Be My Friend and Follow Me:<br />Social Media Marketing<br />A Special Presentation by Lifestyle Photographer Shuva Rahim<...
What is Social Media?<br />Social Media is people having conversations online.<br />
Why Use Social Media?<br />Gets you to CONNECT and RECONNECT with people<br />Source: What the F**K is Social Media: One Y...
Why Use Social Media?<br />CONNECT & RECONNECT<br />GENERATE BRAND AWARENESS<br />BUILD CREDIBILITY<br />REACH TARGET AUDI...
Why Use Social Media?<br />CONNECT & RECONNECT<br />GENERATE BRAND AWARENESS<br />BUILD CREDIBILITY<br />REACH TARGET AUDI...
Facebook 101: Starting a Personal Page<br />www.facebook.com<br />
Facebook 101: Starting a Personal Page<br />Are your friends already on Facebook?<br />
Facebook 101: Starting a Personal Page<br />Fill out your Profile Info<br />
Facebook 101: Starting a Personal Page<br />Set your profile picture<br />
Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
Facebook 101: Starting a Personal Page<br />Click Settings<br />View and edit your profile<br />
Facebook 101: Starting a Personal Page<br />
Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
Facebook 101: Starting a Personal Page<br />Choose who<br />Sees <br />Your profile:<br />- Everyone<br />- Friends of Fri...
Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
Facebook 201: Etiquette<br />Who do you “friend”?<br />Anyone and everyone you <br />know, knew, or professionally <br />k...
Facebook 201: Etiquette<br />Who should you NOT “friend”?<br /><ul><li> Criminals
 People you do not like
 Your “friends’ ” spouses/significant others </li></ul>  who you don’t have contact with <br />
Facebook 201: Personal Page Basics<br />Status Updates:<br /> - Interesting<br /><ul><li>  Informative
  Worthy of reaction (thumbs up or response from friend)
  About your daily life: work, family, kids,  hobbies, etc. </li></li></ul><li>Facebook 201: Personal Page Basics<br />Hom...
Facebook 201: Personal Page Basics<br />
Facebook 201: Personal Page Basics<br />For conversations you don’t want (and shouldn’t) make public,<br />either call, wr...
Facebook 201: Personal Page Basics<br />Connect with People EVERY DAY<br /><ul><li>Respond to Friend Requests- only those ...
Respond to status updates.</li></li></ul><li>Facebook 301: Business Page Basics<br />Create a Page for a Business<br />
Facebook 301: Business Page Basics<br />Scroll to the bottom of any business Page…<br />You will see  “Create A Page For M...
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />Tag people in photos,<br />Regardless of whether <br />they are friends<br />or cl...
Facebook 301: Business Page Basics<br />
Facebook 301: Business Page Basics<br />Getting Fans for Your Business Page<br /><ul><li> Do a status update asking your 	...
 Promote FB page on Website, </li></ul>	biz card, newsletters, all 	promotional materials, etc.  <br /><ul><li> Link fans ...
 Talk about it
 Respond to fans</li></li></ul><li>Facebook 301: Business Page Basics<br />Target Your Audience<br />
Twitter 101: Following People<br />www.twitter.com<br />
Twitter 101: Following People<br />Twitter is Like Facebook for Businesses<br /><ul><li> You’re “following” and “being fol...
 … in 140 characters </li></ul>www.twitter.com<br />
Twitter 101: Following People<br />
Twitter 101: Following People<br />www.twitter.com<br />
Twitter 101: Following People<br />www.twitter.com<br />
Twitter 101: Following People<br />
Twitter 201: Etiquette<br />Who do you “follow”?<br /><ul><li>Anyone in or related to your</li></ul>	field that posts at l...
Twitter 101: Following People<br />Best Practices<br /><ul><li>Check to see if you have new followers.
Retweet (reply) often.
 Post a status update each day. </li></li></ul><li>Linking Everything Together<br />Website<br />
Linking Everything Together<br />Facebook<br />Website<br />
Linking Everything Together<br />
Linking Everything Together<br />
Linking Everything Together<br />
Linking Everything Together<br />
Linking Everything Together<br />
Linking Everything Together<br />Facebook<br />Twitter<br />
Linking Everything Together<br />Click on “Goodies”<br />
Linking Everything Together<br />Facebook<br />Click on<br />“Widgets”<br />Twitter<br />
Linking Everything Together<br />Facebook<br />Twitter<br />
Linking Everything Together<br />Facebook<br />
Linking Everything Together<br />Facebook<br />
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Be My Friend and Follow Me

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Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibility

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  • How many have email?How many have a FB page for at least a year?How many of you on Twitter?This presentation you’ll see is structured for someone brand new to social media, so some of this will be review.
  • Both FREE entities to promote your business. People talk about everything.Quirky things their kids do, daily activities, traffic, anything.Using social media ranks higher in terms of Internet activity than personal email, On Twitter, 3 million updates posted daily.5 billion minutes spent on FB each day… = “If FB were a country, it would be the 8th most populated in the world, just ahead of Japan.” – Facebook’s CEO said that in Jan this year.
  • Elementary, high school, college, jobs.Facbook is a library of info, and of that information… 1 billion pieces of content on FB alone are shared each week – that includes web links, news stories, blog posts, notes, photos.
  • And with FB, you’re controlling what your saying, when your saying and how many people are seeing your message, people will notice you, and talk about it
  • And with FB, you’re controlling what your saying, when your saying and how many people are seeing your message, people will notice you, and talk about it
  • Includes high school, college, former colleagues, bosses, classmates, roommates, friends, teachers, professors, colleagues you admire in the industry…
  • Criminals – convicted felons… that will reflect on you.Groups – stay away from groups unless it’s something you believe.
  • White bar at top, write an update.
  • How to post comments : response by writing in a comment under the status update, or writing on their white bar… now, anything you post on fb will be seen not just by that person but by all their friends, so be mindful of what you say, and how you say it…
  • On the Wall…
  • On the Info Tab…
  • On the Notes tab…
  • Photos tab…
  • Photos tab…
  • Photos tab…
  • Photos tab…
  • Define “fan”= same as Facebook “friend”
  • Twitter is growing fast… between Jan and Feb of this year alone, the monthly rate of Twitter users was 1,382 percent.
  • Porn sites, unfollow people you don’t care to… look for a location, look for a website… Check number of followers.
  • Only twitter updates you post yourself will generate on FB… you won’t see a FB status update generating a response you make to someone on Twitter.
  • 93 percent of social media users – believe a company should have a presence in social media – study done in 2008…
  • Be My Friend and Follow Me

    1. 1. Be My Friend and Follow Me:<br />Social Media Marketing<br />A Special Presentation by Lifestyle Photographer Shuva Rahim<br />
    2. 2. What is Social Media?<br />Social Media is people having conversations online.<br />
    3. 3. Why Use Social Media?<br />Gets you to CONNECT and RECONNECT with people<br />Source: What the F**K is Social Media: One Year Later by Marta Kagan<br />
    4. 4. Why Use Social Media?<br />CONNECT & RECONNECT<br />GENERATE BRAND AWARENESS<br />BUILD CREDIBILITY<br />REACH TARGET AUDIENCE<br />CONTROL YOUR MESSAGE<br />
    5. 5. Why Use Social Media?<br />CONNECT & RECONNECT<br />GENERATE BRAND AWARENESS<br />BUILD CREDIBILITY<br />REACH TARGET AUDIENCE<br />CONTROL YOUR MESSAGE<br />Source: What the F**K is Social Media: One Year Later by Marta Kagan<br />
    6. 6. Facebook 101: Starting a Personal Page<br />www.facebook.com<br />
    7. 7. Facebook 101: Starting a Personal Page<br />Are your friends already on Facebook?<br />
    8. 8. Facebook 101: Starting a Personal Page<br />Fill out your Profile Info<br />
    9. 9. Facebook 101: Starting a Personal Page<br />Set your profile picture<br />
    10. 10. Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
    11. 11. Facebook 101: Starting a Personal Page<br />Click Settings<br />View and edit your profile<br />
    12. 12. Facebook 101: Starting a Personal Page<br />
    13. 13. Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
    14. 14. Facebook 101: Starting a Personal Page<br />Choose who<br />Sees <br />Your profile:<br />- Everyone<br />- Friends of Friends<br />Or<br />- Only Friends<br />View and edit your profile<br />
    15. 15. Facebook 101: Starting a Personal Page<br />View and edit your profile<br />
    16. 16. Facebook 201: Etiquette<br />Who do you “friend”?<br />Anyone and everyone you <br />know, knew, or professionally <br />know of – regardless of <br />whether you’ve met them. <br />
    17. 17. Facebook 201: Etiquette<br />Who should you NOT “friend”?<br /><ul><li> Criminals
    18. 18. People you do not like
    19. 19. Your “friends’ ” spouses/significant others </li></ul> who you don’t have contact with <br />
    20. 20. Facebook 201: Personal Page Basics<br />Status Updates:<br /> - Interesting<br /><ul><li> Informative
    21. 21. Worthy of reaction (thumbs up or response from friend)
    22. 22. About your daily life: work, family, kids, hobbies, etc. </li></li></ul><li>Facebook 201: Personal Page Basics<br />Home Page<br />
    23. 23. Facebook 201: Personal Page Basics<br />
    24. 24. Facebook 201: Personal Page Basics<br />For conversations you don’t want (and shouldn’t) make public,<br />either call, write a personal email or write a personal message via<br />Facebook.<br />
    25. 25. Facebook 201: Personal Page Basics<br />Connect with People EVERY DAY<br /><ul><li>Respond to Friend Requests- only those you want to - within 48 hours or less.
    26. 26. Respond to status updates.</li></li></ul><li>Facebook 301: Business Page Basics<br />Create a Page for a Business<br />
    27. 27. Facebook 301: Business Page Basics<br />Scroll to the bottom of any business Page…<br />You will see “Create A Page For My Business”<br />
    28. 28. Facebook 301: Business Page Basics<br />
    29. 29. Facebook 301: Business Page Basics<br />
    30. 30. Facebook 301: Business Page Basics<br />
    31. 31. Facebook 301: Business Page Basics<br />
    32. 32. Facebook 301: Business Page Basics<br />
    33. 33. Facebook 301: Business Page Basics<br />
    34. 34. Facebook 301: Business Page Basics<br />Tag people in photos,<br />Regardless of whether <br />they are friends<br />or clients or both.<br />
    35. 35. Facebook 301: Business Page Basics<br />
    36. 36. Facebook 301: Business Page Basics<br />Getting Fans for Your Business Page<br /><ul><li> Do a status update asking your “friends” to “Become a Fan.”
    37. 37. Promote FB page on Website, </li></ul> biz card, newsletters, all promotional materials, etc. <br /><ul><li> Link fans to promotions
    38. 38. Talk about it
    39. 39. Respond to fans</li></li></ul><li>Facebook 301: Business Page Basics<br />Target Your Audience<br />
    40. 40. Twitter 101: Following People<br />www.twitter.com<br />
    41. 41. Twitter 101: Following People<br />Twitter is Like Facebook for Businesses<br /><ul><li> You’re “following” and “being followed”</li></ul> by like people/businesses in your industry or field.<br /><ul><li> You are giving and receiving ideas, information, referrals about/within your industry/business
    42. 42. … in 140 characters </li></ul>www.twitter.com<br />
    43. 43. Twitter 101: Following People<br />
    44. 44. Twitter 101: Following People<br />www.twitter.com<br />
    45. 45. Twitter 101: Following People<br />www.twitter.com<br />
    46. 46. Twitter 101: Following People<br />
    47. 47. Twitter 201: Etiquette<br />Who do you “follow”?<br /><ul><li>Anyone in or related to your</li></ul> field that posts at least 2-3 times/week.<br /><ul><li> Anyone with a website AND location</li></li></ul><li>Twitter 101: Following People<br />
    48. 48. Twitter 101: Following People<br />Best Practices<br /><ul><li>Check to see if you have new followers.
    49. 49. Retweet (reply) often.
    50. 50. Post a status update each day. </li></li></ul><li>Linking Everything Together<br />Website<br />
    51. 51. Linking Everything Together<br />Facebook<br />Website<br />
    52. 52. Linking Everything Together<br />
    53. 53. Linking Everything Together<br />
    54. 54. Linking Everything Together<br />
    55. 55. Linking Everything Together<br />
    56. 56. Linking Everything Together<br />
    57. 57. Linking Everything Together<br />Facebook<br />Twitter<br />
    58. 58. Linking Everything Together<br />Click on “Goodies”<br />
    59. 59. Linking Everything Together<br />Facebook<br />Click on<br />“Widgets”<br />Twitter<br />
    60. 60. Linking Everything Together<br />Facebook<br />Twitter<br />
    61. 61. Linking Everything Together<br />Facebook<br />
    62. 62. Linking Everything Together<br />Facebook<br />
    63. 63. Linking Everything Together<br />Facebook<br />
    64. 64. Linking Everything Together<br />Website<br />Twitter<br />
    65. 65. Linking Everything Together<br />Facebook<br />
    66. 66. Linking Everything Together<br />Facebook<br />
    67. 67. Linking Everything Together<br />Facebook<br />Website<br />Twitter<br />
    68. 68. IN SUMMARY…<br />Source: What the F**K is Social Media: One Year Later by Marta Kagan<br />
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