personal Page
      View and edit your profile
    • 16. Facebook 201: Etiquette
      Who do you “friend”?
      Anyone and everyone you
      know, knew, or professionally
      know of – regardless of
      whether you’ve met them.
    • 17. Facebook 201: Etiquette
      Who should you NOT “friend”?
      • Criminals
      • 18. People you do not like
      • 19. Your “friends’ ” spouses/significant others
      who you don’t have contact with
    • 20. Facebook 201: Personal Page Basics
      Status Updates:
      - Interesting
      • Informative
      • 21. Worthy of reaction (thumbs up or response from friend)
      • 22. About your daily life: work, family, kids, hobbies, etc.
    • Facebook 201: Personal Page Basics
      Home Page
    • 23. Facebook 201: Personal Page Basics
    • 24. Facebook 201: Personal Page Basics
      For conversations you don’t want (and shouldn’t) make public,
      either call, write a personal email or write a personal message via
      Facebook.
    • 25. Facebook 201: Personal Page Basics
      Connect with People EVERY DAY
      • Respond to Friend Requests- only those you want to - within 48 hours or less.
      • 26. Respond to status updates.
    • Facebook 301: Business Page Basics
      Create a Page for a Business
    • 27. Facebook 301: Business Page Basics
      Scroll to the bottom of any business Page…
      You will see “Create A Page For My Business”
    • 28. Facebook 301: Business Page Basics
    • 29. Facebook 301: Business Page Basics
    • 30. Facebook 301: Business Page Basics
    • 31. Facebook 301: Business Page Basics
    • 32. Facebook 301: Business Page Basics
    • 33. Facebook 301: Business Page Basics
    • 34. Facebook 301: Business Page Basics
      Tag people in photos,
      Regardless of whether
      they are friends
      or clients or both.
    • 35. Facebook 301: Business Page Basics
    • 36. Facebook 301: Business Page Basics
      Getting Fans for Your Business Page
      • Do a status update asking your “friends” to “Become a Fan.”
      • 37. Promote FB page on Website,
      biz card, newsletters, all promotional materials, etc.
      • Link fans to promotions
      • 38. Talk about it
      • 39. Respond to fans
    • Facebook 301: Business Page Basics
      Target Your Audience
    • 40. Twitter 101: Following People
      www.twitter.com
    • 41. Twitter 101: Following People
      Twitter is Like Facebook for Businesses
      • You’re “following” and “being followed”
      by like people/businesses in your industry or field.
      • You are giving and receiving ideas, information, referrals about/within your industry/business
      • 42. … in 140 characters
      www.twitter.com
    • 43. Twitter 101: Following People
    • 44. Twitter 101: Following People
      www.twitter.com
    • 45. Twitter 101: Following People
      www.twitter.com
    • 46. Twitter 101: Following People
    • 47. Twitter 201: Etiquette
      Who do you “follow”?
      • Anyone in or related to your
      field that posts at least 2-3 times/week.
      • Anyone with a website AND location
    • Twitter 101: Following People
    • 48. Twitter 101: Following People
      Best Practices
      • Check to see if you have new followers.
      • 49. Retweet (reply) often.
      • 50. Post a status update each day.
    • Linking Everything Together
      Website
    • 51. Linking Everything Together
      Facebook
      Website
    • 52. Linking Everything Together
    • 53. Linking Everything Together
    • 54. Linking Everything Together
    • 55. Linking Everything Together
    • 56. Linking Everything Together
    • 57. Linking Everything Together
      Facebook
      Twitter
    • 58. Linking Everything Together
      Click on “Goodies”
    • 59. Linking Everything Together
      Facebook
      Click on
      “Widgets”
      Twitter
    • 60. Linking Everything Together
      Facebook
      Twitter
    • 61. Linking Everything Together
      Facebook
    • 62. Linking Everything Together
      Facebook
    • 63. Linking Everything Together
      Facebook
    • 64. Linking Everything Together
      Website
      Twitter
    • 65. Linking Everything Together
      Facebook
    • 66. Linking Everything Together
      Facebook
    • 67. Linking Everything Together
      Facebook
      Website
      Twitter
    • 68. IN SUMMARY…
      Source: What the F**K is Social Media: One Year Later by Marta Kagan

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