Academic Earth Metrics

Metrics from Soft Launch January 18 - February 28

Company Intro • Academic Earth is a platform for premium educational online videos • Recently-completed beta site features videos of full courses and guest lectures from Yale, Harvard, MIT, Princeton, Stanford, and Berkeley

Description of Soft Launch Activities • Opened public beta on January 18 • Emailed ~500 friends with link • Publicized site to authors of 23 education blogs • Spent $512 on Google AdWords • No press release or outreach to large blogs or mainstream media

Trafﬁc 218,552 409,050 Unique Visitors in February Total Visits in First Six Weeks 500,000 375,000 250,000 125,000 0 Jan 18-24 Jan 25-31 Feb 1-7 Feb 8-14 Feb 15-21 Feb 22-28 Weekly Visits Cumulative

Traffic Sources First-Time Visitors Promotion & Paid Search Paid search traffic Solicited blog coverage 7% Unpaid Search Direct Traffic 8% 31% Unsolicited Coverage Media Blogs 33% Forums Directories 21% Social Media & Email Viral growth, unsolicited PR, and organic search drove 13 visitors for every 1 visitor obtained through promotion.

Engagement Average stay per visit, excluding visits less than 10 seconds Average stay per visit, all visits 16:51 27:04

Social Media and Links All ﬁgures as of March 1, 2009 1,452 Fans on Facebook 5,001 777 Tags on Delicious Blogs linking to academicearth.org, according to Technorati 1,000+ 17,727 Tweets on twitter Total incoming links, referencing according to Yahoo academicearth.org

“Academic Earth is unexpectedly irresistible. It's like Hulu, but for nerds.” - Slate.com Ofﬁcial Launch Coming Late March Drop us a line at hello@academicearth.org

http://academicearth.org	686
http://www.academicearth.org	320
http://academicearth.posterous.com	16
http://www.slideshare.net	8
http://www.ihudaif.com	5
http://www.itgoesgreen.org	4
http://www.bizzmodels.com	3
http://learning4good.blogspot.com	3
http://pixiesmoosh.tumblr.com	2
http://postechlibrary.tistory.com	1
http://you.zhangboy.cn	1
http://translate.googleusercontent.com	1
http://209.85.227.132	1

Academic Earth Metrics

by academicearth on Mar 12, 2009

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