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The Fun of Gaming: Measuring the Human Experience of Media Enjoyment
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The Fun of Gaming: Measuring the Human Experience of Media Enjoyment

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Presentation at the Quo Vadis 2007 in Berlin of the EU FUGA research project.

Presentation at the Quo Vadis 2007 in Berlin of the EU FUGA research project.

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The Fun of Gaming: Measuring the Human Experience of Media Enjoyment The Fun of Gaming: Measuring the Human Experience of Media Enjoyment Presentation Transcript

  • Lennart Nacke Blekinge Institute of Technology, Sweden
    • Some basic facts
      • Research group and EU FUGA project
    • The EU FUGA Project
      • Procedures, objectives and benefits
    • Inside stimulus development
      • Research work and CISGS
    • Conclusion
    Lennart Nacke, Quo Vadis 2007
    • Studied computational visualistics
      • Diplom-Ingenieur from University of Magdeburg
      • Junior Game Designer at impara GmbH
    • Recently moved to Sweden
      • PhD student in Digital Game Development
      • BTH CISGS research group
    • Working in the EU FUGA Project
      • Modding, Programming
      • Examining game enjoyment
    Lennart Nacke, Quo Vadis 2007 View slide
    • Cognition, Interaction, Simulation and Game Science
    • Head of Research
      • Professor Craig Lindley, PhD
    • Focus
      • Empirical research on cognition
        • Eye-Tracking
        • Psychophysiology of game play
    Lennart Nacke, Quo Vadis 2007 View slide
    • European Commission funding
      • Sixth framework program
      • New and Emerging Science and Technology (NEST)
    • PATHFINDER initiative
      • “ Measuring the impossible”
    • EU financial contribution to FUGA:
      • ~ 2,000,000 €
    • Duration of FUGA
      • 36 months (3 years)
    Lennart Nacke, Quo Vadis 2007
    • Helsinki School of Economics
      • Center for Knowledge and Innovation Research (CKIR)
    • Helsinki University of Technology
      • Helsinki Institute for Information Technology (HIIT)
    • Gotland University (HGO/BTH)
      • BTH CISGS research group
    • Hannover University of Music and Drama (HMTH)
      • Department of Journalism and Communication Research
    • University of Aachen (UKA)
    • Eindhoven University of Technology (TUE)
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Jussi Holopainen, NOKIA
    • Thomas Howalt, IO Interactive
    • Martin Lorber, EA Germany
    • Stephan Reichart, GAME & Aruba
    • Sten Selander, Spelplan
    • Stacey Spiegel, I-mmersion
    Lennart Nacke, Quo Vadis 2007
    • The main objective of FUGA is to
    • create novel methods and
    • improve existing measures
    • in order to examine how the different dimensions of
    • computer game experience
    • can be assessed comprehensively with high temporal resolution.
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Psychophysiological recordings
      • facial electromyography [EMG]
      • electroencephalography [EEG]
      • electrocardiography [ECG]
      • electrodermal activity [EDA]
      • Respiration
    • Functional magnetic resonance imagining (fMRI)
    • Eye movement, gaze, and interaction logging
    • The so-called (online) implicit association test
    • Tracking of behavioral indicators of emotion and motivation
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Game experience measures
    • Establishing
      • Construct validity
      • Reliability
      • Predictive validity
    • Develop a prototype
      • An emotionally adaptive game
    Lennart Nacke, Quo Vadis 2007
    • Scientific impact
      • Contribute to rise of European games industry
    • Innovative measurement approaches
      • Apply methods for game design
      • Useful for multiple purposes
        • Entertainment
        • Education
        • Therapy
        • Space Simulation
        • Aviation and Military
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Developing game stimuli
    • Stimulus?
      • Design experiences for players
      • Modding approach
    • Decided to use Source SDK (Half-Life 2)
      • Great editor
      • Access to source code
        • Combine with Eye-Tracker SDK
        • Event logging
    Lennart Nacke, Quo Vadis 2007
    • Develop iteratively
    • Dual development approach:
    • Priorities
      • Architecture (brushes, props)
      • Npcs, AI
      • Code integration
    Lennart Nacke, Quo Vadis 2007
    • Geared towards combat gameplay
      • Important for measuring challenges
    • No multiple choice, textual dialog system
      • Choreography scenes and on-screen text
    • No inventory
      • Items collected are health and ammunition
    Lennart Nacke, Quo Vadis 2007
    • HMTH direct combat challenges
      • Easy-to-kill npcs (boredom conditions)
      • Hard-to-kill npcs (frustration conditions)
    • CKIR facial expression congruency
      • Smiling npc
        • Player shall cooperate with him
        • Player shall kill him
      • Angry looking npc
        • Player shall cooperate with him
        • Player shall kill him
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Once levels are ready
      • Experiments start
    • Psychophysiological data
    • Questionnaires
    • Investigate hypotheses
    • Results will be distributed
    Lennart Nacke, Quo Vadis 2007
    • I am looking for…
      • Support from publishers
        • Games we can use for our studies
        • Contribution of other game research studies
      • Open-minded developers
        • We always like to look at new middleware
        • Maybe this will prove to be useful for your game
        • Possible place to investigate game design for 6 months
    • Keep in mind
      • Research results are free!!
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • EU wants research in games
      • Our study starts this fall
    • Stay open-minded to game research
      • It is your free benefit
    • Changing requirements increases dev time
      • Requirements always change (!!)
    • Think internationally
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007
    • Email address: Lennart.Nacke@bth.se
    • Download these slides here
      • http://gamescience.bth.se
    • Thanks to
      • Marko Hein for his superb mouse 
      • CISGS (Craig, Charlotte, Sophie)
      • Niklas (CKIR) for sending some slides
      • Nuvola icons
      • You for coming this early ;)
    Lennart Nacke, Quo Vadis 2007
  • Lennart Nacke, Quo Vadis 2007