Wiki What? “A wiki is a type of website that allows users to add, or remove, or otherwise edit all content, very quickly and easily, sometimes without the need for registration.” – Wikipedia, 6/1/06 “A wiki is a freely-expandable collection of interlinked Web ‘pages’, a hypertext system for storing and modifying information – a database, where each page is easily editable by any user….” – (Leuf and Cunningham, 2001, 14)
Blogs “A weblog (usually shortened to blog, but occasionally spelled web log or weblog) is a web-based publication consisting primarily of postings, most often in reverse chronological order.” Wikipedia, 6/1/06 Refers to Web content that is updated regularly, much like an online journal. A single person can be a blogger, or a group of people with a common interest can host a blog. Some blogs have a vast worldwide readership. Other blogs exist solely for a blogger’s family and friends, and some …. No one reads.State of the Blogosphere
Blogs WeB + LOG = Blog 1997 – the first blogs appeared Reverse chronological order New blog created every 10 seconds Enables “public” journaling with comment capability Individual publishing
Blogs Like Web pages, except dynamic Scores of blogging software options – Desktop based – Web based – Hosted / unhosted Blogger – purchased by Google in 2004 FSU Usage
Twitter» What is Twitter? – Combines free social networking and micro-blogging – Say anything to anybody in 140 characters or less – Micro-blogging – Great way to communicate/network with contacts old and new (assuming someone is reading your tweets) – You can subscribe, share, friend or follow as many feeds as you would like
Twitter Why use Twitter? – Do you want to connect with others in your industry/who share your views? – Do you want instant access to what is being said about your company/brand? – Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest? – Reading other people’s thoughts – Would you like to monitor what is being said about your customers or target audience? – Would you like to extend the reach of your thought leadership? – Are you looking to promote your products directly to a target audience? – Twitter is great for all of these, except the last one!
Twitter Why use Twitter? – News is happening first on Twitter! – Great way to get the headlines before they even hit the newswires or news about what is happening in your community. – Sometimes, not accurate Who to follow? – Influencers, friends, experts, brands, etc – people important to you – Look for people and topics: summize.com, tweetscan.com, quotably.com – How to get a following?
Twitter Gain a large following by: – Being someone famous – Proving tips and info – Showing expertise – Doing something … like a fundraising trip or race – Promoting your twitter name @techclass – http://twitter.com/ZAPPOS – http://twitter.com/Padmasree – http://twitter.com/KimKardashian – http://twittercounter.com/pages/100
Twitter 100M active users every month 50M users every day 200M registered users The number of Twitter users logging in every month is up by 82% since the beginning of the year 55M users/month log in to Twitter from their phone or tablet Twitter.com receives 400M visitors a month Twitter.com visitor growth is up 60% this year 40% of Twitter users don’t tweet every month but watch others tweet Projected growth by the end of the year is an additional 26 million users Twitter hosts approximately one billion tweets every 5 days Twitter has set a new record for tweets per second of 8,900 (TPS) link
Twitter Basic commands: – Direct messages: dm caseyyu hello – Retweet: RT @caseyyu great link! – Hash tag: #fsucci Etc. – Short URLs – bit.ly, is.gd, tinyurl.com
Facebook Social Networking http://www.youtube.com/watch?v= 6a_KF7TYKVc
Facebook – 800+M daily users 50+% log on daily – Users interact with 900+M objects a day – 80% of users are outside of US – 250+M photos uploaded daily – 350+M mobile users – 7+M apps