Lennart Nacke Blekinge Institute of Technology, Sweden
<ul><li>Some basic facts </li></ul><ul><ul><li>Research group and EU FUGA project </li></ul></ul><ul><li>The EU FUGA Proje...
<ul><li>Studied computational visualistics </li></ul><ul><ul><li>Diplom-Ingenieur from University of Magdeburg </li></ul><...
<ul><li>Cognition, Interaction, Simulation and Game Science </li></ul><ul><li>Head of Research </li></ul><ul><ul><li>Profe...
<ul><li>European Commission funding </li></ul><ul><ul><li>Sixth framework program </li></ul></ul><ul><ul><li>New and Emerg...
<ul><li>Helsinki School of Economics </li></ul><ul><ul><li>Center for Knowledge and Innovation Research (CKIR) </li></ul><...
Lennart Nacke, Quo Vadis 2007
<ul><li>Jussi Holopainen, NOKIA </li></ul><ul><li>Thomas Howalt, IO Interactive </li></ul><ul><li>Martin Lorber, EA German...
<ul><li>The main objective of FUGA is to  </li></ul><ul><li>create novel  methods  and </li></ul><ul><li>improve existing ...
Lennart Nacke, Quo Vadis 2007
Lennart Nacke, Quo Vadis 2007
<ul><li>Psychophysiological recordings </li></ul><ul><ul><li>facial electromyography [EMG] </li></ul></ul><ul><ul><li>elec...
Lennart Nacke, Quo Vadis 2007
Lennart Nacke, Quo Vadis 2007
<ul><li>Game experience measures </li></ul><ul><li>Establishing </li></ul><ul><ul><li>Construct validity </li></ul></ul><u...
<ul><li>Scientific impact </li></ul><ul><ul><li>Contribute to rise of European games industry </li></ul></ul><ul><li>Innov...
Lennart Nacke, Quo Vadis 2007
<ul><li>Developing game stimuli </li></ul><ul><li>Stimulus? </li></ul><ul><ul><li>Design experiences for players </li></ul...
<ul><li>Develop iteratively </li></ul><ul><li>Dual development approach: </li></ul><ul><li>Priorities </li></ul><ul><ul><l...
<ul><li>Geared towards  combat  gameplay </li></ul><ul><ul><li>Important for measuring challenges </li></ul></ul><ul><li>N...
<ul><li>HMTH direct combat challenges </li></ul><ul><ul><li>Easy-to-kill npcs (boredom conditions) </li></ul></ul><ul><ul>...
Lennart Nacke, Quo Vadis 2007
<ul><li>Once levels are ready </li></ul><ul><ul><li>Experiments start </li></ul></ul><ul><li>Psychophysiological data </li...
<ul><li>I am looking for… </li></ul><ul><ul><li>Support from publishers </li></ul></ul><ul><ul><ul><li>Games we can use fo...
Lennart Nacke, Quo Vadis 2007
<ul><li>EU wants research in games </li></ul><ul><ul><li>Our study starts this fall </li></ul></ul><ul><li>Stay open-minde...
Lennart Nacke, Quo Vadis 2007
<ul><li>Email address: Lennart.Nacke@bth.se </li></ul><ul><li>Download these slides here </li></ul><ul><ul><li>http://game...
Lennart Nacke, Quo Vadis 2007
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The Fun of Gaming: Measuring the Human Experience of Media Enjoyment

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Presentation at the Quo Vadis 2007 in Berlin of the EU FUGA research project.

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The Fun of Gaming: Measuring the Human Experience of Media Enjoyment

  1. 1. Lennart Nacke Blekinge Institute of Technology, Sweden
  2. 2. <ul><li>Some basic facts </li></ul><ul><ul><li>Research group and EU FUGA project </li></ul></ul><ul><li>The EU FUGA Project </li></ul><ul><ul><li>Procedures, objectives and benefits </li></ul></ul><ul><li>Inside stimulus development </li></ul><ul><ul><li>Research work and CISGS </li></ul></ul><ul><li>Conclusion </li></ul>Lennart Nacke, Quo Vadis 2007
  3. 3. <ul><li>Studied computational visualistics </li></ul><ul><ul><li>Diplom-Ingenieur from University of Magdeburg </li></ul></ul><ul><ul><li>Junior Game Designer at impara GmbH </li></ul></ul><ul><li>Recently moved to Sweden </li></ul><ul><ul><li>PhD student in Digital Game Development </li></ul></ul><ul><ul><li>BTH CISGS research group </li></ul></ul><ul><li>Working in the EU FUGA Project </li></ul><ul><ul><li>Modding, Programming </li></ul></ul><ul><ul><li>Examining game enjoyment </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  4. 4. <ul><li>Cognition, Interaction, Simulation and Game Science </li></ul><ul><li>Head of Research </li></ul><ul><ul><li>Professor Craig Lindley, PhD </li></ul></ul><ul><li>Focus </li></ul><ul><ul><li>Empirical research on cognition </li></ul></ul><ul><ul><ul><li>Eye-Tracking </li></ul></ul></ul><ul><ul><ul><li>Psychophysiology of game play </li></ul></ul></ul>Lennart Nacke, Quo Vadis 2007
  5. 5. <ul><li>European Commission funding </li></ul><ul><ul><li>Sixth framework program </li></ul></ul><ul><ul><li>New and Emerging Science and Technology (NEST) </li></ul></ul><ul><li>PATHFINDER initiative </li></ul><ul><ul><li>“ Measuring the impossible” </li></ul></ul><ul><li>EU financial contribution to FUGA: </li></ul><ul><ul><li>~ 2,000,000 € </li></ul></ul><ul><li>Duration of FUGA </li></ul><ul><ul><li>36 months (3 years) </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  6. 6. <ul><li>Helsinki School of Economics </li></ul><ul><ul><li>Center for Knowledge and Innovation Research (CKIR) </li></ul></ul><ul><li>Helsinki University of Technology </li></ul><ul><ul><li>Helsinki Institute for Information Technology (HIIT) </li></ul></ul><ul><li>Gotland University (HGO/BTH) </li></ul><ul><ul><li>BTH CISGS research group </li></ul></ul><ul><li>Hannover University of Music and Drama (HMTH) </li></ul><ul><ul><li>Department of Journalism and Communication Research </li></ul></ul><ul><li>University of Aachen (UKA) </li></ul><ul><li>Eindhoven University of Technology (TUE) </li></ul>Lennart Nacke, Quo Vadis 2007
  7. 7. Lennart Nacke, Quo Vadis 2007
  8. 8. <ul><li>Jussi Holopainen, NOKIA </li></ul><ul><li>Thomas Howalt, IO Interactive </li></ul><ul><li>Martin Lorber, EA Germany </li></ul><ul><li>Stephan Reichart, GAME & Aruba </li></ul><ul><li>Sten Selander, Spelplan </li></ul><ul><li>Stacey Spiegel, I-mmersion </li></ul>Lennart Nacke, Quo Vadis 2007
  9. 9. <ul><li>The main objective of FUGA is to </li></ul><ul><li>create novel methods and </li></ul><ul><li>improve existing measures </li></ul><ul><li>in order to examine how the different dimensions of </li></ul><ul><li>computer game experience </li></ul><ul><li>can be assessed comprehensively with high temporal resolution. </li></ul>Lennart Nacke, Quo Vadis 2007
  10. 10. Lennart Nacke, Quo Vadis 2007
  11. 11. Lennart Nacke, Quo Vadis 2007
  12. 12. <ul><li>Psychophysiological recordings </li></ul><ul><ul><li>facial electromyography [EMG] </li></ul></ul><ul><ul><li>electroencephalography [EEG] </li></ul></ul><ul><ul><li>electrocardiography [ECG] </li></ul></ul><ul><ul><li>electrodermal activity [EDA] </li></ul></ul><ul><ul><li>Respiration </li></ul></ul><ul><li>Functional magnetic resonance imagining (fMRI) </li></ul><ul><li>Eye movement, gaze, and interaction logging </li></ul><ul><li>The so-called (online) implicit association test </li></ul><ul><li>Tracking of behavioral indicators of emotion and motivation </li></ul>Lennart Nacke, Quo Vadis 2007
  13. 13. Lennart Nacke, Quo Vadis 2007
  14. 14. Lennart Nacke, Quo Vadis 2007
  15. 15. <ul><li>Game experience measures </li></ul><ul><li>Establishing </li></ul><ul><ul><li>Construct validity </li></ul></ul><ul><ul><li>Reliability </li></ul></ul><ul><ul><li>Predictive validity </li></ul></ul><ul><li>Develop a prototype </li></ul><ul><ul><li>An emotionally adaptive game </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  16. 16. <ul><li>Scientific impact </li></ul><ul><ul><li>Contribute to rise of European games industry </li></ul></ul><ul><li>Innovative measurement approaches </li></ul><ul><ul><li>Apply methods for game design </li></ul></ul><ul><ul><li>Useful for multiple purposes </li></ul></ul><ul><ul><ul><li>Entertainment </li></ul></ul></ul><ul><ul><ul><li>Education </li></ul></ul></ul><ul><ul><ul><li>Therapy </li></ul></ul></ul><ul><ul><ul><li>Space Simulation </li></ul></ul></ul><ul><ul><ul><li>Aviation and Military </li></ul></ul></ul>Lennart Nacke, Quo Vadis 2007
  17. 17. Lennart Nacke, Quo Vadis 2007
  18. 18. <ul><li>Developing game stimuli </li></ul><ul><li>Stimulus? </li></ul><ul><ul><li>Design experiences for players </li></ul></ul><ul><ul><li>Modding approach </li></ul></ul><ul><li>Decided to use Source SDK (Half-Life 2) </li></ul><ul><ul><li>Great editor </li></ul></ul><ul><ul><li>Access to source code </li></ul></ul><ul><ul><ul><li>Combine with Eye-Tracker SDK </li></ul></ul></ul><ul><ul><ul><li>Event logging </li></ul></ul></ul>Lennart Nacke, Quo Vadis 2007
  19. 19. <ul><li>Develop iteratively </li></ul><ul><li>Dual development approach: </li></ul><ul><li>Priorities </li></ul><ul><ul><li>Architecture (brushes, props) </li></ul></ul><ul><ul><li>Npcs, AI </li></ul></ul><ul><ul><li>Code integration </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  20. 20. <ul><li>Geared towards combat gameplay </li></ul><ul><ul><li>Important for measuring challenges </li></ul></ul><ul><li>No multiple choice, textual dialog system </li></ul><ul><ul><li>Choreography scenes and on-screen text </li></ul></ul><ul><li>No inventory </li></ul><ul><ul><li>Items collected are health and ammunition </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  21. 21. <ul><li>HMTH direct combat challenges </li></ul><ul><ul><li>Easy-to-kill npcs (boredom conditions) </li></ul></ul><ul><ul><li>Hard-to-kill npcs (frustration conditions) </li></ul></ul><ul><li>CKIR facial expression congruency </li></ul><ul><ul><li>Smiling npc </li></ul></ul><ul><ul><ul><li>Player shall cooperate with him </li></ul></ul></ul><ul><ul><ul><li>Player shall kill him </li></ul></ul></ul><ul><ul><li>Angry looking npc </li></ul></ul><ul><ul><ul><li>Player shall cooperate with him </li></ul></ul></ul><ul><ul><ul><li>Player shall kill him </li></ul></ul></ul>Lennart Nacke, Quo Vadis 2007
  22. 22. Lennart Nacke, Quo Vadis 2007
  23. 23. <ul><li>Once levels are ready </li></ul><ul><ul><li>Experiments start </li></ul></ul><ul><li>Psychophysiological data </li></ul><ul><li>Questionnaires </li></ul><ul><li>Investigate hypotheses </li></ul><ul><li>Results will be distributed </li></ul>Lennart Nacke, Quo Vadis 2007
  24. 24. <ul><li>I am looking for… </li></ul><ul><ul><li>Support from publishers </li></ul></ul><ul><ul><ul><li>Games we can use for our studies </li></ul></ul></ul><ul><ul><ul><li>Contribution of other game research studies </li></ul></ul></ul><ul><ul><li>Open-minded developers </li></ul></ul><ul><ul><ul><li>We always like to look at new middleware </li></ul></ul></ul><ul><ul><ul><li>Maybe this will prove to be useful for your game </li></ul></ul></ul><ul><ul><ul><li>Possible place to investigate game design for 6 months </li></ul></ul></ul><ul><li>Keep in mind </li></ul><ul><ul><li>Research results are free!! </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  25. 25. Lennart Nacke, Quo Vadis 2007
  26. 26. <ul><li>EU wants research in games </li></ul><ul><ul><li>Our study starts this fall </li></ul></ul><ul><li>Stay open-minded to game research </li></ul><ul><ul><li>It is your free benefit </li></ul></ul><ul><li>Changing requirements increases dev time </li></ul><ul><ul><li>Requirements always change (!!) </li></ul></ul><ul><li>Think internationally </li></ul>Lennart Nacke, Quo Vadis 2007
  27. 27. Lennart Nacke, Quo Vadis 2007
  28. 28. <ul><li>Email address: Lennart.Nacke@bth.se </li></ul><ul><li>Download these slides here </li></ul><ul><ul><li>http://gamescience.bth.se </li></ul></ul><ul><li>Thanks to </li></ul><ul><ul><li>Marko Hein for his superb mouse  </li></ul></ul><ul><ul><li>CISGS (Craig, Charlotte, Sophie) </li></ul></ul><ul><ul><li>Niklas (CKIR) for sending some slides </li></ul></ul><ul><ul><li>Nuvola icons </li></ul></ul><ul><ul><li>You for coming this early ;) </li></ul></ul>Lennart Nacke, Quo Vadis 2007
  29. 29. Lennart Nacke, Quo Vadis 2007

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