Transcript of "StartMeApp at Sao Paulo World Trade Center"
Company ResumeGlobal reach …about the company Launched in 2011 Headquarters in London Offices in: Brazil, Argentina, Colombia, Mexico, Unites States, London and Singapore Global reach with 8 offices in 3 continents Top five company in Latin America Live campaigns in more than 100 countries around the globe Strong and unique expertise on mobile commerce distribution Latin America 2013 Sales Forecast 25 M USD Double digit growth q/q Near 20 BN of impressions , 2013 forecast 38 BN
Huge growth projectedGlboal perspective Gartner Says Worldwide Mobile Advertising Revenue to Reach $11.4 Billion in 2013 Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016 reaching 24 Bn North America and Western Europe will close the gap on Asia/Pacific Latin America, Eastern Europe, and the Middle East and Africa — mobile advertising growth will be aligned with technology adoption and the stabilization of emerging economies, but will mostly be driven by large markets such as Russia, Brazil and Mexico. 10000 9000 8000 7000 2012 6000 5000 2013 4000 2014 3000 2000 2015 1000 0 North America Western Europe Asia Pacific Row
¿Why the LatAm growth?1.Latin America perspective LatAm seeing increased competition & growth in data usage and revenues, fueled by: economic expansion rising consumer demand regulatory changes Impact of smartphone penetration & LTE: LatAm smartphone penetration increasing rapidly, forecast to grow more than triple from 9% in 2010 to 33% in 2014. By 2015 Latin America will have 750 million mobile connections—a penetration rate of 130% leaded by Brazil, Mexico and Argentina
¿Why the LatAm growth?1.Latin America perspective Third largest mobile market Latin America - world’s third-largest mobile market by volume after Asia Pacific and Africa with over 630m connections as of Q4 2012 Latam 742 M users Ending 2013 with 742 million mobile subscriptions, according to Informa Telecoms & Media Dara will increase 18% In 2011, mobile broadband overtook fixed broadband as the first choice to access the Laram Smatphones 46% 2013 Internet in Latin America Voice will remain the main revenue stream for operators, accounting for 76% of service revenues, data revenues will increase 18% year-on-year, topping US$27.7 billion, according to Informa. in Latin America, smartphones are expected to account for 46% of total handset sales in 2013. Smartphone connections in Latin America will increase 35% year-on-year in 2013, to 140.7 million.
Brazilean Market1.Brazil Brazil is the fourth largest mobile market in the world with more than 260 million among the 67.6 million mobile broadband connections, 53.9 million were via smartphones. Fourth largest market Brazil is set to reach 135 million mobile broadband connections by 2014 Will reach 135 users by 2014 The Brazilian government wants all major cities to have 4G/LTE services before the 2014 FIFA World Cup. Smartphones 14% Brazil smartphone penetration is at 14% with 190-195 million population, this is a market of 27 million consumers, with over 75 million smartphones forecast in 2016 Mobile broadband users in Brazil to grow to 135 million by 2014 from close to 60 million, says GSMA 2016 Olympic Games in Rio will only further increase demand for mobile services. With nearly 20 million residents, the Brazilian city of Sao Paolo is the largest in South America and has more than twice the number of people as New York City. In 2016, mobile advertising will drive revenues of $6 billion in Brazil, India and China (BRIC)
Mobile broadbandGlobal figure Top Global mobile 3G subscribers in Q4, 2012
Mobile broadbandArpu ARPU Argentina Venezuela Ecuador Mexico Brazil Chile Peru Colombia Data Transfer 30% 28% 24% 21% 12% 11% 10% 8% Voice 70% 72% 76% 79% 88% 89% 90% 92%
Shipments = SmartphonesTop Five Countries Top Five Countries Smartphones Shipment , 2013 – 2017 (Units in millions)
Tablet penetrationLatam Vs Brazil Sales of tablets are set to triple from 2012 to 2013, with Brazil leading the way 12% Brazil countrys population owns a tablet 16% in Mexico 33% in China 14% in the US and the same level for Europe
Operating SystemGlobal Share Operating system penetration OS (percentage) 2010 2011 2012 2015 Symbian 37,6% 19,2% 5,2% 0,1% Android 22,7% 38,5% 49,2% 48,8% Research In Motion 16,0% 13,4% 12,6% 11,1% iOS 15,7% 19,4% 18,9% 17,2% Microsoft 4,2% 5,6% 10,8% 19,5% Other Operating Systems 3,8% 3,9% 3,4% 3,3% Total 100,0% 100,0% 100,0% 100,0% Android operating system has 56.7% market share in the Brazilian smartphone market, followed by Symbian (31.5%)
Government Regulations1.Latin America perspective The Brazilian government wants all major cities to have 4G/LTE services before the 2014 FIFA World Cup Challenges: Mobile broadband adoption has been the driving force behind strong momentum for LTE in Latin America, more than 60% of operators polled said they would launch 4G services by 2013 The region will also see strong pressure from regulators against monopolistic practices in the telecoms market
SMA value added optimized algorithm platformLatin America perspective StartMeApp Solution: Exchanges Advertisers Ad Networks Carriers Publishrs SMA algorithm determines the right traffic source, in order to deliver based on the following variables: VOLUME - RATE - ARPU
Huge growth projected for communications market1.Latin America perspective StartMeApp Ecosystem
Huge growth projected for communications market1.Latin America perspective User Aproach
Huge growth projected for communications market1.Latin America perspective Big Lesson to be learned from online industry that applies to mobile ... transaction business model advertising business model How to create profitable mobile business models?
CONCLUSIONLatam Fast Growing EconomiesGovernment impulseCarriers promoting BAM & SmartphonesEconomic devices / Technology adoptionMobile audience going on boardLatAm leaded by Brazil and Mexico
thank you …! Alejandro Campos CarlésCo-Managing Director & Founder StartMeAppalejandro.firstname.lastname@example.org
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