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App Nexus & Tim W.E. 2003 Lk V5
App Nexus & Tim W.E. 2003 Lk V5
App Nexus & Tim W.E. 2003 Lk V5
App Nexus & Tim W.E. 2003 Lk V5
App Nexus & Tim W.E. 2003 Lk V5
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App Nexus & Tim W.E. 2003 Lk V5

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Appnexus, real time bidding plattform estará presente en el evento de Tim w.e. Digital Sales Argentina

Appnexus, real time bidding plattform estará presente en el evento de Tim w.e. Digital Sales Argentina

Published in: Business, Technology
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  • 1. Real-time Bidding Key Concepts Lauren Nemeth, Director of Sales July 5, 2010
  • 2. Agenda Agenda Direct Buying: An Overview Real-time Bidding: An Overview AppNexus and TIM w.e.: Bringing Real-time Bidding to the World
  • 3. Direct Buying: An Overview Advertisers Publishers Negotiation Tags Manual optimization Finance Legal Creative Retargeting list collection Ad Operations Legal approval Sales Media Buyers Finance Sales Legal <ul><ul><li>Time consuming and inefficient </li></ul></ul><ul><ul><li>Technical errors </li></ul></ul><ul><ul><li>Lack of distribution </li></ul></ul><ul><ul><li>Performance and data reconciliation </li></ul></ul>2 days 5 days 3 days
  • 4. Real-time Bidding: An Overview Advertiser Data Providers Ad Exchanges Publishers Inventory Aggregators 20-50 Milliseconds <ul><ul><li>Efficient </li></ul></ul><ul><ul><li>Technically integrated </li></ul></ul><ul><ul><li>Massive distribution </li></ul></ul><ul><ul><li>Auto-optimization, cost-efficient auction </li></ul></ul><ul><ul><li>Data ownership and reconciliation </li></ul></ul>ad impression
  • 5. AppNexus and TIM w.e.: Bringing Real-time Bidding to the World <ul><ul><li>TIM w.e.: strong advertiser base </li></ul></ul><ul><ul><li>AppNexus: cutting-edge technology </li></ul></ul>TIM w.e. DisplayWords UI/API Data Partners CLEARING HOUSE Cookie Monster Data Center Data Center API cloud

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