TechnologiesWeb 2.0 continued – RSS, Pod/Vodcastsand moreMonday 3/12/12
Agenda   Administrative Stuff   IT News    – Kevin Smith    – Gorilla Genomes   RSS, Pod/Vodcasts and more   Group Ass...
Administrivia   Assignment #7A (security & jobs.html)    due at 10AM on Thursday 3/15/12   Monday 3/19/12 – Career Fair ...
New Media & Technology   Timelines    – Early 90s Web - Static HTML pages    – Early 2000s Web- Dynamic web content    – ...
New Media & Technology
New Media & Technology
RSS
RSS   RSS = Real Simple Syndication   Allows you collect, or aggregate, Web    content in one place.
RSS   RSS = Real Simple Syndication   Allows you collect, or aggregate, Web    content in one place.
RSS»   RSS Defined»   RSS – method of sharing updates online     ˃ Real Simple Syndication     ˃ 1997 – Radio Userland (bl...
RSS   News Services    –   New York Times RSS feeds    –   ABC News feeds    –   BBC News feeds    –   Wall Street Journa...
RSS   Aggregators check XML sites at pre-    determined times (as often as every few    minutes, and as infrequently as u...
Podcasting
Podcasting   Podcasting defined   Types     – Uncensored Internet radio     – Term may be a combination of iPod & broadc...
Podcasting   Requires Technology    – Software    – To record, edit, convert file to MP3      (e.g., Audacity – free soft...
All together now   RSS, Pod/Vodcasting   Wikis, Blogs, Twitter   Location based services    (Foursquare, Gowalla, etc.)...
Group Assignment #3   Social Media In Action   Assignment is located both on    Blackboard (Group Assignments)    and wi...
Group Assignment #3: Your task   Groups of 3   TallahasseeSocial Marketing Team    – Elect a chair to serve as the main ...
Group Assignment #3: Your task   Each group will create a six page    (minimum) website linked on    individual iSpace ac...
Group Assignment #3: Your task   You as a group will COLLECTIVELY    determine how you will all complete these    steps....
Questions?
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LIS3353 SP12 Week 10a

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  • "RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
  • "RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
  • "RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
  • "RSS is a family of XML file formats for Web syndication used by (amongst other things) news websites and weblogs.“ - Wikipedia
  • "Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
  • "Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
  • "Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
  • "Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
  • "Podcasting is a means of distributing audio and video programs via the Internet that lets users subscribe to a number of files, also known as "feeds," and then hear or view the material at the time that they choose. A feed is usually in the MP3 audio format. "
  • Main Page Create a graphic using any image editing software available [1 ] that serves as the logo for the site you’re creating Create a table that includes links to all of the pages in your site. Introduction Write a brief paragraph (4-7 sentences) overview of the class (LIS 3353). Identify and explain your current audience/customer/target description. Identify and explain your future audience/customer/target description. Why Technologies/LIS 3353? Selling points to non-majors Selling points to majors Selling points to minors Existing Social Media Channels Research other universities’ use of social media to advertise/promote a department and describe their efforts (250 words minimum). Provide examples of how your team would use Twitter, Facebook, and YouTube in this campaign Marketing the course Identify and explain 2 or more technologies your team will use to market the course Identify and explain 2 or more Web 2.0 tools your team will use to market the course Detailed Marketing Plan for (d) and (e) How exactly will you implement your strategies? For example, if you indicate that you’ll create a Facebook page, explain what goes on the page, how you plan to use it, how students and people will get on the site, how frequently it is updated, what type of content you’ll put in, etc. Heavy on the DETAIL! Demonstrate 2 of the strategies as a mockup. For example, if you indicate that you’ll create a Facebook page, do it – put one together. If you indicate that you’ll create a blog, create a blog and put up sample copy.
  • Main Page Create a graphic using any image editing software available [1 ] that serves as the logo for the site you’re creating Create a table that includes links to all of the pages in your site. Introduction Write a brief paragraph (4-7 sentences) overview of the class (LIS 3353). Identify and explain your current audience/customer/target description. Identify and explain your future audience/customer/target description. Why Technologies/LIS 3353? Selling points to non-majors Selling points to majors Selling points to minors Existing Social Media Channels Research other universities’ use of social media to advertise/promote a department and describe their efforts (250 words minimum). Provide examples of how your team would use Twitter, Facebook, and YouTube in this campaign Marketing the course Identify and explain 2 or more technologies your team will use to market the course Identify and explain 2 or more Web 2.0 tools your team will use to market the course Detailed Marketing Plan for (d) and (e) How exactly will you implement your strategies? For example, if you indicate that you’ll create a Facebook page, explain what goes on the page, how you plan to use it, how students and people will get on the site, how frequently it is updated, what type of content you’ll put in, etc. Heavy on the DETAIL! Demonstrate 2 of the strategies as a mockup. For example, if you indicate that you’ll create a Facebook page, do it – put one together. If you indicate that you’ll create a blog, create a blog and put up sample copy.
  • LIS3353 SP12 Week 10a

    1. 1. TechnologiesWeb 2.0 continued – RSS, Pod/Vodcastsand moreMonday 3/12/12
    2. 2. Agenda Administrative Stuff IT News – Kevin Smith – Gorilla Genomes RSS, Pod/Vodcasts and more Group Assignment #3
    3. 3. Administrivia Assignment #7A (security & jobs.html) due at 10AM on Thursday 3/15/12 Monday 3/19/12 – Career Fair (see Assignments page for more info) Quiz on Thursday, covering Monday & Tuesday and vocab from week before Spring Break
    4. 4. New Media & Technology Timelines – Early 90s Web - Static HTML pages – Early 2000s Web- Dynamic web content – Future Web •Open, decentralized, participatory •Wikis, Blogs, RSS feeds, Podcasts •Web 2.0
    5. 5. New Media & Technology
    6. 6. New Media & Technology
    7. 7. RSS
    8. 8. RSS RSS = Real Simple Syndication Allows you collect, or aggregate, Web content in one place.
    9. 9. RSS RSS = Real Simple Syndication Allows you collect, or aggregate, Web content in one place.
    10. 10. RSS» RSS Defined» RSS – method of sharing updates online ˃ Real Simple Syndication ˃ 1997 – Radio Userland (blog)» Provides summary of content» XML – advanced version of HTML ˃ Essential elements in RSS XML • Title • Link • Description
    11. 11. RSS News Services – New York Times RSS feeds – ABC News feeds – BBC News feeds – Wall Street Journal Academic Journals – Law Journal Feeds – Biomedical and Health Feeds
    12. 12. RSS Aggregators check XML sites at pre- determined times (as often as every few minutes, and as infrequently as upon request) – News Is Free – Sharp Reader FeedBurner re-formats the XML into files that can be easily read in all other browsers – Online Learning xml – Online Learning feed burner
    13. 13. Podcasting
    14. 14. Podcasting Podcasting defined Types – Uncensored Internet radio – Term may be a combination of iPod & broadcast – OR of Program On Demand – VODcast – Video On Demand Uses – Appeals to auditory learners – Mobility – take content anywhere – Time-shifting of content – listen when it is convenient – Supports new generation of students’ information needs and style – Storage
    15. 15. Podcasting Requires Technology – Software – To record, edit, convert file to MP3 (e.g., Audacity – free software for audio editing; iMovie/Windows Moviemaker for video editing) – Headset, microphone, or digital audio recorder, or video camera (phone, dslr, etc.) – Script – Music clips? Video clips? – http://www.podcast.net
    16. 16. All together now RSS, Pod/Vodcasting Wikis, Blogs, Twitter Location based services (Foursquare, Gowalla, etc.) HOW DO YOU USE IT? HOW DO YOU LEVERAGE IT?
    17. 17. Group Assignment #3 Social Media In Action Assignment is located both on Blackboard (Group Assignments) and wikispaces (linked above)
    18. 18. Group Assignment #3: Your task Groups of 3 TallahasseeSocial Marketing Team – Elect a chair to serve as the main administrator for the group. – Exchange contact information. – Select a discipline (other than Communication or IT) to focus your efforts on (e.g., English, Psychology, etc.).
    19. 19. Group Assignment #3: Your task Each group will create a six page (minimum) website linked on individual iSpace accounts covering the following information: a) Main Page b) Introduction c) Why Technologies/LIS 3353? d) Existing Social Media Channels e) Marketing the course f) Detailed Marketing Plan for (d) and (e)
    20. 20. Group Assignment #3: Your task You as a group will COLLECTIVELY determine how you will all complete these steps. Each group member will host two pages on each of their sites. The only requirement in terms of structure here is that the main page be titled mainpage.html and should contain all of the links to the other five pages on that page. Due Thursday 4/12/12 by 10AM to http://bit.ly/lis3353-ga3
    21. 21. Questions?

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